GenFluencer Events/Activations

14/12/2021

WHO ARE WE?

A group of dynamic diverse likeminded individuals with one goal and a united vision, connection!

To give back to our society through influential influence utilizing “The GenFluencer” as an influencer marketing agency in support of the movement and fellow humans.
An ecosystem that gives hope, creates opportunity and assists in the rise of the youth of SA, one collaboration at a time. Paying it forward.

The aim is to create upliftment, educate, reciprocate and give back to the individuals that are less fortunate circumstantially than others, the ones in need, the suffering, terminally ill, the youth of tomorrow, our people of today, and the forgotten. To stand together in unity, creating equality and equal opportunity globally in alignment with the United Nations Global Goals for 2030!

We are one! Driving mindfulness through compassion, paying it forward through an experiential global event campaign, uniting in music and dance for the betterment of our earth and human kind.

The GenFluencer
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03/12/2021

WHAT IS INFLUENCER MARKETING AND IS IT RIGHT FOR YOUR BRAND?

Whether you’re launching a start-up or running a well-established brand, digital marketing is one of the most important tools you can use to support and grow your business. In this series, we’ll explore useful ways to add value to your business – harnessing the power of social media to boost your digital marketing efforts, and ultimately boost your brand.

Digital marketing techniques are becoming more and more innovative as technology evolves and social media becomes an increasingly prominent part of our day-to-day lives. Adopting new approaches, including Influencer Marketing, to supplement your existing digital strategy can help you reach and connect with customers in a new way.

WHAT IS INFLUENCER MARKETING?

Influencer Marketing is a type of social media marketing involving endorsements and product placements by influencers – these are individuals or organisations with a perceived degree of expertise or social influence in their field. The power of influencers lies in the trust that they have with their following. Their word is often taken as gospel by their followers, which can result in an instant connection with a large audience for brands looking to promote their products and services.

The GenFluencer

18/10/2021

25/07/2021

Consumers care
more than ever
Since the start of the pandemic,
businesses have led the way in their
practical responses and moves to
cement community ties, sometimes
with six-figure investments.

But for consumers, the small interactions
matter just as much.

They also agree with more aggressive
corporate social initiatives, but since the start
of the pandemic they have become
just as concerned with how they
are treated.

For years now, brands have become
more and more vocal about
their sense of purpose and their
commitment to social and
environmental responsibility.

But the rules have changed.
It’s a question of brand positioning. In a
world where interactions with a brand’s
products are increasingly online,
companies need to get more creative
in how they distinguish themselves
from the competition.

Social responsibility and brand purpose
can go a long way in filling the gap left
over in the absence of being able to
see and touch a brand’s products.
COVID-19 has been a baptism of fire for
brand purpose, putting commitments
to the test when society needs them the
most. More than just large donations or
empty platitudes, consumers want to
see that brands actually care.

Businesses looking to grow their brand
amid the pandemic will need to align
with their customers’ values in ways
that are genuine and sustainable.
And what’s more – consumers and
prospective employees will hold them
accountable like never before.

Consumers care
more than ever
Since the start of the pandemic,
businesses have led the way in their
practical responses and moves to
cement community ties, sometimes
with six-figure investments.
But for consumers, the small interactions
matter just as much.

They also agree with more aggressive
corporate social initiatives, but since the start
of the pandemic they have become
just as concerned with how they
are treated.

20/07/2021

WE ARE SUPER EXCITED TO ANNOUNCE:

GenFluence the PR, Activations & Events

sister to ...

The GenFluencer our Influential Influence - Influencer Marketing Platform with a difference: Influential Influence in order to disrupt and drive change.

And together we form apart of THEY.

The sustainability project! Gen Z are you ready?

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Pablo Lundall Zahn Swart