30/07/2022
Is your online content doing what it's supposed to?๐ง
At Rustiq Digital Marketing & Design we know that product-centred marketing is a thing of the past.
Meet your consumers where they are with valuable online content that โจ inspires โจ educates โจ informs โจ and entertains โจ
Use the 7 Principles of Digital Marketing to ensure your content is on the right track:
๐ฅ Put your audience first. Understand their needs, concerns, interests, and pain points.
๐ Connect your brand expertise to consumer concerns. Use your offering to respond to consumer needs in a relevant way.
๐ช Use content experiences, owned and amplified by your brand, to attract your audience.
๐ค Be ongoing and consistent. Reinforce all your messaging with your long-term strategy.
๐ Foster loyalty. Use success metrics to measure ROI in order to drive results.
๐ Let your audience define the channels. They decide where they want to be found.
๐คซ Donโt interrupt your audience. Your messaging is an extension of their daily lives and does not demand or divert their attention.
Source: IAB SA Digital Content Marketing Committee