04/09/2022
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31/03/2020
Have you observed the shift in user trends across the social media platforms?
The old people that once swore never to use Facebook now make up a huge chunk of Facebook's user population.
On the other hand, younger users are moving on to more graphic platforms like Instagram, SnapChat and TikTok.
What does this mean for your digital media strategy?
Now more than ever, it is very critical for you to define your clientele so that you can reach them on the platforms where they are likely to be found.
If most of your customers are kids (Gen Z), then Instagram and SnapChat is where you are likely to have a high success rate.
If your customers are 40 and above, Facebook is where you must focus....
Genesis Multimedia Marketing is here to help you make sense of digital media terms, concepts and strategies. Please contact us for everything digital media, including Instagram, Email Marketing, Automation, Content Creation and much, much more
21/03/2020
DIGITAL MEDIA CONTENT!
In social media circles, a lot of people have become accustomed with the phrase 'content is king'. Videos, articles, images, infographics and much more, the modern consumer is looking for information (content) that is helpful, structured in a captivating way or both.
"content is the information and experience(s) directed towards an end-user or audience."
When you talk about content, at least three things are worth emphasizing.
- Create a captivating title. The title must be simple and precise. Design your title as if it were a magic guitar string capable of reaching straight to a prospect's heart.
- Include at least 1 captivating image (the more images the better). If you decide to use one image, it is most preferable to put it immediately after the title.
- When it comes to the main content, write in an easy to digest, helpful, engaging, educative or entertaining manner. Make sure that the paragraphs are very very short- if you can have a list of sub-headings within the content, even better.
GENESIS MULTIMEDIA IS HERE TO HELP YOU DEVELOP HIGH LEVEL CONTENT THAT GUARANTEES RESULTS.
14/03/2020
We don't just offer Facebook marketing, we marry it to research and business consultancy. Contact us!
14/03/2020
Look! Genesis Multimedia knows this, if big corporations ever came to the the show, they were the last ones to arrive. Digital Media is the newest consumer audience around and we know how to take you around... Banks, Insurance companies, security companies, etc.. we have your back if you need a good digital media marketer, here we are. We offer; SEO, Strategy, Facebook, LinkedIn, Email, Organic, Paid ads, etc... Please inbox us and hear what we have to to say and you might just be impressed
06/03/2020
14 WAYS TO GROW YOUR BUSINESS
We can all agree that growing your business is hard. It takes considerable amount of time and effort. In the beginning, it means wearing different hats. It means dealing with sales and marketing. It means understanding taxes and corporate compliance. It involves having to interact with customers on a daily basis. And so much more. At the end of the day, it takes its toll on you.
If you're struggling to grow your business, there is light at the end of the tunnel. Sure, it's hard. But, what's the alternative? A life-sucking 9-to-5 job? Surely not. Okay, maybe you're longing for the security of a guaranteed paycheck. But, at what mental or emotional price will that come?
The truth? If you clear your mind, and just look at things in perspective, you can easily identify ways you can grow your business and make more money quickly. While hundreds of business growth strategies likely exists, the following steps will take your business to the next level quickly and efficiently.
Roland Frasier, a business growth strategist, has a unique approach to scaling businesses. As a principal of Digital Marketer and Native Commerce Media, and CEO of War Room Mastermind, he knows a thing or two about the online marketing world.
Frasier, who builds and scales seven, eight and nine-figure businesses tells us that there are loads of ways to grow a business quickly. But, only 14 core strategies that will truly make a real impact on your bottom line. Some are time intensive at the outset. That much should be expected. But, the benefits and profits will ultimately make them well worthwhile.
Like anything else in life or in business, you have to put in the time if you're looking to reap the benefits. Don't focus on the short-term outcome of your work. Look to the long term. Build sincere value and look to help your customers. Genuinely care. That should be the foundation. After that, it's simply a matter of taking action and putting in the work to scale.
1. Build a sales funnel.
The first way to quickly grow your business is by building a sales funnel. If you don't have a sales funnel, you're making a monumental mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily. Sure, there's some front-end work involved. Obviously. But, once those processes are in place, it's smooth sailing from there.
Frasier says that every sales funnel needs to be carefully conceptualized before it's created. Consider the different funnels first and foremost. Whether it's a free-plus-shipping offer or a high-ticket coaching funnel, it's important to build your automated selling machine to quickly scale and grow your business.
2. Utilize a customer management system.
Manually tracking transactions is hard. No one wants to do that. It gets too cumbersome as the business grows. If you want to scale quickly, use a customer management system. There are plenty to choose from. But, it really depends on your line of work. Of course, cloud-based software like SalesForce is always a viable option.
Quickbooks can help you with the accounting. InfusionSoft can also assist with sales and marketing. There are plenty of CMS systems, most of which integrate with other cloud-based services. Find what works for you and utilize it.
3. Research the competition.
When going to market, and you're reall online strategy. Find the ads that have been running for the longest and emulate those. That's the quickest way you scale any business. If it's proven and it's working for your competitors, it's likely it'll work for you.
4. Create a customer loyalty program.
Loyalty programs are great ways to increase sales. It costs up to three times more money to acquire new customers than it does to sell something to an existing customer. Other resources pin this number anywhere from four to 10 times more. However, any way that you slice it, acquiring new customers is expensive. Building a customer loyalty program will help you retain customers. It might also help you attract new ones as well. If there's a clear incentive to spend more money with you, it'll pay off in the long run. Build an attractive loyalty program and make it accessible to your existing customers and watch sales skyrocket over time.
5. Identify new opportunities.
Analyze new opportunities in your business by understanding your demographic better. Understand everything from distribution channels to your direct competitors, and even an analysis of foreign markets and other potential industries. There are likely dozens of new opportunities you could pursue immediately with the proper amount of analysis.
6. Build an email list.
One of the best and most effective ways to grow a business quickly is to build an email list. Clearly, that means you need to have a lead magnet. Why else would people subscribe to your list? And, with a lead magnet, comes the necessity for a sales funnel. Look into companies like Aweber, ConstantContact, ConvertKit, Drip, GetResponse and others for building and managing your list.
7. Form strategic partnerships.
Strategic partnerships with the right companies can truly make a world of difference. It could allow you to reach a wide swath of customers quickly. Identifying those partnerships might be easier said than done. But, look out for companies that are complementary to your own. Contact them and propose opportunities for working together.
8. Leverage global platforms.
In the ecommerce business selling products? Why not use Amazon's FBA service? In the business of selling services? Why not use Upwork? In the business of renting vacation homes? Why not leverage AirBnB, InvitedHome, HomeAway or other global platforms? Find a platform that's reached saturation and use it to grow your business quickly.
9. Licensing deals
Doing licensing deals is a great way to grow your business without too much added effort. If you have a product that you can license to others and share a revenue of, that's an ideal way to grow quickly. Taking a popular or successful product and bringing it to a company with a large footprint can help you achieve market saturation quicker.
10. Consider a franchise model.
If you have a successful business, and you're really looking to grow quickly, consider franchising it. Although franchise costs are high and moving to a franchise model is complex and takes a lot of marketing know-how, it could make all the difference if you're truly looking for quick growth.
11. Diversify your offer lineup.
Look into diversifying your offers. What complementary products or services or information can you offer in your business? In order to grow, you need to think about expansion. Identify new opportunities within your niche. Uncover the pain points. What else can you sell to your clients? Where else can you add value in the exchange?
12. Build passive income streams.
Growing a business takes significant effort. If you're dealing with razor-thin margins, consider building passive income streams. This way, you don't have to worry so much about keeping the lights on, so to speak. Passive income will afford you the opportunity to make mistakes and not have to lose your shirt. It'll keep you in business and provide a basis to grow and market and scale quickly by giving you ample resources.
13. Acquire other businesses.
Sometimes, acquiring other businesses is a very quick way to grow your own business. If you can find competitors or businesses in other industries that would complement your own, you could use them as platforms to scale fast. Take a look within your industry and even outside of it to find potential for potential opportunities.
14. International expansion.
Can you expand internationally? Can you take your existing offers and scale them internationally? What would it take to do business in Canada or Mexico or Europe? If you have a converting offer, international expansion could be a quick way to grow. You'll incur some costs. Sure. But, the potential for profits could be massive.
03/03/2020
Navigating the world of marketing in the 21st century is a stressful task. For instance, the evolving and yet indispensable world of digital media marketing is cluttered with terms and concepts that may debilitate your capacity to make prudent marketing decisions as a business administrator.
As Genesis Multimedia Studios, we are here to help you make sense of digital marketing terms and concepts. Our ultimate goal is to ensure that you implement a marketing strategy that neither omits critical digital media marketing tactics, nor one that embraces everything including what may be irrelevant to your context.
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