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Cynopsis Media Cynopsis - Your first early morning briefing on the business of television since 1997. Subscribe to the free daily editions at www.cynopsis.com/subscribe
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Cynopsis Media, a division of Access Intelligence, is the publisher of 5 free trade publications for the television, media, digital, and sports TV industries. Its flagship edition, Cynopsis, launched on April 2, 1997 as a simple internal memo created to keep a Sales Team updated and informed. It is published by 5:30am ET each weekday morning. The three daily e-publications, Cynopsis, Cynopsis: D

igital, and Cynopsis: Sports, are sent via email to a combined total subscriber base of more than 150,000 in over 58 countries. Also, the weekly e-publications Cynopsis:Kids! and Cynopsis: Classified Advantage are sent on Wednesday and Tuesdays, respectively. Classified Advantage (CLADS) is dedicated to career development and identifies great industry jobs published in Cynopsis as well as numerous other hiring sources. It also provides actionable expert advice of how to get a job and how to keep a job! Throughout Cynopsis.com you're able to access all of the different Cynopsis Media editions, Special eReports, Upfront News & Conferences/Awards Events.

Have you heard the incredible news?Our 2024 Top Women in Media honorees are here, and they're nothing short of spectacul...
14/08/2024

Have you heard the incredible news?

Our 2024 Top Women in Media honorees are here, and they're nothing short of spectacular. 🌟

View the full list of honorees and to join us at the media industry's celebration of the year here: https://www.cynopsis.com/events/2024-top-women-in-media/

Cynopsis is proud to celebrate our Best of the Best & Rising Star Finalists in the Media, Production, & Talent category....
02/08/2024

Cynopsis is proud to celebrate our Best of the Best & Rising Star Finalists in the Media, Production, & Talent category.

We can’t wait to see you September 17th in NYC!

Cynopsis is proud to celebrate our Best of the Best & Rising Star Finalists in the Marketing, Communications & PR catego...
01/08/2024

Cynopsis is proud to celebrate our Best of the Best & Rising Star Finalists in the Marketing, Communications & PR category.

We can’t wait to see you September 17th in NYC!

Cynopsis is proud to celebrate our Best of the Best & Rising Star Finalists in the Sales & Partnerships Category!We can’...
31/07/2024

Cynopsis is proud to celebrate our Best of the Best & Rising Star Finalists in the Sales & Partnerships Category!

We can’t wait to see you September 17th in NYC!

Who comes to mind when you hear the words "innovative," "creative" and "impactful?" Who do you know is making your compa...
30/07/2024

Who comes to mind when you hear the words "innovative," "creative" and "impactful?" Who do you know is making your company a better place to work? Nominate them to be recognized as a Cynopsis standout! Entries close August 9th.

Link to nominate: https://www.cynopsis.com/events/cynopsis-standouts/

Cynopsis is proud to welcome Tim Hanlon and Andrew Fitzgerald to the stage at Big TV Summit 2024! Don’t miss out on the ...
29/07/2024

Cynopsis is proud to welcome Tim Hanlon and Andrew Fitzgerald to the stage at Big TV Summit 2024! Don’t miss out on the “Advertise Nationally but Optimize Locally” session discussing the advances across screens that are making it easier for businesses large and small to reach and engage the audiences they want.

Don’t miss out on this opportunity! Register now: https://www.cynopsis.com/events/big-tv-summit-2024/

Hearst Media Production Group

Cynopsis is excited to welcome Deirdre Thomas, Molly Finnerty, and Roseann Montenes to the stage at Big TV Summit 2024! ...
26/07/2024

Cynopsis is excited to welcome Deirdre Thomas, Molly Finnerty, and Roseann Montenes to the stage at Big TV Summit 2024! Don’t miss out on the Linear + Streaming: Best Practices for Unified Measurement session, discussing Data integration strategies, advanced analytics techniques, and solutions for cross-platform attribution.

Don’t miss out on this opportunity! Register now: https://www.cynopsis.com/events/big-tv-summit-2024/

Nielsen A+E Networks

Cynopsis is so excited to welcome Bill Cunningham, Lacey Tompkins, and Jay Wolff to the stage at our Big TV Summit 2024!...
25/07/2024

Cynopsis is so excited to welcome Bill Cunningham, Lacey Tompkins, and Jay Wolff to the stage at our Big TV Summit 2024! Don’t miss out on the “From Screen to Store: Revolutionizing Retail Advertising with AI” session, unpacking the smartest ways to leverage AI for hyper-targeted messaging, overcome cookieless challenges, and maximize ROI.

Don’t miss out on this opportunity! Link to register: https://www.cynopsis.com/events/big-tv-summit-2024/

JCPenney dentsu Interactive

25/07/2024

đŸ’« It's Cynopsis' Trivia Thursday! đŸ’«

In which procedural were Jon Hamm and Taraji P. Henson series regulars?

(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Hub's annual Monetization of Video* study reveals that even with consumers feeling the bite of inflation, some features ...
24/07/2024

Hub's annual Monetization of Video* study reveals that even with consumers feeling the bite of inflation, some features and content may drive additional spend from consumers.

Consumers feel maxed out on the cost of TV. The average respondent estimates they are spending $82 a month on TV content, very close to what they say is the maximum they’d be willing to pay ($87). **

At Cynopsis' Big TV Summit, we’ll uncover the latest trends, cutting-edge innovations, and essential insights to help you harness the full potential of Addressable TV. Stay ahead with the newest advancements and and gain insights from industry experts who are leading the way in the industry. Find out more here: https://www.cynopsis.com/events/big-tv-summit-2024/

* https://hubresearchllc.com/reports/
**http://hubintel.substack.com/

Did you miss the news? Cynopsis is excited to welcome our Opening Keynote speaker, Marcy Greenberger!A 20+ year veteran ...
24/07/2024

Did you miss the news? Cynopsis is excited to welcome our Opening Keynote speaker, Marcy Greenberger!

A 20+ year veteran of the media industry, Marcy is a seasoned strategist who has overseen investment for numerous global brands including American Express, Coca-Cola, and P&G. As UM’s US Chief Investment Officer, she ensures that the agency’s investment approach delivers optimal results for clients across all channels, enabling growth, now and in the future.

Don't miss out on this opportunity! Link to register: https://www.cynopsis.com/events/big-tv-summit-2024/

UM Worldwide

Q2 entries are now open- join this exclusive club! Did you know:- 55% of employee engagement is driven by non-financial ...
18/07/2024

Q2 entries are now open- join this exclusive club! Did you know:
- 55% of employee engagement is driven by non-financial recognition, the biggest driver of employee experience.*
- 59% of employees would prefer to stay with a company that has a strong recognition culture even if it means receiving lower salaries. **

Nominate a standout here: https://www.cynopsis.com/events/cynopsis-standouts/?oly_enc_id=

*Source: MCKINSEY
**Source: GOREMOTELY

18/07/2024

đŸ’« It's Cynopsis' Trivia Thursday! đŸ’«

In which show did a “Baywatch” alum play a character who worked in a book store? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Ladies, its your time to shine! ⭐ Cynopsis is proud to honor the exceptional achievements and contributions of female le...
17/07/2024

Ladies, its your time to shine! ⭐ Cynopsis is proud to honor the exceptional achievements and contributions of female leaders who have made a significant impact in their respective fields. LAST CHANCE TO ENTER- entries close tonight at 11:59pm!

Link to enter: https://www.cynopsis.com/events/2024-top-women-in-media/

Cynopsis is proud to honor the exceptional achievements and contributions of female leaders who have made a significant ...
16/07/2024

Cynopsis is proud to honor the exceptional achievements and contributions of female leaders who have made a significant impact in their respective fields. LAST CHANCE TO ENTER- entries close tomorrow!

Link to enter: https://lnkd.in/enCM2rAH

We understand what’s most important to your ad agency’s bottom line: securing and retaining clients. But how do you make...
11/07/2024

We understand what’s most important to your ad agency’s bottom line: securing and retaining clients. But how do you make sure you’re excelling when the competition is stiffer than ever? THINK BIG! Link to register: https://www.cynopsis.com/events/best-of-the-best-and-rising-stars-2024/

Join us at the Big TV Summit on September 18th in NYC. Here's how we can help you achieve your goals:

Have you ever dreamed of sitting at a round table and networking with the media industry’s top companies? This could be ...
09/07/2024

Have you ever dreamed of sitting at a round table and networking with the media industry’s top companies? This could be YOU! Register now for Cynopsis’s Big TV Summit on September 18th at City Winery, NYC: https://www.cynopsis.com/events/big-tv-summit-2024/

Jcpenny NBCUniversal Yahoo Pepsi A+E Networks UM Worldwide Digitas North America Major League Soccer (MLS) dentsu

Throwback to Cynopsis's Best of the Best & Rising Star Awards ceremony from last year! It was a blast and we are so exci...
08/07/2024

Throwback to Cynopsis's Best of the Best & Rising Star Awards ceremony from last year! It was a blast and we are so excited for our 2024 ceremony. Now is your last chance to enter- entries close Wednesday July 10th! CowboyChannel, FOX Sports
Pluto TV YouTube

Link to register: https://www.cynopsis.com/events/big-tv-summit-2024/

From this morning's Cynopsis Newsletter:“CBS Mornings” co-host Nate Burleson has been enlisted to host CBS’ revival of “...
12/06/2024

From this morning's Cynopsis Newsletter:

“CBS Mornings” co-host Nate Burleson has been enlisted to host CBS’ revival of “Hollywood Squares,” set to debut in January and air Wednesdays at 10p. Drew Barrymore will sit in the center square seat. The game show premiered on NBC in 1966 with Peter Marshall as host.

Nate Burleson is a friend to the Cynopsis community, having joined us at our Sports Media Awards this past April (pictured below). We wish him well!

Ready for some fun with numbers?84.51° has a new infographic, inspired by a childhood board game, that illustrates the o...
05/06/2024

Ready for some fun with numbers?

84.51° has a new infographic, inspired by a childhood board game, that illustrates the online grocery shopper’s path to purchase, or clickstream journey.

Take a look - it just might inspire you to check out the BIG TV Summit, where we'll cover retail media and the intersection of commerce and content. Learn more here: https://www.cynopsis.com/events/big-tv-summit-2024/

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Cynopsis Media, a division of Access Intelligence, is the publisher of free, daily trade publications for the television, media, digital, and sports TV industries. Its flagship edition, Cynopsis, launched on April 2, 1997 as a simple internal memo created to keep a Sales Team updated and informed. It is published by 5:30am ET each weekday morning. The two daily e-publications, Cynopsis and Cynopsis: Sports, are sent via email to a combined total subscriber base of more than 100,000 in over 58 countries. Also, the weekly e-publications for Cynopsis Esports & Gaming and Cynopsis Jobs are sent on Thursdays and Sunday/Wednesdays, respectively. Throughout cynopsis.com you're able to access all of the different Cynopsis editions, Special eReports, Upfront and NewFront News & Conferences/Awards Events.