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Geneva Fruits

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Geneva Fruits

The first commercial Pineapple farmers in New Zealand. Selling the best pineapples you'll ever taste. Property name: Geneva Pineapple Estate.

Hi there,
We're Geneva Fruits, based in Whangarei, New Zealand. With our extensive experience growing tropical fruit and fruit in general over the years, back to when we were still living in East London, South Africa. We transferred a lot of that experience we learnt from there, to here in New Zealand. Although a lot we had to alter to suit the New Zealand climate, soil and other factors that coul

d affect the growth of what's being grown by us. With all this experience under our belt, we're bringing out the best of what we have been growing and people have seen that themselves after trying out our fruit. On our property we grow a wide variety of different produce, which includes: Coffee, Sugarcane, Prickly Pears, Dragon Fruit, Cherimoya, Passionfruit as well as Banana's and most notably the Pineapples. We currently have around 30,000+ pineapple plants planted. We sell our Pineapples to the Whangarei growers market (when we have them available) which starts at 6am and ends at 10am. Our pineapples sell out very early, so if you want to purchase one/some of the most succulent and juicy pineapples around, we'd highly suggest that you get there as early as you can after it opens, as you may end up losing out purchasing fruits that week; as our pineapples are in very high demand after all the publicity we've been getting on them. We've had a number media networks, such as radio, newspapers, magazines and shows contacting us over the past few years, here are some of the highlights listed below. Seven Sharp:
https://www.facebook.com/watch/?v=285518136526176

RNZ/Radio New Zealand
https://www.rnz.co.nz/national/programmes/checkpoint/audio/2018788272/tropical-fruit-coffee-potential-crops-for-winterless-north

Country Calendar:
Season 2022 - Episode 21 - Sunday 24th July 2022) which can still be viewed on TVNZ +

A New Zealand Food Story’ with Ben Bailey
Season 2 Episode 8 (Final episode) which can still be viewed on TVNZ +

The volume of people who have contacted us to date has been amazing and we're very thankful for all the positive messages and feedback we've been given, with what we've been doing. We believe that the pineapples we have are some of the best you'll ever taste. Our pineapples are spray free and are as fresh as it gets. They are sold with the tops on, where as the ones sold in supermarkets are not.

10/01/2025

UPDATE: All sold out by 6:30pm. Thanks to all of you who came along and supported us today! 🍍🇳🇿😎👍

We at Geneva Fruits are having a once off sale of our super-sweet spray-free Queen pineapples this evening between 6.00pm and 8.00 pm. We will be parked at the top of Lamb Road, next to the Clinic. The fruit is ripe and will need to be eaten or refrigerated in the next day or two. There are a limited amount and will be on a first come first served basis. There are only small $5 pineapples available and will be cash only. A big bonus will be that they come with their tops attached which will be able to be planted. This is a good time of the year for planting them.

02/12/2024

The new pineapple lands for the ROI have now been planted on the raised beds. The ones that were planted in the beginning have already rooted and the last few beds will root when we get good rains. Our first crop of fruit from these 10 000 plants should be harvested from April 2026 as these were large suckers that were planted. This will give us a good indication of how much can be made from a quarter hectare.

07/11/2024

Yesterday Culture Drones visited our plantation and sprayed our pineapples using a drone. This took place in the evening as pineapples photosynthesize at night time. We are applying fertilizer to help the pineapples grow healthy and strong. This has saved Owen hours of back-breaking, nap-sacking work.

26/10/2024

Owen is hard at work planting each and every pineapple by hand. These are planted on raised beds.

26/10/2024

We are working on an ROI (Return of Investment) at Geneva Fruits.
A quarter hectare of old Goldfinger bananas and pineapples have been cleared and the bananas have been sold. This will make space for the new beds of pineapples suckers to be planted.
Spring is a good time for planting pineapples and very soon they will root.
We should get a good indication of what our return is on the 10 000 plants over the next two or so years.

24/09/2024

FOR SALE: 1000 GOLDFINGER BANANA PLANTS.

We are removing these lovely healthy 3 year old clumps to replace with pineapple plants. These should produce fruit in a year to 2 years and provide many healthy suckers which can be planted out. This is a perfect once off opportunity for someone who is wanting to grow about a three quarter hectare of the much sought after Goldfinger bananas, depending on spacing. Our heaviest bunch to date has been 36 kgs but we average about 20 kgs per bunch. We are selling these at a bargain price of $14 000 plus GST. They will be packed in bundles but will need to be collected on the farm. These are sliced in about metre lengths to make it easier to transport. They will need to be collected in 2 weeks time.

30/08/2024

We are excited to say that we will be back at the market this week Saturday. 👍 We have some produce we don’t normally have at the market, but think you’ll enjoy them too.

Share this or let your friends/family know that we will be at The Whangarei Growers Market tomorrow.

This week we will have:

Pineapples - we don’t have much available, so we will be having a limit of 5 pineapples per person. 🍍🤞🇳🇿

Bananas- we have some available, priced at $5.00 per hand. 🍌😎

Cherimoyas / Custard Apples- We have a lot available, priced at $5.00 per bag.

If you’re interested, make sure to get there early, to avoid missing out! Please note: we don’t courier and also don’t do farm/gate sales.

We look forward to seeing you there! 👌😀
Geneva Fruits

08/08/2024

With a surprising twist, turns out we will have pineapples available this week at The Whangarei Growers Market . 🍍🇳🇿👌

As many of you may already know, we do sell out fast, so it’s advisable to get there as soon as possible, to avoid missing out! 🤞

We have fantastic weather expected this week, so why not take the time to come to the market and try out some of our pineapples? maybe even making a trip of it and spending some time in Whangarei or Northland. 👍

NB: We don’t courier and don’t do farm/gate sales.

We look forward to seeing you there!
Geneva Fruits

01/08/2024

Today we have a surprise for you, we will be back at The Whangarei Growers Market tomorrow with a whole lot of pineapples and some bananas. 🍌🍍🇳🇿

If you’re planning on buying some of our sweet gourmet Queen pineapples (as seen on Country Calendar), now is a good time before it’s too late, make sure to get there early though, to avoid missing out! 👍🤞

Let your friends and family know that we will be there tomorrow, it may be a while before we make our return to the market after this week.

We look forward to seeing you there tomorrow morning.

NB: We don’t courier/post and don’t do farm/gate sales.

Geneva Fruits

31/07/2024

We’ve just returned from a trip to Townsville, Australia. It was an insightful and interesting trip with everything we got to do and see there. We went there for their pineapple field days, which had around 150 attendees. We had the honor to have been invited to join. They went out of their way to be hospitable to us, had lots of great chats, and we really appreciate everything they did for us while we were there! 😎🍍👌🇦🇺

A group of the Australian pineapple growers had visited us early last year. They were keen for us to join them at their pineapple field days and their properties to see how they’re growing their pineapples etc.

We have come back with lots of knowledge in how we can go about improving what we’re doing and moving forward in our pineapple industry in New Zealand.

11/07/2024

Hi everyone,

This will be our final week at The Whangarei Growers Market for a while, as our number of pineapples have dropped and the season draws to an end. We hope to see you there this week. 👍👌

We will likely be returning to the market at the end of August/ early September sometime.

We’d like to thank all of you for supporting us on the market, it’s greatly appreciated! We’ll see you there early on Saturday morning. The market runs from 6am - 10am. As we have been selling out fast, it’s advisable to get to the market as early as possible, to avoid missing out. 🤞

Kind regards, from all of us at Geneva Fruits and we hope you all have a fantastic weekend!🇳🇿🍍💙

08/07/2024

Our vision for the pineapple industry in New Zealand for the future:

For the farmers who are interested in buying 10,000+ mature pineapple suckers for October - December, would need to start the process of preparing their soil. See our Geneva Fruits Limited page for more information of how to go about this.

We are planning on planting 30 hectares of pineapples over the next 6 years. The plan is to sell fruit directly to the public, first Northland, then the rest of the country. At a later stage or when we have surplus, we will look into exporting our pineapples. We will also sell our produce to wholesalers and supermarkets at the same price as what we sell our fruit for to the public. In this way, the farmer/grower is in control of their own specialised product.

We are pioneers of the pineapple industry in New Zealand and would like for farmers/growers to invest in this specialised crop. There will only be sales of 10,000 + mature pineapple suckers available.

1,000 banana plants will give you and income of approximately $50,000, the same as that of 10,000 pineapple plants in 2 years.

Self sufficient growers can buy our fruit from the Whangarei Growers Market and grow the tops. They can alternatively purchase smaller quantities of rooted tops from Hugh Rose at Land of the Lotus .

We have been experimenting with the Queen pineapples for the last 10+ years in New Zealand. We seem to be having fruit all year round, this is due to not using hormones to have the fruit flowering in succession. This is normally a period of around 6 weeks.

Our pineapples are super sweet, even in the middle of winter. You can eat the core of the pineapple, this is also where a lot of the bromelain is found (an enzyme, that is known to have a lot of positive benefits). The peels/skin can be made into kumbucha as we are spray-free. 🍍🇳🇿👌👍

Geneva Fruits operates on being debt free, we know this is an old school mentality, but with lots of hard work and being hands on, we have peace of mind.

Our motivation and secret to success is faith in Jesus, who makes the impossible possible.

05/07/2024

Hi everyone, now is still a good time to come up to Whangarei and get your hands on some of our delicious gourmet spray-free pineapples? 😉🤞🍍🇳🇿👌Maybe even making a weekend of it up North.

We’re still in our peak, so come and get your hands on some super sweet pineapples. Don’t forget to get to The Whangarei Growers Market early though, as they have been selling out fast!

This week we will also have some Custard Apples/ Cherimoyas available and sold in bags of either 1 or 2 depending on size and are $5.00 per bag. We won’t have any bananas available this week.

We recently come across this pineapple shown in some of the photos, it had a whopping 26 tops, and this unique feature is known as fasciation. ✌️

We don’t courier and only accept cash at the market.
We look forward to seeing you there this Saturday. 👌😎

Geneva Fruits

27/06/2024

With the Brynderwyns finally having reopened this week, what better time to come up North to Whangarei and get your hands on some of our delicious gourmet spray-free pineapples? 😉🤞🍍🇳🇿👌Maybe even making a weekend of it in the winterless north! 👍

We are still in our peak and a good time to get your hands on some super sweet pineapples. Don’t forget to get to The Whangarei Growers Market early though, as they have been selling out fast!

We don’t courier and only accept cash at the market.

We look forward to seeing you there this Saturday and hope you all have a wonderful Matariki and weekend. ☀️🤗😀

Geneva Fruits

20/06/2024

Hi everyone, we will be at The Whangarei Growers Market again this Saturday, with a whole lot of pineapples available again this week. We had a lot this past week and were sold out by around 9am. If you plan on getting your hands on some of our gourmet spray-free pineapples, it would be best to get there as soon as possible to avoid missing out. 👍🍍😎

The market runs from 6am - 10am. Let your friends and family know that we will be there. It will possibly be cold and rainy, so make sure to wear some warm, winter/rain gear.

We look forward to seeing you there tomorrow. 😎🇳🇿👌
Geneva Fruits

13/06/2024

We’ll be at The Whangarei Growers Market again this Saturday. We are now officially in our peak period for our spray free, gourmet Queen pineapples, which has started later than anticipated.

We will have small and medium sized pineapples available.
We don’t courier/post, do farm sales and also don’t keep produce aside.
We will also have bananas available. 🍌🇳🇿

If you’re wanting to get your hands on some of the sweetest pineapples you’ve ever had, be sure to get there early, to avoid missing out. 🤞👍🍍With our pineapples you’re able to eat the core and also plant the tops.

These are fantastic gifts for family and friends and have lots of uses too, 😎 be sure to let others know.
The market runs from 6am - 10am

We will see you there first thing Saturday morning.

Geneva Fruits

06/06/2024

We’re excited to say that this week Saturday, we will be at The Whangarei Growers Market with more pineapples available. We will be increasing our normal limit from 5 - 10 pineapples per person.
We highly suggest giving our gourmet spray free Queen pineapples a try if you haven’t tried them before, they taste a lot better than supermarket pineapples and you can even eat the core, as well as plant the tops. 🤞😀👍🍍 - As seen on Country Calendar. 🇳🇿☀️ Whangārei District Love It Here

We will also have some bananas for sale this week too. 🍌

This may be the perfect gift for a friend/family member, so come down to the Whangarei Growers Market this Saturday and check us out.

Tried our bananas/pineapples before? Let us know in the comments what you thought of them. 🍌🍍

NB: We do sell out fast, so it’s advisable to get there as early as possible to avoid missing out! 🤞 The market runs from 6am - 10am. We also don’t courier and don’t keep aside.

We look forward to seeing you at the market.

Geneva Fruits

31/05/2024

Hi everyone,

This week we have some bananas and pineapples available. 🍍🍌🤞

We look forward to seeing you all there. 👍 It’s best to get there early at The Whangarei Growers Market to avoid missing out.

We have a limit of 5 pineapples per person. 👌🇳🇿😎

Geneva Fruits

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Owen is hard at work planting each and every pineapple by hand. These are planted on raised beds.

In preparation for the Whangarei Growers Market on Saturday. Check out our most recent post for more info. 👍🍍🍌👌🇳🇿😎Geneva Fruits

Some of the pineapples in preparation for the Whangarei Growers Market this Saturday, we also have bananas available. 👍🍍🍌🇳🇿👌Check out our most recent post for more info. Geneva Fruits

We’re at the Whangarei Growers Market this Saturday with lots of spray- free bananas available. 🍌😎👌☀️🇳🇿 Check out our most recent post for more info. 👍 We look forward to seeing you there! 😀🤞 Geneva Fruits

We are getting prepared for the Whangarei Growers Market tomorrow, check out our most recent post for more info. 🇳🇿👍👌🍌🍍NZ grown spray free pineapples and bananas. Geneva Fruits

Preparation for the Whangarei Growers Market this Saturday.

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