Aly Hathcock

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Aly Hathcock

Leverage storytelling & psychology in your marketing to bring you more clients & more revenue
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26/01/2024

One of the things I always tell my coaching clients is that you always need 2 types of marketing strategies.

You see, most people tell you that you should post on social media every single day. Depending on your business, I may tell you that as well. We call this “inbound” marketing. People see your content and come into your world and your marketing.

However, you don’t want Instagram algorithms determining how many people see your content or book discovery call with you.

I don’t know about you but the last thing I’m gonna do is wait for someone to find my content.
That puts me in a position where I’m out of control when it comes to my lead generation and revenue.

No thank you.

Now this doesn’t mean you should completely ignore social media. You should ABSOLUTELY be posting on social media.

That just shouldn’t be the ONLY thing you do.

This is where outbound marketing comes in where you are reaching OUT to people.

You can do this by sending DM messages or emails to potential clients.

My favorite way to do this? Cold email outreach at scale.

While I can only reach a certain number of people per day with sending DMs, I can reach hundreds of people per day with cold email.

And when set up correctly, it can bring you discovery calls and clients on autopilot – without the pressure of needing to hustle and grind on social media every day.

Interested in setting up a sustainable marketing system that brings you clients?

Send me a message, and I’ll send you my masterclass with the exact framework I use to get clients on autopilot.

08/01/2024

This past Friday six years ago, I had my final day of work.

I had spent so much time going above and beyond, hustling hard to build someone else’s empire… and my boss didn’t even say goodbye to me.

While I was pretty okay with that, it was a sign that hustling and grinding isn’t going to always pay off.

We think that the harder we work, the bigger the payoff.

But usually, the payoff is just a case of burnout.

So how do you build a business empire without hustling and grinding?

✅ You learn to regulate your nervous system.
Believe it or not, your nervous system plays a HUUUUUUGE role in your biz. If your body/brain feels you’re not safe (financially or otherwise), it’s going to keep you in fight-or-flight. That means you subconsciously make not-so-great decisions that keep you stuck in business.

✅ Structure your business to scale.
You need high ROI offers that you can scale. Yup, this means it’s time to stop trading time for money once and for all. The more simplified and streamlined the offers, the better they’ll sell.

✅ Create a sustainable marketing plan.
No matter what platforms you’re using, the way you market your business should feel good at least 75% of the time. Personally, I’ve built out a marketing strategy that allows me to NOT have to create content 24/7, and instead rely on automated leads flowing into my biz.

Friend, if you’re still hustling and grinding in your biz the same way you did when you were working in Corporate, it’s time for a change… before you burn yourself out.

02/01/2024

Let’s be honest, you want to scale your business but you do NOT want to spend more time working.

So how do you do that?

Here’s how I’m doing that in 2024…

✅ Getting consistent AF with my content creation
✅ Launching a few new marketing funnels
✅ Scaling my current automated lead generation system by 2.5x
✅ Automating more of my admin work & lead follow-up
✅ Working on regulating my nervous system

What are you doing to scale your income in the new year?

02/01/2024

Nobody expects their life to come to a screeching halt. But when life hits, sometimes you’re forced to slam on the brakes.

At the end of 2021, I got a concussion that knocked me on my butt hard.

At the end of last year (aka, a few days ago), I got the plague.

The concussion took me months to recover from. The plague? It’ll take a few more days til I’m back.

Both in both situations my business kept on making me money.

Why?

Because I had automated marketing systems set up that ran on autopilot for me.

And NONE of those systems involved the hamster wheel of social media content creation.

Pretty cool, huh?

Now let’s say you want leads to effortlessly flow into your business while you do something more exciting than being sick or having a brain injury.

Perhaps you want people signing up for your email list while you sip 2 PM margaritas with your biz bestie simply because you can.

…Or maybe you dream of people scheduling discovery calls with you while you’re out on a hike with your dog.

…Or people slipping into your DMs asking about how to work with you while you’re cooking the most bougie breakfast.

All of it could be yours.

As I’m writing this, it’s not even noon and 3 people have slid into my DMs asking about my offers.

This could be your reality too.

All you have to do is ask.

01/01/2024

I have a deep dark confession for you: when I get sick or injured, I go down the rabbit trail of Googling all my symptoms.

And every time, I get vague advice…

…and that advice usually says something among the lines of “You’re probably dying and should go see a doctor.”

Not very helpful, Google.

Plus, it just adds to my anxiety and overwhelm.

If you’re business isn’t where you want, if you’re wanting to scale but feel stuck on a hamster wheel, Google isn’t going to give you the answers you need.

You’re going to get cookie cutter advice that’s not unique to you, your biz, and your goals.

You deserve personalized, custom support.

I have 2 private coaching slots open and one of them could be yours.

Link in profile.

31/12/2023

This year, I nearly doubled my income. Here’s how I did it.

I restructured my business.

In August, I closed my marketing membership that over 200+ business owners used. While it was profitable, it was draining my energy and pulling me away from higher-ROI services and opportunities that lit me the F up.

I doubled down on marketing efforts that provided an immediate ROI.

I have a LOT of ways that I consistently market my business. Some of them focus on nurturing my audience. Others focus on immediate discovery calls. This past year, I focused on what could give me an immediate ROI while also working on other evergreen marketing efforts.

I worked on regulating my nervous system.

From meditation and yoga to somatic exercises, I’ve put a lot of intentionality into getting my nervous system OUT of fight or flight. This means I’ve been able to hustle less and show up better in my business, resulting in more clients and more revenue.

Want to make more money in your business without burning out?

I have 2 private coaching slots available to help you STOP hustling and grinding, so you can sustainably scale your business in a way that feels good. One of these slots could be yours. Slide into my DMs or head over to the link in my profile to see if you’re the right fit!

27/12/2023

You built your business on social media, and now, you’re running an empire.

You’re so thankful for what social media has done for you and your business. You wouldn’t be here without it… and your relentless dedication to constant posting.

While it’s working, it’s also starting to feel kinda exhausting.

The ever-changing algorithm and features were fun at first. Now it feels like a hit to your nervous system – and your income – every time there’s a change. It’s starting to feel like you’re having to create the type of content the algorithms want rather than the content YOU want to create.

It’s bringing you clients, but you’re not getting the numbers that you used to hit.

You’re having to work harder to keep bringing in clients, but even still, the metrics just aren’t what they used to be. You’re wondering if there’s another way to market your business, but you’re terrified to part from social media, because it’s what makes you money.

The truth of the matter? All this could be stripped away from you in a moment.

You’ve ridden out the waves of the platform changes, but when the platform goes down for a few hours – or even an entire day – you start to get a little worried.

What would happen if this all went away?

After all, don’t actually “own” your Instagram account & it could be shut down without warning. It’s happened to other biz owners and it could happen to you…

You’re starting to realize you need a more sustainable way to grow your empire.

You need something else… something besides an Instagram that’s requiring way more work to get half the results you used to get. You’re not sure what that is, but it’s gotta be there.

That’s where I come in.

Hey, I’m Aly. I’m help you create a marketing & biz plan that’s actually sustainable AND aligned with you & your goals.

I have 3 private coaching slots open and one of them could be yours.

Head over to my DMs or profile link for more details.

26/12/2023

Imagine that a year from now, your life has radically transformed.
You wake up feeling good, no alarm forcing you out of bed. You take your time walking your dog before taking an extra-long shower and cooking breakfast. There’s no rushing or hurrying to get to your computer and start knocking out a mile-long to-do list.

As you sit on the porch, drinking your tea, you get a spark of inspiration.
You pull out your iPad and turn that idea into an email that deeply resonates with your ideal client. Every time you write an email to send to your list, it feels so aligned as people slam that button to schedule a discovery call with you.

You spend your morning on a client call and doing a little bit of client work.
Let’s be honest, you absolutely LOVE your clients and they adore you and how you’re supporting them in their own transformations. The work you do feels so easy breezy that it doesn’t even feel like work.

In the afternoon, you have a discovery call and close the sale on the call.
Yeah, it’s just that easy for people to say YES to you. You send them a Stripe link and they pay-in-full immediately. No questions asked. Every time you share what you sell, people are practically begging to work with you.

In the evening, you never have to turn down plans.
The days of working late into the night are a thing of the past. Gone are the days of ordering DoorDash 4x per day because you’re too exhausted to cook. You schedule dinner with fellow biz friends, and drinks are on you as you celebrate yet another business milestone.

When your friends ask you how the heck you turned your side hustle into a fully-fledged empire, you say it’s simple. I hired Aly to coach me.
So I ask, do you love your life and biz exactly as it is, or do you dream of more?

Do you dream of scaling your biz without hustling and grinding?
Do you dream of a world where you can make fistfuls of money without feeling like your burnt out? If that’s you, I have 3 private coaching slots open, and one could be yours. Slide into my DMs for more details or take the shortcut and head over to the link in my profile.

25/12/2023

You did such a great job building your business empire that you don’t even have to think twice when playing Santa.

You worked harder than Santa’s elves to build your business.

You’ve made the sacrifices and have spilt your fair share of blood, sweat, and tears to make it happen. You’re so proud of the empire you built… but you also area starting to realize that you built yourself a hamster wheel.

You’re spinning your wheels, as day after day starts to blend together.

You’re spend your days serving your clients and your nights doing admin & marketing.

You look at the clock and realize the sun has already set and you’re too exhausted to cook dinner.

Another meal, another DoorDash order.

You love your clients but you’re maxed out and on the verge of burnout.

That spark you had when you first started your business? That once-roaring fire that kept you going has turned into a dwindling ember.

You’re ready for something different, but you’re too exhausted to figure out what that thing needs to be.

You need to slam the reset button – without blowing up everything in the process.

You need a new business strategy and a new marketing plan to go with it. And no, not just any marketing plan that you can find on Google.

You need something specific, unique, to you and your business.

Hey, hi, hello, I’m Aly.

I’m a business + marketing strategist for ambitious entrepreneurs who are ready to ditch the hamster wheel, scale their income, and own their magic. I have 3 1:1 coaching slots open, and one of them could be yours.

Slide into my DMs or slam that Link in Bio button to apply.

24/12/2023

When you first started your business, you followed the formula society gave you.

You hustled. You worked long hours. And you swore that once your business got off the ground, you’d be able to stop hustling so hard and cut back on all the grinding & long hours.

But now you’ve built your empire and yet you’re still hustling & grinding.

You’re maxed out & burned out, yet you keep running as hard as you can on the hamster wheel.

You’re terrified that if stop hustling and slow down, you’re going to wreck your business… and your life.

The hamster wheel isn’t going anywhere though, and at some point, you have to decide to get off.
You know you can’t keep this up for much longer. You’re burning the candle at both ends, and soon, you’re going to get burnt. You know there’s gotta be a better way…

You need a new business + marketing strategy.

You need a new gameplan that’s unique to you, your personality, and your goals. Hi, I’m Aly. I help ambitious business owners redesign their business in a way that is sustainable and actually lights them the F up.

Ready to reclaim your magic?

I only have 3 private coaching slots open. If you believe you deserve to ditch the hamster wheel, one of these slots has your name written all over it. Head over to the link in bio to apply!

23/12/2023

They love to know what to expect from you – whether it’s on social media, your email marketing newsletter, or somewhere else.

So what does this mean for you?

As much as possible, be consistent with your marketing.

Create rhythms for sharing content.

Publish at the same time, same day, every single week.

Imagine your audience knowing that you always send a spellbinding email every Monday at 11 AM.

You better believe they’re going to be intentional about looking for that email that they LOVE to read at 11:02 AM.

After all, they’ve built it into their Monday morning routine.

Now while your audience LOVES your consistency, there’s something else you need.

Money. Sales. Clients.

Consistency is just part of the formula for making those fistfuls of cash.

The other part?

The words you share. Your messaging.

You can do all the right things, publish your posts every day at 2 PM, and send out your weekly email every Monday at 11 AM.

HOWEVER…

…if your messaging is off, you’re not going to make sales.

It’s not just about taking consistent action… but taking the RIGHT consistent action.

So if you’re doing *all the things* but it still feels like it’s not working, it’s time to tweak HOW you’re doing it.

If that’s you, send me a message, and let’s talk about how to get your messaging to magnetize money to you.

22/12/2023

Seriously, if you’re checking your email in pajamas, hit that ✖ please. Nothing is on fire, nobody’s going to die, everything will get done exactly when it’s supposed to get done.

Turn off those notifications, sip that coffee, enjoy that lazy morning, write that inspired social media post, finish your afternoon yoga vinyasa.

You’re in control, and all will be well.

Now go share this post with your entrepreneur friend who is hustling a lil’ too hard and on the verge of burnout.

21/12/2023

What does “f**k the hustle; let’s all get wealthy” even mean?!?!

It means I’m DONE with having to hustle & grind to make money & live the life I want.

No more feeling exhausted, working around the clock just to make a dollar.

No more doing work that feels gritty and doesn’t light you the F up.

No more limits on how much money you can make.

Name it and claim it, baby!

20/12/2023

Every internet guru out there is telling you that you HAVE to post on social media a hundred times per day in order to grow and scale your business.

And while you want to scale your business, you don’t have the time or desire to spend yet another hour on Instagram.

So what do you do?

You lean into other strategies.

Here’s a few options you have to get new clients without posting every single day on social media…
✅ Run social media ads to your website or DMs
✅ Write long-form blog posts optimized for search engines
✅ Tap into Pinterest to drive traffic to your website, blogs, and email opt-ins
✅ Create cold email campaigns

Just because someone on the internet says you “should” do something doesn’t mean it’s right for you and your business.

When you scale your business, you should be using marketing methods that feel good & aligned to you.

Want help creating a biz + marketing strategy that will help you scale your business without selling your soul to social media?

Hey, I’m Aly. I help ambitious entrepreneurs create a business + marketing plan that actually lights them the F up, so they can get off the hamster wheel of burnout.

There’s 3 slots left in my 1:1 coaching intensive and one of them could be yours.

Slide into my DMs or head over to the link in bio to find out more.

19/12/2023

You went all-in on Instagram and Facebook. You reaped the rewards for awhile, and then you started noticing.

You were getting less comments, less DMs, less discovery calls from all your social media posts.

And your metrics? They continued to fall.

You keep posting, and while you still do get clients, you’re starting to feel pretty discouraged.

You miss “the old days” where social media felt fun and easy.

Nowadays, you’re questioning whether you should have been using additional marketing channels as well.

You love social media, but some days, you just want to throw your phone across the room.

Having an app control your entire lead generation and business feels terrifying.

You don’t like being this out of control, discouragement is creeping up on you.

You’ve heard rumors of other high ROI marketing opportunities.

Yet learning a new way of marketing yourself all on your own feels overwhelming.

You don’t have the time or the energy to “f*ck around and find out.” The last thing you want is to invest time into a new marketing strategy and it fall flat.

So what do you do?

You hire a coach. You hire someone who can help you start leveraging other marketing opportunities right out the gate – no BS, no beating around the bush, no f**king around.

That coach you’re looking for?

Welp, you’re reading her post.

So hey, I’m Aly – your new business + marketing coach here to help you create a new plan that’s actually sustainable and doesn’t force you to hustle & grind all the time.

Ready for a better way of doing business? Slap the follow button and then slide into my DMs.

18/12/2023

TIME FOR A WAKE-UP CALL! While your social media accounts may have your name or your business name on them, you don’t actually own them.

Every day, I see messages of stressed out business owners whose accounts have been h@cked, disabled, or shut down – often with no explanation.

And it’s close to impossible to recover those accounts.

All those years of hard work?

Washed down the drain.

Their leads dry up. Their income dries up. And they have to start all over from zero. Just like they would have to if they had lost their “normal” job.

And let me tell you, it’s a LOT harder to start from 0 now than it was 5 years ago.

So what do you do?

You diversify. You start leveraging other marketing platforms.

…And because you’re savvy, you’ll do it in a way where you’re not reinventing the wheel… or running on a hamster wheel… 24/7.

Want to create a way to build your business without relying on the constant content creation of social media?

I have 3 coaching slots open, and while you *COULD* continue building your biz on rented land, I’d say you deserve to have the peace of mind of having a sustainable marketing plan that doesn’t force you to put all your eggs in one basket.

🔗 in profile.

17/12/2023

There are SO MANY business owners who are absolutely TRANSFORMING people’s lives… yet few people know about them.

Their clients rave and tell the friends…

…yet that business owner, that life-transformer, is still hustling and grinding every single day

Sound familiar?

You know if you could just market yourself, you could reach & transform so many more lives.

But how to do that?

You have no idea.

You’ve listened to podcasts and read all the marketing books.

You’ve scrolled on social media and binged all the money-making YT videos.

…yet you’re now more confused than ever about how to actually market yourself.

Kinda overwhelming, isn’t it?

You need a straightforward marketing plan that’s unique to you, your business, and your marketing goals.

Want that?

Let’s create it!

Message me the word PLAN to get started!

17/08/2023

49,294. That’s how many photos I have on my Camera Roll. Perhaps you have a few thousand photos on your iPhone as well…

…and you have no idea what to do with them.

Baby, that’s content!

Every photo represents a moment.

And buried within each moment is a story. Some big. Some small. Some exciting. Some mundane.

You share that story, segue it into a soft lesson, and then wrap it up with a call to action at the end.

Rinse and repeat with a different photo, and now you have an endless supply of social media content.

So instead of just letting all those photos collect iCloud dust, how about we dust ‘em off and turn them into binge-worthy social media content?

Sound like something you’d be willing to try?

My name is Aly, and I help ambitious coaches & service providers just like you use storytelling to create binge-worthy content, so you can start magnetizing more dream clients.

Right now, there’s only 3 slots left for my 1:1 Story-Marketing Coaching Program.

And it could be awhile before more slots open up.

Send me DM to learn more and apply for one of those slots!

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Our Story

I spent most of my life being who I “should” be and doing what I was “supposed” to do, but I wasn’t coming alive. Even though I was achieving my external goals, I was barely scraping by. I secretly spent my time fighting a losing battle against all internal gremlins and limiting beliefs that were keeping me stuck. My big dreams and goals felt like a cruel joke.

Frustrated and absolutely exhausted, I slammed the reset button on my life. I wanted MORE from my life that just surviving. I wanted to thrive! I went on the journey of facing and breaking through everything that was holding me back from the life I wanted.

I healed and grew and learned to live wholeheartedly. I defeated my biggest internal gremlins and broke the rules of who everyone said I “should” be. I gave myself permission to dream wildly again and design a sustainable life I loved… and have fun doing it.

I believe YOU are made to COME ALIVE. If you are OVER living an “okay” or “meh” life & are READY to get to where you WANT to be in life, it’s time we talk. I’m here to be your guide. Shoot me a message or click the link below to grab a free 20-minute coaching call.

26/01/2024

08/01/2024

02/01/2024

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31/12/2023

27/12/2023

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24/12/2023

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22/12/2023

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18/12/2023

17/12/2023

17/08/2023

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Contact The Business

Videos

Behind-the-Scenes: CFA Waffle Fries

Bible Flipbook

The Lord's Prayer - Hebrew & English

The Lord's Prayer - Hebrew

Beth Hallel - High Holy Days Facebook Header

Pay It Backwards

Happy New Year

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Our Story