Badass Marketing Moms

04/10/2024

I am so excited to share that I am speaking at the Successful Female Entrepreneurs Summit along with so many of my amazing friends

🤩 Kerry Lynn Taft 🤩 Julie Capezas 🤩 JJ Carolan 🤩 Grainne O Regan

If you’re ready to feel more confident, make selling easier, and finally see the success you’ve been working so hard for—this is for you!

The summit runs from October 7th - 13th and you’ll be learning from an incredible lineup of experts covering everything from branding and sales, to mindset, visibility, and tech hacks to streamline your business.

The best part? It’s completely FREE!

And every speaker (myself included) will be sharing valuable resources to help you put what you’ve learned into action right away, so you can start making moves in your business.

Don’t miss out! See below to Register for FREE 🤩

08/08/2024

Why Every Coach or Course Creator Needs 2x Ad Accounts

You might be thinking, “ugh managing one account is hard enough, why the heck do I need two?”

Every business should have at least 2 Ad Accounts within Facebook Business Manager to hedge against any potential disablements.

Only having one Ad Account can be a risk due to the chance that one Ad Account is disabled unexpectedly, whether it’s due to a real policy violation or a glitch. Once your account is disabled, you might lose the ability to advertise from that account for weeks, months, or in some cases for good.

WhY NoW??? . . . Once an Ad Account is suspended, that can mean that your payment method, IP, page, or personal Facebook profile might also be flagged in Facebook’s system. Having a flag on your account can impact your ability to start another Ad Account.

If you only have one account, I would HIGHLY suggest you start an additional account as soon as possible.

➡️ If you have two accounts but are only using one, you need to start “warming up” the second account and using it as well.

To see more info on proteoyour account and how to add these additional accounts see the comments. 🤩

11/07/2024

Just wrapped up a launch debrief with one of my favorite clients 🤩 So for those asking . . .

1) Do Ads still work for high-ticket buyers?
2) Does COLD traffic convert? (400 were from cold traffic)

Yes & Yes

If you are looking to run ads in the next 2-3 months feel free to reach out.

Badass Marketing Moms is adding a few extra slots for late summer and fall!

08/07/2024

25/06/2024

Couldn’t agree more!

24/06/2024

While I’m answering questions about our 50% off FLASH sale that ends Friday he’s splashing around living his best life. 💦 🩵

To celebrate my 50th Birthday I’m running a 50% Flash Sale … wahoo!!!

FB ads ~ LinkedIn ~ Guest Podcasting ~ VIP Day

How can we support you?

Let’s chat and celebrate 🥂

24/06/2024

QQ from today so I thought I’d break it down . . . What type of ads support do you provide for Coaches running a LIVE Launch (masterclass/workshop/challenge)

Here’s the framework that’s filling launches and converting high ticket offers that turned
$3k ➡️ $40K
$10k ➡️ $287K
$20k ➡️ $332K

The launch support timeline is typically 6-8 weeks:
1 week to build out ads
1-2 weeks of warm up ads if needed
2-3 weeks to run, test and optimize registration
1 week of reminders & testimonial ads during the masterclass/workshop
1-2 weeks after, meet again for reporting debrief

If you’d like to see how it works, we’d be happy to send over a quick replay of last weeks behind-the-scenes examples.

Just say “Replay” or reach out to Jodi Anderson

21/06/2024

These are results from three recent client launches that generated more than $800K from a combined total of $25K in ad spend.

Two things I hear a lot and my response
1) Do Facebook Ads Work? -> YES, if ….
2) Facebook Ads Don’t Work! -> YES if …

You hate to hear it but “it depends”

- What’s your plan (campaign approach - tracking - optimization)

- Does your coaching program already have a validated offer and market message fit

- Are you looking for traction and list growth or high ticket sales

If you need a bit of clarity to figure it out or someone to coach your ads team, feel free to contact me directly.

When you’re aligned, running Ads is SO-Much-FUN!

20/06/2024

COUNTING DOWN: Diving into the 2nd half of the year fully prepared to knock it out of the park . . .

Ready to rock but feel like there’s just something missing to make if easier - faster - more profitable as you grow your business, we’ve got something special for you.

Let me know where you need the most support (A, B or C)

I’m happy to provide some free tips + give you early access to our flash sale info for additional support if you like what you see 👀 💥

04/04/2024

SIX years ago he was my biggest why for having the flexibility to work from home, to manage my own schedules, to start my own business, to be more present as a Mom.

I love seeing these memories of Teddy Bear story time at school with Jax before a Marketing meeting 😍 from 2018.

Now we’re juggling school performances, play dates and sports as he’s almost 8 years old and Chase will be 5 before I know it. Time flies too fast!

What fun things do you enjoy as you juggle being a BossMom?

13/03/2024

Who here is launching a BOOK or program in the next
6-12 months?

12/03/2024

Facebook Ad Setup Reminder:
Advantage Detailed Targeting is now on by default when using traffic, link click or landing page goals. You can't turn it off.
Need a workaround for better targeting? Comment >> GOALS

11/03/2024

Phase One Client Recap Report for one of our LinkedIn Done-For-You services.

🤩 332 New Connections (all female experts)
💕 48% Acceptance Rate
🥰 41% Message Reply Rate (138 conversations started)

Looking to increase your VISIBILITY with the right, on-profile audience for your coaching business?

Let's chat!

25/01/2024

Celebrating one of our client's results from the 1st 24 HOURS with her LinkedIn Launch Pad going LIVE!
🤩 28 New Ideal Connections
😮 15 Sending Messages Back (53%)
💖 4 Meetings Requested

Or Pip who in the first 2 WEEKS had . . .
🤩 200 New Ideal Connections
😮 45 Sending Messages Back To Start Conversations

Another client asked us to pause the campaign until they could bring on a new team member because they are maxed out.

Our next cohort starts in February, "shoot me a message" for details if you need more leads and conversations with ideal prospects for your coaching business!

10/01/2024

As an entrepreneur, marketing should be an easy way for you to connect with your ideal client . . . But if it's misaligned it is like getting stuck on the rinse cycle, spinning out with nothing but a bunch of wet blankets, banging around until you're off balance and stop altogether.

On my recent guest podcast appearance on "Do More By Doing Less" with Charles Alexander, we took at Aligning Outreach with Purpose.

The TL;DR?

Show Summary:
In this episode, we cover insights on visibility, intentional marketing, and the intersection of personal alignment and business success. A comprehensive look at effective marketing in today's dynamic landscape for coaches.

Takeaways:
- Understanding your audience and aligning your marketing strategy with their preferences is key to effective outreach.
- Personal alignment in marketing efforts isn't just ideal; it's crucial for authentic and successful business growth.
- Effective marketing is not about being everywhere; it's about being where it matters most to your ideal clients.
- The journey from corporate to entrepreneurship can be empowering, especially when it aligns with your personal values.
- Visibility in marketing is essential, but it should always be in harmony with your and your clients' preferred communication channels.

Enjoy 👀

08/01/2024

Stepping into 2024, relationship marketing will take CENTER STAGE. Not just giving it lip service but going beyond transactional interactions and focusing on cultivating meaningful connections with people.

People are craving interaction with real people and sincere engagement.

In the world of marketing, building strong relationships is key to success. No secret there.

The KEY in 2024 = Combining the need for automation with true relationship building & personal connection.

To achieve this, I’ve embraced hybrid systems that combine the best of both digital and traditional approaches.

By leveraging technology, we can automate certain processes and reach a wider audience.

However, we must also recognize the value of personalization and human touch. That's where the hybrid approach comes in - blending online interactions with a real personal touch and offline experiences to create a holistic relationship-building strategy.

This will be a year of renewed dedication to sharing insights, fostering discussions, and connecting with like-minded entrepreneurs, coaches and creators.

Based on various frameworks I’ve been testing and refining over the last 12 months for myself as well as our clients … LinkedIn provides a valuable space not just for networking, but valuable relationships and on-profile leads driving quality clients to your business, without ad spend or spinning out on social media launch after launch.

Yes, I know we run a Facebook Ads agency and ads still work but clients were running into two issues:
1. For new coaches - Facebook ads were getting too complicated to test on their own and agency fees killed the ROI when a new coach was getting started without a proven message/market fit. Finding enough clients quickly to get them started on LinkedIn was a great resource for new clients and market research. Once they validated their offer and messaging ads were a breeze.
2. For established coaches - Facebook ads still work but with algorithm & targeting changes, account shutdowns, and potential scaling issues from launch to launch we advised to continue ads but also diversify with Organic LinkedIn to offset cost per acquisition, increase quality profile targeting, and fill in sales gaps between launches.

How would you like to join this journey of growth and transformation in 2024?

Feel free to leave a comment or send a private message so we can explore innovative ways to connect, engage, and collaborate.

Together, we can make this year a remarkable one for relationship marketing and take our businesses to new heights.

Join the conversation and connect with other professionals who share our vision for success.

Here's to an incredible year ahead! 🎉🌟

08/01/2024

“Should I run ads on Facebook or LinkedIn?” Some great questions are being asked in Coaching groups right now! (See responses below)