Pink Soda Marketing

02/10/2025

"You can't put new wine into old wineskins." said Kate with a firm voice and serious look. Soon followed by a cheerful giggle to soften the mood. 🍷😄

She's not wrong though. In order for an innovative strategy to work, we need modernised frameworks and more so, open minds to change.

Or more simply put, you can’t make true change if you cling to the past.

Growth demands flexibility, renewal, and openness.

If you need more convincing, we'll leave you at wine... 🍷

01/10/2025

Sometimes how a business evolves on the inside {the skills, the commitment, the client promise, the relationships, the impact} doesn't always show on the outside. ⁠
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As a company's strengths elevate, so too must the brand.⁠
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AFRISHE's website and brand refresh was such an exciting project for us to brief in and bring to life. Each element represents a core part of their values and offering in a more professional, modern, and credible way.⁠
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A more accurate representation of who and what they are today.

23/09/2025

Sometimes how a business evolves on the inside {the skills, the commitment, the client promise, the relationships, the impact} doesn't always show on the outside. ⁠
⁠
As a company's strengths elevate, so too must the brand.⁠
⁠
AfriSHE's website and brand refresh was such an exciting project for us to brief in and bring to life. Each element represents a core part of their values and offering in a more professional, modern, and credible way.⁠
⁠
A more accurate representation of who and what they are today.

21/08/2025

In the B2B marketing space, it’s all too easy for companies to slip into default mode, recycling the same campaigns, letting momentum fade, and mistaking activity for progress. But let’s be honest, that’s not what moves the needle.

Impact doesn’t come from waiting. It comes from taking the next obvious step, before the window of opportunity closes.

So, what’s the one move you’ve been putting off that could shift your marketing forward today?

31/07/2025

Most B2B companies get this one thing SO wrong when it comes to marketing: A lack of a clear marketing strategy.

It’s often just done to achieve some vague output objectives, like these:

“We need to be on social media...”
“We want more visibility...”
“We’re running ads because we always have...”
“We need more content and are trying to be consistent....”

All good things... but WHY?
And are you actually achieving any business objectives?

The Strategy Elixir is our signature solution for companies stuck in marketing limbo or straight up feeling tired...

If your positioning feels like beige wallpaper and your brand has lost its bite, it’s time to ask us about the Elixir.

23/07/2025

Effortlessly stylish, perfectly poised! is the team member who gives us Street Cred!

Happy Birthday Jess! We hope you have a wonderful day and a year ahead full of success!

21/07/2025

Mandela Day with

We got to pack some innovative "GROW" bundles, that make it easier for the recipients to grow their own veggies.

Decorated with love and messages of hope, his was such a feel good and fun way to give back!

Plus shout out to Dave Betts for giving us a shout out on the mic! 🎤

Thank Civitas Network Cape Town for inviting us to join!

17/07/2025

Which one would you buy?

15/07/2025

Happy Birthday Kirst!

Thank you for being more than just a boss. Thank you for being a mentor, an inspiration, and the person who constantly pushes us to grow.
Your vision, guidance, and belief in us mean more than you know.

Have a very special day 🩷

20/05/2025

"Everyone is tired of being sold to. You've really got to be clever about breaking that mould."

Our Founder Kirsten Dixon shares why strategy is important in 2025 on the latest episode of The Right Place Podcast.

Take a listen!

Good marketing is an important part of being a connectable company - learn more here: https://johnconnects.scoreapp.com/Kirsten Dixon, founder and head strat...