Pink Soda Marketing

30/05/2025

What if your brand isn’t too niche… it’s just badly branded?
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If your audience is narrow, your message needs to be sharp.
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Often the problem's not the size of the market – it’s the way it’s told.
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Great brands make specialised feel exciting. Let’s do that for yours.
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29/05/2025

When Henry Fagan Consulting Engineers & Project Managers needed to show up like the global construction leader they already were, we didn't tweak their typeface. We reset the whole system.
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Every touchpoint got a premium glow-up: from pitch decks to digital design.
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Because a rebrand isn’t about changing colours. It’s about owning your category.
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28/05/2025

Strategy ≠ Deliverable. It’s your insurance policy.
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We see too many brands rushing to market with clever campaigns... and zero strategy. Then they wonder why it doesn’t stick.
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Good strategy isn't sexy – but it is smart. It sets the direction, helps teams move faster, and avoids expensive detours later.
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📌 Save this for your next brand brief.
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20/05/2025

"Everyone is tired of being sold to. You've really got to be clever about breaking that mould."

Our Founder Kirsten Dixon shares why strategy is important in 2025 on the latest episode of The Right Place Podcast.

Take a listen!

Good marketing is an important part of being a connectable company - learn more here: https://johnconnects.scoreapp.com/Kirsten Dixon, founder and head strat...

03/04/2025

Do you hear the wedding bells, or is it just us? 😉🥂

Congratulations to our bride to be! we are so excited for you and your FIANCÉ! 🤍💍

20/03/2025

We’re usually the ones behind the strategy, but every now and then, we step in front of the camera too. While at Endemik’s video shoot, we took a moment to capture what a typical day on set looks like for us. Hands-on, collaborative, and making sure every detail is just right.

From adjusting the smallest details to making sure everything runs seamlessly, our perfectionist side always kicks in. We’re hands-on from start to finish, making sure every shot meets the highest standard.

Visit our website to see more of what we have to offer: www.pinksodamarketing.co.za

19/03/2025

Make sure your influencers know how to influence (the right message).

Brands have been seen to drop heaps of money on influencer campaigns that don't yield results.

It is easy to get caught up in the desirability of having a celebrity or influencer represent your brand to their massive audience of loyal fans, but very often, the actual post won't do much influencing towards your product at all.

Be firm on approving the post copy, links and call to actions. Depending on your agreement, tagging you in the post or mentioning your brand is just not enough.

To flip the coin though, this is a value exchange, so make sure you have budget for a successful influencer campaign too though. It is a business after all.

18/03/2025

Copywriting isn’t just about “making things sound good”, it’s about persuasion, psychology, strategy, and sometimes even mind reading (because “Make it pop!” isn’t exactly a creative brief). 😅

From SEO wizardry to social media mastery, copywriters wear a lot of hats in a single day. And yes, we might just have a little identity crisis along the way.

Wanna know what it really takes? Check out Riley's latest blog on our website.

https://www.pinksodamarketing.co.za/the-one-who-wears-all-the-hats/

13/03/2025

is a renowned jewellery design studio in Dubai and Europe.

During February, the month of love, we created a dreamy, "floating on a cloud" feeling that took over their social media pages and website design.

Scroll to see the results!

12/03/2025

Last night, Riley and Jess had the opportunity to attend Richard Mulholland’s launch of his new book, Relentless Relevance, at Suits & Sneakers, and what an inspiring evening it was!

From thought-provoking discussions to fresh insights, the event was packed with ideas that challenge the way we think. That’s exactly why we love attending the Suits & Sneakers events. Nothing beats an evening that leaves you buzzing with new perspectives.

A huge thank you to Rich Mulholland, Mark Sham , and The Tryst for an incredible event! The girls can’t wait to dive into the book and keep the learning going. 🩷

11/03/2025

AI has changed the game for content creation, but using one AI tool is just the beginning. To really unlock its full potential, you need to combine multiple tools that work together to elevate your content, streamline your process, and boost the creativity of your deliverables. We’re constantly exploring how to leverage ChatGPT, MidJourney, Sora, and other cutting-edge AI tools to deliver better, smarter, and more efficient results.

Here’s how the magic happens:

🩷 ChatGPT is the brains of the operation. It helps to generate ideas and refine concepts. It can also help you to create more detailed prompts to help you get the best out of other AI.

🩷 MidJourney is our artist. Once you’ve nailed down your concepts, it’s time to bring them to life visually. MidJourney takes your prompts and transforms them into stunning, impactful visuals, ranging from realistic photography, cartoons, or other stylised creatives.

🩷 Sora is revolutionising video creation with its AI-driven video generation capabilities. It allows you to effortlessly transform ideas or scripts into high-quality video content with minimal effort.

By combining these AIs, you’re getting the best of all of them. Each AI specialises in a different area, and when used together, they help you create more dynamic, innovative, and engaging content.

www.pinksodamarketing.co.za