Big news: people are ditching search engines like Google for social media when it comes to searching for stuff online! This is huge, and it's changing the way we find and interact with content.
๐๐จ, ๐ฐ๐ก๐ฒ ๐๐ซ๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฆ๐๐ค๐ข๐ง๐ ๐ญ๐ก๐ ๐ฌ๐ฐ๐ข๐ญ๐๐ก?๐คทโโ๏ธ
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Results that actually matter: Social media shows you stuff from people you know and trust, making search results way more relevant.
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Pictures are worth a thousand words: Let's be real, scrolling through images and vids is way more fun than reading a bunch of text.
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Ask the community: Social search lets you tap into the collective knowledge of your friends, family, and followers.
๐๐ก๐๐ญ ๐๐จ๐๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐๐๐ง ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ?
๐Get social: Make sure your content is optimized for social media, or you'll be left behind!
๐Visuals are key: Invest in some quality pics and vids to make your content stand out.
๐Let your customers do the talking: Encourage people to share their experiences with your brand.
The future of search is social - will you be getting on board?
Or will you be sticking to conventional search engines?
Happy Worker's Day everyone. I hope you are taking it slow ๐ and welcoming the new month with ease. It's Autumn in the southern hemisphere and I'm loving the colors and the windless evenings. ๐๐ What's your favorite season?
#workersday #mayday #autumn #newseasons
My client is a passionate fempreneur and sees opportunities everywhere.
Sheโs an innovator, an expert at multi-tasking and capable of wearing all the hats, all the time!
She knows all about taking on too much and pushing herself too hard which can lead to overwhelm and even burn-out.
Outsourcing some of her online tasks to a VA allows her to nurture and grow her core business without the stress of having to juggle it all alone.
She now has open spaces in her day to take a breath, birth new ideas, spend more time with her family and friends ... while having the peace of mind that her online presence is always taken care of.
Having digital marketing support gives her the chance to focus on the things that matter to her the most!
#fempreneurs #freeupyourtime #virtualassistance
Happy Haiku Day๐ธโ๏ธ Have you ever tried this beautiful form of poetry?
A haiku is a form of traditional Japanese poetry that consists of three lines. The structure typically follows a syllable pattern of 5-7-5, where the first line has 5 syllables, the second line has 7 syllables, and the third line has 5 syllables. Haikus often capture a moment in nature or convey a feeling or emotion in a concise and evocative manner.
Why not try your own? ๐ Share your haiku in the comments ๐#poetryiscool #poeticlicense #InternationalHaikuDay
How did it all begin, your entrepreneurial journey?
Mine was divine luck. ๐๐
When I started my journey in social media marketing about 6 years ago, I was still wet behind the ears. I had a full-time job, but the business was struggling, so to supplement my income, I put an ad on Gumtree offering social media assistance.
I was incredibly lucky to connect with an amazing business owner who would not just become my client, but also my mentor and inspiration. As a seasoned fempreneur with a creative spirit and an intuitive soul, she knew exactly how to guide me and give me room to learn about different aspects of online business. What started on Facebook, branched off to other social media platforms, then newsletters, building landing pages, online events assistance, and so on. As she expanded her business, and gave me more responsibilities, so I expanded my skills.
I gained enough confidence to birth The Media Post in May of 2019 and became a full-time virtual assistant. And more recently, a Creative VA.
Iโd love to know - whatโs YOUR story?
Wishing you a blessed & beautiful Easter Sunday ๐๐ฃ๐ฟ
You start by crafting the perfect post, meticulously selecting the right words and images to catch its attention. ๐
Then comes the nerve-wracking part: the waiting game. Will the Meta Algorithm swipe right on your content, or will it leave you stuck in the friend zone of the news feed? โณ
Believe me, I know how frustrating and discouraging it can be when your thoughtfully crafted posts only get seen by a handful of people. Thereโs no denying that organic reach has declined, but Iโm here to tell you that thereโs no need to throw in the towel. By understanding the algorithmโs preferences, you can tailor your organic posts to align with itโs love language ๐คโค
Here are some things the Algorithm notices:
โก Know Your Audience: Dive deep into what they find meaningful, relevant, and informative. Understanding their interests is key๐.
โก Keep it real! Clear headlines, truthful content, and steering clear of misleading tactics will keep you in good graces with the algorithm.
โกWork with, Not Against: Don't try to game the system. Focus on creating valuable content that resonates with your audience rather than trying to manipulate reach.
โกEngage, Engage, Engage: Reply to comments and nurture those meaningful interactions. It's a two-way street!
โกFoster Community: Encourage discussions and sharing among your audience. The more they engage with each other, the better it is for your content's visibility.
โกDon't Underestimate Status Posts: Sometimes, simplicity wins. Research shows that status posts often yield high engagement rates, so don't overlook them in your content strategy.
Stay authentic and keep your audience at the heart โคof everything you do, and youโll soon be on affectionate terms with the Algorithm.
Let me know your thoughts or any tips for organic posting!
Say goodbye to the overwhelm and hello to efficiency!
Imagine having more time to focus on your passion while a skilled virtual assistant takes care of creating eye-catching content, engaging posts, and stunning designs for your brand.
๐ก Why it's a game-changer:
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Unleash Creativity: Virtual assistants bring fresh ideas and creativity to your social media game, ensuring your brand stands out in the crowded digital space.
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Consistent Presence: Maintain a consistent online presence without the stress. Your VA can handle scheduling posts, responding to comments, and keeping your audience engaged 24/7.
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Time is Money: Save valuable time by delegating repetitive tasks to a virtual assistant, allowing you to focus on strategic aspects of your business that truly matter.
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Cost-Effective: Enjoy professional-quality content without breaking the bank. Virtual assistants offer affordable solutions tailored to your needs.
Ready to level up your online presence? ๐ Let a virtual assistant be your secret weapon in the digital world! ๐ป๐
Do you outsource? Iโd love to know!
In the ever-evolving landscape of digital marketing, the debate between paid and organic social media strategies is a perennial hot topic.๐ฅ
Each approach has its unique strengths and advantages, but savvy marketers understand that true success lies in finding the delicate balance between the two.
๐ฟOrganic Charm: Authenticity, community vibes, and cost-effective growth โ organic social media is the heart and soul of building genuine connections. Organic content allows your brandโs personality to shine through without having to spend a dime.
๐ชPaid Power: Paid social media allows you to precisely target your desired audience based on demographics, interests, and behaviors. This targeted approach ensures that your content reaches the right people at the right time! As your budget allows, you can increase your ad spend to amplify your reach and maximize your impact, making it a versatile tool for ambitious marketing campaigns.
๐Your Winning Formula: Blend the authenticity of organic growth with the precision of paid promotions. The magic begins when you unite the strengths of both worlds. Define clear objectives, maintain consistent branding, and leverage data for optimization.
BONUS TIP: Follow @elanaschutte and check out her amazing Facebook Ads training sessions for small business owners and social media managers/VAs/freelancers. Elana makes Facebook Ads less scary by sharing her expertise in easy-to-follow steps!
Let your brand soar to new heights by striking the right balance in the dynamic digital landscape!
When your brain isn't braining anymore, but you have a blog due, and now ChatGPT is down so you start to panic! ๐ฑ Relatable? ๐
Not to worry โ there are other handy AI helpers on call!
With rapid advancements in artificial intelligence, there are now a lot of ChatGPT competitors. Many of them are programmed to perform more specialized tasks, so their skills could be a better match for your business sector. Choose the right ChatGPT alternative, and youโll have a new, canโt-live-without assistant.
Here are a couple of cool ones:
1. ClickUp
2. Writesonic
3. Copy.ai
4. SpinBot
5. Jasper Chat
6. Bard AI
7. YouChat
8. Otter
9. Bing AI
10. OpenAI Playground
11. Perplexity Ai
12. Claude
Have you used any of the above? What was your experience?
#chatgpt #aiassistance #virtualassistance #socialmediasupport
AI is developing so fast, it's hard to keep up! For those of you who haven't heard of Sora AI Video Generator, let me introduce you to your new creative ally in the world of content creation! Developed by OpenAI, Sora is a cutting-edge Text-to-Video generative model that brings your ideas to life with unparalleled realism.
Sora can conjure up realistic scenes from everyday life to fantasy realms, animate objects with fluid motion, and even transform text into captivating visual presentations!
Craft your message, story, or idea into a short and engaging video format that's bound to captivate your audience.
But that's not all โ Sora's got style! With the power of style transfer, customize the look and feel of your videos to match your unique vibe.
๐ Right now, Sora is in the hands of a select group of researchers, the "red team," rigorously testing it for any potential quirks or challenges. They're working hard to ensure Sora is ready for prime time, making it safe and spectacular for everyone when it hits the public stage!
The video is from Sora's website, and the prompt used was: "The camera directly faces colorful buildings in Burano Italy. An adorable dalmation looks through a window on a building on the ground floor. Many people are walking and cycling along the canal streets in front of the buildings.more."
How do you feel about using a tool like this for your content creation? ๐
#soraai #contentcreation #openaiinnovation
A picture is worth a thousand words. Slideshows have been transforming concepts into captivating visuals for years, making information stick and leaving a lasting impression. Remember the PowerPoint days of endless bullet points and clip art? Well, brace yourselves for a presentation glow-up that's set to transform your business game!
From basic slides to interactive masterpieces, presentations have come a LONG way! And best of all โ you can now outsource your slideshows to a creative freelancer and say goodbye to generic templates!
Outsourced designs bring a fresh perspective, ensuring your presentations stand out and leave a lasting impact. It allows for personalized designs that align perfectly with your brand identity, making your presentations uniquely yours.
A freelancer who is proficient in digital design will ensure that your slideshows provide the perfect canvas for weaving a compelling story, helping your audience connect emotionally with your brand or message.
Ready to level up your presentation game? Slide into my DMs and letโs chat about turning your next presentation into a showstopper!
Transform your email campaigns into a powerhouse of engagement and conversion with these 8 pro tips:
1. Quality over Quantity: Focus on delivering valuable content rather than bombarding inboxes. Quality resonates!
2. Opt-In, Not Opt-Out: Build trust by obtaining consent. Opt-ins ensure your audience is genuinely interested.
3. Segmentation: Tailor your messages! Segmentation allows personalized communication for better engagement.
4. Kick-ass Content: Craft compelling, relevant content that captivates your audience. Make every email count!
5. Engagement Initiatives: Encourage interaction! Polls, surveys, and calls-to-action enhance engagement and feedback.
6. Responsive Design: Ensure emails look stellar on all devices. Responsive design boosts accessibility and user experience.
7. Catchy Subject Line: This is one of the most important factors for successful email open rates! Make it clear whatโs in the email and how it can benefit your reader. Example: ๐๐ข๐ด๐ต๐ฆ๐ณ ๐ ๐ฐ๐ถ๐ณ ๐๐ฎ๐ข๐ช๐ญ ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ฉ๐ฆ๐ด๐ฆ 8 ๐๐ข๐ฎ๐ฆ-๐๐ฉ๐ข๐ฏ๐จ๐ช๐ฏ๐จ ๐๐ช๐ฑ๐ด!
8. Outsource to an Email Marketing VA: Consider a Virtual Assistant for email marketing expertise. Outsourcing can streamline tasks and bring fresh insights.
Transform your email campaigns into a powerhouse of engagement and conversion! ๐
Do you send out regular mailers? Do you have any tips or tricks that have worked for you? Let me know in the comments!
Hi to all my fellow fempreneurs and wonderwomen! ๐ช๐. Being self-employed can be tough, right? The responsibility of running your own business makes it really challenging to switch off your work brain. ๐คฏ๐ซฃ I work 6 days a week and have gone without a holiday for several years. So, I often get asked WHY I do it and what keeps me motivated!?
โบ๏ธWhy I do it: I can work from home, which is ideal for someone with social anxiety. I donโt have to wear office clothes or makeup. I donโt have to be in traffic. Thereโs no noise so I can focus easily. I donโt have a boss. Even though I work lots of hours, my time is still flexible which is so important especially when youโre a parent. Every day when my daugther gets home from school, we eat lunch together and chat about our day. I am right here if she needs me.
๐How I do it: By loving what I do. By combining two of my passions - creative design and helping people - I know that Iโm honing my skills and honoring myself. Every day I get to โplayโ and learn something new. Working in social media is never boring, thatโs for sure! When I feel nervous to tackle an unfamiliar task, I look back at all the knowledge Iโve gained since I started. That feeling of self-education and accomplishment is priceless.
So yes, working for yourself is not always easy, but itโs so worth it. Do you agree?
๐I'd love to know WHY do you do what you do and HOW do you stay inspired when youโre tired?
โถโถPS. Do you have time to do your own digital marketing graphics? No? Reach out to me for creative support! โโ
Since my post about selecting a ๐ฅpower word ๐ฅfor 2024, Iโve been mulling over which word to choose. The one that keeps popping up for me is CLARITY.
For years I looked at life through a veil of my own uncertainties. I felt a lot of confusion, and the world became too loud to think clearly. Once I started spending more time in silence, and leaning on my own intuition, things started shifting for me. I started paying more attentiont to my instincts and gut feelings, allowing them to guide me in making choices.
Clarity is not about having a plan or a goal; it's about being in alignment with yourself. And this will look different for everyone. Ultimately you want to have a balanced life, so you want your personal, professional, emotional, and spiritual self working together as a team. For me, for the moment, being in alignment just means validating my own existence by taking the time to remember, and to speak kindly to, my true self.
Do you have clarity on the thing that will propel you forward and lead you to the extraordinary in 2024?
May your Christmas be blessed with magic and love ๐๐โค๏ธ
In the midst of the holiday hustle, it's important to pause and cherish what this time truly means to each of us ...
For some, it's been a year filled with triumphs and joys, while for others, it's been marked by trials and losses. Some are basking in the sun on summer holidays, while others continue with their usual routines.
As a mother, I strive to infuse a bit of extra magic into this festive season, even when exhaustion threatens to take over. It's tough when you can't fulfill every wish on your child's list. Perhaps this year, there might not be as many presents nestled under the tree... but there will be something far more preciousโhumility, tranquility, an overflow of love, and immense gratitude.
The true spirit of Christmas isn't measured by the number of gifts or the material things we give. Instead, it's about the warmth we share, the love we radiate, and the gratitude we hold in our hearts. It's about creating moments that will be cherished long after the wrapping paper is gone.
Let's embrace this season with open arms, nurturing the joy within our homes and hearts, and spreading kindness wherever we go.
Hey fellow creatives! ๐จ Wondering how I keep my creative juice flowing as a Social Media Creative VA?
First things first, no coffee for me, I kickstart my day with a soothing cuppa tea ๐ซ That's my fuel โ it gets those creative gears cranking!
Where before I used to listen to my favorite playlists, I now prefer peace and quiet. Maybe I'm just geting old ๐but I love the silence.
Then comes the brainstorming magic ๐ก I jot down ideas, doodle, mind-map โ whatever helps me visualize concepts. Sometimes it's a chaotic web of thoughts, but hey, that's the beauty of brainstorming, right? ๐คฏโ๏ธ
If I am feeling stuck, I take a breather from screens and head outdoors! Nature's my ultimate inspiration. The fresh air and change of scenery always help me reset and get those fresh ideas flowing.
Oh, and can't forget about staying in the loop! I'm all about soaking up inspiration from diverse sources โ following creative peeps, staying updated on trends, and sometimes just letting my curiosity wander!
Last but not least, I make time for play! Yep, you read that right. Whether it's trying out a new art form, experimenting with new things on Canva, or joining a fun online challenge, playing around keeps those creative muscles flexing! ๐คนโโ๏ธ๐
And that, my friends, is the secret sauce to keeping this Social Media Creative Virtual Assistant's mojo running! How about you? What fuels YOUR creative fire? Let's swap tips! ๐ฅ
I love this quote about peace by John Lennon. ๐
Itโs a great reminder, especially during the hectic festive season, that peace isn't just a distant dream, it's what we do, who we are, and how we treat others.๐
People are often feeling overwhelmed or exhausted at this time of the year, so be extra kind to family, friends, colleagues, customers and retail staff. And yourself!
Are you taking some time off to relax & refresh for 2024?
Hey there, fellow creatives! ๐โโ๏ธ๐จ
As we head for 2024, it's crystal clear that the creative landscape has evolved at warp speed, all thanks to the tech wave of Artificial Intelligence and machine learning. Graphic design, in particular, got its world turned upside down, courtesy of game-changers like DALL-E 2 and Midjourney.
But here's the exciting part: we're not just bystanders; we're the shapers of this new creative era! It's time for us, the designers and artists, to stretch our creative wings and adapt to these seismic shifts.
Some might be wary, and that's valid. But AI is here to stay, and we have the power to harness it for our advantage. ๐ช
AI isn't just a tool; it's your creative sidekick โ it can turbocharge your productivity, making you a creative dynamo, especially when those pesky creative blocks rear their heads.
So, what can you do in 2024 with AI by your side? ๐ค
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Find design inspiration.
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Spark ideas for concepts and compositions.
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Ace colour selection.
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Master image retouching and background changes.
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Nail revisions and variations.
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Resize and recompose for different platforms.
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Craft visuals for websites, marketing, and social media.
The potential of AI is on a meteoric rise, and it's essential to stay in the loop. Tools now exist that whip up a smorgasbord of design variations in no time, saving you those endless experimentation hours. Embrace the future, creatives! ๐ก With AI by your side, your creative horizons are boundless. Let's make 2024 the year of awe-inspiring artistry.
Have you played with Canvaโs new Magic Design Studio? Let me know in the comments what your experience has been with the AI features.
#DesignInnovation #CreativityUnleashed