The Search Engine ou :: S.E.ou

18/04/2023

Google Mastery Credential Directory

09/12/2020

Are you POPI compliant? Don't Panic!!

** The S.E.ou can assist with getting your e-mails and marketing lists compliant and converting! **
https://seou.co.za/popi-dont-panic/

Click the link above or contact me on [email protected] to get you started

17/11/2020

The Journey from SEO Beginner to SEO Winner - Step 5-Backlinks, Rankings & Search Console
** Step 5 in the beginner SEO series by the Search Engine ou ** to guide you through the process of checking your backlinks, creating ranking reports and using Google Search Console, to take you from SEO zero to hero!

https://seou.co.za/2020/11/17/7-starter-seo-steps-step-5-backlinks-rankings-search-console/

13/11/2020

The slow death of exact match keywords....long live the long-tail!

https://www.searchenginejournal.com/google-bert.../387207/

There is no clearer signal than the BERT machine algorithm that context and human understanding should be at the basis of your SEO strategy. Focus on exact matching keywords is dying over the future.

Remember the human in your SEO. It's becoming more, not less important.

11/11/2020

The Journey from SEO Beginner to SEO Winner - Step 4 -Implementation & Indexing
** Step 4 in the beginner SEO series by the Search Engine ou ** to guide you through the process of implementing your SEO information and indexing your page on the search engines, to take you from SEO zero to hero!

https://seou.co.za/2020/11/11/7-starter-seo-steps-step-4-implementation-indexing/

05/11/2020

Is SEO really bad for the internet?
Ethical SEO, problems with paid and thoughts on the correct ways to do it. An interesting article with varied viewpoints and signs of where search is wanting to go.

https://econsultancy.com/is-seo-really-bad-for-the-internet/

03/11/2020

The Journey from SEO Beginner to SEO Winner - Step 3 - On-page SEO
** Step 3 in the beginner SEO series by the Search Engine ou ** to guide you through the process of structuring your page content in the correct manner for the search engines, to take you from SEO zero to hero!

https://seou.co.za/2020/11/03/7-starter-seo-steps-step-3-on-page-factors/

26/10/2020

The Journey from SEO Beginner to SEO Winner - Step 2 - Website structure
** Step 2 in the beginner SEO series by the Search Engine ou ** to guide you through the process of structuring your website content in the correct manner for the search engines, to take you from SEO zero to hero!

https://seou.co.za/2020/10/25/7-starter-seo-steps-step-2-website-structure/

20/10/2020

This could be a game-changer for small business and local SEO!
Definitely something to keep an eye on , and another potential further reach for Adwords accounts :)

Google tests ads in Google local maps auto-suggest :
https://searchengineland.com/google-tests-local-ads-in-maps-auto-suggest-results-342233

A local ads shows up as you start typing.

19/10/2020

The Journey from SEO Beginner to SEO Winner - Step1: Keyword Research

** Step 1 in the SEO series by the Search Engine ou ** to guide you through the process of researching the best primary and secondary keywords for your SEO goals!

https://seou.co.za/2020/10/19/7-steps-for-seo-step-1-keyword-research/

13/10/2020

Keep your meta descriptions under 130 words and put most of your important information in the first 100 words.

Google is changing it its ways to give us shorter, more digestible chunks of information.

Great article below about Google's rewriting of top 3 position meta descriptions at least 70% of the time :)
Think about that when crafting your page content.

https://www.searchenginejournal.com/google-rewrites-meta-descriptions-over-70-of-the-time/382140/

A study finds Google ignores meta descriptions over 70% of the time for pages on the first page of search results.

12/10/2020

New Project Launched - Wood Unkies UK E-commerce.
The Search Engine ou assisted Wood Junkies UK to create their e-commerce enabled website for sellng Namibian Firewood and develop the braai culture in the UK.

https://www.woodjunkies.co.uk/

We are the Wood Junkies. We specialise in the importation, supply and distribution of sustainably sourced Namibian hardwood to the UK and Europe.

12/10/2020

Digital Marketing for one-man companies, small to medium-sized startups and private businesses.
*** Has your Online Marketing department been reduced or disappeared? The S.E.ou can help ***

I can get you on the road to healthy website SEO, Pay-per-click and E-commerce solutions.

Contact Tarquin, The S.E.ou today!
[email protected]
www.seou.co.za

12/10/2020

The Journey from SEO Beginner to SEO Winner - 7 Starter Steps.

** A new blog series by the Search Engine ou ** to guide you through the dense, often confusing, search engine landscape and come out a winner!
https://seou.co.za/2020/10/12/the-journey-from-seo-beginner-to-seo-winner/

12/10/2020

Rank higher in those fancy 'People Ask Boxes' on Google. One of the first places I look when doing a search and can up your click-through rate amazingly!

https://searchengineland.com/people-also-ask-boxes-tips-for-ranking-optimizing-and-tracking-341618

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.