17/10/2024
, born from the heart of Refinery, is more than just a kidswear line—it’s a celebration of creativity, inclusivity, and playful exploration. As we gear up to launch this October with 7 stores across South Africa, including flagship locations in Cape Town, Johannesburg, and Durban, we’re excited to welcome families on this new and vibrant journey with us.
At , we celebrate the magic in the world around us and the uniqueness within every child. Our brand values of adventure, creativity, and playfulness are at the core of everything we do. Each piece is designed to help kids express their individuality while embracing the beauty of diversity and the joy of being themselves.
Jade Williams, Brand Manager of Junior, shares, "We wanted to create a space where kids can feel confident and empowered through fashion. Our clothing reflects the carefree spirit of childhood, the power of kindness, and the importance of inclusivity. It’s about making every child feel seen and celebrated for who they are."
The kidswear Designer, Lisa, adds, "Every collection is inspired by the energy and imagination of children. We’ve created pieces that are not only stylish but practical, perfect for play and exploration. Whether it’s bold colours, fun prints, or comfortable fabrics, each design encourages kids to move freely and confidently in their world."
At Refinery Junior, we are committed to delivering quality and value-creating well-designed, stylish, yet comfortable clothing for kids without robbing the bank. We believe that fashion should be accessible, offering high-quality garments that allow children to feel their best while ensuring affordability for parents. Our goal is to make kidswear that doesn’t just look good but lasts, allowing little ones to explore, play, and grow with confidence.
Launching with 7 stores nationwide, Refinery Junior is poised to bring a fresh mix of fun, fashion, and inclusivity to families across the country. Our biggest stores, located in Cape Town, Johannesburg, and Durban.
