HYPE MAGAZINE

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HYPE MAGAZINE Africa's leading hip-hop publication. Established in 2004, HYPE is the longest-running South African hip-hop publication.

Yo HYPE fam, we have some exciting news for you! Siphokuhle N &  have collaborated to bring you an online-exclusive look...
08/11/2024

Yo HYPE fam, we have some exciting news for you! Siphokuhle N & have collaborated to bring you an online-exclusive lookbook featuring 30 stylish outfits that celebrate the diversity and vibrancy of South Africa’s fashion culture.💫. Don't say we never put you on. Shop the look at shein.com

New Balance is thrilled to announce the reissue of the beloved 740 sneaker this spring.This heritage running model from ...
07/11/2024

New Balance is thrilled to announce the reissue of the beloved 740 sneaker this spring.
This heritage running model from the 2000s has been transformed into a highly wearable lifestyle wardrobe staple. The 740 stands out in the realm of classic running shoes by staying true to its original design.
The 740 combines the best of both worlds, blending the technical specifications that runners appreciate with a style that is perfect for casual, everyday wear. The classic silhouette and authentic detailing pay homage to the 2000s era while fitting effortlessly into contemporary fashion. From its cushioned sole to its breathable upper to its solid support, every element of the new 740 is crafted to provide unmatched style and comfort.

Product details:
Mesh underlays
Synthetic overlays
ABZORB midsole absorbs impact through a combination of cushioning and compression resistance
Molded TPU ‘N’ logo Speed lacing
Reflective accents
Rubber outsole

The New Balance 740 will be available globally starting October 16, 2024, at select retailers and on the New Balance website. Rediscover the classic that continues to set the standard for comfort and style.

Available at New Balance Mall of Africa, Sandton & Canal Walk retailing at R2499.

🚨 GIVEAWAY ALERT 🚨 The iconic  is making its grand return on November 29th at Mary Fitzgerald Square and we’re giving aw...
04/11/2024

🚨 GIVEAWAY ALERT 🚨

The iconic is making its grand return on November 29th at Mary Fitzgerald Square and we’re giving away 5 FREE TICKETS!

HOW TO WIN:
1. Follow
2. Drop a comment with 5 artists from this year’s lineup

It’s that simple.🌟 Goodluck HYPE fam.

Blxckie: The King of Cool 🧊While others heat up,  stays ice cold on our November cover. The undisputed new king of SA hi...
04/11/2024

Blxckie: The King of Cool 🧊

While others heat up, stays ice cold on our November cover. The undisputed new king of SA hip-hop shows exactly why Sprite tapped him for their Limelight Campaign - he’s mastered the art of staying cool while taking over the game. His latest track “South” proves once again why he’s untouchable.

Inside, we hear from about her latest release “Stone Cold,” while Kenya’s finest brings the heat in our Women in Hip Hop feature. Plus, we break down who really owned the stage at Rocking The Daisies.

Level up with our free digital issue available on our website. 🔗Link in bio.

Credits:
Photography:
Creative Production:
Editor-in-Chief:

Back by popular demand. Re-introducing the new Amstel Radler. Made with real lemon juice. 🍋🍻    READ HERE: https://short...
30/10/2024

Back by popular demand. Re-introducing the new Amstel Radler. Made with real lemon juice. 🍋🍻

READ HERE: https://shorturl.at/PvTOH

🎧 Future DJ stars! Drop your hottest mixtape on Beatport for a chance to open the Miller Mix World Tour line-up! Head to...
18/10/2024

🎧 Future DJ stars! Drop your hottest mixtape on Beatport for a chance to open the Miller Mix World Tour line-up! Head to for entry details. Don’t miss out!

The 475. First Class Travel. The 475 has never been shy about its good looks. With its timeless combination of mesh and ...
16/10/2024

The 475. First Class Travel.

The 475 has never been shy about its good looks. With its timeless combination of mesh and suede, featuring a signature contrast saddle panel, this 1986 high mileage running shoe was justifiably billed as “as attractive as it is practical”. This under the radar classic makes its return, and it looks as good as ever.

Available at New Balance Mall of Africa, Sandton, Canal Walk experience stores & online from 16 October for only R2,499 | www.newbalance.co.za.


The 475 has never been shy about its good looks. With its timeless combination of mesh and suede, featuring a signature contrast saddle panel, this 1986 high mileage running shoe was justifiably billed as “as attractive as it is practical”. This under the radar classic makes its return, and it looks as good as ever.

Available at New Balance Mall of Africa, Sandton, Canal Walk experience stores & online from 16 October for only R2,499 | www.newbalance.co.za.

Not everyone can sing and create R&B tracks with the finesse that  brings to the table.More on
14/10/2024

Not everyone can sing and create R&B tracks with the finesse that brings to the table.

More on

03/10/2024

Unfold your story with the ultimate expression tool: The Samsung Galaxy Z Flip6 is setting a new standard of mobile innovation. The powerful pocket-sized smartphone is more versatile than ever before — with a sleek design and extensive Galaxy AI capabilities to deliver a mobile experience that puts the user’s creativity front and centre. 🤳

🔗 More on HYPE - https://shorturl.at/5hNbN

R99 for a festival with Blxckie, Kabza De Small, and Zee Nxumalo?! Yes, you read that right! 😎✨ And if you're a Nedbank ...
02/10/2024

R99 for a festival with Blxckie, Kabza De Small, and Zee Nxumalo?! Yes, you read that right! 😎✨ And if you're a Nedbank cardholder, you can score up to 50% off! Don’t miss out on the Festival by , where SA’s music scene will light up the stage 🎤🔥. Get ready to shine for only R99 (or even less)! 🌟

Grab your tickets now at Webticket and let’s turn up the heat! 🔥🎟️

R99 for a festival with Blxckie, Kabza De Small, and Zee Nxumalo?! Yes, you read that right! 😎✨ And if you’re a Nedbank ...
02/10/2024

R99 for a festival with Blxckie, Kabza De Small, and Zee Nxumalo?! Yes, you read that right! 😎✨ And if you’re a Nedbank cardholder, you can score up to 50% off! Don’t miss out on the Festival by , where SA’s music scene will light up the stage 🎤🔥. Get ready to shine for only R99 (or even less)! 🌟
Grab your tickets now at Webticket and let’s turn up the heat! 🔥🎟️

🚨 New drop alert: The 1906N launches today, 1 October 2024, online newbalance.co.za and at New Balance Mall of Africa, S...
01/10/2024

🚨 New drop alert: The 1906N launches today, 1 October 2024, online newbalance.co.za and at New Balance Mall of Africa, Sandton & Canal Walk experience stores. The retail price is set at R3,399.

Ricky Tyler: Raw Reflections 💚October’s issue features R&B artist The Ricky Tyler Show on the cover, aligning with his n...
01/10/2024

Ricky Tyler: Raw Reflections 💚

October’s issue features R&B artist The Ricky Tyler Show on the cover, aligning with his new album release exploring loss, mental health, and life’s challenges. Inside, find an interview with Bianca Naidoo from the Riky Rick Foundation on youth mental health issues. The edition continues our Women in African Hip Hop series (Tasha HendrixX) and our exclusive Hype Sessions.

A free downloadable e-zine version is now available on the Hype website.
🔗 - https://hypemagazine.co.za/magazine/october-2024/

Credits:
Photographer:
Styling:
Editor-In-Chief: Lesiba Mankga

Ricky Tyler: Raw Reflections 💚October’s issue features R&B artist  on the cover, aligning with his new album release exp...
01/10/2024

Ricky Tyler: Raw Reflections 💚

October’s issue features R&B artist on the cover, aligning with his new album release exploring loss, mental health, and life’s challenges. Inside, find an interview with Bianca Naidoo from the on youth mental health issues. The edition continues our Women in African Hip Hop series () and our exclusive Hype Sessions.

A free downloadable e-zine version is now available on the Hype website. Link in bio. 🔗

Credits: 
Photographer:
Styling:
Editor-In-Chief: Lesiba Mankga

Check this out HYPE fam! The WRPD Runner launches on Friday, 30 September 2024, online newbalance.co.za and at New Balan...
30/09/2024

Check this out HYPE fam! The WRPD Runner launches on Friday, 30 September 2024, online newbalance.co.za and at New Balance Mall of Africa, Sandton & Canal Walk experience stores. The retail price is set at R3,199.

The 1906A ‘Tech Explosion’ turns the creation process into its own form of cutting-edge style. Exaggerated and unfinishe...
28/09/2024

The 1906A ‘Tech Explosion’ turns the creation process into its own form of cutting-edge style. Exaggerated and unfinished design elements are utilized to create a unique, work in progress take on the distinctive 2000s running-inspired silhouette. Available at New Balance Canal Walk, Mall of Africa, Gateway, Sandton & online from 7 September.

This collaboration is amazing; each artist’s unique contribution makes the song beautiful and impressive.  featured  ,  ...
27/09/2024

This collaboration is amazing; each artist’s unique contribution makes the song beautiful and impressive. featured , , and

More on

Hype Fam,  look who we have on A WEEK IN MUSIC.  We have selected some of the best songs and albums for you to check out...
27/09/2024

Hype Fam, look who we have on A WEEK IN MUSIC. We have selected some of the best songs and albums for you to check out today

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HYPE magazine is a niche publication that focuses on hip hop culture and the upliftment and documentation there of. Boasting as the number 1 hip hop magazine in South Africa, HYPE has been actively involved in the growth of South African hip hop for over 10 years and has provided a platform for aspiring hip hop artists to showcase their talent and get the deserved recognition. Since its establishment, HYPE has published exclusive interviews with the world’s most prominent artists, become the premier lifestyle magazine for the urban youth and has catapulted South African hip hop acts into superstardom, making it a must have for any hip hop enthusiast. Views expressed by our readers do not necessarily reflect our own. Content originating from other platforms is shared for the purpose of the interest and also does not necessarily reflect the ethics and philosophy that HYPE itself supports.