Smart communications for good organizations, good people, and great causes.
🔍 Is your nonprofit's website performing at its best? Conduct a website audit to uncover strengths and weaknesses and identify areas for improvement.
Check out this handy guide from Wired Impact to get started!
Learn how to perform a nonprofit website audit that's actually helpful. Plus, get a free template to prioritize the most impactful changes.
🤷♂️ Tired of guessing the impact of your LinkedIn ad campaigns?
Thanks to a collaboration between Zapier and LinkedIn, there's a simple way to improve your ad conversion tracking (especially when those conversions take place where LinkedIn Insight tags cannot go—like certain forms, email campaigns, or offline events).
Check out our post to learn how to set up conversion tracking and maximize your LinkedIn Ads!
The Zapier/LinkedIn Conversion API integration will help you gain deeper insights into donor behavior, optimize your campaigns, and increase the impact of your LinkedIn ads campaigns.
Feeling overwhelmed? 😵💫
🤹 Nonprofiteers juggle a lot!
Check out our latest blog post for 3 essential tools to boost your productivity and keep your sanity.
Empower your workflow with three core tools to manage your work and personal life: a calendar app, a file manager, and a task manager.
Tired of repetitive email marketing tasks? 😩
Zapier can help! ⚡️
Learn how to automate your email workflows and save valuable time with these 5 simple automations.
Here are 5 Zapier automations tailored for nonprofit email marketing programs to help with data backup and list management, freeing up your time for more impactful work.
🤔 Is a change coming to Instagram? The platform is experimenting with vertical profile grids, which could potentially disrupt the carefully curated aesthetics many nonprofits have cultivated.
While this shift might initially seem jarring, it also presents an opportunity. By embracing vertical content, nonprofits can showcase their impact in a more immersive and engaging way.
Remember, authenticity and storytelling are key on social media. Use this potential change to experiment with new formats and connect with your audience on a deeper level.
Your meticulously crafted grid might eventually look a bit different.
Task manager or project manager? Which one is right for your nonprofit? 🤔
We break down some key differences to help you choose the best tool for your needs.
Learn the difference between task managers and project managers to streamline your workflow, boost productivity, and achieve your nonprofit’s mission.
Managing multiple projects and tasks can be challenging, especially if you're not using the right tool.
Let's explore the distinction between task managers and project managers, so you select the right tool for the job! 🧰
Learn the difference between task managers and project managers to streamline your workflow, boost productivity, and achieve your nonprofit’s mission.
Struggling to tell your nonprofit's story? Here are 4 types of blog posts that can help you engage your audience and share your mission.
If you’re trying to improve your content strategy or spark ideas for interesting blog posts, try these four popular formats.
🐶 Tired of chasing your tail trying to manage your nonprofit's workload? 🦴
We're sharing our top 10 tech tools that help us ditch the admin drain and focus on what really matters: your mission.
From streamlining communication to supercharging productivity, these tools are game-changers for nonprofits of all sizes.
Check out these essential tech tools that enhance productivity and maximize impact, streamlining your nonprofit's workflow and allowing you to focus on your mission.
👀 Did you see it?
Good Dog Strategies client LeverforChange was featured in Forbes for its innovative approach to philanthropy! Lever For Change is democratizing giving so that major donors like MacKenzie Scott and Reid Hoffman can make more impactful contributions.
➡ How It's Going: Lever For Change's work with MacKenzie Scott on the Yield Giving Open Call led to an astounding $640 million in unrestricted donations to 361 deserving organizations. This innovative model ensures wealth reaches those who need it most, far beyond the usual networks and organizations.
➡ Why It Matters: Their collaboration with visionary philanthropists demonstrates the power of strategic partnerships in driving social change, amplifying grassroots efforts, and bringing meaningful impact to diverse communities.
Read more here ⤵️
By organizing challenges and pre-screening small nonprofits, Lever for Change has helped a handful of billionaires shift some giving towards global grassroots organizations.
Cleaning up your nonprofit's housefile is crucial for maintaining a healthy and engaged subscriber base. Regularly reviewing and optimizing your email list can improve deliverability, engagement, and overall performance. Start decluttering today to set your nonprofit up for success in the future.
The first half of 2024 is done, but it's not too late for some housekeeping. Check out these quick tips for cleaning up your nonprofit's email list this year.
Essential tips for effective nonprofit email list maintenance and supporter engagement to amplify your mission in 2024 and beyond.
Are your landing pages failing to inspire potential donors? 😩
Converting website visitors into loyal supporters takes time and effort. One solution that can significantly improve this process is the 'hybrid landing page.' This page seamlessly blends valuable, mission-focused content with a compelling call to action, making it a powerful tool for inspiring potential donors.
Adapt This Approach for Your Nonprofit:
1️⃣ Captivating Content: Start with an article or blog post addressing a pressing issue your nonprofit tackles. Share stories, data, or expert insights that resonate with your target audience.
2️⃣ Seamless Transition: Gently guide readers from the content to a donation section with a clear and impactful call to action. Showcase the impact of their contributions and how they align with your mission.
3️⃣ Building Relationships: Invite visitors to subscribe to your email list for updates, further nurturing the relationship and keeping them engaged with your cause.
Check out the video for a step-by-step guide on setting up a hybrid landing page for your next campaign! ⤵️
There’s a type of website page you’ve never heard of before - that could triple your traffic and double your leads.That’s exactly what happened when one comp...
If you work for a nonprofit and are responsible for fundraising or marketing, you probably spend a lot of time figuring out how to expand and engage your audience. Converting new people into donors and volunteers is no small feat. While there are many methods to achieve this, one reliable approach is email—old faithful.
Your Google Ad Grant can be a powerful tool to help you grow your email list, but it's not as simple as running an ad and watching the email addresses roll in. It requires some thought, a smidge of creativity, and a little effort on your part.
Here are a few ways your Google Ad Grant can assist you in expanding your email list! 👇
Learn how to effectively utilize the Google Ad Grant to grow your email list and reach more potential donors and supporters.
LinkedIn is expanding its Sponsored Newsletters to offer a fresh way to reach your target audience and drive leads directly from your LinkedIn content. LinkedIn newsletters have reportedly seen "significant growth in the app," writes Social Media Today:
"... LinkedIn' seen a 47% increase in engagement with newsletters in the app over the past year. There are now more than 184,000 newsletters being published in the app, which also means that a lot of LinkedIn users are interested in receiving periodic updates from people and pages in the app."
Why you should care:
📢 Reach: Expand your brand's presence to a broader audience within your industry.
🤝 Engagement: Connect with potential customers through a format they actively consume.
👥 Leads: Drive sign-ups and gather valuable information for future outreach.
It's still early days, so there's plenty of time to explore the possibilities.
A new branding and lead gen option on LinkedIn.
Feeling overwhelmed? 😵💫
We all struggle to stay on top of their workload from time to time. But with the right tools, you can boost your productivity and find some much-needed sanity.
In our latest blog post, we share 3️⃣ three essential tools for managing your work and personal life more effectively.
🗓️ Calendar: More than just for meetings! Use it to block off focused work time, track deadlines, and keep track of important information.
📂 File Manager: Keep all your documents organized and accessible from anywhere with cloud storage and powerful search.
✅ Task Manager: Capture and prioritize your to-dos so you never forget an important task again.
Check out the full post for tips on using these tools to your advantage.
Empower your workflow with three core tools to manage your work and personal life: a calendar app, a file manager, and a task manager.
🤔 Are you maximizing your donor outreach? Creating 'donor personas' is one way to help you ditch the generic fundraising appeal.
Donor personas are detailed profiles of your ideal supporters, helping you pinpoint the motivations, preferences, and habits that drive their giving. CauseVox breaks down the value AND creation of donor personas.
Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Let’s dive in and explore how cr...
A new Instagram experiment is allowing some creators to send draft Reels to friends for feedback before going live. This new feature allows users to test their content and make improvements before sharing it with a wider audience.
There's also an option to share Reels with non-followers to gather additional input. These tools aim to improve content quality and encourage more creators to share their work.
🤞 Stay tuned for potential broader rollouts.
See what people think of your Reels before posting to everybody.
One of our favorite tools is Zapier because it allows us to connect different apps and create no-code workflows, like automating client tasks, updating audience lists for ads, and much more.
This post highlights a few basic Zaps that will help you back up, manage, and segment your nonprofit's email list.
Here are 5 Zapier automations tailored for nonprofit email marketing programs to help with data backup and list management, freeing up your time for more impactful work.
⏰ Don't waste time on repetitive tasks!
Leverage AI to brainstorm template ideas based on your role and responsibilities. This timesaving tip from Google Workspace can help you automate your workflow and boost productivity (plus, they’ve included a bunch more ideas to improve your prompting!).
Download our quick-start handbook and learn about writing effective prompts to supercharge your productivity using Gemini for Workspace.
"We found that 81% of high-income donors prioritize a quick donation process, highlighting the importance of incorporating features that speed up the process–like mobile wallets–on your donation page."
🚫 💳 Forget digging for your credit card! Mobile wallets are changing the donation game, and nonprofits NEED to be on board. CauseVox explains why (and how!) this simple tech can supercharge your fundraising.
Is your nonprofit optimized for the mobile-first donor?
I don’t know about you, but I cannot tell you the last time I actually took out my credit card when making a purchase online. These days, all you need is Cash is no longer king, mobile wallets are. This tool is essential to your digital fundraising strategy in this day and age. So, let's dive into...
According to a recent survey by Google.org, 75% of nonprofits surveyed believe AI can help them with content creation and personalization. However, many organizations are held back by a lack of familiarity with AI technology, and 40% of them lack AI education within their teams.
That's where Google for Nonprofits comes in. It offers training resources like a productivity guide for Gemini for Google Workspace and donates over $2 billion in Google Ad Grants and Google Workspace access to support nonprofits in leveraging AI-powered tools. With the right training and resources, nonprofits can take advantage of the power of AI to make an even greater impact on the communities they serve.
We’re sharing a few insights from a survey with nonprofits about how they’re using generative AI.
We're thrilled to share the Yield Giving Open Call has announced 361 U.S. nonprofit organizations are receiving $640 million in funding!
The Open Call — managed by Lever for Change — sought community-led, community-focused organizations whose explicit purpose is to advance the voices and opportunities of individuals, families, and communities who have met with systemic obstacles. These organizations are focused on working with people and in places experiencing the greatest need in the U.S.: communities, individuals, and families with access to the fewest foundational resources and opportunities.
Congratulations to all of the awardees! For more information, visit: https://www.leverforchange.org/challenges/explore-challenges/yieldgivingopencall
🎯 When it comes to Facebook Ads, hitting the bullseye with your target audience can turn even a mediocre ad into a star performer. And the magic wand here? Facebook's Custom Audiences! 🪄
Let's talk about the fundamental steps:
🔼 Upload your list, ensuring it adheres to Meta's terms of service and generally good data practices. In particular, make sure that this is *your* list, not one you borrowed or purchased.
🏁 Kickstart with three basic custom audiences: Email Subscribers, Facebook/Instagram Engagements (90 days), and Website Visitors (90 days). After that, you can experiment with other audiences like Donors, specific webpage visitors, and more advanced combinations.
👥 Get acquainted with creating 'Lookalike Audiences' to expand your reach. This is the part where Meta's vast database of knowledge on the billions of users around the world helps create a targeting list of people who have some similarities to those in your core audiences. It's a great way to expand your reach to people who are more likely to care about your organization and its work.
Whether you're rallying for donations or engaging your community, precise targeting ensures your message resonates with the right folks.
Check out the full post to learn how to streamline your ad campaigns and keep them evergreen with dynamic updates to your audiences.
Meta’s Custom Audiences help your nonprofit reach groups created based on engagement or attributes, like interacting with your page or signing up for your newsletter.
Having a personal writing coach who can provide immediate feedback seems like a dream (especially on a limited budget!). Fortunately, there is a creative solution: creating an AI writing coach using GPT-3 and Zapier. This involves creating a simple form to input your writing samples, connecting it to GPT-3, and receiving personalized feedback on how to improve your writing skills. 🔄
It's fascinating how technology, like ChatGPT, can provide actionable insights to hone one's writing skills (or ➕ *insert other skill here*) over time. Plus, with increasing integration of 3rd-party tools with Chat and other AI models, the process becomes systematic and more easily accessible.
Check out the full read and ⚖️ weigh-in below:
⮕ Have you experimented with ChatGPT or any other AI tool to improve your writing?
⮕ How do you envision AI shaping the future of personal and professional development?
⮕ Are there other creative ways you've utilized AI to enhance your skills or workflow?
Want to take your writing skills to the next level? Here's how to instantly get feedback from GPT and track that feedback so you can spot trends over time.
While the generous $10,000 per month from Google Ad Grants is fantastic support, have you considered stepping up your game with paid Google Ads?
Here's why it's worth considering:
💸 Unlimited Budget and Flexibility: Navigate beyond the $10,000 cap, tailoring your budget to the needs of special campaigns or critical awareness drives.
📺 Rich Media Extravaganza: Embrace the power of remarketing, Display Network ads, and engaging YouTube ads to make a lasting impression.
🥇 Top-Tier Ad Placement: Get ahead with higher visibility as paid ads cozy up at the top of search results, driving more engagement.
Here are a few ideas for using both together:
🧪 Use the Ad Grant as your testing ground for keywords and strategies, then amplify the winners with paid ads.
📢 Keep the Ad Grant for general awareness while channeling paid ads towards high-priority, time-sensitive campaigns.
👀 Monitoring is key! Keep a close eye on performance metrics to fine-tune your approach for a stellar ROI.
Using Google Ad Grants and paid Google Ads together forms a robust strategy, enhancing visibility, driving more traffic, boosting donor engagement, and carving a stronger brand identity.
Check out the post for more!
Learn how to boost your nonprofit's impact by blending your Google Ad Grant with paid Google Ads for greater visibility, donor engagement, and ROI.
📊 A recent study by OnePoll and Slack unveils that the average employee spends over a day per week crafting emails, with a shocking revelation that only 36% of these emails are fully read and understood by the recipients. Now, that's a lot of valuable time diving into the email blackhole!
The survey participants expressed their displeasure with the current status quo, citing several communication breakdowns:
⮕ 62% often find their questions unanswered.
⮕ 51% are addressed by the wrong name.
⮕ 49% are asked a question they had already answered in the same email.
The email fatigue is real, and the cry for a more efficient communication system is loud and clear. 📣
Interestingly, the shift towards platforms like Slack is not just about dodging the email bullet but also about nurturing a more real-time, engaging, and less formal communication culture. \(Emoji, anyone? 🎉\)
Moreover, the integration of various apps within Slack is heralded as a productivity booster, reducing the dreaded context switching and automating routine tasks.
Now, while this insight comes from Slack \(and we might need a pinch of salt here 🧂\), it does spark an intriguing discussion:
⮕ Is it high time organizations reconsidered the centrality of emails?
⮕ Could platforms like Slack be the new hub for organizational communication?
⮕ How are you navigating the email deluge in your workspace? Are Slack or similar platforms making a difference?
We previously posted a link to our thoughts on the subject \(https://buff.ly/3G4ykV9), so let's hear yours! Share your insights in the comments below.
We surveyed 8,000 small-business workers in the U.S. and U.K. to see what alternatives they’d prefer when it comes to workplace communication.
📢 Make the most of your $10,000 grant by keeping your Google Ad Grants account active and compliant! Learn about account structure, keyword usage, and how to track meaningful conversions.
🤿 Dive in for more on our blog.
Staying compliant with Google's Ad Grant policies and requirements is crucial to continue benefiting from this grant. Here's a detailed guide on the essential compliance rules and potential remedies…
🏛️ A thriving college is a place where ideas are born and where questions are encouraged to spark curiosity and learning. This is what the Institute for Citizens & Scholars aims to bring back to campuses through their initiative, the Campus Call for Free Expression.
The goal of this project, which brings together college leaders, is to create campuses alive with open discussions, critical thinking, and a diverse range of ideas. This, in turn, shapes students into prepared, engaged citizens ready to contribute to society.
The Campus Call for Free Expression isn't just limited to college campuses; it has caught the attention of PBS NewsHour and CNN's 'The Assignment with Audie Cornish,' which has helped to propel the conversation on free expression further.
We're delighted to collaborate with C&S, channeling our digital expertise to help them amplify the reach of the Campus Call for Free Expression. It's a mission that resonates deeply with us—shaping students into active, thoughtful community members, thus fortifying the pillars of democracy.
This initiative paints a hopeful picture of a future where the exchange of ideas is fearless and enlightening. And that's a monumental stride towards a world where understanding and dialogue catalyze unity.
Learn more about the Institute for Citizens & Scholars and this project below!
Good Dog Strategies client, the Institute for Citizens & Scholars, fosters open dialogue and critical thinking on college campuses through their Campus Call for Free Expression initiative.
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As we start planning for next year, remember: strategic planning should be a strategic exercise: https://buff.ly/3Dr7jcX
These are some pretty exciting updates to Google Workspace If your nonprofit uses Google services, it's worth taking a peek at what is to come: https://bit.ly/3u9gmIA
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