26/01/2023
Any form of marketing that exists online is known as digital marketing. This is the most simple way to define the term that has taken the modern business world by storm. Using digital marketing, a business can cost-effectively target an enormous audience. What’s more? The results are easily measurable. This article aims to explain various types of digital marketing and to understand how a business defines digital marketing.
Those of you who understand digital marketing well, also know that the field is extremely volatile and dynamic. It is ever-evolving. What worked a few months ago, might not be relevant anymore.
Top 10 Types of Digital Marketing.
The next 10 weeks we will be looking at what the top 10 types of digital marketing we get.
This week we looking at:
1. Search Engine Optimisation (SEO)
Search Engine Optimization or SEO is among the most important types of digital marketing for your business. It is the art of ensuring that your web pages or articles feature at the top of the search results of search engines like Google and Bing. The process typically involves emphasizing certain keywords or phrases within your content that align with the popular search trends on Google and Bing. The channels that benefit from SEO include websites, blogs, and infographics.
For example, if you sell chocolates and want to use SEO to target new clients, then the text on your webpage should repeatedly use words like “buy chocolate”, “buy chocolate online”, “homemade chocolate”, or “delicious chocolate online”. The frequency of these keywords and the quality of your content determine where your website/blog ranks on the Search Engine Results Pages (SERPs). The higher the ranking, the better it is for your business.
However, it is also important that one does not go overboard with these keywords. Forcing keywords can make the copy seem unnatural, causing the overall quality of your content to drop. It is necessary to maintain the quality of your content at all times for SEO to be helpful.
It is estimated that approximately 81% of shoppers conduct online research before making any sort of purchase. If you want to reach people online and boost your sales, you need to ensure that SEO is a business priority.
Credit for post: https://www.mygreatlearning.com/blog/types-of-digital-marketing-explained/ - Tanuja Bahirat