Leadtail

12/03/2024

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth.

Find out why RevOps is essential for your B2B marketing strategy & more: https://bit.ly/3wgAoI2

Drive long-term demand and growth for your organization in 2024 with a 5-step RevOps strategy informed by GTM and Demand Generation tactics.

11/03/2024

Competitor analysis—the process of identifying your competition and researching their products, tactics and communication strategies—allows brands to better understand the competition, enabling their success in the process.

Here's how to use competitor insights to level up your B2B marketing in 2024: https://bit.ly/3SDXNdO

The goal is simple: Use competitor insights to recognize your brand's current standing and strategize its evolution.

04/03/2024

Are you struggling to convert leads into sales? 🤔 A strong marketing funnel can help you guide potential customers toward making a purchase.

Here are the steps you need to follow to build a successful marketing funnel for your B2B business: https://bit.ly/3PdBRFR

Discover the steps to build a strong marketing funnel for your B2B business.

23/02/2024

In an era where artificial intelligence (AI) is no longer just a buzzword but a fundamental component of strategic planning, B2B marketers are at a pivotal moment.

Zayo Group’s Kimberly Storin and Marla Schilling, seasoned professionals in the marketing sphere, share their profound insights on how AI is reshaping the B2B marketing landscape & more: https://bit.ly/3IbV8n2

Twitter LinkedIn Facebook Buffer EmailIn an era where artificial intelligence (AI) is no longer just a buzzword but a fundamental component of strategic planning, B2B marketers are at a pivotal moment. The evolution of AI in marketing, from an intriguing concept to a core strategy for driving growth...

21/02/2024

B2B marketers, struggling to manage multiple marketing projects? 😵‍💫

Here's 6 tips that will help you streamline and harmonize your workflow and advance your goals: https://bit.ly/3IbdWmx

Have you ever wondered how social media marketers can manage multiple projects at once? Learn how to be more efficient and productive with these useful tips.

20/02/2024

It takes a discerning marketer to know where their brand should invest time and resources. 🤔

Here's 5 strategic trends for social media marketing: https://bit.ly/3uoEwVU

From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024.

19/02/2024

60% of B2B marketers named social media as the most effective channel for driving revenue.

Here's how you can effectively utilize social media in your strategy: https://bit.ly/47ZtFzd

Discover the link between social media and B2B buyer behavior, and learn why it’s crucial to invest in social media marketing for your brand.

16/02/2024

In the digital age, the art and science of Search Engine Optimization (SEO) have become pivotal for businesses aiming to stand out in a crowded online B2B marketplace.

Evan Bailyn, an SEO expert with two decades of experience, offers a deep dive into the evolution of SEO & more: https://bit.ly/3UFUfKL

Evan Bailyn, an SEO expert with two decades of experience, offers a deep dive into the evolution of SEO. Read it all here.

14/02/2024

The Evolution of B2B Marketing has experienced significant changes in recent years 🤯

Here's 3 key trends to keep an eye on: https://bit.ly/49kyrbY

As we delve into the evolution of B2B marketing, we see the tantalizing impact of personalization which redefines customer experiences, etc.

12/02/2024

B2B marketers, want to improve the content experience for your audience?

Here's 6 easy things you can do: https://bit.ly/42nvHYO

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.

07/02/2024

Marketing is a critical component of any successful B2B business, but it can also be a struggle.

Here are some of the most common pain points in B2B marketing and how to overcome them: https://bit.ly/3Syj36h

Explore effective solutions for overcoming common B2B marketing challenges, such as generating high-quality leads, measuring ROI, creating engaging content, nurturing leads, and staying ahead with technology.

06/02/2024

In the dynamic world of B2B marketing, it’s imperative to stay attuned to the changes brought by consumer behavior and the growing importance of customer-centric experiences.

Here are 9 principles that can be used as guiding lights in this ever-changing landscape: https://bit.ly/3SnHOlb

In an era characterized by rapid change and innovation, these principles offer a beacon to B2B marketers.

31/01/2024

Marketing is a critical component of any successful B2B business, but it can also be a struggle.

Here are some of the most common pain points in B2B marketing and how to overcome them: https://bit.ly/3Syj36h

29/01/2024

Storytelling can be the key to unlocking meaningful connections with your business audience. 🗝️

Find out how you can harness the art of storytelling in B2B marketing: https://bit.ly/4b4t5D5

Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories.

24/01/2024

As organizations look at the year ahead, many are hopeful for a gradual return to growth following lingering economic uncertainty. 🤔

Here are three ideas you should consider this year: https://bit.ly/41RA0vr

The ongoing pressure to do more with less is driving B2B marketers to revisit the fundamentals and examine ways to make a greater impact on the bottom line in 2024.

23/01/2024

In the B2B world, the journey from curious prospect to loyal customer is a delicate dance. 💃

Find out why marketing and sales need to tango together for B2B lead qualification: https://bit.ly/48Rxs2q

22/01/2024

How are B2B marketing leaders dealing with the rise of generative AI tools? According to marketing and AI expert Isabelle Guis, marketers tend to be early adopters. That means we're already experimenting, learning, and implementing new ideas.

Dive into Isabelle's insights 🪂 ⤵️
https://bit.ly/47xwPu6

Expert Isabelle Guis explores the profound impact of AI on marketing, sharing a unique perspective on the future of B2B marketing.

17/01/2024

Short-form video content has emerged as a powerful tool to engage audiences and deliver impactful messages. 📹

Here's the key characteristics of short-form video for B2B marketing 👉

16/01/2024

B2B marketers, want to find out what you need to know about social media in 2024?

Read all about it here: https://bit.ly/41IlQwB

It's that time of year again! Marketers will be inundated with reports, blogs, and posts all about social media trends to watch and what to prepare for in 2024 based on what the platforms and algorithms are doing. And let me assure you right now - this is not one of those posts.

15/01/2024

New year, new strategies! 🤩

Here's the top 5 New Year’s resolutions for marketers: https://bit.ly/3TJC7PR

Kickstart your 2024 marketing journey with our top New Year's resolutions for B2B marketers to innovate, connect, and grow.

10/01/2024

The B2B marketing landscape is undergoing a transformative shift in 2024.

Find out key trends and highlights on how remote marketers can be pivotal in this evolving ecosystem 👉 https://bit.ly/41JUtC7

09/01/2024

B2B Marketers, want to find out what 3 generative AI lessons you should consider in 2024? 🤔

Read here 👉 https://bit.ly/48uAxpH

“In the last year, large language models have gotten more powerful and sophisticated,” our analyst Kelsey Voss said on the “B2B Marketing Trends to Watch for 2024” webinar. “Generative AI [genAI] will bring about a renewed focus on brand reputation; an increased need to address data qualit...

08/01/2024

Aligning sales and marketing in Account-Based Marketing (ABM) is crucial for reaching the right customers.

Read about this topic & more 👉 https://bit.ly/3S0wz1Z

In B2B lead generation, combining sales and marketing is like forming a strong team for success. Aligning sales and marketing in Account-Based Marketing (ABM) is crucial for reaching the right customers.

05/01/2024

As we transition into 2024, the field of demand generation is witnessing groundbreaking trends. 🤯

Find out what is shaping the future of demand generation and how you can harness these trends to achieve marketing success👇
https://bit.ly/48iO0As

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is not merely advantageous; it's an absolute necessity. As we transition into 2024, the field of demand generation is witnessing groundbreaking trends.

03/01/2024

With the rapid evolution of technology and customer expectations, B2B companies are increasingly focusing on innovative digital customer experience (DCX) strategies to enhance customer engagement, satisfaction, and loyalty.

Find out these strategies here 👉 https://bit.ly/488s6Qw

01/01/2024

In a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing now, and over 90% of them plan to amplify those campaigns. 🤔

Find out 15 ways you can leverage influencers In B2B marketing👇 https://bit.ly/3NZ1863

Influencer marketing isn’t just for direct-to-consumer brands anymore—to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.

29/12/2023

B2B marketers, want to master the art of B2B marketing? 🤩

Check out these 5 insights and strategies: https://bit.ly/481Ouv0

DMN

Buckle up and prepare your senses for this once-in-a-lifetime escapade towards truly mastering the art of B2B marketing.

27/12/2023

The New Year is just around the corner! 🎆

Here's 67 predictions for key trends in content marketing in 2024👇
https://bit.ly/41luLDK

Content Marketing Institute

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.