21/06/2024
Your Secret Investor
__They win, you win.
In this post, I’m going to introduce you to someone I call the "secret investor," someone (or entity) who is going to change your business, right there in your own country!
Whenever I visit a country and speak to leaders and their officials, I make it a habit to try to engage them about what they are doing to help young entrepreneurs start and scale their businesses. If the truth be told, Africa is the hardest place for a young serious entrepreneur to start and scale a business, despite the overwhelming enthusiasm. I know most of you know this from your own experience.
We could double the size of the economy of Africa if there was a deliberate effort to help entrepreneurs as they do in places like the US and China. But as you all know, I don’t like engaging in politics, so I will focus on what you can do to bootstrap yourself, even when there are no “venture capital investors”. [These should be local by the way, as in the US and China, not just foreigners as so many think].
Here is something I learnt very early in my own entrepreneurship journey: There is a "secret investor" that you can bootstrap with, and they are available in every country.
In my first , my business required me to install sophisticated electrical switchboards which my team would design but needed to be manufactured by some local companies. My problem was that they wanted cash upfront. I would only be paid 60-90 days, after we completed the job. Meanwhile I borrowed money to get the job done. I was always behind on payments, and the cost of the money [interest rate] was too high.
So, here is what I did: I approached the owner of the company that used to supply me, and made what you guys would call a “pitch” today. I approached him as one would an investor.
“I don’t want to invest in your company,” he declared emphatically. “I’m just a supplier.”
Patiently, I made my pitch: “No sir, I’m not looking for investment, I need you to give me payment terms.”
I offered an arrangement in which the customer could even pay him the money and he could give me my money after deducting his own money.
“You are willing to do that?” he said surprised.
He agreed. The rest is history.
In my pitch, I had set to get him to trust me, and offered that he could even have a representative visit my business and interview my people.
I wanted him to see that I was not some “fly by night” kind of guy. We had a place of operation, albeit it was very modest. We kept accounts which I allowed him to see. When I would go to see him I would dress in a modest but respectful way that didn’t suggest a rebel.
Initially the amounts were small but over time they trusted me with greater amounts. I allowed them to know my business inside and out and they would even advise me. [By the time I sold the business a few years later, I was their biggest customer].
From that deal, I was able to expand the arrangement with other key suppliers over time. This handful of suppliers became my “circle of trust”. These older guys loved to boast about how they were helping this young guy! And they were!
Listen to me: Don’t put form over substance. The substance of this story is that this was as good as “venture capital” to grow my business... Even better because these guys did not even have shares. It was a “win-win” for them and me.
I was good at what I did, and I was very frugal with my money. Every cent went back into the business; I became bigger and more independent financially.
It does not matter what business you are in; you can develop this kind of relationship with suppliers and key customers.
By the time I was in the mobile business, I was able to negotiate such terms with suppliers that were on terms that were as much as 5 to 10 years!
Ahaha! If I don’t teach you these things, who will?
Make yourself trustworthy with other people’s money. That is the key to getting access to capital.
Image credit: KWB-UbuntuHope/via AI. Remember: In most industries, your journey to build a prosperous business includes climbing and growing together with , , and of all kinds. They win, you win!