Print & Promo Marketing

27/01/2025

In Memory of Fred Albrecht

We’re deeply saddened to hear of the passing of Fred Albrecht, a visionary leader and co-CEO of Proforma Albrecht & Co. (asi/116308) Fred’s dedication, innovative spirit, and genuine care for his team and the industry left an indelible mark on all who knew him. His legacy will continue to inspire.

Our thoughts are with his family, friends, and colleagues during this difficult time.

The long-time co-owner of one of promo’s most successful distributorships and the 2024 Counselor Lifetime Achievement Award honoree passed away on Jan. 23.

24/01/2025

Case Study: How Promo Products Help a School District Printer Thrive

✏️ Promo has become a six-figure source of revenue for Deer Valley Unified School District’s Print Services operation.

Discover how a school district printer used promotional products to thrive, fostering stronger community ties and driving growth. This inspiring case study shows how branded merchandise can make a significant impact, even in unexpected industries.

Read the full story here:
https://members.asicentral.com/news/strategy/january-2025/case-study-how-promo-products-help-a-school-district-printer-thrive/?id=6919fa59-045b-4d13-911b-8ae4ad6ae465

24/01/2025

Promo Industry Achieves Record Sales in 2024 Despite Challenges

-Suppliers and distributors leaned on creative solutions and tech advancements to navigate obstacles and drive success.

-What’s Next? This milestone highlights the industry's potential for greater innovation and expansion in 2025.

⤵️ Full report:
https://members.asicentral.com/news/industry-news/january-2025/promo-industry-achieves-record-sales-in-2024-despite-challenges/?id=a7b9b4e6-aad6-4eab-9f62-2a2e7c1064f6

23/01/2025

Two Counselor Top 40 distributors are teaming up in a new partnership that will see Hit Promotional Products (asi/61125) produce hard goods under the brand name of apparel supplier Cutter & Buck (asi/47965).

https://members.asicentral.com/news/industry-news/january-2025/hit-promo-to-create-sell-cutter-buck-branded-hard-goods/?id=8f0a3c53-f239-43fc-8cba-eec7c98b171a

The move marks another strategic partnership between Counselor Top 40 promotional products suppliers.

23/01/2025

CBP Aims To Close Duty-Free Loophole for Certain ‘Low-Value’ Imports

Promo supply chain experts don’t anticipate major industry impacts but noted small-batch/custom product import orders could potentially be affected.

Promo supply chain experts don’t anticipate major industry impacts but noted small-batch/custom product import orders could potentially be affected.

22/01/2025

4imprint Says Annual Growth Slowed Again

Still, promo’s largest distributor notched another record-breaking revenue tally, increased before-tax profit and has nearly $150 million in the bank, just-released financial results showed.

https://members.asicentral.com/news/industry-news/january-2025/4imprint-says-annual-growth-slowed-again/?id=8d79a209-6338-4c15-814b-9dc8f917b045

22/01/2025

How College Hill Maintains Its Local Roots Amid Growth & Expansion

Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill (asi/164578) details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.
https://lnkd.in/ezzDuhJx

Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill (asi/164578) details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.

21/01/2025

Have you heard? ASI Show Fort Worth 2025, March 29-31, has been reimagined. Allow me to introduce: A schedule for you. 📅

New Expo Hall hours. A more relaxed environment. There’s a lot to look forward to. Here’s just a small snippet of some highlights from the schedule – keep in mind these are all FREE for attendees:

Day 1, Saturday, March 29, is focused on education, learning and networking. This includes a networking lunch, hands-on training for ESP+ products and product discovery through a new product preview reception.

Day 2, Sunday, March 30, is all about connections and sourcing, starting with a Brunch Brainstorm. The Expo Hall is open all afternoon and you can also attend Education Power Sessions. Finish off the day with our first-ever ASI BBQ!👨🏼‍🍳

Day 3, Monday, March 31, is full of inspiration, sourcing and celebrating. The day kicks off with an incredible keynote speaker, Torsten Gross, who is a marketing executive and quadriplegic race car driver🏁

You’ll have a full day to explore the Expo Hall, and then we’ll send you off as we raise a glass at the Closing Celebration.

That’s just a taste of what’s on the schedule. Register today to make sure you don’t miss out. [LINK: https://xpressreg.net/register/asid0325/landing.asp?sc=NAV&aban=&hkey=&iq=&vip=&tm=]

17/01/2025

From cutting-room scraps to haute couture: This stunning upcycled ballgown, crafted with water-based spray paint, is the vision of sustainable fashion. Conceptualized by our Executive Editor of Special Projects & Sustainability, Theresa Hegel, and brought to life by our incredible team: Creative Director Hillary Glen, Editor-in-Chief C.J. Mittica and photographer extraordinaire Sean Bolton. A true testament to creativity and innovation. Well done, team!

https://bit.ly/3DRob07

15/01/2025

At ASI, we are so proud of the community we’ve built. Attend ASI Show Fort Worth, March 29-31, and you’ll have a variety of ways to connect with others in the ASI community through a refreshed schedule full of free activities.

You can collaborate with other distributors while you share successes, challenges and problem solve during casual brainstorming sessions. Want to meet new suppliers?

Explore the Expo Hall and attend scheduled product demos. Want to just unwind and have fun? Attend events like our receptions and the first-ever ASI BBQ.
Don’t miss your chance!

Be an active community member and register today for ASI Show Fort Worth. https://xpressreg.net/register/asid0325/landing.asp?sc=nav&aban=&hkey=&iq=&vip=&tm=]?&utm_source=socials&utm_medium=organic-social&utm_campaign=fort_worth_social_set

27/12/2024

🌟🕎 Eight nights of light, love, and togetherness. May this Hanukkah bring peace, happiness, and warmth to your home.

💙

27/12/2024

🌍 Top 10 of 2024: Promo for the Planet 🌱

Discover the promotional products that made a difference for our environment in 2024. From innovative eco-friendly materials to impactful sustainability campaigns, these products show how creativity and care for the planet go hand in hand. 💡🌿

Check out the full list and see how the promo industry is going green.

20/12/2024

PPAI Names Drew Holmgreen Chief Executive Officer
Holmgreen most recently was chief experience officer of Meeting Professionals International (MPI).

https://members.asicentral.com/news/industry-news/december-2024/ppai-names-drew-holmgreen-chief-executive-officer/?id=aeb3fc64-017d-47f7-9785-b90882f11895

Holmgreen most recently was chief experience officer of Meeting Professionals International (MPI).

19/12/2024

Kick-off 2025 at ASI Show Orlando—the year’s first must-attend event for promo pros!

Don’t miss your chance to connect with Counselor Top 40 supplier Hit Promotional Products at Booth #820.

👉 Reserve your spot now: https://xpressreg.net/register/asio0125/landing.asp?sc=nav?&utm_source=socials&utm_medium=organic-social&utm_campaign=organic

19/12/2024

Blue Generation & Cap America Form Strategic Partnership

The deal between the Counselor Top 40 firms will see Blue Generation (asi/40653) enter the headwear category by carrying styles from Cap America (asi/43792).

https://members.asicentral.com/news/industry-news/december-2024/blue-generation-cap-america-form-strategic-partnership/?id=4baf097e-a4c2-4da9-9a45-1da0f9f1a463

19/12/2024

Do you know a trailblazer in the print and promo world? It's time to shine a spotlight on the rising stars shaping the future of our industry!

Nominate your standout colleagues today and celebrate their achievements. Don't wait—the deadline is approaching fast!



🔗 Link to nominate:

We’re looking for standout pros who have been in the industry for fewer than five years.

18/12/2024

The EcoVadis Effect: Shaping Sustainable Supply Chains 🌿

Sustainability is no longer just a buzzword—it’s a business imperative. Discover how EcoVadis drives change in supply chains worldwide, helping companies align with environmental and ethical best practices.

💡 Ready to future-proof your business? Start by understanding how sustainability can be a competitive advantage.

The platform has been growing into a standard and in-demand assessment tool for the promo industry.

18/12/2024

Celebrate the Season with Us! ✨🎄

New members, this one’s for you! 🥂 Join us for a Festive Virtual Holiday Happy Hour as we wrap up 2024 and set inspiring goals for 2025 together.

Event Highlights:
✨ Member success stories from 2024
🎯 Goal-sharing for a prosperous new year
🕹️ Fun games and activities to keep the holiday cheer alive
🎁 Exciting prizes for lucky winners!

Plus, our dedicated CSMs will join us to celebrate and hear your ideas for the future.

📅 Don’t miss this chance to connect, reflect, and toast to a fantastic year ahead. We can’t wait to see you there!

🔗to register: https://register.gotowebinar.com/register/3003641910092239958?source=social?&utm_source=socials&utm_medium=organic-social&utm_campaign=organic🔗