Leadtail

24/10/2024

🚚 We've moved! 📦

🎉 You can now find our B2B marketing party over to LinkedIn!

Connect with us on LinkedIn for updates, discussions, and the ✨BEST✨ B2B social media marketing newsletters you'll read this week! https://www.linkedin.com/company/leadtail/

29/08/2024

These six steps will help you get started with organic social media. (Because anyone can buy an ad!)

The idea here is to create authentic interactions that lead to genuine (not purchased) engagement.

https://bit.ly/46OmXgu

A primer on organic social media: what it is, how it’s different from paid media, and how to drive results..

27/08/2024

🐘 It's time to talk about the elephant in the marketing room—inflation.

More importantly, how can B2B marketers "read the room" about it? Empathy is just one quality needed right now for interacting with consumers.

https://bit.ly/3SU8Q3x

The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community.

21/08/2024

This Forbes piece offers 7 ideas for fueling B2B startup growth.

Learn new tricks in audience segmentation, pumping up your brand recognition, and adopting an account-based marketing (ABM) strategy.

By developing an effective business development plan, you can draw a roadmap to achieve all your goals easily in the long run.

20/08/2024

Imagine your B2B content marketing as a meal. In such an appetizing buyer's journey, the courses would look like:

🫕 Appetizers = Awareness: infographics, videos, thought leadership, & social media posts

🥗 🥖 Salad & Garlic Bread = Consideration: eBooks, webinars, customer stories

🥘 🍝 Main Course = Decision Making: case studies, demos, social proof, & one-sheets

🍨 🥧 Dessert = Retention: customer stories & community building

Try the flavors of this buffet, via TopRank Online Marketing.

What is the best way to persuade your B2B buyers to take the next step? Here’s how to create a content strategy for the entire funnel.

19/08/2024

Only 24% or marketers are making machine learning and AI a priority in their tech stack. But now isn't the time to be caught flat-footed. 🤔

More from Mark Ogne for MarTech👇

Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions.

08/08/2024

😻 Our cats are just purrrrrrfect! Happy National Cat Day from the cat ladies & gents of Leadtail.

🐈‍⬛ ⌨️ No one is more excited about our remote work culture than these felines who lay across our keyboards daily!

07/08/2024

Conducting customer research is essential for understanding customer preferences, behavior, and perceptions, which can ultimately help your brand to make informed decisions and strategies to drive growth and success. 💭

Read all about this topic & more: https://bit.ly/46q5afC

The Conversion Design process starts with understanding your customers, and it ends with measurable business value creation.

06/08/2024

With the B2B landscape constantly evolving, it is crucial for companies to adapt their marketing strategies to stay ahead of the competition.

Here's 5 B2B marketing tactics that work: https://bit.ly/3Wsj9gt

Systemic marketing investment with these proven tactics can drive new business and elevate valuations.

05/08/2024

Case studies are the most effective content type for attracting and converting B2B prospects, with 77% of B2B marketers using them. 🤯

Find out more statistics that shed light on the current state of B2B content marketing & more: https://bit.ly/3y5yCef

Get acquainted with the current B2B content marketing landscape with 28 stats that highlight challenges, successes and trends.

31/07/2024

From podcasts to voice assistants, audio marketing can be a powerful tool for reaching and connecting with consumers in a more personal and engaging way.

Let's dive in to these six key strategies for incorporating audio marketing into your content marketing strategy:

1️⃣ Podcasting
2️⃣ Voice Search Optimization
3️⃣ Audio Blog Posts
4️⃣ Audio Blog Posts:
5️⃣Audio Ads
6️⃣ Audio Ebooks

👉 https://bit.ly/4c0ENOm

Increasingly, busy people are consuming content by listening to podcasts while multitasking, so audio might be the perfect choice to market your business or brand. See how you can use it.

30/07/2024

B2B marketing has undergone a dramatic transformation in the past decade, shifting from traditional outbound tactics to a more digital, data-driven approach targeting smaller, more specialized audiences who require highly tailored, highly personalized content and engagement. 🤔

Find out how to overcome unique challenges that build long-lasting relationships with their customers: https://bit.ly/3YeAU5f

Unlike B2C marketing, which can drive purchases with emotional appeals, B2B strategies must emphasize rational benefits, ROI and long-term value to sway corporate buyers.

29/07/2024

Creating engaging and high-quality video content is crucial for connecting with our audience and driving meaningful engagement. However, finding the right balance between quality and quantity can often be a challenge. ⚖️

Find out the importance of creating a video content strategy that prioritizes both quality and quantity & more: https://bit.ly/4cyaGyU

Using the wrong types of video in the various stages of your customer’s journey? Want to make adjustments? Explore developing a video content strategy.

02/07/2024

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when a buyer isn’t in market yet. 🤩

Find out the importance of thought leadership & more: https://bit.ly/45HubTh

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind...

01/07/2024

The latest LinkedIn B2B Marketing Benchmark Report shares key takeaways that you should keep in mind to optimize your marketing efforts on this platform:

1️⃣ Content is King
2️⃣ Video is on the Rise
3️⃣ Personalization is Key
4️⃣ Analytics are Essential

To learn more about this report and how you can apply these insights to your marketing strategy, read here:
https://bit.ly/4beAqir

LinkedIn just released their annual report on the state of B2B marketing. Here’s what marketers need to know.

27/06/2024

Understanding the nuances of AI technology is crucial in leveraging its full potential. While traditional AI can streamline workflows and improve efficiency, generative AI has the capacity to take creativity and personalization to new heights.

By incorporating generative AI tools into your marketing strategies, you can unlock opportunities for highly engaging and customized content that resonates with your target audience on a deeper level.💡

Read about this topic and more here: https://bit.ly/3zbX6Ti

Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld.

26/06/2024

B2B marketers, want to resonate powerfully with your prospects?

Incorporate B2B brand storytelling! 🗣️

1️⃣ The importance of humanizing your brand through storytelling.
2️⃣ How to create a compelling brand story that captures the attention of your prospects.
3️⃣ Tips for finding and sharing authentic stories that resonate with your target audience.

Read all about it here: https://bit.ly/4bjMdfz

Here’s what you need to know to make your B2B brand story resonate powerfully with your target markets, generate leads and fuel your growth.