SA Flyer was launched in 1995. In 2006 the magazine was purchased by Guy Leitch who has been editor and publisher since. FlightCom was introduced in 2008 to cater for the interests of readers beyond General Aviation and focus on the aviation industry at large – particularly regarding aviation in Africa and the Middle East. With over 224 monthly editions released to date, SA Flyer is proud of its market leading quality and reputation which makes the magazine an aviation ‘household name’ today.
SA Flyer/FlightCom is by far Africa’s largest selling aviation magazine and now the ONLY registered aviation publication with Audit Bureau Circulation.
African sales:
SA Flyer/FlightCom is the only magazine that has retail sales throughout southern Africa and distribution across Africa.
Target market:
SA Flyer/FlightCom most effectively reaches the owners and operators of aircraft but is geared for all aviation enthusiasts. In the past, the focus was on the lighter side of general aviation, however in 2008 this changed to include corporate jets and more Aviation industry news with the introduction of the FlightCom magazine. FlightCom is released each month in association with SA Flyer.
Contributors:
SA Flyer/FlightCom brings its readers a diverse core of world class writers, particularly its columnists who range from American Flying’s Peter Garrison to world renowned instructor Jim Davis. It is heartening that user conducted surveys by aviation forums such as Avcom and FlyAfrica show SA Flyer to be, by far, the number one choice amongst all the aviation magazines in Africa.
About SA Flyer Magazine
SA Flyer brings its readers a core of world class writers, particularly its columnists who range from American Flying’s Peter Garrison to world renowned instructor Jim Davis. Numerous surveys by aviation forums show SA Flyer is by far the number one choice amongst all the aviation magazines in Africa.
About the Editor:
Guy Leitch was born in England but grew up in South Africa. He has a Masters degree in Development Finance and is both a Private Pilot with Night and Multi engine ratings and a Glider Pilot.
Guy has had a number of different careers. In the early 1990s he was appointed as the Managing Director of a division of a major bank to manage their large book of repossessed properties. At the same time he started writing and in particular, contributing to aviation and financial publications.
In 2005 he was looking to more fully follow his two passions of aviation and writing so, with the support of his wife Nicola, he purchased a controlling interest in SA Flyer Magazine.
His approach as a publisher is to produce the highest quality aviation publication while entertaining and informing readers.
