The Giles Agency

20/03/2024

💡 New blog post 💡

Are you looking to harness the power of advertorials in your marketing strategy? 📝📈 Check out our latest insights article on getting advertorials right.

🔗 Dive into Advertorials 101 and discover the key aspects of crafting successful advertorials. 💡 Gain clarity on what advertorials are and debunk common misconceptions that can hinder their effectiveness.

📌 Learn how to seamlessly blend your brand's messaging with the publication's tone, capturing the attention of new audiences and re-engaging lapsed customers.

https://bit.ly/advertorials101

04/01/2024

💡 We're kicking off our 2024 insights with our top tips on how to avoid the damage that can be caused by greenwashing.

It's great to see more requests flooding in from clients on the topic of ESG and Sustainability, but there are many reasons why these need to be part of a bigger strategy and not just a tactical activation.

Hear from The Giles Agency team on what is, and how brands can take short and long-term steps to avoid being accused of greenwashing.

https://lnkd.in/gnpZeBjj

Greenwashing is becoming a big concern for brands who want to talk about their sustainability efforts. See our top tips on how to avoid being tarnished with a greenwashing brush.

15/11/2023

🎇 𝐍𝐞𝐰 𝐰𝐨𝐫𝐤 𝐚𝐥𝐞𝐫𝐭 🎇

We love helping clients celebrate milestone achievements, so when DBS asked us to bring the design of their 10 year transformation book to life we jumped at the chance!

Take a look at our latest case study here: https://bit.ly/DBSTransformationBook

While DBS worked on the book content, they needed a partner who could bring the story to life in print format. The DBS team wanted to create a book that would look good on a bookshelf or coffee table and invite the reader to pick it up. With a large amount of text to work with, the challenge was to....

29/09/2023

由古至今，同一輪明月高掛天上，照看世人。願思念超越時空的桎梏，傳遞到摯愛心中。

Under the gaze of the guardian moon, may your love span every ocean and continent to touch those you hold dear.

22/08/2023

💡 Are you an professional exploring impactful ways to develop your team in the coming year?

𝐃𝐨 𝐧𝐨𝐭 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤 𝐭𝐡𝐞 𝐜𝐨𝐥𝐨𝐬𝐬𝐚𝐥 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐬𝐤𝐢𝐥𝐥𝐬.

The words we use can open opportunities, or close doors; build connections and foster trust, or upend it; generate new thinking, new action and new ways of being, or shut it down.

Join us for taster webinar looking at the power of words and how to help your team harness it.

https://bit.ly/3E3MrJm

25/07/2023

It might be the middle of summer, but most marketers will already have their Mid-Autumn giveaways produced and be thinking ahead to Christmas and CNY!

In our latest insights we look at the impact seasonal designs can have for a brand, and hear from our Art Director Kannis on some that stand out from the crowd!

Head to website now to read more: https://bit.ly/3Dpimn5

It might be summer here in Hong Kong, but we’re already rolling up our sleeves for the fast-approaching holidays of Mid-Autumn Festival, Christmas and even Lunar New Year 2024. This is the time of year when our clients start focusing on their seasonal communications and thinking about brand-buildi...

05/07/2023

From the kitchen to the community, our colleagues are making a difference by preparing meals for those who need it most at 惜食堂 Food Angel. We're proud of our colleagues for stepping up and volunteering their time to prepare meals for those in need. Let's show them some love and support!

16/06/2023

🎆 New work alert 🎆
After helping to design and build a new brand, Vitals, for our awesome clients at Panoptic.AI, we are so excited to see the next phase of the project go live - their brand new website: https://bit.ly/panopticAIwebsite

PanopticAI are a leading health tech company based in Hong Kong, with a mission to provide everyone everywhere with an equal opportunity to live healthily and take charge of their health and wellbeing.

The website design and copy was provided by The Giles Agency and development completed by our good friends at Jump Creative Agency.

Let us know what you think!

Vitals™ is an award-winning, camera-based health and wellness monitoring solution built on state-of-the-art AI and signal processing.

13/06/2023

Are you a start-up or SME that's been thinking about developing brand guidelines, but are unsure if now is the time to invest in them?

Read our latest blog on how having guidelines in place, even in a company of 1 person, can be an investment for business success in the long term.

https://bit.ly/43RXgZW

22/05/2023

🎆 New work alert 🎆
Huge congratulations to our wonderful clients at Dont Throw Me on the successful launch of phase 2 of their website, including the launch of the Marketplace - The very first platform in where you can Buy, Sell, Swap & Donate all your preloved household goods including Fashion & Accessories, Books, Furniture, Home decor and more!

We love working on copy with the team at Don't Throw Me because their passion is infectious and their goals inspirational. And as always, fantastic work from our partners at Jump on the design and development of the site.

So next time you're looking to get rid of pre-loved goods, head to https://dontthrowme.com/en!

Close the loop, keep your household goods circulating. Buy, Sell, Swap, Donate, fix, Upcycle and Learn with Don't Throw Me.

22/05/2023

The Don't Throw Me (DTM) Marketplace is live!

www.dontthrowme.com/marketplace

The very first marketplace in Hong Kong where you can Buy, Sell, Swap & Donate all your preloved household goods including Fashion & Accessories, Books, Furniture, Home decor and so much more conveniently in one platform.

Shopping second hand has never been easier. Explore the marketplace, sign up and start your own Don’t Throw Me journey today.

When you join DTM, you can:

* Give your belongings a second life and reduce waste
* List your items and create your own catalogue 📓
* Discover amazing pre-loved items at great prices
* Chat between buyer and seller 💬
* Process payments on the platform 💵
* Rate the seller based on your experience ⭐️
* Boost your impact by donating parts of your swap proceeds to a DTM charity partners (PathFinders Hong Kong 融幼社, Refugee Union【難民聯會】, Crossroad Foundation, 香港仁人家園 Habitat for Humanity Hong Kong, 母親的抉擇 Mother's Choice ).🎗️
* Connect with like-minded people who value sustainability and conscious consumption

We are grateful to everyone who has been instrumental in the Design, Development and ex*****on of this project. We want to thank the wonderful team at Jump Creative Agency, The Giles Agency, Henry Chan, Mel Eastwood, all our family, friends and investors.

We thank you for your continuing support.

The DTM Team

30/01/2023

Good fortune came dancing into The Giles Agency office today with our very special visitor. Wishing everyone a happy, healthy and prosperous year of the rabbit

19/01/2023

Wishing you and your family a prosperous Chinese New Year!

May the Year of the Rabbit bring an abundance of happiness and together, may we bounce to new heights 🐇🧧🐰

30/12/2022

May your new year be full of exciting collaborations that enrich your life - and more opportunities for us to work together!

Happy 2023!🥂

21/12/2022

From everyone at Giles, we wish you and your loved ones a happy holiday season !

Here's to all your dreams coming true - just as ours did by working with you :)

24/11/2022

May your lives always be full of joy to give thanks for – just as much as working with you fills ours! 🍁🧡

31/10/2022

Spooky season is upon us and we're working hard to not let your worst copywriting fears (and ours) come true! 😉

Here's to a Happy Halloween!! 👻🎃

24/10/2022

Wishing you and your family a very happy and prosperous Diwali from the Giles Team!

May the glow of the diyas light your path towards progress, continued success and rewarding opportunities for us to pursue together ✨

09/09/2022

你心裡有沒有一些說話，實在不「兔」不快？🐇 不如把握中秋佳節和親友相聚，盡情表達心中的思念。
祝大家人月兩團圓！

Let your loved ones know how much you care this Mid-Autumn Festival 🐇
Wishing you peace and unity!

15/08/2022

As promised in our post on International Cat Day, here are some fun facts about the pets of The Giles Agency.

Please like, share, and follow us for more stories about the team and our exciting projects!

08/08/2022

It’s 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐚𝐭 𝐃𝐚𝐲 and we’re excited to introduce the furry felines who keep us company when we’re working from home! Stay tuned for our upcoming pet profiles and don’t forget to reach out to The Giles Agency for purrfect design and copywriting support. 😼

13/07/2022

☀️It's getting hot and humid in Hong Kong, but we’re not letting the heat get to us at The Giles Agency with new clients, new team members, and new projects keeping us fresh, focused, and fun-ready!

Get in touch if you'd like to get in on the good vibes!

www.gilesagency.com

03/06/2022

Happy Dragon Boat Festival!

Wishing everyone a wonderful long weekend of races and rice dumplings.

#端午節

26/05/2022

𝗪𝗼𝗿𝗱𝘀 𝗮𝗿𝗲 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹. 𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀.

Words can inform, persuade and inspire,
shape perceptions, experiences and even cognitive abilities.

For tips on how to harness the power of words in your business or career, follow our sister training company – The Giles Academy

https://bit.ly/GilesAcademyFB

30/03/2022

📣New work alert 📣

We love partnering with clients who a sustainability focused, so when HK based Dont Throw Me met with us to tell us about their plans to build a platform and community to elevate reuse and recycling of goods in HK, we were excited to work with them!

Check out their new website: https://dontthrowme.com/

Designed and developed by our good friends Jump Creative Agency and copy by The Giles Agency team!

Meta Description text goes here EN

31/01/2022

新年快樂！
祝大家虎虎生威，萬事如虎添翼。

Happy Lunar New Year!
We wish you vitality and success in the year of the Tiger.

23/12/2021

As the holidays are approaching we would like to wish our clients and friends a very Happy Christmas and we look forward to seeing you in 2022!

01/11/2021

Time for a little - head to Smashing Magazine and read all about our Founder Freya's top tips to boost your copywriting skills. https://bit.ly/3CCc95l

Stop wasting time and effort writing copy that falls flat. Raise your copywriting game and boost your powers of persuasion with these rich and informative online resources.

21/09/2021

Happy Mid-Autumn Festival everyone! Enjoy plenty of mooncakes on this full moon night 🎉🥮

05/07/2021

Our first lunchtime in our new home theDesk and we are overwhelmed with options for where to eat!! We are excited to discover the new spots around Admiralty, come and join us at any time!