The Ultimate Summer Holiday Guide
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The SUMMER HOLIDAY GUIDE is your leading guide to the Garden Route & Klein Karoo. Creative Publications is an innovative publishing group. longer shelf life.
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Our Story
Creative Publications is an innovative publishing group. Because our publications are privately owned, there is more scope to adapt to a very changing market. We were the first full colour A4 newspaper in the Garden Route in 2001. Currently we are the first and only FREE A4 high quality holiday guide that is available throughout the Garden Route, ensuring that our advertisers reaches a wider target market with one advertising expenditure, thus optimising your advertising budget. With the change in online advertising, our company has moved many of our clients online, and we now also specialise in social media marketing. Please join our social media page here for more info: www.facebook.com/besociable We also own a locally based advertising agency called Creative Touch. Creative Touch is a full-service advertising agency, with 17 years’ experience in brand awareness and marketing, of which the last 11 years was accumulated in the Garden Route. We specialise in budget allocation, marketing planning, demographic target market analysis as well as target-oriented advertising. We also assist our client’s with social networking marketing, including managing your page on an ongoing basis. Additional Business Bulletin Fact sheet: Established: November 2001 Print Run: 10 000 copies Distribution area: Plettenberg Bay to Swellendam, including Oudtshoorn & Beaufort-West. Vision: To be the market leader in our genre, which is full colour, A4, free advertising available to as many people as possible. Mission: To be the economic leg of our community project, Heavenly Haven. Percentage distribution breakdown: George: 30% Mossel Bay: 20% Karoo (Oudtshoorn & Beaufort -West): 20% Plett, Knysna, Sedgefield & Wilderness: 20% Albertinia, Still Bay, Riversdal, Heidelberg, Swellendam: 10% As we move further away from the hub of the Garden Route (George) the number of copies distributed to a town becomes exponentially less. For example, we only distribute to the two filling stations outside Heidelberg, and in Swellendam to the Spar. Value-added info: The Business Bulletin is the only newspaper in the A4 genre that contains articles as well as activities, including Sudoku, Wordfind and colouring-in pages. We find that these pages gives the publication more “staying power”, i.e. longer shelf life.