16/05/2024
Three people disguised as the three murderous masked strangers who feature in the movie, ' ' were made to show up unannounced in the public in the US, scaring unsuspecting citizens in an effort to promote the movie!
Crazy !
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Journo who loves to share information and views on Marketing and Advertising, predominantly related to movies, and concerned books and films!
Marketing Journo is a blog that has been instituted to provide contents related to Marketing. The journey of the blog has begun by sharing information regarding interesting Marketing strategies, which have been implemented in various fields that span across the globe. Hoping you to feel engaged by accompanying Marketing Journo in its journey!
15/05/2024
One among the ways the beverages have been promoted is by featuring the food that goes with the drink in the former's . Here's hopping on to the pitching idea by creatively intertwining its iconic logo with a meal's name!
Agencies: Taxi and VML Canada
12/05/2024
It's not , it's 'Baking Bread'!
Interesting and clever wordplay on display!
09/05/2024
These ads for 's 'Spills' campaign remind me of 's 'Proudly Second Best'. Both put people, & what matters to them the most, over the products!
Though products take a back seat in the ads, they're bound to take the front seat on top of the minds of the targeted consumers!
'Spills' campaign by: WPP Open X and David Miami
07/05/2024
'Siblings Day' is an annual holiday recognized in parts of the United States and Canada on April 10!
And here's what 'Burger King' came up with! These ads for the day this year are on one of the cutest emotions of kids!
Agency: VML Spain
06/05/2024
Here's the first look at David Corenswet as !
The movie hits theaters on July 11, 2025!
05/05/2024
As a fan of the drama, that's based on Harlan Coben's , the promotional copy, atop the front cover of his next book , is one among the aspects to lure me to eagerly await the purchase of the book, which will be released on May 14, 2024!
04/05/2024
A wonderful occasion on the eve of the theatrical release of Planet of the Apes at Parco Sempione, a park in Milan, Italy!
The for the movie has been impressive so far!
02/05/2024
Who'd feel drowsy in the broad daylight other than our lazy, fat, & furry friend, !
A lifelike, fuzzy replica of the cat featured on a billboard for on Sunset Boulevard (A highway in California)!
01/05/2024
is getting its theatrical release in May 2024!
Since the release is just around the corner, Sony Pictures has come up with the below out-of-home-cum-CGI in Mexico!
Agency: Archer Troy
30/04/2024
Objects like mugs, cushions, plant pots and vases are bound to be knocked over by pets. So, here's Al-Futtaim 's bold campaign emphasizing the affordability of such objects, with a crisp copy, 'Don't worry, you can afford it.'!
Agency: INGO Hamburg
29/04/2024
This is the first poster for the upcoming movie, ' : The Lion King'! The artwork is adorable, and at the same time, regal!
28/04/2024
Today is in the United States of America!
On this occasion, I'm resharing my on the , 'LIFE IS GOOD: The Book'!
The book is about how the 'Life is good' founders term readily accessible traits, each as a & champion them!
Do read!
Read this blog post to know 4 interesting things from the book, 'Life is Good: THE BOOK', co-authored by the 'Life is Good®' founders, Bert and John Jacobs!
27/04/2024
had humans dressed as the titular doll, performing in public!
had humans dressed as evil nuns, wandering creepily!
had humans dressed as androids, watch the NFL!
Now, has humans dressed as horse-riding apes, parade NY & CA!
(Video source: DiscussingFilm)
26/04/2024
Back in the day, a smart social media post with creative artwork by Mercedes-Benz India!
25/04/2024
's biggest competitor didn't see it coming! 😀😀
Here's Pepsi pitching their product ' ' as the better tasting partner for one's favorite meal when compared to its rival brand's beverage!
Agency: Special Group Sydney
24/04/2024
Globally, 's fluid eating habit is enabling QSRs to either launch a new product or customize services to cater to them! Here's McDonald's Italy's advertising that it's open late to serve zoomers, who're observed to stay out late & eat!
Agency: Leo Burnett Italia
23/04/2024
BIRDS HELPING BIRDS!
Rovio, the finnish studio behind 'Angry Birds', partnered with EarthDay.org for this global campaign from April 2nd-29th, 2024 to shed light on the peril plastics do to wildlife, particularly birds!
22/04/2024
On April 8, 2024, in the greater Montreal area, 'New Look', a Canadian eyewear company, temporarily changed its message to 'Today, safety eclipses style' on its OOH ads during the time of the total solar eclipse!
A perfect example of 'moment marketing'!
Agency: lg2
21/04/2024
crushed its used cans, extracted the distorted logos & created the below ads as part of its global 'Recycle Me' campaign to motivate consumers to recycle their used cans, supporting the company's 'World Without Waste' program!
Agency: Ogilvy New York
20/04/2024
These ads for the French airline 'Corsair' illustrate the comforts of its 180° reclining lie-flat business class seats!
The idea is that the trip on their flights lasting hours feels like minutes as you get to sleep coz of the seats' comforts!
Agency: Australie.GAD
19/04/2024
Bald spots as mobile billboards to spread the word against male pattern baldness!
Unilever partnered with the agency Mullen Lowe Singapore, to promote its Clear Scalp Pro range in Turkey - the hair transplant capital of the world - in a humorous way!
18/04/2024
As caregivers read out a selection of children's physical story books with predetermined cues to kids, the app 'Living Stories' by Penguin Random House Canada detects their voices & then activates smart lights & sound effects to bring stories alive!
Agency: 'Rethink'
09/04/2024
This is brilliant!
21/03/2024
On the eve of the release of , a colorful and attractive installation, featuring the two iconic monsters, at the 'Plaza Senayan' shopping mall in Central Jakarta, Indonesia!
09/09/2023
To all the fans of horror, 'The Conjuring Universe' franchise and 'The Nun' movies... We came up with a blog post on a couple of promotions, carried out for 'The Nun 2' and which we liked a lot!
Tap the link in bio to read the article!
06/09/2023
is releasing tomorrow at cinemas. So, we've come up with this blog post on a couple of promotions, carried out for the film!
Read our article to know what they mean for the movie's opening weekend prospects at the box office?
Read this blog post to know about a couple of promotional activities for the theatrical release of the 2023 horror movie, 'The Nun 2'!
19/08/2023
After a brief hiatus from blogging, we're here again!
This time, it's our second article in the 'Look Back' series, which is about the activation from Shanthi Talkies to promote !
Do give it a read & share your thoughts on the marketing idea!
Read this article to know one of the promotional activities of the 2023 Tamil-language superhero movie, 'Maaveeran'!
12/06/2023
Here's what ChatGPT answered when McDonald's asked it, "What is the most iconic burger in the world?"!
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Videos
One among the ways the beverages have been promoted is by featuring the food that goes with the drink in the former's #ads. Here's #CocaCola hopping on to the pitching idea by creatively intertwining its iconic logo with a meal's name! Agencies: Taxi and VML Canada #Marketing #Advertising #Creativity
A wonderful occasion on the eve of the theatrical release of Planet of the Apes at Parco Sempione, a park in Milan, Italy! The #marketing for the movie has been impressive so far! #KingdomOfThePlanetOfTheApes #Advertising #Movies
Who'd feel drowsy in the broad daylight other than our lazy, fat, & furry friend, #Garfield! A lifelike, fuzzy replica of the cat featured on a billboard for #TheGarfieldMovie on Sunset Boulevard (A highway in California)! #Marketing #Advertising #Movies
#TheGarfieldMovie is getting its theatrical release in May 2024! Since the release is just around the corner, Sony Pictures has come up with the below out-of-home-cum-CGI #advertising in Mexico! Agency: Archer Troy #Marketing #Movies #Creativity
Here's the video poster of the 2012 #horrormovie, '#Sinister'! It's a throwback to Hollywood's fleeting video poster era of the 2010s! The film's director, Scott Derrickson had wished the #marketing method to have caught on. But, it didn't do so. What is your take on the method? #horror #advertising
#M3GAN had humans dressed as the titular doll, performing in public! #TheNun2 had humans dressed as evil nuns, wandering creepily! #TheCreator had humans dressed as androids, watch the NFL! Now, #KingdomOfThePlanetOfTheApes has humans dressed as horse-riding apes, parade NY & CA! (Video source: DiscussingFilm) #Marketing #Advertising #Movies #Films
Happy #AlienDay! Meet the 'deadly' facehugger toy from the set of #AlienRomulus! #AlienDay2024 #Alien
On April 8, 2024, in the greater Montreal area, 'New Look', a Canadian eyewear company, temporarily changed its message to 'Today, safety eclipses style' on its OOH ads during the time of the total solar eclipse! A perfect example of 'moment marketing'! Agency: lg2 #Marketing #Advertising #Creativity
Bald spots as mobile billboards to spread the word against male pattern baldness! Unilever partnered with the agency Mullen Lowe Singapore, to promote its Clear Scalp Pro range in Turkey - the hair transplant capital of the world - in a humorous way! #Marketing #Advertising #Creativity
As caregivers read out a selection of children's physical story books with predetermined cues to kids, the app 'Living Stories' by Penguin Random House Canada detects their voices & then activates smart lights & sound effects to bring stories alive! Agency: 'Rethink' #Marketing #Advertising #Creativity
This billboard, which is installed to promote 'Extraction 2', literally sweats! The billboard's part that features Chris Hemsworth's forehead has a lot of holes. Water is made to seep through those holes to mirror the sweat on the face! #MarketingJourno #Netflix #Billboard
No Lay's. No game. 😀😀 #MarketingJourno
Here's what ChatGPT answered when McDonald's asked it, "What is the most iconic burger in the world?"! #MarketingJourno #ChatGPT #Advertising
We were pleasantly surprised by the thought-provoking message in this ad! The twist, which ushered in the message, was like hitting a bullseye with a dart! We highly recommend watching the spot to witness the creative brilliance yourself! #Marketing #Advertising
This impressive billboard of 'Corona' beer crawls like a crab! Powered by the force of the wind, the entire billboard setup, made up of cane, bamboo and 'Corona' branded fibre sail, has been let to travel through Peru's different landscapes! #Marketing #Advertising #Corona #Beer
On knowing SpaceX's goals, plans, and hardships, particularly in its formative years, one may feel that Elon Musk's vision of humankind becoming a multiplanetary species makes sense! Here's a stunning SpaceX video visualizing the surreal vision! #StarshipMissionToMars #ElonMusk #SpaceX
Brands sharing online, unbranded, bite-sized, and faux videos are becoming the order of the day. The latest to get on the bandwagon is the French fashion label 'Jacquemus'. Here's one such clip where the brand's giant bags ride on Paris roads! #Marketing #Advertising #Fashion
Excellent use of escalators' handrails to promote DHL's speedy delivery of packages! (Source: Creapills)) #Marketing #Advertising #DHL
It's one hell of a 3D billboard of Nike! #Marketing #Advertising #Nike #AirMaxDay2023 #OOH #DOOH
The tagline of 'Burger King' is 'Flame grilling since 1954'! In this video, it appears like the flames aren't compassionate even toward a 'Doritos' billboard that is nearby to a restaurant of the fast-food chain 😜 #Marketing #Advertising #BurgerKing #Doritos
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