02/04/2022
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GETTING SPONSORSHIP AS A NEW ARTIST
You can make anyone do anything you want. It's a simple matter of putting yourself in the other person's shoes.
If you lent me K5,000, how much would you want back? K5,000 right? Or more if possible. What if I told you, if you gave me K5000, I would give you K15,000 back? Too good to be true, right? What if I could prove it?
Only someone stupid would miss out on a genuine opportunity to make K15,000 from K5,000! And the beauty of life is this, "Everything comes down to value." -Abel Black
As a result, the money might not even need to be repaid in cash; it might be repaid as value worth K15,000 in another form.
For example, let’s say Infinix Mobile wishes to reach 100,000 people in order to promote a new phone. When Infinix pays K5000 to boost a Facebook ad let’s say it only reaches 40,000 people. What this would mean is, if you as an artist had 120,000 people following your page and Infinix instead paid you the K5000 and reached 120,000 people, they would be getting more value for their money by working with you and giving you the K5000.
The principle is the same, you can get any sponsor to back you, if you can simply prove to them beyond reasonable doubt that doing so will give them more value back.
Don’t beg for help, instead elaborate how you could provide value in exchange for a said amount.
A question for artists: if you were given K10,000, how would you invest it into your music career in a way that guarantees you make that K10,000 back in cash?
Now let’s make that K50,000. How would you invest K50,000 into your music career? What would be your plan to make it back? And how long would it take?
Is your music career financially viable? Or would putting that money in just go down the drain?
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