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Passion Seed Communications Passion Seed Communications (PSC) is a for-profit social enterprise that produces social impact films and campaigns for underserved community members.

As we close off Women’s Month, we want to take a moment to celebrate nine remarkable African women filmmakers who have p...
30/08/2024

As we close off Women’s Month, we want to take a moment to celebrate nine remarkable African women filmmakers who have paved the way for us all. Some are still with us, others have departed, but their impact continues to resonate. These pioneers have broken new ground, making it possible for us to follow in their footsteps and tell our own stories. We honor them today and always for their courage, vision, and trailblazing work. 🌸🎥


TIP OF THE WEEKAs we prepare for Women’s Day tomorrow and celebrate Women’s Month, let’s reflect on the power of storyte...
08/08/2024

TIP OF THE WEEK

As we prepare for Women’s Day tomorrow and celebrate Women’s Month, let’s reflect on the power of storytelling. Here are eight ways storytellers can include women in their films and documentaries for more driven and compelling narratives:

Our Executive Producer  is a guest speaker at this month’s  Sisterhood Cinema Member’s Meet-Up which will focus on “Pavi...
31/07/2024

Our Executive Producer is a guest speaker at this month’s Sisterhood Cinema Member’s Meet-Up which will focus on “Paving A Unique Lens – The Producer’s Take!” 🎥

Here’s what to look forward to:
-A panel discussion featuring three award-winning producers whose work over the years has been distinct and unique in their storytelling journeys.
-Unpacking the journey of independent producers in finance, distribution, and filmmaking.
-Connecting with like-minded artistic storytellers and individuals with challenging viewpoints.
-Networking and gaining pearls of wisdom about the latest practices in the industry.
-Leave INSPIRED and well-connected.

SWIFT Sisterhood Cinema is a monthly meet-up providing a space for women-made films to thrive and gain public awareness! Look out for the Speaker Announcements coming up.

📆 Date: July 31st
⏰ Time: 18:00 - 20:00
🎟 Entry: Free (RSVP and get added to the list!)
🍩 What to bring: Your favourite finger snacks to share and your plus one!

Dress code: Wear an element of style that represents your personal flair!

TIP OF THE WEEK Film festivals are not just glamorous red carpets and celebrity sightings—they’re crucial platforms for ...
23/07/2024

TIP OF THE WEEK

Film festivals are not just glamorous red carpets and celebrity sightings—they’re crucial platforms for social impact filmmakers. By participating in film festivals, social impact filmmakers can amplify their message, connect with like-minded individuals, and create lasting change through the power of cinema. Don’t miss out on these incredible opportunities to make your voice heard and your impact felt! 🌟📽️

TIP OF THE WEEK 🌿🎥Filmmakers, your stories have the power to shape the future! Consider climate change in your work to r...
03/07/2024

TIP OF THE WEEK 🌿🎥

Filmmakers, your stories have the power to shape the future! Consider climate change in your work to raise awareness, inspire action, and amplify voices. Together, we can drive change, promote solutions, and protect our planet for generations to come.

FYI our human rights documentary, “Lindela Under Lockdown,” is still streaming for FREE on the  YouTube channel! “Lindel...
24/06/2024

FYI our human rights documentary, “Lindela Under Lockdown,” is still streaming for FREE on the YouTube channel! “Lindela Under Lockdown” is about the gross human rights violations that took place at the repatriation centre during the COVID-19 pandemic.

The film won a SAFTA in 2021 so it’s definitely worth checking out 🏆

Link To Film: https://www.youtube.com/watch?v=gpRCZkbWb-Q

Share it with your friends and networks, give it a watch, and let us know what you think! Your feedback means the world to us!

During level 5 of the national lockdown a Congolese man is detained at Lindela, the largest facility for the holding of undocumented migrants inSouth Africa....

Powerful Films spark conversations that drive social change!  Africa’s solar-powered cinema network, , have partnered wi...
14/06/2024

Powerful Films spark conversations that drive social change! Africa’s solar-powered cinema network, , have partnered with the Centre for Film and Media Studies at The University of Cape Town to offer the Film Impact Screening Facilitator Online Short Course to give you practical skills for organising, marketing and hosting facilitated impact screenings, learning audience strategy, sparking conversations and enhancing social impact goals. This online course is perfect for an aspiring impact producer, screening facilitator, creative activist or someone working in NGO communications. It includes practical information from experienced impact producers such as Anita Khanna, activists like Zackie Achmat, filmmakers such as Dylan Valley and Judy Kibinge, and scholars in the field of film and social impact strategy, including Miki Redelinghuys, Dr. Liani Maasdorp & renowned storyteller Gcina Mhlophe.

APPLY HERE: https://forms.gle/W964knBoPSoPkfXz6

Course starting August 2024

Course ending December 2024

Applications close on July 25th 2024

Course fee: R17000

Learn more about the course here: https://sunshinecinema.org/impact-facilitator-course/

Read our latest newsletter about the course here: https://mailchi.mp/bc888f190855/latest-news-from-sunshine-cinema-17380756

TIP OF THE WEEK Let’s  # remember to celebrate African cinema and the incredible filmmakers behind it. Here are 8 compel...
10/06/2024

TIP OF THE WEEK

Let’s # remember to celebrate African cinema and the incredible filmmakers behind it. Here are 8 compelling reasons why supporting African cinema is a powerful choice, especially for socially conscious filmmakers committed to driving social change.

The talented Kutlwano Mabusela, Cinematographer of “Lobola, A Bride’s True Price?”, hosted an inspiring workshop at the ...
06/06/2024

The talented Kutlwano Mabusela, Cinematographer of “Lobola, A Bride’s True Price?”, hosted an inspiring workshop at the in Kimberley, Northern Cape, last year. She had an amazing opportunity to engage with young aspiring filmmakers, sharing her unique approach to cinematography and experiences from .

We are passionate about empowering the youth in townships, rural areas, and beyond. If you’d like to invite us to host a workshop in your community, let us know! We’re eager to share our skills and knowledge to help nurture the next generation of filmmakers.

TIP OF THE WEEKToday is Election Day in South Africa! 🇿🇦 Here are a seven compelling reasons why it’s crucial for social...
29/05/2024

TIP OF THE WEEK

Today is Election Day in South Africa! 🇿🇦 Here are a seven compelling reasons why it’s crucial for socially conscious filmmakers to vote.

Get out and vote today! Your voice matters. 🎥🗳️

HAPPY MOTHER’S DAY to all the incredible mothers in the film industry 👩‍👦‍👦🎥We celebrate your talent, resilience, and de...
13/05/2024

HAPPY MOTHER’S DAY to all the incredible mothers in the film industry 👩‍👦‍👦🎥

We celebrate your talent, resilience, and dedication. As we honor you, let’s also take a step towards building a more inclusive and supportive industry. Here are nine actionable steps that can empower mothers in filmmaking. If you’re a socially conscious production house, filmmaker, industry practitioner, or funder, we urge you to consider these strongly. Together, let’s create spaces where every mother can thrive and shine in their cinematic journey.

STORY DEVELOPMENT WORKSHOP ✍️🎥Flashback to an inspiring journey at a Story Development Workshop where we honed the narra...
10/05/2024

STORY DEVELOPMENT WORKSHOP ✍️🎥

Flashback to an inspiring journey at a Story Development Workshop where we honed the narrative for our upcoming documentary. Thanks to the and Uhuru Productions for an enlightening experience. Stay tuned as we bring this vision to life!

TIP OF THE WEEK I These reasons collectively emphasize the importance of fostering diversity and inclusion within film c...
02/05/2024

TIP OF THE WEEK I These reasons collectively emphasize the importance of fostering diversity and inclusion within film crews, not only for the success of individual projects but also for the advancement and betterment of the industry as a whole.

IMPACT SCREENING I SASOLBURGHuge thanks to  for hosting a screening of “Lobola: A Bride’s True Price?” in the Free State...
24/04/2024

IMPACT SCREENING I SASOLBURG

Huge thanks to for hosting a screening of “Lobola: A Bride’s True Price?” in the Free State. Gratitude to Nonkululeko Mputu and for facilitating such an engaging discussion. It was fascinating to hear the youth’s perspectives on Lobola and its intersection with constitutional, gender, and human rights.

Let’s keep these important conversations going!

TIP OF THE WEEK If you’re an impact producer or documentary filmmaker working with social actors within a community, eth...
15/04/2024

TIP OF THE WEEK

If you’re an impact producer or documentary filmmaker working with social actors within a community, ethical collaboration is key to creating impactful stories while safeguarding everyone involved.

By following these ethical guidelines, we can create impactful stories that resonate with audiences while respecting and protecting the dignity of all social actors involved. Let’s make a difference together!

COMMUNITY SCREENING I MPUMALANGA 🌞We’re grateful to the Lekgotla Festival for showcasing ‘Lobola, A Bride’s True Price?’...
08/04/2024

COMMUNITY SCREENING I MPUMALANGA 🌞

We’re grateful to the Lekgotla Festival for showcasing ‘Lobola, A Bride’s True Price?’ at Verena Primary School in Mpumalanga! Celebrating women in film and photography, this festival is a beacon of empowerment.

This was a wonderful opportunity to reach underserved audiences in townships and rural areas while sharing our story in an effort to initiate important conversations about Lobola, gender equality, culture etc.

ZIMBABWEAN OUTREACH SCREENING 🇿🇼🇿🇼🇿🇼 A heartfelt thank you to the African Women Filmmaker Hub and the International Imag...
28/03/2024

ZIMBABWEAN OUTREACH SCREENING 🇿🇼🇿🇼🇿🇼

A heartfelt thank you to the African Women Filmmaker Hub and the International Images Film Festival for Women for hosting a rural outreach screening of “Lobola, A Bride’s True Price?” in Zimbabwe. The turnout was incredible, sparking vibrant discussions on Lobola from a Zimbabwean cultural lens.

Our mission is to ensure this film resonates with audiences in rural areas across the continent. If you’re interested in screening “Lobola” in your community, please don’t hesitate to DM us. Let’s keep these important conversations going! 🎬💬

HAPPY INTERNATIONAL WOMEN’S DAY 🎥💜Today, we celebrate the incredible contributions of women in the world of filmmaking a...
08/03/2024

HAPPY INTERNATIONAL WOMEN’S DAY 🎥💜

Today, we celebrate the incredible contributions of women in the world of filmmaking and beyond. Here are 8 reasons why it’s important to celebrate as a filmmaker and a believer in film as a tool for social change.

Tag your favorite women filmmakers and let’s continue using film as a tool for positive change! 🎬✨

TIP OF THE WEEK I These films have sparked change and shed light on crucial issues such as climate change, racism, fast ...
21/02/2024

TIP OF THE WEEK I These films have sparked change and shed light on crucial issues such as climate change, racism, fast fashion, and more. If you’re an impact producer or filmmaker, these are must-watch films that showcase the power of cinema to drive social change.

Which documentary has inspired you the most? Let’s continue to amplify these important voices through film! 🎬✨

CREW LOVE 🎥💜🎬Today, we’re feeling the love not just for our significant others, but for some of the incredible crew memb...
14/02/2024

CREW LOVE 🎥💜🎬

Today, we’re feeling the love not just for our significant others, but for some of the incredible crew members we’ve worked with too. Reflecting on the journey, it’s clear that love has guided us to each other, fueling our passion and dedication to creating work we truly adore. Here’s to the love that binds us together and the amazing collaborations ahead! Happy Valentines Day everyone 🥰🥰🥰

TIP OF THE WEEK I Impact Producers and filmmakers, let’s use our craft to make a difference! Here are ways to show solid...
05/02/2024

TIP OF THE WEEK I Impact Producers and filmmakers, let’s use our craft to make a difference! Here are ways to show solidarity with Palestine and raise awareness!

As filmmakers and cinema workers, our words and images have power, and our work can help end injustice.

If you’d like to know more about Film Workers For Palestine, you can check out their website: https://filmworkersforpalestine.org/

🇵🇸 🇵🇸

We’re grateful to Sunshine Cinema and the University of Cape Town for inviting our Executive Producer, Sihle Hlophe, to ...
31/01/2024

We’re grateful to Sunshine Cinema and the University of Cape Town for inviting our Executive Producer, Sihle Hlophe, to be a guest speaker at the 2023 Impact Film Screening Course Graduation Ceremony earlier today 🎓 Congratulations to all the graduates!

Sihle was part of the 2022 UCT Impact Film Screening Course graduate. Passion Seed Communications have also collaborated with for the impact campaign for “LOBOLA, A BRIDE’S TRUE PRICE?” The Spark Impact facilitators continue to host screenings of and it consistently ranks among the most popular selections in Sunshine Cinema’s film catalogue.

This is a 100% online course, with Sunshine Cinema in partnership with the University of Cape Town’s Centre for Film and Media Studies. Ready to make a difference? Discover the Impact Film Screening Facilitator Course here: https://sunshinecinema.org/impact-facilitator-course/ and get ready for the 2024 application dates – coming soon!

TIP OF THE WEEK I Dive into the world of Impact Producing! This week, we’re unraveling the nine key responsibilities of ...
24/01/2024

TIP OF THE WEEK I Dive into the world of Impact Producing! This week, we’re unraveling the nine key responsibilities of Impact Producers. If you’re passionate about driving change through documentaries and films, this is a must-read! 🚀

TIP OF THE WEEK I This week we’re unveiling six powerful strategies to elevate your impact campaigns and films. Calling ...
16/01/2024

TIP OF THE WEEK I This week we’re unveiling six powerful strategies to elevate your impact campaigns and films. Calling all impact producers and filmmakers – seize the opportunity to amplify your mission and learn the keys to successful fundraising. 🤝🎥

At Passion Seed Communications, we stand in solidarity with the people of Palestine 🇵🇸 Our thoughts and prayers are with...
11/01/2024

At Passion Seed Communications, we stand in solidarity with the people of Palestine 🇵🇸 Our thoughts and prayers are with those affected by the ongoing crisis, and we fervently hope for a swift ceasefire and an end to the human rights violations.

🇿🇦 As South Africans, we take pride in presenting a case against Israel at the International Criminal Court of Justice. We firmly oppose any form of genocide and condemn the gross human rights violations that have persisted since October last year.

🎥🌐 As a film-driven social enterprise, we believe in the power of storytelling to raise awareness and inspire change. We stand against injustice and support the call for peace, justice, and a better future for all.

🇵🇸

TIP OF THE WEEK I Ready to make a difference through film in 2024? Here are 5 impactful New Year’s resolutions for filmm...
08/01/2024

TIP OF THE WEEK I Ready to make a difference through film in 2024? Here are 5 impactful New Year’s resolutions for filmmakers and impact producers. Let’s make 2024 a year of meaningful storytelling and impactful filmmaking!

As we approach the end of the year, we want to express our deepest gratitude to each and every one of you who has played...
15/12/2023

As we approach the end of the year, we want to express our deepest gratitude to each and every one of you who has played a vital role in making this year a remarkable success. From our dedicated clients to the hardworking independent contractors and everyone in between, your contributions have been the driving force behind our achievements.

In the spirit of the festive season, we want to extend our warmest wishes for joy, peace, and prosperity. As we close our doors on December 15th and take a well-deserved break, we reflect on the incredible projects and milestones we’ve achieved together.

We’ll be back and ready to hit the ground running on January 8th, eager to embark on new ventures and continue our journey of success. Your support has been invaluable, and we look forward to another year of collaboration, growth, and shared accomplishments.

May this holiday season bring you moments of joy and relaxation. Stay safe, enjoy the festivities, and return next year recharged and inspired. Thank you for being an essential part of the Passion Seed Communications family.

TIP OF THE WEEK I 🎬✨ Last tip of the week for the year! 🌟 Hosting an impact screening? Here are eight game-changing tips...
12/12/2023

TIP OF THE WEEK I 🎬✨ Last tip of the week for the year! 🌟 Hosting an impact screening? Here are eight game-changing tips for filmmakers! 🍿🌍 Dive in, make a difference, and stay tuned for more impactful content in the new year! 🎉

TIP OF THE WEEK | It is Wednesday and we’re back to share insight and tips on impactful filmmaking.  Be sure to check ou...
06/12/2023

TIP OF THE WEEK | It is Wednesday and we’re back to share insight and tips on impactful filmmaking. Be sure to check out our page every week for new tips, advice and insight. Today we talk about the Top 3 Ways to Contribute to 16 Days of Activism (beyond the 16 days). In acknowledgement of the against Gender Based Violence initiative, we thought it would be fitting to share some of the ways that you can contribute to the movement.

For more detailed information for what was listed in the 3 tips, check out:

https://vinciworks.com/blog/ten-steps-to-preventing-sexual-harassment-in-your-workplace/

https://www.unwomen.org/en/what-we-do/ending-violence-against-women/unite/16-days-of-activism

https://developingworldconnections.org/campaigns/christmas2023/

TIP OF THE WEEK | It is Wednesday and we’re back to share insight and tips on impactful filmmaking.  Be sure to check ou...
22/11/2023

TIP OF THE WEEK | It is Wednesday and we’re back to share insight and tips on impactful filmmaking. Be sure to check out our page every week for new tips, advice and insight. Today we talk about what we believe are the top 5 things and Ways to Make an Impactful Film on a Low-Budget.

For more detailed information for what was listed in the 3 tips, check out:

https://sofy.tv/blog/5-low-budget-films-that-made-a-big-impact/

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