Happy Hippo Media

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Happy Hippo Media

A digital marketing agency who design and develop beautiful websites, push business google rankings
(7)

18/11/2021

How long does your Instagram content last!?
Instagram Live: 1 hour
Story: 24 hours
Picture/Carousel: 48 hours
Reels: 1-4 weeks.

So what does this mean?! Use REELS to get the most exposure for all your content 🙌🏼 It will last longer in your followers feed and result in more Reach.

Did you know this?

10/11/2021

Just remember, if you’re trying to talk to everyone, you’ll talk to no one ❌ Define your target audience and speak their language

04/11/2021

Why do you NEED carousels in your social media strategy?!
If you post a carousel, and your audience doesn’t engage at first, the algorithm will show your carousel again but with the second slide at the front! This gives you DOUBLE the amount of exposure in the competitive feed. Do you do this?

27/10/2021

Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, told by the Next & Co Digital Media Wastage Report.

Topping the list of the worst digital channels for wastage was Facebook ($25 million), followed by Google ($20m), Bing ($8m) and LinkedIn ($4 million).

Many brands are simply spending their digital advertising budgets in the wrong places and not harnessing the right platforms for their campaigns. The answer is regular, independent media auditing. These audits allow companies to find the spend that is not attributed to a conversion, and then look for opportunities to scale their media spend in areas that are working

18/10/2021

It seems every man and his dog has a podcast right now, and for good reason too! This side hustle is more than a trend, and will take your business to the next level! And best of all, it’s completely free! 🎙

According to a Statista survey, almost 75% of podcast listeners want to learn new things. A podcast is a great format to show off industry expertise and be a thought leader. This is a way to make industry information personal. With exposure and views, your podcast could even last sponsorships, resulting in even more revenue for your business!

15/10/2021

The success of the Power of Three in marketing.

When marketing your product or service, aim to keep this to just 3 concise points. Research has shown that our brain takes in information better this way as it is easier to digest.

Did you know this?

05/10/2021

No, Step 1 is NOT to panic 😱
This is a great way to again highlight the importance of building your mailing list! This is the one platform that you own! If you don’t have a mailing list, and social media goes down, how do you show up for your audience in the digital space?

29/09/2021

Instagram says:
💥 3 feed posts
💥 10 stories
💥 4-7 reels
💥 1-3 IGTVs

What WE think:
💙 Check your insights
💙 Create a schedule that is reasonable for you to stick to
💙 Dont compromise quality for quantity

How much do you post?

24/09/2021

Save time and schedule your Stories! Here’s how👇🏼
☑️ Download the Facebook Business Suite app
☑️ Connect your relevant accounts
☑️ Hit the blue Create icon and click Stories
☑️ Upload or create your Story
☑️ Share and choose your ideal scheduling time

Did you know about this amazing feature?

08/09/2021

Pinterest has joined a lot of other social channels and introduced Live Streams! There were 3x more video views in pins in 2020, so it makes sense that Pinterest would take this opportunity to innovate. This is highly valuable for Businesses as you will be able to show and demonstrate your product in a new way. What do you think?

01/09/2021

We feel this 😅

25/08/2021

Want more Story reach!? 📲 Here’s some actions to take:
💙 Tag the location
🧡 Add 10 hidden hashtags
💛 Use engagement stickers
💙 Post consistently
🧡 Incorporate GIFs
Save this post for later 👉🏼

17/08/2021

Introverts, this ones for you...
Humanise your brand, and no you don’t even to show your face 😉 Here’s how:
✔️ Show behind the scenes
✔️ Share tutorials
✔️ Post reviews
✔️ A morning routine
✔️ Show your workspace
✔️ Use voiceovers

05/08/2021

No typo’s, your follower count doesn’t matter. Instead of focusing on this metric, focus on engagement 💡
All you need is enough engaged followers that will convert, and not just a high count of followers that aren’t your target audience.

01/08/2021

😆 We are obsessed with writing your blog posts and it shows...

29/07/2021

Stop relying on images!!! 👏🏼
This is your sign to get on the video content train. And no we don’t mean dancing in front of the camera and pointing 😆 This could include day in the life videos and how-to’s, and you don’t even have to show your face! It’s no shock that Reels our outperforming other content types on Instagram, as the platform is encouraging adoption to keep up with TikTok...

28/07/2021

Working from home like...
Who else enjoys it?

28/07/2021

Want to increase your newsletter signups effectively? Researches have just uncovered that nearly two third of people would prefer that their data subsidise product costs, instead of paying a premium for privacy. Ask yourself, what can you offer for free or heavily discounted for your customers, in order to capture their email address?

11/07/2021

Instagram has just announced that it is no longer just a photo sharing platform. With hopes to leverage more video style content and beyond, reminiscent of TikToks platform, Instagram is about to undergo a drastic shift. What do you think about the change?

09/07/2021

We are proud of every piece of work that we do for our clients, and our reviews say it all!

08/07/2021

Need to find your target audience? Ask:
🤔 What problem am I solving?
🤔 Who is the competition?
🤔 Who will benefit?
🤔 What can I offer that no one else can?

07/07/2021

How to create shareable content 👉🏼
🗣 Make it informative
🗣 Add incentives for it to be shared
🗣 Ensure it lets your audience connect
🗣 Have an element of relatability
🗣 Make it aesthetically pleasing

02/07/2021

Instagram update! Instagram is potentially rolling out a feature which is an affiliate tool for online creators to earn commission on the purchases they inspire with their content. What do you think?

01/07/2021

Sorry but we just want to know your hobbies, interests, what you do on the weekends and your dogs favourite food... 😂🤠🎭

26/06/2021

Want an audience that converts?
❗️Create a sense of urgency
❗️ Ensure your offer is applealing enough
❗️ Make sure your offer is clear
❗️ Test these offers to see which pulls the most buyer interest

24/06/2021

Want to increase your engagement fast? Do this...
👉🏼Use short form video content to leverage viral trends that get more preference in the algorithms
👉🏼Create trending content that grabs attention
👉🏼Post frequently on stories to keep up your audience views
👉🏼Continually look at your insights and understand your top performing content and replicate that

24/06/2021

If you think TikTok is just for Gen-Z’ers who dance around in their bedrooms? Think again. TikTok has amassed 800million users worldwide in its young 4 years of launching. It’s had over 1.5billion downloads on the Apple and Google Play Store worldwide. Currently, it is now the worlds most valuable startup, with a a valuation over $75 billion!

23/06/2021

❗️Instagram is now removing the ability to share feed posts on stories❗️

Instagram is testing this change in select countries based on community feedback who wish to see fewer feed posts in stories. This may also affect users wanting to support other businesses or accounts by sharing their posts to stories.

What do you think about this change?

19/06/2021

STOP blaming the algorithm 👀
Social media platforms will always continue to shift and update, and it’s a reminder for your marketing strategy to also be adaptable with it. If your current strategy is seemingly performing worse, it’s not what your target audience want. Go back to the drawing board and share meaningful content.

15/06/2021

Still think that you shouldn’t be marketing on LinkedIn... 😏

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The story

It all started as a dream to become something more than just an employee in a family business. I unbuckled my seat belt, opened the passenger door and jumped out into the world only to be met by the hard pavement. It’s not easy being without full time pay and trying to live a normal life. Luckily i had my wits about me, i decided to go educate myself further in the digital marketing world. Coming from a sales and marketing background with understandings of how to best capture people’s attention i was able to quickly adapt to the teachings of the courses i put myself through; courses from the likes of people who have successfully built million dollar businesses and decided to teach their formulas of success. Once i had the knowledge to tackle my first meeting i began my research. I soon learnt that businesses are time poor and sick of mainstream marketing agencies- this became my niche.

Fast forward to now and I have built a team of marketing wizards who have plenty of experience in driving money to businesses. I have built my business to become the lead generation specialist in helping businesses acquire an abundance of new clients through specialised Facebook/Instagram Marketing.

We provide the following services:

Building sales funnels