Amatola_online_media_agency

09/03/2022

HIGH FREQUENCY WITH HIGH QUALITY

Quantity and quality are equally important in marketing communications. The goal of quantity (or frequency, as it’s referred to in the marketing world) is to get your marketing message out repeatedly to the majority of people in your potential market. On the flip side, quality is the effectiveness of the communication (how powerfully it brings the message home to the target reader, viewer, or listener). You never want to trade quantity for quality by cutting back on writing, design, and production costs.

The trick is to create high-quality communications that lend themselves to frequent, inexpensive placement.

Follow these steps to increase the frequency of your exposures:
✓ Look for ways to piggyback a marketing message on anything and everything that has exposure. For instance, at the bottom of all of your e-mails, add a one-sentence marketing message (complete with a live link to your Web site) just below your brand name. Literally anything that people see, from your mailings to your building, is an avenue for your marketing message.

✓ Seek out new media that offer prime exposure at a very low cost. New media — whether they’re new social networking sites or blogs, or more traditional outlets that are just emerging on the scene.

✓ Promote your Web site constantly. Bid on key terms and spend a little money every month to drive searches your way.

✓ Maximize your Web exposure with multiple narrowly focused Web sites, blogs, and ads.

✓ Look for ways to piggyback a marketing message on anything and everything that has exposure. For instance, at the bottom of all of your e-mails, add a one-sentence marketing message (complete with a live link to your Web site) just below your brand name.

02/03/2022

COMMUNICATION PRIORITIES

The best marketing communications are frequent, clear, consistent, attention-grabbing, persuasive, and accurate. To gauge how well you’re incorporating these priorities in your marketing communications, you need to conduct a marketing communications audit. This section goes into depth on these six priorities and how you can conduct an audit.

Perform your own marketing communications audit by first gathering examples of the ways in which you communicate with customers and the market in general. Include everything anyone sees, hears, or even smells and touches, including traditional advertising, mailings, Web communications, packaging, signs, and so forth. Don’t forget to add snapshots of public communications — or lack thereof — on your building and vehicles to the pile of samples.

After you have your samples of all the ways in which you communicate, create a spreadsheet or table. Starting on the left-hand side of your table and moving to the right, create columns for the following items:
✓ Each example or type of communication
✓ Your estimate of what you spend per year on that type of communication
✓ The frequency (quantity) of that communication, rated as very low, low, medium, high, or very high
✓ The clarity and consistency of each communication (which I group together because they’re very closely related), rated as very low, low, medium, high, or very high
✓ The persuasiveness of the communication, rated as very low, low, medium, high, or very high
✓ The accuracy of the communication, rated as very low, low, medium, high, or very high

23/02/2022

REMINDER STRATEGY

A reminder strategy is good when you expect that people will buy your product if they think of it — but they may not without a reminder. A lot of routine purchases benefit from this strategy (Got milk?).

Point-of-purchase (POP) marketing is often an effective way to implement the reminder strategy. Point-of-purchase marketing simply means doing whatever advertising is necessary to sway the consumer your way at the time and place of his purchase. For retail products, this often means a clever in-store display or sign to remind the consumer about your product.

How can a reminder strategy benefits one using Social Media Posts, by giving a digital reminder to your clients via retargeting ads or scheduled social media posts.

16/02/2022

POSITIONING STRATEGY

A positioning strategy takes a psychological approach to marketing. It focuses on getting customers or prospects to see your product in a favourable light and think of it before competitors’ offerings. The positioning goal you articulate for this kind of strategy is the position your product holds in the customer’s mind. The following sections break down how to find your position and craft your positioning strategy.

Your positioning strategy can be as simple as saying that you want your brand to be the easiest to buy, or as complex as saying your brand is easier to purchase, more affordable, hipper, and more contemporary than the competition.

Just make sure your claims are truthful and believable.

09/02/2022

MARKET TRENDS

Market share gives you a simple way of comparing your progress to your competitors from period to period. If your share drops, you’re losing; if your share grows, you’re winning. It’s that simple. Consequently, most marketing programs are based at least partly on a strategic market share goal, which is the percentage of sales you want to win during a specific period, such as a year. For example, you can say, “Increase share from 5 percent to 7 percent by introducing a product upgrade and increasing our use of trial-stimulating special offers,” which is a clear goal.

You also need to study the market and see how your products compare year to year and against your competition. The postmortem on last year’s program should always be based on an examination of what market share change accompanied it. (If you don’t already do routine postmortems, or careful analyses of what happened and why it differed positively or negatively from your plans, you should.

02/02/2022

WHO ARE YOUR COMPETITORS?

So what if your competitors have more market share than you? Don’t fear them; use them instead! Study your closest and/or most successful competitors to figure out how you’re going to gain market share. The better you understand your competitors, the more easily you can take customers away from them.

Ask yourself what your competitors do well, how they take business from you now, and what new initiatives they’re trying this year. Talk to customers, suppliers, distributors, and anyone else with good knowledge of your competitors’ practices and gather any online information about them from their Websites. Also, collect their marketing materials and brochures and keep track of any information you come across on how they market. For example, if they’re picking up good business by having a booth at a trade show you don’t attend, consider getting a booth next time to make sure you’re able to compete against them there.

26/01/2022

FACEBOOK ADS?

Facebook ads are paid messages that businesses place on Facebook. ... A paid ad lets you target a particular demographic, geographical location, time of day and you can be as specific or as broad as you'd like. Facebook ad campaigns are available in a variety of formats targetting your unique requirements. You also get to specify how much you want to spend, including The overall amount.

19/01/2022

GOOGLE ADS?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In other words, it is one of the most effective tools to get your products or service in front of your clients. With experience and expertise developed over many years, we at Amatola are able to custom Google Ads to your unique product or service offering.

12/01/2022

WHAT ARE SOCIAL MEDIA POSTS?

It is the means that facilitates two-way communication and content sharing — can become a productive component of your overall marketing
strategy. Online posts on platforms such as Facebook, Instagram and Youtube can enhance your company’s online visibility, strengthen relationships with
your clients, and expand word-of-mouth advertising, which is the best type. Ultimately, it can grow your brand awareness and sales.

05/01/2022

WHAT IS SOCIAL MEDIA MARKETING?

Social Media Marketing is the usage of several platforms in order to capture your audience, establish a branding following and drive sales.

At Amatola we work closely with our clients in order to create value-adding content to encourage your unique audience to engage with your brand. Through social media marketing and management, we will help you to increase your following, brand loyalty and sales. Social Media is one of the most profitable means to develop your brand.

Contact us directly for an informal chat about your wants and needs.

31/12/2021

Happy New Year for 2022 from Amatola Online Media Agency.

We are looking forward to another year working together, and to those new client who will join our family, we look forward to working with you and welcome to the family.

22/06/2021

Brand Position is the unique position that you occupy within your distinct marketplace. Positioning enables you to establish how your brand is different from your competition.

An effective marketing strategy involves creating a brand that will be attractive to your consumers in a specific way. Brand positioning is directly linked to consumer loyalty and your company’s capital in the market.

To position your brand within your given target market, you need to analyze the following:

(1) What consumers want
(2) Your brand capabilities
(3) How your competitors are positioning their brand

Once you have the abovementioned information, you need to follow-up with a brand statement/message that speaks directly to your consumers, that your company can deliver and that differentiates your company from your competitors.

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17/06/2021

A target audience are those individuals who are within your target marketplace. These are the specific demographics who are most likely to purchase your product and develop brand following/loyalty.

Within a target audience, you will discover various common characteristics that bond them together and naturally attract them towards your brand, products and services.

The clearer you can define your brand and target audience, the easier it is to create a brand that your target audience can connect with!

Their are several strategies to use in order to accomplish this, namely:
(1) Creating Relevant and Useful Content
(2) Using Targeted Advertising
(3) Educational Based Marketing Campaigns
(4) Gathering Customer Feedback
(5) Reviewing Market Requirements and Wants

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15/06/2021

Market Research?

Ever been asking yourself "What exactly do customers want?" "Why aren't our products selling?"

Through extensive market research, you can understand what drives your customer to engage and develop the value of your brand. More importantly, you are now exploring how to best connect with your consumers in a way that is unique and meaningful.

A starting point for your research must always be to start asking critical questions to ensure that your brand strategy aligns with your business objectives. Questions should include:

(1) Who is your target client?
(2) Customers feedback?
(3) Why do your clients trust you?
(4) Who are your main market competitors?
(5) What sets your company apart from your competitors?
(6) What is your value add to your the marketplace?
(7) What issues do you solve for consumers?
(8) What is the unique personality of you and your company?

In addition to the above questions, you may want to evaluate your own brands identity versus your competitors, plus what is your brands unique story? How can you target audience relate to your story and image? What is their understanding of your unique stories narrative?

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10/06/2021

BRAND?

Brand development is a strategic long-term process of creating and distinguishing your company’s products, logo, image and services from an ocean of competitors.

Development must include:

(1) aligning your brand with your business objectives, (2) communicating your brand to your target market (3) and updating or strengthening your brand as necessary.
(4) Setting your unique offering apart from your competitors

08/06/2021

ATTENTION. Why is gaining a prospective customers attention so important?

With a near flood of marketing content online, through a multitude of platforms, customers are now spoilt for choice and drowning in content.

With each marketing post promising something unique and different and to be the best choice, what does a prospective customer see?

They see a ocean of marketing, but only require one cup full. They are overloaded by content, some become flustered and give up, others will simply just choose one and purchase.

So, with all the content online, grabbing a prospective customers attention is vital. So, what is a solution to the issue that we face? The most obvious is to engage the services of a Marketing Agency that understands this fact. Another is to work on establishing a unique branding and product within your given market sector.

Alternative, and one I would recommend, is to run EBM (Educational Based Marketing) campaigns. By doing this, you are giving something back, before selling. It works...

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03/06/2021

Subject Matter Marketing, why? I an environment saturated with Social Media Marketing content and sales, sales, sales orientated posts, how can one brand stand out from the proverbial herd of similar products?

Become a subject Matter Expert and market that expertise. It's the soft sell that gives advice and information to a potential customer. It becomes the ultimate soft sell as you are clearly and precisely communicating why you can be the solution to their unique problem!

And all whilst undertaking your marketing, you are selling your product in a manner than creates a want and need from your customer.

Because they now understand your product, because you haven't had to hard sell the product, the decision is theirs and they now have a want and need for your product.

Brand Loyalty has just taken step number one!

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27/05/2021

So, taking a break from Social Media posting is a HUGE negative that is definable by a drop in sales, both short and long-term.

Face time with your clients, displaying your brand/products, keeping your brand at the top of their minds, means when they need that solution to their issue, you are the one they turn to. Also, consistency in post equates to brand trustworthiness and builds brand loyalty.

Don't take a break from posting and let your brand become lost in the proverbial ocean of competing brands.

STAND OUT - POST REGULARLY!!!

So what can you do,
1. Maintain your brands image by posting regularly
2. Schedule your Social Media Posts to Maintain Consistency in your posts
3. Appoint a Professional Agency to Run your Social Media
4. Feel Free to contact us at anytime to discuss your exact requirements

06/05/2021

Every business, from a local restaurant to a large multi-national requires data to effectively operate. Be that financial data or customer lists, but data is important. So is data vital for Social Media, now you may be thinking why?

Let me tell you...
1. Data allows for you as a business to understand your customers needs and wants.
2. It allows you as a business to better target your clients with services, products and offers that can solve an issue that a given customer may have
3. Data builds up your knowledge and current and developing trends in order to stay one step ahead in the game, and be relevant, to all your customers.

So the next time you think that Data isn't valuable in Social Media, just think about who your customers are, because without data, you won't.

Don't be the one selling ice to eskimos(in Winter), you may not last the season!

Be the Solution... You & Us, here to help

04/05/2021

Every customer, be that large or small in requirements, has a unique issue that needs a solution. Social Media gives you multiple platforms to tell your customers exactly why you are the unique solution to their issue. You are the fixer to their fault. You are the one and only company/service or product that can bring equilibrium back into their lives... Be the Solution...

29/04/2021

What's your UNIQUE STORY? With everyone selling how great their product is, how much it can save you, make you, or transform your life, what else is left???

Most customers want a relationship with a company, not only for peace of mind, but also to understand more about the product and lifestyle they are purchasing. So lets stand out from the herd and tell your unique story and sell the lifestyle of the product and you.

27/04/2021

Why limit your connectivity with your customers, just because you're on an amazing product test in the heart of the mountains. Traditional Marketing techniques limited ones connectivity to tried and tested methods. Social Media allows near instant connections to your customers in order to not only sell your product, but the associated lifestyle that comes with using your unique offering...

22/04/2021

Happy Earth Day to everyone from Amatola...

20/04/2021

The power of Social Media is vast, included in this is the ability to speak directly to your customer base and educate yourself on their needs and wants. How valuable can data be that comes from the individuals that use your product or service and provide real life feedback for improvements or new product development. Be the solution to your customers issues, you now know how to.

15/04/2021

Why share your expertise on Social Media? Why, because most social media is focused purely on sales, sales and more sales. By showing that you care through sharing your expertise and knowledge with your customers/audience base, you'll be unique. Do stand out to your audience by being the solution to their issues, and make the sale.

13/04/2021

13/04/2021

Why use social media? Because Social Media is about so much more than just sales, sales, sales. It's about developing and building long-term customer relationships. People like to buy from people whom they have a relationship with, so let's use Social Media to develop those relationships and stand out from the Sales only focused users... You and us together, how can we help?

13/04/2021