25/03/2023
We as Musiq Corp would like to share this information with those who are willing to work with us and also hoping it will help you know the industry a bit more;
HOW TO PROMOTE AN EP OR AN ALBUM (a guide to selling at least a thousand copies of your Ulbum we’ve seen a lot of artists release Albums and EPs and make almost nothing from them. Before dropping an Ep or Album, it is important to know how to promote it. We often do a lot of research so our artists can benefit from them. How can you promote your Album ??
PRE -ORDER: If you have noticed , many Artists before they drop a huge project they always put it on pre-order and at this time the prices are always high. This always generate some buzz around your album. At this point it’s already a promo strategy as people are already talking about the Album. This will help you get orders from those who want to support you. Setting up a Pre order is also more like a call to action. The media and many other people start rushing to you to get what your album is all about and this creates some buzz around the Album.? You can set up a pre order on your website.
RELEASE A SINGLE: At this stage you have to release a single which is a video.This will help you promote your album. Make sure you pick out one of the best songs in the album so people don’t get disappointed and feel the album will be wack. Releasing a video gets your audience and fans excited for your album.This always excite people.
PLATFORMS: How do you want to sell your Album?
MAILING LIST: Send a clear email to people on your mailing list . Go straight to the point and plead on them to buy or stream your album.
These days People even get to telecommunication Companies and they send out SMS to all their users urging them to check your album. Imagine WhatsApp groups sending messages to more than 5 million users to check out your album, you can be sure that at least a million can check and stream .
SOCIAL MEDIA: Promote your album on all social media Platforms. You can never underestimate the power of social media. Social media has made people gone viral so what makes you think you can’t promote your album here? Create hashtags and more. Do everything to make it trend. Depending on your location, know which social media to lay emphasis on. For example in small towns it will be better to concentrate on Facebook than Twitter and Instagram as many people still don’t use these platforms There. Some have it but hardly access it.
ELECTRONIC PRESS KIT: Make sure you create an Electronic Press kit. Most bloggers and podcasters need this so as to get every information about you. Some people really want to write about you but the info they have about you is limited. With an EPk , they can easily find every info they need about you just with a click.
RADIO: To some people, they think Radio is no longer a Vital Promo tool but you are Very Wrong . Organizing a Radio tour can be one of the best things that can happen to your Album.
Select those Radios with exciting programs and get to them. You can never underestimate the power of Umhlobo Wenene Radio, 5FM Radio etc.
BLOGGERS: Before you even think of Recording an Album, think and set up a budget for bloggers. These people have a huge audience and will write the most insightful articles about your Album and push people to buy it. The hype that comes from this bloggers goes a long way to influence people to get the Album.
TV STATIONS: An Album is not a joke, you can also advertise your album on other media like TV and News Papers. Let people watching Tv know a Monster album is out on the streets, let people reading news Papers also know there is a Killer album out there.
MERCH: I don’t know about you but we think you could created a merch to help promote your Album, the sales will been high. Music is business and you have to find many ways to market your products .
ALBUM RELEASE CONCERT: Damm this could have been much. This is also a venue to sell more merch as you can print a thousand and take it to the venue. Many fans will even love to wear it at the concert.
We hope this helps many other artists who are want to drop an Album. Don’t forget you can always hit us up for promo or to draw you a Great Promo Plan that will Meet the Fans out there.
Thanks for your patience
Musiq corp ©