Marketing Journo

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Marketing Journo Journo who loves to share information and views on Marketing and Advertising, predominantly related to movies, and concerned books and films!

Marketing Journo is a blog that has been instituted to provide contents related to Marketing. The journey of the blog has begun by sharing information regarding interesting Marketing strategies, which have been implemented in various fields that span across the globe. Hoping you to feel engaged by accompanying Marketing Journo in its journey!

For quite some time, I've wished to highlight my favourite movie marketing initiatives in a blog series and explain why ...
02/03/2025

For quite some time, I've wished to highlight my favourite movie marketing initiatives in a blog series and explain why they stand out to me each week!

Kicking off the series with a look at the marketing strategies behind and !

Read this blog post to know about the marketing strategies of the movies, 'The Monkey' and 'Good Bad Ugly'!

Spotted at my local bakery, 'Old Madras Baking Company' (Adyar, Chennai) : a cool board with imagery and words that say ...
23/02/2025

Spotted at my local bakery, 'Old Madras Baking Company' (Adyar, Chennai) : a cool board with imagery and words that say it all—freshly baked daily!

  will have a pop-up store set up by NEON today at the Immanuel Presbyterian Church in Los Angeles!
22/02/2025

will have a pop-up store set up by NEON today at the Immanuel Presbyterian Church in Los Angeles!

Here's the King of Horror,   with the official popcorn bucket for the movie,  , which is available at the AMC Theatres!T...
21/02/2025

Here's the King of Horror, with the official popcorn bucket for the movie, , which is available at the AMC Theatres!

The comedy film opens in theatres today!

17/02/2025

Following the Brompton Cemetery screening of by 'Warner Bros. UK' in 2018, breaks new ground, being available for screening in churches in America, alongside its theatrical release on Feb 21!

Religious institutions can apply via godsbowlingstrikestonight.com!

Want to generate a snap featuring a   balloon, with your face on it, similar to that of Mark. S' (Adam Scott)? Visit Sev...
19/01/2025

Want to generate a snap featuring a balloon, with your face on it, similar to that of Mark. S' (Adam Scott)? Visit SeveranceBalloon.com!

Interesting initiative from for the webseries!

There’s more to work than life.

These are promos for the   that'll hit the theatres on Jan 17, 2025!The designs have been made by superimposing text acr...
18/12/2024

These are promos for the that'll hit the theatres on Jan 17, 2025!

The designs have been made by superimposing text across screenshots, taken from the movie's trailer!

No mention of the movie or production house, but the promos convey the film's atmosphere!

Hello! Here's my new blog post, which is about the   endeavours for   from its makers!Do give it a read and share your t...
08/12/2024

Hello! Here's my new blog post, which is about the endeavours for from its makers!

Do give it a read and share your thoughts!

Read this article to learn how the 2024 Tamil biopic 'Amaran' was marketed and positioned by its producers!

Hello! I've come up with a blog post, which is a peek into an excellent marketing initiative by Paramount Pictures for  ...
02/11/2024

Hello! I've come up with a blog post, which is a peek into an excellent marketing initiative by Paramount Pictures for !

Blog headline: Keep Smiling to Unlock the First 7 Minutes of 'Smile 2' (Smile Movie) for FREE!

Do give it a read & let me know your opinion!

Read this article to learn about the marketing strategy by Paramount Pictures to promote 'Smile 2' during Halloween 2024!

21/10/2024

The 'New York Liberty' won its first WNBA title in the franchise's 28-year history!

And this striking Nike ad came out of nowhere to celebrate the monumental win!


This is a clever social media post design by 'Stone Bench Creations' (an Indian film production company based in Chennai...
16/10/2024

This is a clever social media post design by 'Stone Bench Creations' (an Indian film production company based in Chennai, India) to promote its upcoming webseries named 'Snakes and Ladders'!

It's scheduled to stream on Amazon Prime Video from October 18, 2024!

What the man himself has done in the name of rebuking the biographical drama film is what I'd say is his own goal! 😜
14/10/2024

What the man himself has done in the name of rebuking the biographical drama film is what I'd say is his own goal! 😜

Burger King teams up with Amazon MGM Studios Consumer Products and the animated adaptation of The Addams Family this Hal...
14/10/2024

Burger King teams up with Amazon MGM Studios Consumer Products and the animated adaptation of The Addams Family this Halloween season to serve a customized version of four of its iconic menu items! Below are the items that are inspired by four characters from The Addams Family!

Hello! Here's my third article in the 'Look Back' series, which is about the marketing strategy from Blumhouse and Lions...
22/09/2024

Hello! Here's my third article in the 'Look
Back' series, which is about the marketing strategy from Blumhouse and Lionsgate to promote 'Imaginary'!

Do give it a read & share your thoughts on the marketing idea!

P. S. As part of the 'Look Back' series, I retell the interesting initiatives put behind and !

Read this article to know one of the promotional activities of the 2024 American supernatural horror film, 'Imaginary'!

Here's my latest   on how the AI-generated voices of late singers, de-ageing technology, and VFX, are undoubtedly servin...
08/09/2024

Here's my latest on how the AI-generated voices of late singers, de-ageing technology, and VFX, are undoubtedly serving as the cutting edge tools, driving Kollywood's big-ticket movies!

Give it a read!

The Thalapathy Vijay starrer and Venkat Prabhu’s (VP) directorial, The Greatest Of All Time (The G.O.A.T.), which premiered globally on September 5th, 2024, took the box office by storm. AGS Entertainment, the movie’s producer, proudly announced an impressive day-one worldwide box office collect...

This image features an outdoor ad by Heinz! The ad depicts exactly the sight of how a Heinz Ketchup bottle appears when ...
23/08/2024

This image features an outdoor ad by Heinz!

The ad depicts exactly the sight of how a Heinz Ketchup bottle appears when one holds it upside down and shakes it to consume its delicious stuff!

Brilliant ideas & executions, like this, stimulate me with & !

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