Desh Global Marketing Manager at TikTok
Founder
IAB Bookmarks Chair | Loeries | ABinbev Creativex
Ex Diageo | AbinBev |

Pan African professional brand, digital & culture marketer with more than 10 years of experience across corporate, agency, and consulting. I’ve worked across 33 markets in Africa leading brand strategy, digital, influence, and commercial strategies. Solid knowledge of the FMCG space particularly spirits and beer, leading cross-functional agencies with $10M+ A&P investments. I am passionate about d

riving brands in culture and my past work has been featured in Forbes, Trace, MTV & Meta. Piloted and set up Digital & Influencer Marketing teams at large-scale FMCG (ABinBev & Diageo) and kicked off Culture & Entertainment strategy across Africa. Consulting work saw Influencer & Culture strategies commissioned by Coke, Heineken, Virgin Money and Multi-choice. With my “Each One Teach One” mindset, my purpose is to leverage digital to tell our stories. This has seen me launch the “Influence Insider” podcast that takes you behind the influencer of brand and culture.

* Loeries Judge
* ABinBev Creative X Judge
* YOBA 2023 Judge
* Board Member Social Media Week
* ABinBev Africa Zone Diversity & Inclusion Forum Member
* IAB Digital Marketer of The Year (Nominee)
* Cosmopolitan Magazine’s Awesome Women Winner
* Winner Standard Bank Salute to KZN Women (rising star)
* Speaker at Social Media Week Johannesburg
* Global Spin Award winner
* Africa's First Indian Female DJ

Have you joined my Hype & Happening WhatsApp channel for daily drops on whats happening in marketing & culture? https://...
22/04/2024

Have you joined my Hype & Happening WhatsApp channel for daily drops on whats happening in marketing & culture?

https://whatsapp.com/channel/0029VaaniWl0wak0Ugnwhi1r

Drop for today:

*Mergers & Acquisitions*

The *how* is often skipped over to get to the *what* but there is so much to learn from strategic decision making principles.

Here’s a look at how Zuks approached one of his best M&A plays when he bought Instagram.

His response in the last mail is 👌🏾

https://substack.com//note/c-54451114?r=15gwh8&utm_medium=ios&utm_source=notes-share-action

Zuckerberg's discussion of buying Instagram is a masterclass in strategic decision-making (screenshots attached). He bought Instagram for $1B. All the analysts gave him flak for overpaying. Today it is worth $500B. Instagram acquisition ended up being one of the greatest of all time.

  diaries NYC with  📸
24/02/2024

diaries NYC with 📸

18/02/2024

Sunday…

🌟 Get ready for an exclusive peek behind the scenes of luxury brand management in Africa! 🌍✨In my latest episode of Hype...
04/01/2024

🌟 Get ready for an exclusive peek behind the scenes of luxury brand management in Africa! 🌍✨

In my latest episode of Hype and Happening, we're joined by Jill Snijman, the savvy marketing manager of Lancôme and Kiehl's. 🎙️ She's unpacking what it takes to manage luxury brands.

🔍 Dive into the discussion as Jill unveils:

🌟 Challenges & Opportunities: Navigating the dynamic African market.
👩‍👧‍👦 Adapting to Diverse Preferences: How she caters to unique consumer tastes.
🏆 Standing Out: How to set yourself up as a woman in marketing
💡 Expert Tips: Insights for budding marketing managers eyeing the luxury industry.

Jill's wealth of experience is a goldmine for anyone passionate about luxury branding. 🌟 Don't miss this chance to gain insider knowledge!

🎧 Hit play and level up your marketing game with Hype and Happening! 🚀

I caught up with Jill Snijman (Marketing Manager: Lancome & Kiehls) on a busy Friday afternoon at one of her key outlets. An incredible session learning more...

What were your 2023 regrets? More than a vision board, do you have tactics in place for 2024?Here's some actionable advi...
01/01/2024

What were your 2023 regrets? More than a vision board, do you have tactics in place for 2024?
Here's some actionable advice to get you going!

In this video, I'm sharing with you my tips on how to break the code and achieve the working life of your dreams in 2024. From lifestyle changes to career ad...

Just hit 2000 subbies on YouTube. Thank you friends. Really appreciate the support for both the new show and my vlogs. I...
30/12/2023

Just hit 2000 subbies on YouTube. Thank you friends. Really appreciate the support for both the new show and my vlogs. If you want to keep up with the 9 to 5 life, career tips, marketing advice and more then hit subscribe and join the family. Here are some videos you guys have been loving:

Ep: Interviewing a Marketing Manager at L'Oreal
https://www.youtube.com/watch?v=T5QaVlZ3bOg&t=4s

How to shop from Amazon to South Africa
https://www.youtube.com/watch?v=6G4i1vL8R-4&t=95s

My apartment Tour:
https://www.youtube.com/watch?v=4dVvrdLy8Zo&t=936s

Hey friends. Finally my modern apartment tour is here. Whether you are in South Africa or beyond I hope this inspires you. It's not complete but for now this...

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