SZAdil

26/01/2025

If you’re not on page one, you might as well not exist.

When people search on Amazon, they’re not scrolling through endless pages of results.

They’re looking for the fastest, easiest solution to their problem.

This means that even if you have a...

-> Stellar product
-> Amazing reviews
-> Competitive pricing

if your ad isn’t showing up on the first page,
You’re ✨invisible✨ to most shoppers.

So, How Do You Get on Page One?

1. Optimize Your Listings

The basics matter 🤌

+ Title: Make sure it’s clear, keyword-rich, and compelling.

+ Images: High-quality, well-lit photos showing your product in action.

+ Bullet Points & Description: Focus on benefits, not just features. Why should customers care?

2. Keyword Research

+ Use Amazon’s search term report to find long-tail keywords that align with your product.

+ Focus on high-intent keywords that potential customers are actually searching for.

+ Bid strategically on your top-performing keywords, don’t just aim for volume.

3. Bid Wisely with Sponsored Products

+ Use Dynamic Bidding: Adjust your bids based on the likelihood of conversion.

+ Bid Higher for Key Products: For top-performing items, bid more aggressively.

4. Leverage Sponsored Brands & Sponsored Display Ads

+ Sponsored Brands appear at the top of the page, giving you prime visibility.

+ Sponsored Display Ads retarget potential customers who’ve viewed your product or similar ones.

5. Incorporate Reviews & Ratings

+ Encourage reviews from satisfied customers.

+ Respond to feedback: Both good or bad. So that shoppers know you care about quality and customer experience.

Inshort, Don’t leave your visibility to chance.
Get strategic -> Get visible -> Get sales.

22/01/2025

When most people think of Amazon,
they see a marketplace, a place where millions of products are bought and sold every day.

But advertisers? We see something entirely different.

For us, Amazon is a demand fulfillment machine.

Think about it:

On platforms like Meta or TikTok,
You're creating demand.

You're interrupting someone's scroll to introduce a product they didn’t even know they needed.

It’s

- Disruptive
- Persuasive
- Often hit-or-miss

But on Amazon? The game changes completely.

People come to Amazon with intent.

+ They have a need
+ They’re actively searching
+ They’re looking for the solution you offer

This makes Amazon a goldmine for advertisers, but only if you...

✨play it right!✨

But here's one thing to remember the most...

Amazon is where demand gets fulfilled. But that doesn’t mean

➡ Every campaign will work automatically!

To tap into the full potential of Amazon’s platform, you need to:

~ Know your audience’s intent
~ Position your product as the clear answer
~ Use ads strategically to complement your listings

P. S. When done right, Amazon isn’t just a demand fulfillment tool, it’s a scaling machine for your business.

16/01/2025

It's 2025 and you're still doing the old boring stuff?
Hear me out!

Amazon ads is evolving, and if you're not adapting, you're missing out.

➡ Here's what's working in 2025:

1️⃣ Audience Segmentation 2.0
Forget broad targeting!

In 2025, it’s all about hyper-targeting your ideal customers.
- Custom audience segments
- Behavioral insights to tailor your ads

🔸Target smarter, not broader.

2️⃣ Video Ads: The New Standard
Video will dominate in 2025. Are you ready?

- Shoppable video ads that engage and convert
- Engagement-driven video content to keep viewers hooked

🔸Video isn’t just an option anymore, it’s a must-have.

3️⃣ Sponsored Brands + A+ Content =
A Match Made in Heaven!

When combined with Sponsored Brands, it creates a powerful marketing duo:

- Increased conversions
- Deeper customer connections

🔸Your ads and listings should work hand-in-hand.

4️⃣ Amazon DSP (Demand-Side Platform)
Amazon DSP is non-negotiable in 2025!

- Reach customers beyond Amazon using first-party data
- Target your audience across multiple networks

🔸Reach your audience wherever they are.

5️⃣ Dynamic Bidding and Automation
Real-time adjustments? Yes, please.

- Dynamic bidding ensures you’re always in the right place at the right time
- Smart automation helps you get the most out of your ad spend

🔸Maximize ROI with minimal manual effort.

So, If you haven’t updated your Amazon Ads strategy lately, now’s the time.

14/01/2025

The Numbers Looked Perfect… Yet the Sales Weren’t There.

Have you ever had that moment where all the numbers check out, but the results are nowherenear what you expected?

What you've to do at that time?

Ignore the surface-level data for a moment and deep dive into the psychology of it all.

➡ Who Was Their Customer?

You've data on Demographics + Past Purchasing Behavior.

But did you truly
understand who the customer was?

+ Was it a busy mom looking for convenience?

+ A young professional searching for status?

+ A fitness enthusiast in pursuit of health and performance.

➡ What Problem Did They Need Solved?

You always have to look into this question:

+ What is the core problem this product solves for thecustomer?

We all sell solutions, but if you don’t pinpoint the underlying problem, you’re marketing in thewrong direction.

🔸For example:

👉🏻 Fitness product? It’s not about the product; it’s about a healthier + stronger body.

👉🏻 Beauty product? It’s not about looking “better,” it’s about feeling confident and
empowered.

➡ What Did the Product Represent?

This one is key:

What does your product represent beyond the physical attributes?

Think about it:

What emotional connection does your customer make with your product?

+ Is it a lifestyle?
+ A solution?
+ A feeling?

When a customer connects with a product on an emotional level, that’s when they act.

➡ Why Weren’t They Buying?

This is the most critical part of the equation:

What is the real reason customers aren’tbuying?

I’ll be honest—this is often the most overlooked aspect of marketing analysis.🤌🏻

Too many marketers just focus on the numbers.

They see that traffic is high, but conversionsare low, so they start optimizing based on data that doesn’t really tell the whole story.

Instead ofjust tweaking your bidding strategy, sometimes the best thing to do is step back and listen.

+ Is there friction in your messaging?

+ Are you answering their real objections?

+ Is the customer getting confused at any stage of their journey?

Hope this will help you to understand that...

It’s not just about what you’re selling, it’s about how you’re making the customer feel aboutwhat you’re selling.

P. S. Repost 🔁 If You Get Value!

13/01/2025

Did you know that your product listings directly impact your Amazon ad performance?

If you’ve been running Amazon ads for a while, you might be focusing heavily on your...

+ Ad copy
+ Keywords
+ Bidding strategy

But here’s a truth that many overlook:

The performance of your product listings can make or break your ads.

Let me explain…

Amazon Ads & Product Listings go hand-in-hand.

Without an optimized listing, no matter how much traffic you drive, conversions will remain low.

➡ Here’s how you can optimize your Amazon listings for better conversions:

1️⃣ Perfect Your Product Title

Your title is the first thing customers see.

- Include the main keyword.
- Mention the benefits of your product.
- Ensure it’s clear, concise, and readable.

2️⃣ Craft Engaging Bullet Points

Bullet points are where you sell the features and benefits of your product.

Here’s how to do it right:

- Focus on customer benefits rather than just listing features.
- Use keywords but in a natural, readable way.
- Highlight pain points your product solves.

3️⃣ High-Quality Product Images

When it comes to Amazon, product images are critical.

- Use clear, high-quality images that show your product from multiple angles.
- Include lifestyle images that help customers visualize the product in use.
- Add close-ups for intricate details.

4️⃣ Leverage A+ Content (Enhanced Brand Content)

If you’re a brand owner, A+ content is a game-changer.

- Use custom images and rich text to convey the value of your product.
- Ensure your content is consistent with your brand’s voice.

5️⃣ Price It Right

Pricing is one of the first things customers look at.

- Analyze competitors’ pricing and adjust based on the value you provide.
- Consider offering time-sensitive discounts to create urgency.

6️⃣ Monitor Customer Reviews & Ratings

Nothing builds trust like social proof.

- Encourage customers to leave reviews after purchase.
- Address negative reviews professionally and resolve issues promptly.
- Use reviews as feedback to improve your products.

P. S. Take a step back and ask yourself:Are my product listings optimized to convert?

P. P. S. Repost 🔄 If You Find Value!

12/01/2025

🔶 Low conversion rates: Where's the return on ad spend?

🔶 High ad costs: Watching profits disappear.

🔶 Inefficient targeting: Reaching the wrong audience.

🔶 Subpar ad creative: Failing to capture attention.

As I speak with Amazon sellers, I hear the same frustrations repeatedly.

And you know what will happen then is…

➡ Wasted resources: Money that could fuel growth.

➡ Lost opportunities: Competitors surpassing you.

➡ Stunted growth: Limiting business potential.

What's the point of using big bucks into advertising, only to see JUST results?

What I realized is that many sellers lack clarity on optimizing Amazon advertising.

It's not just about throwing money at ads;

it's understanding your…

➡ Audience
➡ Crafting compelling creative
➡ Streamlining campaigns.

And how will you do that?

Simple!

+ Refine targeting: Identify high-value audiences.
+ Optimize ad creative: Engaging visuals, compelling copy.
+ Streamline campaigns: Efficient ad spend allocation.
+ Enhance tracking: Data-driven decision-making.

+ Monitor ad performance regularly.
+ Adjust targeting and ad creative.
+ Leverage Amazon's advertising tools.
+ Analyze performance metrics.

P. S. You need to understand & identify the leaking point first to stop the loss.

So, you don’t see Low Conversion Rates & High Advertising Costs.🤌

📌 Share your biggest advertising challenges in the comments below.
🔄 Repost if you find value!

07/01/2025

It's 2025 and you’re missing out on the most crucial part of the process.

Every campaign tells a story.

Amazon campaign that just didn’t seem to “click”?

Maybe you set everything up ➡ turned on the ads ➡ waited for the sales to roll in.

But after a few days, nothing happened, and you started asking yourself,

✨What went wrong?✨

Listen - Read it twice...

If you’re not looking at the numbers to help you understand the narrative, then you’re missing out on the most crucial part of the process.

So, How do you read the story behind the numbers?

1️⃣ Look at your click-through rate (CTR):

If it’s low, the problem is likely in your

➡ Ad Copy
➡ Creative
➡ Audience targeting

🔶 Are you speaking to the right people?

2️⃣ Check your conversion rate:

Low conversions despite high traffic means something’s wrong with your

➡ Product Page
➡ Landing Page

🔶 What can you improve to make the purchase process seamless for your customers?

3️⃣ Look for trends in your data:

If certain keywords or audiences are performing well
➡ Double down on those.

If others aren’t,
➡ Stop wasting money
➡ Reallocate it to more profitable areas

P.S. Numbers never lie!

➡ Analyze your data
➡ Make adjustments
➡ Optimize your campaign continuously

🔶 Follow: SZAdil & Syed Zurriyat Adil for more valuable content.
🔃 Repost if you find value!

05/01/2025

What is an offer?
How to create offers?
What is a sales funnel?
How to write a sales email?

Etc., etc.

So many questions come into our minds when we...
Start selling our services/products to make the best hit in our sales,

Isn't it?

So, to solve all such questions in detail, Syed Zurriyat Adil sits down with Noman Memon,

Who is a genius in this field!🤌

The best part? Here's more exciting topics covered in today's episode you won't want to miss. Right?

02/01/2025

Ever felt like your Amazon ads were just...meh?

Like they're putting in the work but not getting the results?

Here's the thing:

Your ads aren't the problem.
It's your STRATEGY!

🟠 The Problem with Traditional Amazon Ads Are:

Most advertisers focus on:

- Bidding wars
- Keyword stuffing
- Generic ad copy

The Results?

- Low click-through rates
- High costs
- Poor ROI

So, what should you do to get 10x more clicks?

1. Relevance Revolution ➡️
Target customer needs & interests.

2. Attention Grabbers ➡️
Eye-catching visuals, & compelling ad copy.

3. Scarcity Strategists ➡️
Limited-time offers, urgency.

4. Social Proof ➡️
Customer testimonials, & ratings.

5. Exclusivity ➡️
Exclusive deals, promotions.

🟠 WHY? BECAUSE:
These steps will…

✓ 55% increase in clicks with relevance targeting

✓ 30% boost with attention-grabbing visuals

✓ 25% increase in scarcity messaging

📌 Tell us in the comments what do you think about it?

🔶 Follow: SZAdil & Syed Zurriyat Adil for more valuable content.
🔃 Repost if you find value!

01/01/2025

New year, new goals, new challenges.

As advertisers, we often get caught up in the noise of
Industry trends - tactics - outdated practices.

Isn't it?

But to truly grow in 2025, we need to break free from...
What’s no longer serving us.

Here are 5 things we need to unlearn as advertisers this year:

1️⃣ More is always better ❌
Stop Overloading Your Ads with Features ✅

The more you add, the more attractive your offer seems, right?

Wrong!

We live in a world of over-information. The truth is, consumers’ attention spans are shorter than ever.

🟠 Throwing every feature and benefit into your ad dilutes your message.

2️⃣ The Client Knows Best ❌
You Don’t Have to Agree with Everything ✅

Your role isn’t just to execute a client’s vision, it’s to help shape it.

If a client’s idea isn’t aligned with the most effective advertising strategies or insights, don’t be afraid to gently challenge it.

Present data, insights, and examples that show why a different approach would deliver better results.

🟠 You’ll find that the best campaigns come from collaborative partnerships, where both parties are open to learning and refining ideas.

3️⃣ Set it & Forget it ❌
Amazon ads demand attention ✅

If you're not actively managing your campaigns, you're not optimizing them.

➡Bids
➡Keywords
➡Targeting

All need to be "tweaked regularly" to keep them performing at their best.

🟠 Without consistent adjustments, your ads could be underperforming, and you wouldn’t even know it.

4️⃣ Keep them generic ❌
Your ad should feel like a conversation. ✅

Ads That Align With Customer Behavior Will Always...
Outperform Those That Don’t.

🟠 Relevance is EVERYTHING.

5️⃣ Success = More Spend ❌
It’s Not About How Much, But How Smart ✅

If you're always increasing your budget to make up for poor performance, you're doing it wrong.

🟠 More spend doesn’t equal more success.

P.S. If you’ve been guilty of any of these habits (I know I have), it’s time to hit the reset button.

01/01/2025

New Year - New Opportunities!

26/12/2024

25/12/2024

You tweak your bids
Change the targeting
Even test new keywords…

But the results? Meh.

Amazon ads can be frustrating.(sometimes)

But why such situation happens?

Here’s the thing most advertisers get wrong:

Amazon Ads don’t need a full-blown overhaul toperform better.🤌🏻

Sometimes, the smallest changes can lead to the biggest wins.

So, if you’re tired of throwing money,

Here are 5 ✨quick✨ updates you can implement today to see...

Measurable Improvement!

-*-*-

Share 🔁 If You Get The Value!

23/12/2024

You can't just "hope" for sales,
Especially on Amazon .

With millions of products out there, how will your potential customers find YOU?

If you're not actively promoting your products through Amazon Ads, you're missing out on a huge opportunity to increase visibility and drive sales.

Now many will ask...

Why Are Ads So Important for Amazon.com.au Sellers?

Remember that:

🔸 Visibility is Key!

The more visible your product is, the higher the chances of making a sale.

🔸 Targeted Traffic = Higher Conversion Rates

When you run ads, you’re driving relevant traffic.

People who are already looking for products like yours.

🔸 Amazon’s Algorithm Loves Ads.

When you run ads, you generate more clicks and sales, which signals to Amazon's algorithm that your product is in demand.

This can boost your organic rankings over time, leading to even more free visibility!

🔸 Control Over Your Budget & Results.

Running ads gives you full control over your ad spend, bidding strategies, and overall budget.

You can start small and scale up based on the results you see.

No need to break the bank!

You can start with a manageable budget and optimize as you go.

P. S. Share 🔁 If You Find Value.

21/12/2024

The biggest mistake I see with Amazon ads is the

Obsession with "attention-grabbing tactics."

You must understand this:

Being flashy might win the click, but it’s RELEVANCE that wins the sale.

Here’s why relevance matters:

1️⃣ Customers are problem-solvers, not window shoppers⤵

They’re on Amazon to find specific solutions, not to be entertained.
2️⃣ Irrelevant ads lead to wasted clicks⤵

And wasted clicks? They drain your budget without delivering results.

3️⃣ Relevance builds trust⤵

When your ad aligns with what the customer is searching for, it feels like you understand them.

That trust translates into conversions.

➡ So, How Do You Create Relevant Ads?

Here are a few strategies to make sure your ads resonate:

⏺️ Start with Customer Intent

Before crafting an ad, ask yourself:

● What problem is my product solving?
● What words are my customers using to search for this solution?

Your keywords and ad copy need to reflect their language, not industry jargon.

⏺️ Match the Ad to the Landing Page

When someone clicks your ad, they’re expecting a seamless experience.

If your ad promises “waterproof hiking boots,” your landing page should emphasizewaterproofing upfront, not bury it in the ✨fine print✨

⏺️ Use Data, Not Assumptions

Amazon gives you tons of insights ➡ conversion rates, click-through rates, and even customerreviews.

Use this data to:

● Identify what’s working (and what isn’t).
● Spot trends in customer behavior.
● Optimize your campaigns for better relevance over time.

⏺️ Speak Directly to Your Audience

Your ad should feel like a conversation. Focus on benefits, not just features.

For example:

● Feature: 5000mAh battery capacity.
● Benefit: Charge your devices fully, even on your busiest days.

P.S. Relevance isn’t just about your ads, it’s about your entire customer journey.

P.P.S. Share 🔄 If You Find Value!

17/12/2024

If you want your Amazon ads to convert, you can’t afford…

To treat your product page as an ✨afterthought. ✨

It’s the final step in the customer journey, and it needs to live up to the promise made by yourad.

Lemme tell you why seamless integration between your ad and your product page is criticalfor conversions:

1️⃣ Consistency Builds Trust:

➡ If your ad promises something, the customer expects the same experience when theyland on your product page.

2️⃣ Clear, Compelling Messaging:

➡ Your ad copy should be an extension of your product page’s messaging.

It’s not just about what you say; it’s about how it’s said.

3️⃣ Optimized User Experience:

➡ An intuitive, easy-to-navigate product page will help convert visitors into buyers.

Let’s Break It Down:

How to Align Your Ad and Product Page?

🟠 Consistency in Visuals

● Use the same high-quality images from your ad on your product page.

● Infuse your brand identity into both the ad and the product page.

🟠 Messaging Harmony

Your ad sets expectations.
Your product page has to meet them.

● Use similar language and tone in both the ad and the page to keep the message clearand cohesive.

● If your ad emphasizes a particular benefit (e.g., “eco-friendly materials”), make sure thatmessage is front-and-center on the product page.

🟠 Call-to-Actions (CTAs) That Match

Here’s a subtle but critical detail:

Your CTA in the ad should flow seamlessly into your CTA onthe product page.

● If your ad says, “Shop now for a limited-time offer,” your product page should reinforcethis urgency.

🟠 Leverage Trust Signals

A key element of any high-converting product page is trust.

● Customer reviews and ratings should be easily visible on the product page, especiallyif they’ve been highlighted in your ad.

🟠 Page Speed and Mobile Optimization

Ads work their magic by grabbing attention quickly.

● Page speed matters! make sure your page loads quickly, especially on mobile.

● Mobile optimization is no longer a luxury. It’s a necessity!

Your product page shouldlook just as good on mobile as it does on desktop.

So, If you want your Amazon ads to convert, you can’t afford to treat your product page as an afterthought.

P. S. Share 🔄 If You Find Value!

15/12/2024

If you’re ignoring it,

You’re flying blind in a highly competitivemarketplace.

Too many Amazon sellers rely on guesswork,

Jumping from one tactic to the next without evertruly looking at the...

Numbers!

I can’t stress this enough:

Data is your best friend.🤌🏻

It’s not just about running ads.
It’s about understanding what the data is telling you,

Refiningyour strategy based on that, and optimizing continuously.

If you’re running ads and not paying attention to the numbers,

You’re missing out on keyopportunities to improve.

And if you’re ready to stop guessing.

Here’s what you can do right now:

🔸Dive into your search term report:

➡ Are your keywords matching what customers aresearching for?

🔸Review your ACoS:

➡ Are your campaigns profitable, or are you overspending?

🔸Assess your CTR and conversion rate:

➡ How can you improve your ad copy, images,and product listings to boost performance?

Data is not optional,it’s essential.

If you’re ignoring it, you’re flying blind in a highly competitivemarketplace.

P. S. Share 🔁 If you get value!