14/01/2021
In a time when the world is so unpredictable consumers are finding comfort in familiarity.
Perhaps new strategies or exploring foreign ground is not what consumers need amidst a pandemic. A nostalgic approach creates an emotional connection.
What are you doing to make your audience feel at home? To change their mood?
https://wwd.com/fashion-news/designer-luxury/nostalgia-and-familiarity-the-runway-mega-trend-1234654649/
From New York to Paris, international designers offered reassuring spring 2021 collections, evoking the past. Consumers will appreciate, according to retailers.