These labels cover a broad spectrum of the music industry, from house music, afro jazz, hip hop, RNB, Christian music, maskandi, jazz ect. The company already has established ties to various artists in the industry, and plans to search for new artists to market and produce.
2. MISSION STATEMENT
SFITHAH ENTERTAINMENT will capitalize on the growing entertainment market across the world through the p
roduction and promotion of high quality entertainment. Located in the province of Kwa-Zulu Natal based in Waterloo, the company will become highly profitable through the sales of pre-recorded music product (compact disks), in addition to revenues generated from ancillary profit centres. SFITHAN ENTERTAINMENT will own and control the masters (master copies), copyrights and licenses of its products which will enable SFITHAH ENTERTAINMENT to create immediate revenue streams while growing its music catalog.
3. COMPANY DESCRIPTION
• Introduction
SFITHAH ENTERTAINMENT is a multimedia entertainment company which will supply profitable, positive, audio and visual entertainment to a diverse, consumer group. SFITHAH ENTERTAINMENT is committed to wholesome entertainment across the board and firmly believes that quality; palatable entertainment can be realized without compromising commercial appeal. SFITHAH ENTERTAINMENT distinguishes itself through the commitment it undertakes with each of its album and artists. Contrasting the typical scenario in which a record company spends money producing the music than they do in its marketing and promotion SFITHAH ENTERTAINMENT will utilize a stable of experience and resourceful producers to ensure the highest quality product within established production budgets. This, in conjunction with the financing and expertise necessary to stage intense, relentless marketing campaigns will guarantee the impetus necessary to create “winning” products in the marketplace. SFITHAH ENTERTAINMENT is composed of three internal divisions
SFITHAH Music , SFITHAH Video and SFITHAH Ancillary. The company will compete and earn revenue immediately through the creation of several lucrative profit centers, beginning with pre-recorded music (compact discs (CD), enhanced CDs (sound and picture combination), CD Rom, cassette tapes and vinyl albums. Additional income will be produced from distribution, video, merchandising and concert promotion. Each of the albums that SFITHAH ENTERTAINMENT produces and owns will create valuable short-term streams of revenue. Owning and controlling the right to each of its albums will enable SFITHAH ENTERTAINMENT to grow its music catalog into asset, one of several-hundred revenue producing titles. Organising events, Recording Demos, Deejay School, Music Production, Sound System 4 Hire, All Deejaying Services, All at a reasonable and affordable price.