*A New Face of Summer: KFC Taps Young Artist for Limited-Edition Bucket*
This summer, KFC’s iconic bucket has undergone a vibrant transformation, courtesy of Cape Town illustrator and musician Elio Moavero. Known for his energetic, rock ’n’ roll-inspired art style, Moavero brings his eclectic sensibility to KFC’s latest Festive campaign. The result is a limited-edition bucket design that he says captures “the perfect setting to bring a whole bunch of people together”.
Moavero, who balances his visual art career with his role as a bassist and singer in a band, has imbued his creation with the spirit of summer festivals and lively gatherings. “It’s about celebrating the season and sharing in the energy of good times and great music,” he says. “Summer for me is being outdoors, listening to music and having a great time with friends and family. That’s the vibe I wanted to bring into this design, and I think it’s a lot of fun.”
This partnership is part of KFC’s ongoing collaboration with South African artists who reinterpret the brand’s bucket, infusing it with contemporary cultural references. And for the first time, Moavero’s work will feature on KFC’s other summer containers as well.
Chief Marketing Officer Grant Macpherson says the initiative aims to celebrate KFC’s relevance in all moments, especially during the festive period, and the ways packaging can shape brand perception. “The bucket isn’t just a vessel for sharing,” he notes. “It represents quality, trust, and now, with Elio’s work, it stands as a symbol of togetherness, music and celebration.”
Macpherson points out that KFC’s brand assets, like the bucket, help define the company’s distinctive identity. When the Streetwise Bucket for One was first introduced, a fan playfully tweeted that it was like “champagne on ice”. Macpherson says: “That tweet showed us the emotional pull of our packaging—it can elevate the experience and the product’s re
VL Easter Reel.mov
EASTER AT VERGENOEGD LÖW
Celebrate hope and togetherness at Vergenoegd Löw The Wine Estate in Stellenbosch this Easter (29 March to 1 April).
Enjoy special moments with family and friends, while savouring fine wine and delicious food, and taking in the breathtaking beauty and tranquil atmosphere of this historic farm that dates to 1696.
The culinary team has conceived a special Easter-inspired platter for two, brimming with locally-sourced cured meats, cheeses and fresh ingredients, and offered with a glass of Vergenoegd Löw wine per person, at only R360. These are available to order throughout the Easter weekend (walk-in visitors are welcome), but could also be pre-booked.
Keep the kids entertained on Easter Sunday with an exciting Easter egg hunt between 11:00 and 12:00, at R150 per child.
Go to https://buff.ly/3vnvoBp to book. Please note, bookings for the Easter egg hunt closes on 27 March, so don’t delay!
For more on the estate’s regular offerings, please visit https://buff.ly/4cp4s4V.
*Content Provided* Vergenoegd Löw The Wine Estate #Vergenoegd #AwakenYourSenses #VergenoegdLöw #StellenboschWineRoute #WineEstate
