Adpulp

15/03/2024

A Republican Super PAC is prepared to spend $50M to help defeat Trump.

Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk of Republican primary and caucus voters told pollsters that they would be so dissatisfied if Donald Trump became the party’s presidential nominee—and it looks like h...

21/02/2024

Last December, the International Institute for Strategic Studies in London published its annual Armed Conflict Survey. The survey paints a grim picture of rising violence in many regions across the globe, documenting a total of 183 conflicts for 2023, the highest number in three decades. For perspective, there are 195 countries in the world.

In response to these escalating conflicts and the lethal threats they present, Innocean Worldwide in Berlin created a campaign to support the Robert Capa Contemporary Photography Center in Budapest, Hungary.

Last December, the International Institute for Strategic Studies in London published its annual Armed Conflict Survey. The survey paints a grim picture of rising violence in many regions across the globe, documenting a total of 183 conflicts for 2023, the highest number in three decades. For perspec...

19/02/2024

Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too old to get a new job or keep the one you have. Forget that you’re still young enough to reproduce or fight in a war, this is the ad biz and we all know that the ad business runs on the exalted enthusiasm of youth.

Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too ...

16/02/2024

Jasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made.

The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow at a 37.3% Compound Annual Growth Rate rate from 2023 to 2030. For that money to materialize, first tech companies need widespread adoption and a growing acceptance of the risks inherent to AI.

Jasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136...

10/02/2024

Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the ad game find something nice to say about ads.

Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in th...

09/02/2024

The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn’t have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday’s big game. This is the second time they’ve accomplished this. Goodby also ran four spots during the 2018 Adverganza.

The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn’t have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sund...

02/02/2024

Horses and a dog. Soundtrack by The Band. This Super Bowl ad is for you.

Here's to doing it the old school way.

02/02/2024

There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online.

There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” ...

30/01/2024

Ageism is one of the most embarrassing problems in the advertising industry. It’s a topic we continue to cover in these pages and a problem that lingers like the vilest of stenches.

At the same time, some of the industry’s smartest people are working on solutions.

Ageism is one of the most embarrassing problems in the advertising industry. It’s a topic we continue to cover in these pages and a problem that lingers like the vilest of stenches. At the same time, some of the industry’s smartest people are working on solutions. Jane Evans, author of Invisible...

29/01/2024

Supertramp song used to sell new technology.

Apple Vision Pro is here. Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible.Learn...

29/01/2024

Heart song used to move metal.

The family SUV doesn’t look like it used to. And in the all-new Hyundai SANTA FE, it sure doesn’t feel like it, either. Watch what happens when a Viking fami...

28/01/2024

Grand Funk Railroad song used to sell trucks.

Chevy Silverado with available Super Cruise™ driver-assistance technology, connected by OnStar®. Only Super Cruise lets you drive hands-free and tow hands-fr...

28/01/2024

Chicago tune 🎶 used to sell stuff.

Streaming. Shopping. Supercharging. It's on Prime.

26/01/2024

Given how hard it is for most CMOs to defend their budgets, moving from a cost center to an investment with a predictable return represents a big step forward for savvy marketers.

It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ He...

22/01/2024

Anyone who works in the agency business and has responsibility for new business has heard these words: “We want to be an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from saying is, “So, you’re ready to invest billions of dollars in your brand...well, that is welcome news!”

Anyone who works in the agency business and has responsibility for new business has heard these words: “We want you to help make us an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from say...

20/01/2024

Scarborough is part of the Greater Toronto area and is one of Canada’s most diverse communities. It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foundation wrote “a letter” to the community that smartly portrays the need while simultaneously building confidence in the brand.

Scarborough is part of the Greater Toronto area and is one of Canada’s most diverse communities. It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foun...

18/01/2024

Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass.

Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat....

04/01/2024

Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today.

Claude quickly named Seth Godin and Bob Hoffman, plus unnamed heads of trade organizations like the Interactive Advertising Bureau (IAB), American Association of Advertising Agencies (4As), and researchers and analysts at firms like eMarketer, Forrester Research, etc.

To strengthen my prompt, I asked Claude to name 10 other people who are shaping the conversation around marketing and advertising today. This is what Claude said.

Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth God...

30/12/2023

Hear a clip from our new episode of Ad Chatter featuring artist Chad Rea.

Full episode and show notes are here: https://adpulp.com/ad-chatter-season-4-episode-4-featuring-artist-chad-rea/

15/12/2023

Since the start of Russia’s lethal attack on Ukraine (a war that has killed or wounded 500,000 people), the resilience, grit, and heart of the Ukrainian people have offered a steady beacon of light and hope for a better future in an otherwise dark time.

Now, this new campaign to support German nonprofit ArtHelps from agency Jung von Matt amplifies this resilience and showcases the unique talent and inventiveness of the Ukrainian people movingly and memorably.

Since the start of Russia’s lethal attack on Ukraine (a war that has killed or wounded 500,000 people), the resilience, grit, and heart of the Ukrainian people have offered a steady beacon of light and hope for a better future in an otherwise dark time. Now, this new campaign to support German non...

14/12/2023

One way to close the perception gap is to get a better handle on what people truly think. It may take better data and it may take a better approach to interpreting what the data says. At the same time, people with high-paying jobs to protect may not want to hear or share what customers truly think and say about the brand. It depends on the thickness of the skin on the corporate bubble.

How well do today’s marketers know their customers and prospects? It’s not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. Data is the raw material that human beings can ...

09/12/2023

One way to make popular content is to help people see themselves in the story. Good stories get people to relate to the characters and sympathize with their struggles. But a great story is one where you see yourself in the struggle. MrBeast’s formula works well because people can easily identify with the people willing to endure whatever MrBeast asks of them for the cold hard cash he’s offering.

Do you know Mr. Beast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I’m posting below, has 86,434,314 views since debuting five days ago. The video also has a ‘live read’ and product demonstration (at 11 minutes, 10 seconds) featuring S...

17/11/2023

I don’t hear the words, “change agent” too often these days and that’s okay. Buzzwords never contain much value in the first place. But let’s not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and influence to change it.

The best brand strategists are change agents.

I don’t hear the words, “change agent” too often these days and that’s okay. Buzzwords never contain much value in the first place. But let’s not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the cho...

03/11/2023

Since the massacre of Israeli civilians by Hamas on Oct. 7, the Anti-Defamation League (ADL) has recorded a significant spike in antisemitic incidents across the United States. Preliminary data indicates that reported incidents of harassment, vandalism, and assault increased by 388 percent over the same period last year.

Since the massacre of Israeli civilians by Hamas on Oct. 7, the Anti-Defamation League (ADL) has recorded a significant spike in antisemitic incidents across the United States. Preliminary data indicates that reported incidents of harassment, vandalism, and assault increased by 388 percent over the....

01/11/2023

Raymond Weil calls this totally cool art watch "Freelancer," even though it costs $4500 to purchase. Some freelancers make those kinda cakes. Many do not.

Introducing the RAYMOND WEIL X BASQUIAT™ Special Edition: a testament to audacity and creativity. This timepiece transcends boundaries, seamlessly merging th...

12/10/2023

Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising.

Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s...

12/10/2023

Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While a juice break can’t solve all your problems, it might help you “chill” for a few moments, and that’s a small win.

Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to “let it go.” Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While […]

12/10/2023

“It’s a Family Thing,” inspires and empowers people to discover, preserve, and represent all they are with the help of Ancestry. The new campaign from W+K brings to life the evolution of Ancestry from a research-based solo activity to a place where families can discover, craft, and connect around their family story together – and preserve it for generations to come.

With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interest in family and...

18/09/2023

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights.

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250...

16/09/2023

It’s not nice to fool Mother Nature and Apple wouldn’t dream of doing such a thing.

It’s not nice to fool Mother Nature and Apple wouldn’t dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, App...