09/07/2020
The first step in creating any brand worth remembering is to create the story behind it 💭 Stories are how we connect with one another, how we share what’s in our hearts ♥️ Remember, people don’t buy products only for their function- they make buying decisions on emotional factors too (that is, the story they’ve attached to your brand, like security or nostalgia). So, for your brand, it’s how your people connect and resonate with what you’re trying to say over the hoards of other brands trying to talk to them at the very same time 📣
So how do you create a story?🤔 Well, you could do a brand discovery exercise. This is when you sit down with the idea of your brand and you break it down into its parts. You could start by asking relevant questions such as “who am I trying to reach with my brand?” and “what do I want my audience to feel when they interact with my brand?” In doing so, you will discovery your Why, the reason you began in the first place, and once you have that, you can breathe life into this idea that exists in your head and bring it into the world to hopefully delight and engage your target audience.✨
Not much of a story teller? Or would this process be easier with someone guiding you? We’d love to help! Allow us to assist in helping you create a captivating brand story. Simply leave a comment below, DM us or pop us an email 📧[email protected] so we can schedule your discovery call!
Bold Touch Digital Agency is a digital marketing, web & brand design agency that provides businesses with tailor-made digital solutions.
