Zachdev

Home
Zachdev

We provide professional digital media growth, consulting and research. Coaching, Creative Branding
(33)

Zachdev is a Social Media Researcher from Singapore, who is also known as Paul Benedict Zachariah. Zachdev graduated from the Murdoch University of Western Australia with a degree in Communication and Media studies. After serving his time in the military, he embarked on his entrepreneurial journey in starting up a social media research agency called Zachdev Services. He collaborated with a few dig

ital media experts to study and decode the algorithms of various social media applications such as Instagram, Facebook, Youtube and Tiktok. In 2019, Zachdev was part of the (ICCS) International Crypto Currency Studies team where he worked with a specialized group of researchers to better understand the Fintech industry and culture of crypto investment. Zach was also previously involved in a private edutainment research project with one of the Director’s from Explorer Junior, called Creative Resource. Zachdev was also previously working at Teledirect Singapore, as a Marketing Algorithm Expert for one of the ongoing projects with Facebook. Together with industry experts like Vincent Oct from Australia, Kai Sebastian from Taiwan and Sarah Megan from New Zealand, Zachdev services have successfully expanded its operations into the America, Oceania and ASEAN region. As of 2020 January, it operates with a strong team of 35, with about 350 resellers and over 18000 clients worldwide. Zachdev Services has developed the Engagement IPad System that allows him to work closely with Cafes, Gyms, Malls, Spas and many other retail platforms. This Engagement IPad System was created to allow organic engagement and boosting as it consists of a reward point structure that benefits the consumers as well. This year 2020, Zachdev has been working closely with the relevant industry professionals to create a wholesome and informative book on Tech Parenting which highly emphasizes on the importance of Cyber Wellness as well. His contribution still remains as an Advisor for Zachdev Services. Since October 2020, Zachdev also started a private cryptocurrency research team to study and understand about how the implementation of Ethereum 2.0 and development of DeFi tokens can improve future transactions.

15/10/2024

Back in Singapore! 😊❤️

08/06/2024

such an amazing time at and I really appreciate the staffs for taking good care of me during my stay!

05/06/2024

Korea was in interesting experience
Great knowing the both of of them, down to earth people 😊👍

01/01/2024

Indeed an amazing 2023, happy new year everyone! 2024 is going to be filled with lots of new and interesting projects ahead! More upgrades to the system and most importantly a stronger team of researchers joining us this year.

06/12/2023

Happy 10th Birthday, Dogecoin!

The recent 10% surge in Dogecoin's price on its 10th anniversary appears to be driven by increased activity from large-wallet investors (whales) and the influential impact of Elon Musk's involvement.

Over the past week, there has been a noticeable uptick in whale transactions, involving investors with substantial holdings exceeding $100,000. This surge in whale activity has played a pivotal role in propelling the price of Dogecoin (DOGE), grabbing the attention of those closely following the cryptocurrency market.

The genesis of Dogecoin traces back to late 2013, during the peak of the cryptocurrency boom, when software engineers Billy Markus and Jackson Palmer engaged in an online conversation. Inspired by the popular "Doge" internet meme featuring a Shiba Inu dog, Markus and Palmer aimed to create a cryptocurrency that would be entertaining and accessible to a broader audience. Markus, based in Portland, Oregon, took the lead in developing the technical aspects of Dogecoin. Leveraging the existing codebase of Luckycoin, another cryptocurrency derived from Litecoin, Markus successfully introduced the initial version of Dogecoin through code modifications and the incorporation of the Doge meme theme.

Elon Musk, a key figure in the cryptocurrency world, holds considerable influence over meme coins due to his impactful tweets and public statements. Musk's well-documented affinity for meme coins, especially Dogecoin, has been consistently expressed through numerous tweets, generating excitement and speculation among traders. Musk's support for Dogecoin has even spurred the creation of other meme coins inspired by his persona.

It's noteworthy that Musk's endorsements of Dogecoin have faced legal challenges. In June of the previous year, plaintiff Keith Johnson filed a $258 billion lawsuit against Musk in New York, alleging that Musk, along with Tesla and SpaceX, engaged in a "pyramid scheme" to artificially inflate the meme coin's price through his tweets.

This legal dispute underscores the significant impact of Musk's influence on the cryptocurrency market, particularly within the realm of meme coins.

28/11/2023

Glad to be back at 😊 I would like to thank the team for planning this!

Being back here to conduct a about social media growth and digital marketing has always been one of my goals in life as a researcher.

Most importantly, I enjoyed the and 🙏
_
I'll definitely be exploring further towards the sector for 2024. As preparing the next generation of potential for this challenging digital environment is crucial ☑️

23/11/2023

Had a mini lunch time talk with a handful of students including those exchange students from Thailand. Can't wait to share more during the SMM Workshop happening on the 27th! 😊

14/11/2023

Business Lunch with 2 of the NYP Lecturers today, Rick and Damien. A very interesting session indeed 👍

25/10/2023

24/10/2023

Thanks alot for taking good care of me here during my trip. Looking forward to my next one 👍🤓

18/10/2023

Endless of projects and development in this beautiful country 🇻🇳

16/10/2023

So happy to have seen one of the systems around hanoi today, engage, get points, redeem a cup of beverage☕🤓😉

26/09/2023

It was an honor to be back at , I am glad that my industry knowledge could supplement and help value add more insights during this seminar and I appreciate the lecturers for all the interesting questions during the Q&A

*I normally do not post or share any of my training related pictures online, but nanyang poly was exactly where I started developing my entrepreneurial skills and my curiosity towards digital media advertising, that has led me to where I am today. Lots of good memories here for sure!

26/09/2023

A summary of updates happening this month :

Youtube launches AI Insights, Editing App & More for Creators.

Amazon Prime launches an Ad-Supported Tier for Subscribers.

Snapchat launches sponsored links for “My AI” in partnership with Microsoft.

Meta Verified launches for Businesses.

Pinterest shares new signs of Growth in Both Users & E-commerce.

Facebook now allows to have personal & Work profiles.

Tiktok 🎶
TikTok launches new “AI Content Labels”.

Tiktok Shops in the UK now lets you sell “old tech goods”.

TikTok announces “Attribution Analytics”.

TikTok in partnerships with Google to include google search results in App.

New SAN (Self-Attributing Networks) for Advertisers.

Prohibited Tiktok Shops Product list.

Instagram & Threads 🗂️
Instagram to reach $71B in Revenue by 2024 and exceed Facebook.

UK is urging IG & Messenger to hold back on End-to-End Encryptions.

Threads App suffers from Low Engagement says Meta.

Instagram testing “location sharing in DMs.

“Share to X” feature removed on Threads.

Meta 😅
Meta has a new Facebook logo.

New Business & Chat Tools for WhatsApp.

Animated Avatars launched for WhatsApp.

“New Swipe to view website” for Reels Ads on IG.

Twitter (X) 🕹️
Elon Musk shares rumours of twitter going paid are untrue.

X is shutting down “circles” feature in October.

Users can now add “community notes” to app navigation bar in X.

More information about Expanded Bios.

New Preview Test for Community Notes on Tweets.

New Feature to pin communities to user feeds.

Have a look at this Advertising blunder from Twitter.

YouTube 📽️
Electrify raises $85M to invest into Long-form content.

Youtube shorts are now averaging 70 Billion daily views.

Google 🔦
Bard AI can now connect to all of your Google Apps & Services.

Google accused of downplaying Ad Price manipulation.

Expansion of AI tools to Search Ads.

Helpful Content Update fails to tackle bad content on third-party sites.

New Automatically Created Assets to all advertisers.

Google updates Misrepresentation policy.

Agency News 📀
Wavemaker named “Global Agency of the Year” in terms of new business.

Lufthansa gives their Global Creative Budget to Serviceplan.

Havas wins Shell Media Account.

Omnicom Media Group UK names Laura Fenton new CEO.

Grey New York named AOR for Boost Infinite.

Amazon Adds Adam&EveDDB to European Roster.

McKinney launches 2023 Food Trends Report.

Brands & Ads 🏓
Southpaw launches new “Explore your Elf” Campaign for Elf Cosmetics.

The Guardian launches a global campaign “Not for Sale”.

Peet’s Coffee launches their first 360-Degree Marketing Campaign.

Coors Light to run a Super Bowl Ad Campaign.

Paramount plans to help businesses create influencer content for super bowl.

Green Giant uses Corn Kid in their National Ad Campaign.

Sweetgreen sued for Racial Slurs at Workspace.

AI News
Amazon launches new AI Update for Alexa.

OpenAI launches Dall-E 3.

Github expands Copilot Access to individual users.

Bynder announces new partnership with EMRAYS.

Microsoft 💾
New AI Ad Updates for Microsoft Ads.

Microsoft announces their AI Co-pilot.

Bing Webmaster gets new update regarding content usage for AI Chat.

New Personalised Answers feature for Bing AI.

Bing Webmasters Tools sitemap Index Coverage is live now.

Snap 🕹️
Snapchat reaches 5 million+ paid subscribers.

New AR Filters being developed with focus on Beauty Brands.

Snap filing a new patent to improve shopping experience in the app.

LinkedIn 💃
LinkedIn launches new Coding & AI Courses for LinkedIn Learning.

Marketing & Ad Tech 🍊
UK Publishers testing Cookieless targeting.

Comscore, iSpot, VideoAMP partner to fight Nielsen in Media Business.

Sam’s Club launches new Update to their Ad Service Dashboard.

Yahoo Advertising joins Key Partners to Optimise CTV Ads.

Accenture invests into Writer, A Copywriting App.

Wix adds IndexNow support for faster Indexing.

Substack App gets a new App Design.

Twitch’s new update makes it easier for creators to access Streaming clips.

26/09/2023

20/09/2023

Project Genting was a success!
Can't wait for October👍

03/09/2023

Excited for the upcoming collabs!
I've always been a huge fan of sojus 😊

16/08/2023

Brainstorming Sessions with yesterday
_
" No great mind has ever existed without a touch of madness. "

Address

Telephone

+6596150807

Website

http://www.zachdev.services/

Alerts

Be the first to know and let us send you an email when Zachdev posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Zachdev:

Shortcuts

Address
Telephone
Alerts
Contact The Business
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: