20/06/2022
Reminder that in 2020 celebrities & corporations who had never spoken out about Black lives suddenly became vocal. Unfortunately, their “allyship” was all performative.
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Performative activism is surface-level “activism” that is practiced to increase one’s social capital or to avoid backlash. It prioritizes individual gain/clout/profit over the actual issue at hand. ⠀
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Performative activists including celebs & brands post MLK quotes, stage photo ops at protests, & make empty promises to “take responsibility/do better.”
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Corporations & institutions engage in performative activism through implementing pseudo “diversity/inclusion” token positions & trainings. Others, like Target, pledge $10 million for social justice as a PR stunt (turns out Target + tons of other corporations have been secretly funding police departments for years).⠀
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One problem with performative activism is that yt folks get to pick & choose when to show up (& when issues should trend.) They can simply move on from activism when it is no longer trending. But for BIPOC, we don’t have the luxury to simply “move on” or “go back to normal.”
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Activism does not mean you have to attend every single protest (that’s actually ableist af to demand). It does not mean you have to post social justice content daily. It does not mean you can’t take breaks. ⠀
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But if all you’ve done is tweet “Black Lives Matter” & read one anti-racist book, that is NOT ENOUGH. ⠀
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Activism is about integrating social justice in your every-day life. This means being an accomplice that materially improves marginalized ppl’s lives through mutual aid, direct action, calling s**t out, giving up power, politically educating yourself, refusing to be complicit, & actually listening to the needs of the most impacted. ⠀
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Because when solidarity is no longer trending, guess who is left to suffer? Communities of color. ⠀
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We cannot afford to remain silent just bc ppl have become complacent under the democratic establishment. ⠀
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We have to keep going. Activism is not a trend. It’s a lifelong commitment. ✊🏽(background: Black Panther Party)