Launchpad

16/01/2024

We've officially achieved Diamond! 💎🌟

Launchpad is now Malaysia's 1st HubSpot Diamond Solutions Partner. We are very grateful for the hard work and dedication of our incredible team and the support from our amazing clients and partners.

Here's to the next chapter of success and innovation! 🚀

25/12/2023

Wishing everyone a festive season filled with joy, laughter and successful digital campaigns! Merry Christmas from all of us at Launchpad 🎄✨

05/12/2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.

In other words, social media users want to socialise and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Check out the full story for key insights we’re seeing with the current state of social media.

#2024

The social media boom is officially over. Here’s how popular social media platforms and user habits are evolving as we approach 2024.

01/12/2023

📢 Looking to boost your business with inbound marketing? 🚀 Here are some essential steps to plan your winning inbound marketing strategy:

1️⃣ Define your goals
2️⃣ Identify your target audience
3️⃣ Create valuable content
4️⃣ Optimize for search engines
5️⃣ Leverage social media

Want to know more? Read our article and get ready to create an effective inbound marketing strategy that drives results and builds lasting customer relationships. Let's grow together! 💪💼

How to get started on inbound marketing? 6 Basic Steps to meet consumers where they are as they shift away from traditional marketing.

29/11/2023

Try out these storytelling techniques that B2B brands can use. Create an relatable brand experience with your audience.

Using compelling narratives, emotional connection, authenticity and engagement, B2B brands can elevate their branding game in a competitive market.

Have you come across a good brand storytelling before? Share it with us. Let's inspire each other. 💬✨

27/11/2023

Happy Monday! Start the week with some tips to futureproof you career in the age of A.I 🤖

Having the right soft skills, such as critical thinking, emotional intelligence, intellectual curiosity, and creativity, can help you retain your job in this peculiar era.

Don't let A.I intimidate you, let it empower you! Enhance these essential skills and shape a successful future. Let's dive into the essential skills you need to thrive in this tech-driven world. 🔍

AI is reshaping the workforce, but can’t replace humans. Develop the skills you need to work with AI and skills AI can’t replace to thrive in the AI era.

23/11/2023

Looking to boost your lead generation strategy? Check out our latest blog post on marketing ideas that will help you generate high-quality leads! 💼

Our latest blog is packed with valuable insights and practical tips to help you explore new content frontiers. Which marketing idea you think would work?

Share and tag your marketing-savvy colleagues who are always on the lookout for new lead generation strategies. Together, we can take our businesses to new heights! 🚀👥

Discover new content marketing ideas to generate quality leads and boost conversion rates. From webinars to interactive content, ebooks to micro-content, learn how to attract the right audience and foster long-term customer relationships.

21/11/2023

A brand origin story humanises your brand and establishes a genuine emotional connection with your audience. It can enhance your brand's recognition and reputation.

Read on to learn more about crafting an effective brand story.

Tell us in the comments below: What is an example of a brand story you relate to?

17/11/2023

📌 Never run out of ideas for your content!💡

Struggling to come up with fresh and exciting content? Here are a few tips to keep those creative juices flowing and ensure you never run out of ideas again. ✨

1️⃣ Embrace your audience's curiosity: Listen to what your followers want! Engage with their comments, questions, and suggestions. By understanding their needs, you'll have a never-ending source of content ideas. 📲

2️⃣ Stay in the loop: Constantly read and research industry news, trends, and insights. This will help you stay up-to-date and spark new ideas for your content. 🌐

3️⃣ Repurpose your content: Take a fresh perspective on your previous posts. Transform them into different formats like infographics, videos, or blog posts. Not only will this save time, but it will also attract new audiences. 🔄

4️⃣ Collaborate and engage with other creators: Network with fellow content creators and industry experts. Share ideas, collaborate on projects, and cross-promote each other's content. This will not only boost your creativity but also expand your reach. 🤝

5️⃣ Listen to your analytics: Pay attention to what content performs best among your audience. Analyze your data to identify patterns and trends, then tailor your future content accordingly. Data-driven decisions lead to endless inspiration. 📈

6️⃣ Explore different content formats: Don't limit yourself to just one type of content. Experiment with videos, podcasts, live streams, or interactive posts. Diversify your content to keep your audience engaged and interested. 🎥

Inspiration is everywhere! 🌟 Read our blog to get more ideas and inspiration for your content.

A comprehensive guide to consistently generating endless high-quality content ideas. Get your ideas flowing by the end of the article.

15/11/2023

Should your business be on Threads?🤔

The newest Meta product has got a lot of brands considering to jump in. What should you consider before deciding whether or not to spend resources on Threads? Read on to find out more.

Discover the benefits and concerns surrounding Threads and learn whether your brand should be on the platform.

13/11/2023

How do you define and achieve your performance marketing campaign goals?

Read more and dive into this helpful guide. 👇

12/11/2023

Wishing you a Diwali filled with joy, light, and the warmth of cherished moments! May this festival of lights illuminate your path to success.

Happy Diwali from all of us at Launchpad! 🪔✨

09/11/2023

📣 Exciting news! HubSpot has partnered with TikTok to revolutionize the way we engage with our audience.📱

Using an intuitive no-code integration, HubSpot users can use TikTok to supercharge lead generation, centralizing prospects into a single source of truth and unlocking the benefits of HubSpot's customer platform.

✨ Amplify your digital marketing using the best marketing software today! Get your FREE HubSpot Demo with us and discover the possibilities. 💥🌟

The TikTok integration for HubSpot is available now in the U.S. and Canada for customers using TikTok for Business; and will be available in additional countries in the coming months.

HubSpot and TikTok announce strategic partnership to solve lead generation for SMBs

07/11/2023

Are you using Google Search Console to monitor SEO performance? How about SEMRush? 📈

📢 Check out our blog on SEO tools that can help you improve website performance. These tools should be part of your digital arsenal for better online visibility!

There are a lot of tools to help you monitor SEO performance online. Read more on the 5 SEO Tools to Ramp Up Your Website Metrics and Performances.

03/11/2023

Embrace the future of shopping! 🛍️💫

Curious about what the e-commerce landscape will look like in 2024?🔮 Here's a snippet of what's going to trend next year:

1️⃣ Live Shopping
2️⃣ Social Commerce
3️⃣ Sustainability Focus 🌱

Read more upcoming trends in today's blog. Buckle up and get ready for an extraordinary shopping experience ahead! 🌟✨

#2024

Run an ecommerce store? Here are 14 trends to expect in 2024 that could kickstart major growth for your company.

02/11/2023

31/10/2023

Why Should You Hire an Inbound Marketing Agency?

1. Creative edge: Marketing agencies bring fresh perspectives and innovative ideas to the table. They can help you develop unique campaigns that capture attention, engage your target audience, and ultimately drive conversions.

2. Analytics-driven: Marketing agencies track and analyze data to measure the success of your campaigns. This allows for constant optimization and ensures your marketing efforts are delivering the desired outcomes.

Read our blog below to explore more!

#

Are you wondering whether you should hire an agency to help you in your inbound marketing efforts? Here are reasons to kill your doubts!

26/10/2023

TikTok Shop adoption among Malaysian brands and SMEs has been very encouraging. Are you considering to create one for yourself?

Dive into our blog and discover all the essential steps to create your own TikTok shop. Explore the whacky and wonderful world of TikTok social commerce and learn new ways to engage customers and become the next viral hit.

Start exploring the world of TikTok Shops today, and who knows, your business could be the next big thing to go viral! Read more to find out.

23/10/2023

A well-crafted landing page is designed with a singular purpose in mind: to capture leads and guide visitors toward a specific conversion goal. Here are some tips to optimise B2B lead conversion:

1️⃣ Craft an Irresistible Headline: Grab your visitors' attention with a clear and compelling headline that highlights the value proposition your product or service offers.

2️⃣ Streamline Your Form: Keep your form short and sweet. Only ask for the necessary information to avoid overwhelming potential leads. Simplify the process and increase the chances of conversions. 📝

3️⃣ Utilize High-Quality Visuals: A picture is worth a thousand words. Include eye-catching images, videos, or infographics that showcase the benefits of your offering. Visual content can significantly boost engagement levels. 🖼️

4️⃣ Build Trust with Testimonials: Testimonials from satisfied clients add credibility to your brand and build trust. 🙌 Incorporate authentic client reviews or case studies to demonstrate the positive experiences others have had with your products or services. 🗣️

5️⃣ Create a Compelling Call-to-Action: Guide your visitors towards taking the desired action! 📲 Use action-oriented language, such as "Sign up now," "Request a demo," or "Get started today!" Make it clear, concise, and visually appealing. ✍️🔥

6️⃣ Mobile Optimization is a Must: Don't forget about your mobile users. Ensure your landing page is mobile-friendly and responsive. A seamless user experience across all devices will prevent potential leads from bouncing away. 📲

Remember, testing and analyzing your landing page performance is crucial! Experiment with different elements, layouts, and content to find what works best for your audience. 📊

For more tips, check out this helpful article we found.

Ready to boost your B2B lead generation? Learn how optimizing landing pages creates engaging experiences that drive conversions.

19/10/2023

Calling all B2B sales hustlers.📞

Here are some tips on how to improve your B2B prospecting:

1️⃣ Define your ideal client: 🎯 Identify the characteristics, needs, and pain points of your dream B2B customer. This laser-focused targeting will help you find the perfect prospects!

2️⃣ Research, research, research: 🕵️‍♂️📚 Dive deep into industry trends, competitor analysis, and market insights. Armed with knowledge, you'll impress prospects and offer tailored solutions.

3️⃣ Craft compelling messages: 📝💬 Personalize your outreach! Show prospects you've done your homework by referencing their challenges. Engaging, relevant messages will grab their attention and ignite interest.

4️⃣ Leverage social media platforms: 🌐📲 LinkedIn, Twitter, and Facebook aren't just for cat memes! Utilize these powerful platforms to engage with your prospects, share valuable content, and build relationships.

5️⃣ Network like a pro: 🤝💼 Attend industry events, conferences, and webinars. Connect with thought leaders, influencers, and potential clients. Remember, relationships often lead to golden opportunities!

6️⃣ Keep track of your progress: 📊✅ Monitor and analyze your prospecting efforts. Track metrics like response rates, conversions, and ROI to refine your strategy and continuously improve.

7️⃣ Embrace technology: 📲⚙️ Explore automation tools, CRM systems, and prospecting software. Streamline your workflow, save time, and maximize your productivity.

Remember, B2B prospecting is all about building meaningful connections and offering value. For more tips and info, read on the blog below.

B2B prospecting is the jumping-off point for every closable B2B deal. Learn what it is and the best strategies for doing it as effectively as possible.

16/10/2023

Choosing the right sales software for your business is crucial. You'll have to look at certain requirements such as budget and long-term goals before making a decision.

Check out how we compare HubSpot Sales Software with Microsoft Dynamics 365. Some key differences between Microsoft Dynamics and HubSpot:

🔹 Microsoft Dynamics:
✅ Ideal for large enterprises with complex needs
✅ Seamlessly integrates with other Microsoft products

🔹 HubSpot:
✅ Offers a comprehensive suite of marketing, sales, and customer service tools
✅ Provides a unified view of your customers across multiple channels
✅ and more!

Microsoft Dynamics 365 vs HubSpot: Which software suits your organization? An in-depth comparison of two of the best sales enablement software out there.

12/10/2023

Looking to amp up your creativity and engage your audience?

Unlock a treasure trove of innovative marketing ideas using the power of generative AI i.e. ChatGPT. Brainstorm catchy slogans, create compelling copy and social media captions. There are so many prompts to explore. Read more to find out.

Here are 190 prompts that will help marketers get the most out of ChatGPT.

11/10/2023

How are you defining the success of your email marketing campaigns?

In order to justify the costs of email campaigns, marketers need to be able to track and measure relevant metrics. Explore what they are and how you can make your campaign reports better. Here's to a data-driven email marketing and success!

These email marketing metrics help you track, measure, and plan out the next action to nurture contacts. Emails are an great tool for inbound efforts!

09/10/2023

[Free Ebook] E-commerce Platform Comparison for Malaysian Business

🌐💼 With the rising demand for online shopping, there is now a rich selection of online store builders and e-commerce platforms to choose from.

Discover the world of e-commerce platforms with our comprehensive ebook. Download now to explore different options, find the perfect fit for your business, and unlock unlimited growth potential.

Dive deep into our comprehensive guide on choosing the best e-commerce platform for your business. Discover which platform suits you based on the benefits and limitations of each option. 

05/10/2023

🔎 Did you know that social media has become a thriving marketplace? Nowadays, consumers are turning to platforms like Facebook, Instagram, and Pinterest for their shopping needs! 🛍️

💡 Why do consumers love shopping on social media?

1️⃣ Convenience: With just a few clicks, you can browse and buy products without leaving your cozy couch!

2️⃣ Discoverability: Social media exposes us to a world of unique and trendy products we may not find elsewhere.

3️⃣ Authenticity: Real-time customer reviews and influencer endorsements provide valuable insights on products.

4️⃣ Exclusive Deals: Many brands offer social media-exclusive discounts and promotions.

5️⃣ Community Engagement: Shopping on social media allows you to connect with like-minded individuals, share recommendations, and engage in conversations about your favorite products.

Has your business embraced social media as your customer's go-to shopping destination? Share your thoughts and experiences in the comments below! 👇🛒

As social media channels continue to add shopping tools, marketers might wonder: Are consumers actually buying products while surfing social media?

03/10/2023

Tired of running campaigns without knowing their impact? Try out the Marketing ROI Calculator today to help you measure and maximize your campaign results, ensuring every dollar spent counts. 💰💪

Discover the true return on investment for your marketing efforts and make data-driven decisions that will supercharge your next marketing campaign.

Calculate the ROI of your next marketing campaign using our free tool. It's easy and simple to use, powered by HubSpot. For more info, connect with us to skyrocket your business.

28/09/2023

Marketing campaigns promote a focused effort that guides consumers toward the desired action.

They also give brands an identity, personality, and emotion. The right campaign can do the same for your business. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next marketing campaign.

🖇

Marketing campaigns involve a lot of decision-making, ideas, and observation. Learn how to plan, execute, and analyze a successful marketing campaign.

27/09/2023

Looking to boost your business on Facebook?

Discover the step-by-step guide on how to set up Facebook Ads Manager and unlock its incredible potential. Enhance your online presence, reach your target audience, and skyrocket your sales!

https://hubs.li/Q023cV-Z0

Are you ready to take your online advertising game to the next level? Look no further than Facebook Ads Manager – a powerful tool that allows you to reach a wider audience, increase brand awareness, and drive targeted traffic to your website. In this blog post, we'll show you how to set up Faceboo...

26/09/2023

In a world that's rapidly evolving, effective leadership is essential for navigating the ever-changing landscape and driving success.

So, whether you're an aspiring leader or simply curious about the role of leadership, let's explore how it's shaping up in this new era.

Read our blog post to learn more
https://hubs.li/Q01ZzjMg0

22/09/2023

Many marketers (and people from other professions) are worried about an A.I takeover.

Which is why it's always a smart thing to equip yourself with new skills and adapt to changing forces. Check out this blog to explore new frontiers that will future-proof your career and ensures your competitiveness.

⏳ Time to level up your marketing skills! ⏳

Becoming a successful marketer requires a combination of technical expertise, creative flair, and a knack for understanding the needs and desires of your target audience. By honing these skills, you'll be well-equipped to navigate the dynamic world of marketing and stay ahead of the competition