Change Digital Marketing (2024)

08/02/2021

Orange is considered wholesome and fruitful. It demands attention while symbolizing balance, warmth, vibrancy and enthusiasm. Those who like orange are friendly and get along with everyone. Orange stimulates appetite and can add spice to a dining area.

Examples of Brands:
Fanta
Nickelodeon
JBL
Amazon
Mastercard

08/02/2021

Red, the colour of confidence, excitement and energy, is the most psychologically stimulating of colours. Those who like red are passionate, energetic, outgoing and courageous. Want to bring a cheerful feel to your space? Try painting it a candy-apple red.

Examples of brands:
H&M
Coke
Canon
Avis
CNN

07/02/2021

Blue is calming and cool. It is the most popular colour because it symbolizes the sky and heaven. Those who like blue are trustworthy, loyal, friendly and strong. Because of its calming power, blue works well in the bedroom.

Think:
American Express.
Dell.
Facebook.
Ford.
Hewlett-Packard.
IBM.

06/02/2021

Purple stimulates the imagination. It's the colour of royalty, luxury and wealth. Those who like purple tend to be creative, wise and romantic. Want to create a sense of relaxation and serenity in a room? Try painting the walls a calming shade of lilac.

Examples of brands:
Cadbury
Yahoo
Craigslist
Hallmark

05/02/2021

Have you ever noticed how banks often use Green (the colour of money) or Blue, associated with competency, high quality and trust? You want to feel comfortable that your money is in safe hands and that it is creating wealth, don't you?
This phenomenon of attaching a feeling to colours is commonly referred to as colour psychology

05/02/2021

The colour theme of your website is not only about what colours go together, it is also about what feelings these colours create in your users' mind.
What do you think of if I say the word ""Red"", do you think about someone who is ""red with anger"", do you think of love and valentines day? All colours invoke different feelings in people based on their personal experiences.

04/02/2021

There is an entire field of design dedicated to colour alone, its called colour theory.

Colour theory addresses how people perceive colour and which colour matches best with each other according to the colour wheel.

Graphic designers use colour theory to create captivating images and designs.

The colour theme of your website is not only about what colours go together, it is also about what feelings these colours create in your users' mind.

What do you think of if I say the word ""Red"", do you think about someone who is ""red with anger"", do you think of love and valentines day? All colours invoke different feelings in people based on their personal experiences.

Have you ever noticed how banks often use Green (the colour of money) or Blue, associated with competency, high quality and trust? You want to feel comfortable that your money is in safe hands and that it is creating wealth, don't you?

This phenomenon of attaching a feeling to colours is commonly referred to as colour psychology

03/02/2021

A great example of the impact this can have is Bing, who after testing selected a specific shade of Blue to add to there website. This small, seemingly insignificant change resulted in an addition $80 Million (https://www.invisionapp.com/inside-design/statistics-on-user-experience/) in revenue.

03/02/2021

We love happy customers, and we have lots of them. Check out out reviews on Google and on our website.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.
"

02/02/2021

In Digital Agencies, UX is considered a speciality on its own. A UX designer researches various elements on your site. For example, do you get better conversions when you use a button with rounded edges versus a button with square edges? You would be surprised how much the details matter.

01/02/2021

Layout and visual presentation can go hand in hand with user navigation. User navigation is how your users interact with your site and how easy it is for them to find what they are looking for. Layout and User Navigation combine to form a significant part of the user experience, commonly referred to as the UX of the site.

UX involves putting yourself in the shoes of your users and figuring out what is the easiest way for them to navigate your website. In other words, how quickly your user can find the answer that they are looking for.

01/02/2021

Layout and visual presentation can go hand in hand with user navigation. User navigation is how your users interact with your site and how easy it is for them to find what they are looking for. Layout and User Navigation combine to form a significant part of the user experience, commonly referred to as the UX of the site.

UX involves putting yourself in the shoes of your users and figuring out what is the easiest way for them to navigate your website. In other words, how quickly your user can find the answer that they are looking for.

In Digital Agencies, UX is considered a speciality on its own. A UX designer researches various elements on your site. For example, do you get better conversions when you use a button with rounded edges versus a button with square edges? You would be surprised how much the details matter.

A great example of the impact this can have is Bing, who after testing selected a specific shade of Blue to add to there website. This small, seemingly insignificant change resulted in an addition $80 Million (https://www.invisionapp.com/inside-design/statistics-on-user-experience/) in revenue.

31/01/2021

All website are not created equal. Your website is often the first interaction that your client has with your business, so your website is your digital way to create a first impression. First impressions last so you want to make sure that you make a good one.

Website design comprises mainly of the following 5 components:
Layout and visual appearance
Colour Scheme
Typography
User navigation
Mobile optimisation

30/01/2021

Don’t lose customers because of poor website design visit our website (link in bio) and book your free digital consult with us to get a quote for your new website

26/01/2021

Don’t lose customers because of poor website design visit our website (link in bio) and book your free digital consult with us to get a quote for your new website

25/01/2021

We love happy customers, and we have lots of them. Check out out reviews on Google and on our website.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

25/01/2021

Now for the design elements of a website and your design is important, here are some stats to show you just how important good design is.
94% of all first impressions are design-related.
The average user takes 0.05 seconds to form an opinion about your website - talk about snap judgement ;)
75% of users judge businesses credibility based on their website alone.
88% of user are less likely to return to a poorly designed website.
38% of users will exit a website if it doesn't look pretty on the screen.
81% of customers search online before making any purchase.

24/01/2021

Security certificates provide your visitors with a level of comfort that your site is safe for them to visit, but they also have added benefits.

Sites with security certificates are considered to be of higher quality than sites without security certificates. This means that Google would rank a site with a security certificate higher than a site without one. A higher ranking on Google could save you thousands in Google Ad spend.

23/01/2021

A security certificate is a safety mechanism that encrypts (protects) the data when it is moving between the server and the viewer's device.

Imagine you are on your banking website. Now imagine that it wasn't secure. This would mean that every time you did something on the site, it could get intercepted by hackers. So if you entered your password and clicked next, you could be taken to a website that looked exactly like your banking site but wasn't.

22/01/2021

Think of it this way. Your Domain name like your address. Your hosting is like paying your rent/bond to live at your address.

21/01/2021

Some companies provide domain name registration and hosting services together. It is possible to register your domain name with one provider and host your website with another provider.

All you would need to do to allow for this situation is point the domain name to the relevant host. This is done by updating the Domain Name Settings (DNS), but that is a bit technical for this article. The critical takeaway here is that you know that it is possible.

20/01/2021

Hosting allows users to view your website on the internet and involves storing your website on a server. Large corporations may have their own servers on which they can host their sites, however, most small businesses make use of a hosting service provider.

18/01/2021

Once you have your domain name and have set up your website, you want other people to be able to see it. This is where hosting comes in.

Hosting allows users to view your website on the internet and involves storing your website on a server. Large corporations may have their own servers on which they can host their sites, however, most small businesses make use of a hosting service provider.

With a hosting service provider, you effectively rent space on a server - generally on a month to month basis. Using a hosting service provider allows you to publish your website on the internet for others to view without incurring the rather high cost of purchasing a server.

Some companies provide domain name registration and hosting services together. It is possible to register your domain name with one provider and host your website with another provider.

All you would need to do to allow for this situation is point the domain name to the relevant host. This is done by updating the Domain Name Settings (DNS), but that is a bit technical for this article. The critical takeaway here is that you know that it is possible.

Think of it this way. Your Domain name like your address. Your hosting is like paying your rent/bond to live at your address.

Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

18/01/2021

Multinational companies like the .com extension, they can have one website for their company rather than having multiple sites specific to each location that they operate in.

Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

17/01/2021

The price of domain names can vary significantly. Domain name pricing can vary based on the words in the domain name as well as the extension.
.
For example, the domain ""DigitalCompany"" would be more expensive than ""TelephoneCompany"". This higher price is a result of the higher demand for a domain name containing the word ""Digital"" rather than ""Telephone""
.com extensions are considered to be more universal than local extensions like .co.za or co.uk, and therefore these generally cost more.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

11/01/2021

We love happy customers, and we have lots of them. Check out out reviews on Google and on our website.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

10/01/2021

No two websites can have the same domain name. Your root domain name includes the relevant extension. The domain name extension is the .com, .co.uk or co.za at the end of the domain name.
.
Domain names can be purchased from domain name registrar. You normally pay a fee when you purchase the domain and then an annual fee every 12 months after the purchase of the domain name.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

09/01/2021

Take a look at our work. We buid beautiful responsive websites with a small busines friendly budget.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.
"

08/01/2021

Your domain name is made up of the words after the ""www."" in a web address. For example, our Domain Name is ChangeDigitalMarketing.co.za which you would find as www.ChangeDigitalMarketing.co.za on the internet.
.
Technically speaking the ""www"" is a subdomain of the root domain ""ChangeDigitalMarketing.co.za"". This is why you find some websites have the ""www"" and others don't.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.
"

07/01/2021

"Domain Names:
When creating a website the first thing that you need to secure is your domain name. Your domain name is made up of the words after the ""www"" in a web address. For example, our Domain Name is ChangeDigitalMarketing which you would find as www.ChangeDigitalMarketing on the internet.
.
Technically speaking the ""www"" is a subdomain of the root domain ""ChangeDigitalMarketing"". This is why you find some websites have the ""www"" and others don't.
.
No two websites can have the same domain name. Your root domain name includes the relevant extension. The domain name extension is the .com, .uk or .za at the end of the domain name.
.
Domain names can be purchased from domain name registrar. You normally pay a fee when you purchase the domain and then an annual fee every 12 months after the purchase of the domain name.
.
The price of domain names can vary significantly. Domain name pricing can vary based on the words in the domain name as well as the extension.
.
For example, the domain ""DigitalCompany"" would be more expensive than ""TelephoneCompany"". This higher price is a result of the higher demand for a domain name containing the word ""Digital"" rather than ""Telephone""
.com extensions are considered to be more universal than local extensions like .za or .uk, and therefore these generally cost more.
.
Multinational companies like the .com extension, they can have one website for there company rather than having multiple sites specific to each location that they operate in.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

06/01/2021

If you are reading this, you more than likely understand why it is essential for your small or medium-sized business needs to have a website. If you are still unsure about if having a website is the right thing for your business, please take a look at our previous posts on "Why your Small business needs a website"
.
Now that you have decided that your small or medium business needs a website the question becomes "Do I hire someone to build my website or do I build it myself?" This article aims to give you some insight into exactly what you would be taking on if you decided to do it yourself and what we believe the answer to this question is. Please bear in mind that our recommendation would vary based on your website development proficiency and career history.
To answer this question we are going to consider the following aspects to give you a comprehensive answer.
.
1.) First, we are going to cover and briefly explain the more technical aspects of website creation such as Domain Names, Hosting and Security certificates.
2.) Second, we are going to touch on the different skills needed to build a website such as copywriting, design theory, mobile optimisation and tools required.
3.) Lastly, we are going to weigh up the cost of your time as a business owner and give you a list of the advantages and disadvantages of building your own website.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

05/01/2021

If you are on this page, you more than likely understand why it is essential for your small or medium-sized business needs to have a website. If you are still unsure about if having a website is the right thing for your business, please take a look at our previous article on "Why your Small business needs a website" (INSERT LINK).
Now that you have decided that your small or medium business needs a website the question becomes "Do I hire someone to build my website or do I build it myself?"
We will break down the cost of doing this yourself (yes there is a cost involved) and unpack some advantages and disadvantages of doing this.
Follow us to learn more and start growing your business with digital marketing. If you want to start working with us click on the link in our bio.

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Friday	09:00 - 17:00

Change Digital Marketing

08/02/2021

08/02/2021

07/02/2021

06/02/2021

05/02/2021

05/02/2021

04/02/2021

03/02/2021

03/02/2021

02/02/2021

01/02/2021

01/02/2021

31/01/2021

30/01/2021

26/01/2021

25/01/2021

25/01/2021

24/01/2021

23/01/2021

22/01/2021

21/01/2021

20/01/2021

18/01/2021

18/01/2021

17/01/2021

11/01/2021

10/01/2021

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05/01/2021

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