08/02/2023
Brands have become pillars of our society. As such people expect brands to be empathetic. It pays to invest in creating content that is enriching. Active content performs better than passive content that’s ingenious and comes off as pushy. Focus on impacting lives. Strong brand narratives are built on emotional branding. Brands bank on the emotional currency.
The first step is to Know Your Brand (KYB). Knowing your brand means more than just knowing the name, location, or what you offer. KYB is a foot forward towards establishing your brand essence. Once this is set then it becomes a lot easier to produce well-structured brand content that reflects the brand’s essence.
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At OnaSocial we are on a mission to empower brands of all sizes to foster engaging & rich narratives on social media.
