The James Grage Theory

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The James Grage Theory The James Grage Theory is a weekly podcast, hosted by James Grage. He shares his insights on what it takes to find success in life, business and fitness.
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Who is James Grage?

James Grage is a fitness expert & entrepreneur with over 20 years of experience in the sports nutrition industry. His true “rags to riches” story has taken him from a career in publication to being featured on the cover; from a near-debilitating accident to the bodybuilding stage; and from humble beginnings to founding BPI Sports, one of the largest sports nutrition companies in the world.

Recently named one of the “30 Most Powerful People in Bodybuilding” by Generation Iron, James Grage is the owner of Undersun Fitness.

His passion for weight training began at the young age of 15, but years later, when a near-fatal car accident left him with a broken body, fitness became his lifesaver. Through perseverance and hard work, he rebuilt his body. This road to recovery – and the supplements that helped support his efforts – eventually inspired him to found BPI Sports. Now, James uses his experience to motivate others and prove that anything is possible.

“I do what I do every day not just to help people achieve their fitness goals, but to also help them reach their full potential as a person,” says James. “I believe in using fitness as a stepping stone to master the skills to achieve happiness and success in all areas of your life.”