Brandnalysis

20/06/2024

Dear followers,
Our blog is currently experiencing a downtime. We are working to restore it soon. You can keep following our updates here on Facebook.

20/06/2024

Biscuit consumers in Nigeria are currently putting up rave reviews on social media about this product from McVitie's.

Wait, incase you don't know, McVitie's actually also makes one of the most enjoyed biscuits in Nigeria called Buttered Shortbread, and their products have been a hit amongst consumers.

Our team observed how people put up posts commending this particular product from them and we thought to put it on the buzzlight.

Have you had a taste of it before?
We sure will love to hear your own review.

Below are some of the things people said about the Biscuit on Facebook:
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"McVitie's Nigeria how on earth did you guys come up with the recipe of this biscuit 😩😩 gosh my money is finished 😩😩
I love ittttt"
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"This biscuit is after my life 😂 but of course I have to maintain my steeze and composure 🤣"
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For some time now, we've not been able to see it and buy.

Even when I went to trade fair to get goods few weeks ago, all the distributors said it's out of stock.

Coming back from work this evening and saw it somewhere, I couldn't pass until I was able to buy a few.

McVitie's Nigeria biscuits one of my favorites.

I love❤️❤️
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At this point , if u wan marry me buy me a carton of McVitie's Nigeria dark chocolate!
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This biscuit in particular is sweeter than my present relationship 😂😂😂

Lord help me...

Who will sponsor me...i want to start foundation for new relationship... cement and iron is costly now

McVitie's Nigeria na una do dis one😂😂😂😂
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Over to you... Have you had a taste of this product? Let us know your experience below.

19/06/2024

BRANDbehavior: SOCIAL MEDIA MANAGER FLOPS IN REPRESENTING A JUICE BRAND WELL

We saw this comment on a post by a brand. The potential customer had mentioned that he would purchase the brand's product if there was a store in his location.

In response, the handler of the brand's account said "I am just the social media person".

Oh no Boost Juice. Your social media team or person should be an integral part of your business and company.

The feedback from this potential customer should be communicated to your team so that something can be done about making the products available in the store.

At Brandnalysis, we advocate for the complete brand experience on all tiers of the brand's touchpoint or offer. This is important as the consumers get to have the total brand experience and the company gets to receive feedback that will help them in their business.

18/06/2024

: Multichoice has reverted its subscription cost of its DStv and GOtv services to the former price.

When they increased it, there was a backlash from subscribers and we noticed that many Nigerians were asking for alternatives available in Nigeria.

A lot of them found alternatives they freely posted on Facebook and Twitter to inform others. Though some complained of low quality and poor output from some of these alternatives, they seem to have stuck to them.

Multichoice reported a drastic reduction of their subscription base by a whooping one million subscribers slide.

We have always advocated for the option of pay-per-view for cable services in Nigeria. A lot of Nigerians have asked for this too. Hopefully the company will adjust their current model to suit subscriber demands.

17/06/2024

BRANDversus: Which of these seasoning cubes is your preferred for your meals?

The Nigerians seasoning cube market has experienced a lot of entrants in recent times. From our studies, we found that many people use these four brands more.

At Brandnalysis, we put brands on the spotlight and give consumers the rating rights to rate them, in order to help these brands serve better.

So, tell us below which of the seasoning cube brands you prefer and if your "why" is detailed, you could win yourself some airtime or data.

Cheers!

27/03/2024

You can't have a great brand and not have a great logo...This is why

You might have seen big companies pay big money to get their logos done or redone. For instance, some top brands pay over $1m to get their logo done by experts. Why exactly should a brand pay that much for just a simple markup? Well, this article will help shed light on this. Having a

16/03/2024

Yes, your brand’s worth is at the mercy of your customer’s perceptions. If your brand is perceived as a luxury brand, you are sure to have people pay more for it.

People won't pay much for what they perceive to be less. Yes, your brand's worth is at the mercy of your customer's perceptions

14/03/2024

We recently followed up on a story involving Haano Mackerel Sauce, ShopRite and a consumer in Nigeria.

The consumer had complained about a product contamination from the company and we like how the whole issue was expertly handled.

See details;

OUTCOME OF LASCOPA INVESTIGATION

The Lagos State Consumer Protection Agency LASCOPA received the laboratory results for the tests carried out on the Haano Mackerel in Tomato Sauce brand that bursted in my pantry in January.

We were thus invited to LASCOPA office with all parties in the complaint (Haano Brand Managers, ShopRite ICM stores and myself)
The Head of Scientific Investigation, Mr Lucas presented the results; 3 samples were tested- one from my pack of 10, one from the company’s sample stock and one from ShopRite shelves… all from the same batch number.

The results were from an SON Laboratory and the findings showed that the other two samples which were still intact , were WHOLESOME and FIT FOR CONSUMPTION. They passed all the tests and were within the limits of standards approved for the product in Nigeria.

However, the sample taken from my pack of 10 FAILED the test. It was adjudged contaminated and with f***l droppings and traces of salmonella.

Reviewing the results, it was understandable that the sample from my pack of 10 bought at ShopRite would be unwholesome because the can already burst so the content must be contaminated!

It was a great relief that the whole batch was not contaminated so consumers were not at risk of consuming unwholesome products.
Having eliminated the possibility of a contaminated batch, we now needed to answer the question “why would up to 4 unopened cans swell up and burst at room temperature in my pantry”?

LASCOPA Scientific Team explained that there must have been ingestion into the cans probably from poor handling which could have happened during storage, delivery etc especially at retail point.

They explained the process of canning to me… a can consists of 3 separate parts; the body, the top and the bottom. All three are joined together by a sealant. If there is a dent or distortion to the can or the sealant is weak, it could resort to air ingestion. Once air ingestion happens, it causes a gaseous chemical reaction that could cause the can to start swelling, though unopened as it happened in this case.

LASCOPA therefore concluded that the fault must have occurred due to poor handling at the retail store.

Shoprite was therefore ordered to pay me a compensation of N200,000 only for poor handling which resulted in my experience with the product. The compensation was punitive in view of the fact that Shoprite had dented cans of the product on sale the day I bought the pack of 10 so it was safe to assume some of the tins were already affected though not visible to the consumer.

I thanked the Management of LASCOPA for a thorough and professional job but explained that I was not interested in compensation but to get reassurance that the brand was safe for consumers in Nigeria. Since the lab results has cleared that doubt, I am satisfied. I therefore donated the 200k compensation to LASCOPA to fund a Consumer Awareness Campaign on proper handling and storage of canned foods. I also requested that Haano Foods provide more consumer education on proper handling and storage of their canned foods, especially to their retailers in department stores and the open markets.

Haano Brand Managers had paid over N300,000 for the laboratory tests and they committed to work with LASCOPA on the Consumer Awareness and Retail Education campaign needed.

Conclusion
THIS HAANO BRAND PASSED THE LAB TESTS AND IS SAFE FOR CONSUMPTION. However, do take care when buying canned foods . If the can is dented, DO NOT BUY as the dent might cause an ingestion of air that could contaminate the content.

NAFDAC and FCCPC outcomes are still outstanding. I will update this thread whenever they conclude their reports.

Signed
SSA (March 12, 2024)

******
Team Brandnalysis

05/03/2024

Binance is ending its service in Nigeria...

Crypto trading platform, Binance is set to stop its service availability to its Nigerian users. The crypto giant is making this move after coming under the Nigerian government's scrutiny over currency exchange issues. The company intends to delist the Nigerian trading currency from its platform. Acc...

29/02/2024

GIVING FLOWERS: In 2023, Hilda Baci made GWR more popular. Her well executed Cookathon made a lot more people aware of the brand and had many wanting to set or break GWR records.

READ MORE ABOUT THIS in our FREEmium magazine:
https://thebrandnalysis.com/freemagazine/?amp=1

Team Brandnalysis

28/02/2024

As Nigeria gets affected by the economic downturn, which has seen several companies exit the country, Unilever has something to say...

As Nigeria gets affected by the economic downturn, will Uniliver exit the market?

27/02/2024

Industry giant, Nestle, seems to be strategizing for its winning brands to be its priority at this time.
The company has a lot of products on the market, but this year, they’ve hinted that they’d focus more on the ones that bring the billions into their coffers.

I

26/02/2024

The current edition of our e-magazine has this exclusive interview with Dr Kelvin Alaneme of CareerEdu .

His story and insights will intrigue you.

Get your FREEmium copy of the Brandnalysis magazine and enjoy the read.

Get it on:
https://thebrandnalysis.com/freemagazine/?amp=1

Download and enjoy.

Stay abreast of what brands are doing around you.

Team Brandnalysis

24/02/2024

Today, we are excited to share with you, the maiden edition of the much-anticipated BRANDNALYSIS e-magazine.

Our editorial team has been dedicated towards putting this together for you, and we are glad you are here to download it.

Read up amazing stories on brands and so much more.

Today, we are excited to let you have this free magazine

23/02/2024

Former American President, Donald Trump, recently released a sneaker brand.

It is the first time we have seen a presidential candidate take his merch game to a different level as a brand.

Trump's Sneakers Brand is a trending topic

14/02/2024

Here's from us to you, our readers. We want to give you a gift tomorrow for being part of our audience.

Visit our website tomorrow or check this page for updates.

With love,
Team Brandnalysis ❤️

13/02/2024

Parents in Nigeria are about to have a fair that will help them purchase original baby products at a 'fair' price...Thanks to 9jababytradefair

Manufacturers of baby product brands and players in that sector as well as customers are set to converge at the 9jaBaby Tradefair, set to be held in March 2024 in Lagos. The fair promises to provide attendees with everything needed for babies - from diapers, toys, wear, shoes, electronic devices to....

12/02/2024

Nancy Isime and Brainjotter win the hearts of consumers in Viva's short film, "A Fresh Start".

Consumers and the general public have widely applauded Viva Detergent's release of a short film some weeks ago. The movie is titled 'A Fresh Start' and features some popular faces in Nigeria. The movie uses powerful storytelling to entrench the brand in the minds of viewers as it highlights a highly...

05/02/2024

The color of Fanta in the UK is different from the one in the US and so is the taste.

The reason for this has been a heated debate for atleast a decade now.

According to a Facebook user:

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👉 UK Fanta gets its color from carrots, pumpkins, and orange fruit, while the US version gets it from dyes (red 40 and yellow 6).

👉 There is about 3 times as much sugar in the US version versus the UK version

👉 The US Fanta has high fructose corn syrup while the UK version has sugar.

👉 There's no orange juice in American Fanta.

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These are unverified assertions.

We believe The Coca-Cola Company Company should put out information to explain this difference in their Fanta products.

Over to our followers , which of these would you prefer in your country?

Team Brandnalysis

03/02/2024

BRAND BANTERS:
Gotv/Dstv gave football fans something to laugh about during the Nigeria Vs Angola match.

We noticed the friendly banter between the two branches of the brand - Nigeria and Angola - and decided to bring it here for you.

Nigeria won the match but...
Who do you think won this brand banter?

Team Brandnalysis

31/01/2024

Imagine making payments through Bluetooth. Well, Interswitch is already making that possible in Kenya...

Interswitch has been at the forefront of revolutionizing payments in Africa, making it more seamless and hassle-free. The latest news coming from this fintech giant is that they have partnered with Vienna Payment Solutions to provide Bluetooth-enabled payment for banks, hospitality industry players,...

30/01/2024

You can now report Bolt drivers who request payments above the cost in the app...
SEE MORE...

Bolt, one of the most successful ride-hailing brands today, has put out a statement to address the issues around offline trips by riders and drivers.

29/01/2024

Do you eat Indomie Noodles? Do you know the story of its founder? Read it right here today...

Indomie Noodles is a brand of noodles produced by Indofood, with 16 factories across the world and over 28 billion packets of noodles produced annually. It is enjoyed in many homes across the world today. The brand has the tendency of looking home-grown in any country in which it is consumed. This h...

26/01/2024

Many brands have rebranded in recent years, and we have noticed that the new looks look less bulky, chunky, or heavy. Find out why...

Many brands have rebranded in recent years, and we have noticed that the new looks look less bulky, chunky, or heavy. Brands are simply 'debranding' and having less fluff around their identity. In this video, get to know why some of your favorite logos have become simple versions of their old selves...

23/01/2024

Get these 5 steps to succeeding in a niche as a fashion designer.

For most creatives, finding the perfect niche for their fashion business can be difficult because there are lots of beautiful niches in the creative industry, and most creatives are multi-talented. When you get laser-focused on one thing, it will be easy to become known as the thought leader in that...

20/01/2024

Chris Do is indeed a voice in the branding sphere and this quote from him is timeless.

We featured him in our maiden e-magazine edition of The Brandnalysis and we are sure you'd enjoy the read.

In the meantime, ruminate on this quote from him.

Team Brandnalysis

19/01/2024

BRAND VS BRAND: The Cabin Battle

For decades, both brands have been in the market.

We noticed that they were most popular with boarding students and at kiddies parties.

So tell us, which of them do you prefer and why? Tell us why, too.

16/01/2024

Wait, 200 years in business? Now that is surely the dream of many brands.

To have your brand run for 200 years is no mean feat. We celebrate with Cadbury for keeping the chocolates coming through generations.

Cadbury is celebrating its uncommon 200th anniversary. Wait, 200 years in business? Now that is surely the dream of many brands.

15/01/2024

Which eateries/restaurants made the list? Which did not? Find out if your favorite fast food outlet is ranked here or not.

Nigerians are known to love great food, great ambiance, and cool spots to take photos in. Well, fast food outlets and upscale restaurants provide the best

13/01/2024

Chris Do is an authority in branding, and what he shares about this area can be trusted.

In this video, he gives the load-down on what it will take to build your personal brand in 2024.

Chris Do is an authority in branding, and what he shares about this area can be trusted.