Sheltie Annual

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Sheltie Annual A Sheltie magazine dedicated to continuing education and breed preservation.
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As many of you know, we hired a new printer this year, and the quality and turnaround time have been nothing short of am...
04/06/2024

As many of you know, we hired a new printer this year, and the quality and turnaround time have been nothing short of amazing. I am SO excited for you to see the difference: higher-quality paper, a metal coil binding, and the cover will have a more luxurious/long-lasting finish. We SOLD OUT last year, so get your orders in early! They will go to print immediately after the cut-off date and are slated to mail in early August ✨

We still have some months open, so please send in those adorable images of your Shelties. You might just see them in the calendar next year! 😉

https://www.sheltieannual.com

12/04/2024

For anyone attending the Performance dinner tonight that is not coming back tomorrow… come find me to pickup your preordered magazines! ☺️

It's officially live! Enjoy the 2024 Sheltie Annual online for a limited time. Be sure to order your copy now as sales a...
07/04/2024

It's officially live! Enjoy the 2024 Sheltie Annual online for a limited time. Be sure to order your copy now as sales are coming in FAST and we are dangerously close to selling out! 🔥

Wait until you see and feel the quality this year… I am so impressed with the new printer!

Read 2024 Sheltie Annual by showtimedesign on Issuu and browse thousands of other publications on our platform. Start here!

The 2024 Sheltie Annual is officially at the press and I cannot wait to see it in print! I can honestly say this issue i...
29/03/2024

The 2024 Sheltie Annual is officially at the press and I cannot wait to see it in print! I can honestly say this issue is one of my very favorites and I HIGHLY recommend you reserve your copy now as I will not have a ton of extras at the National... and don't forget to choose pickup at the National if you want to see it before everyone else 😉 I will be there for both Performance and Conformation so come find me!

S U B S C R I B E

The Sheltie Annual is well underway with a fabulous new printer, new designers, and, so far, our biggest issue yet! So, ...
29/02/2024

The Sheltie Annual is well underway with a fabulous new printer, new designers, and, so far, our biggest issue yet! So, let this be a reminder for you to order your issue NOW before they sell out!

Look for me at the ASSA National during the Performance and Conformation portion of the show for pickup and purchase. I am thrilled that I get to oversee so much of the process this year and will not only be there doing a quality control check as they are hot off the press but will also be personally driving them to St. Louis to make sure they arrive in pristine condition. Thank you all so much for helping me keep our breed publication going! 💗

S U B S C R I B E

It's that time again ✨ While it seems I have been quiet, never underestimate the power of stillness. There is nothing th...
25/01/2024

It's that time again ✨ While it seems I have been quiet, never underestimate the power of stillness. There is nothing that will invigorate you more than taking a step back and being able to come at your passion from an entirely new vantage point. If you thought I loved what I did before, you haven't seen ANYTHING yet! 😉 I realized to continue to improve my products and services, it was time to hire on. So stay tuned as we hope to have a few new faces around here to help my vision grow!

One of the other changes you will notice is the quality and feel of the products themselves. After years of searching, I have found a local printer that genuinely shares my attention to detail and provides luxe finishes that I can't wait to utilize. I can now proof everything right off the press and oversee production from start to finish. Not to mention, I can personally pick up the products themselves and deliver them directly to the National! Just wait until you feel the difference in the quality and what projects we have in motion! The 2024 Annual will be just a taste of what's to come.

Great news ✨ The 2024 Sheltie Calendars have shipped! Thank you all for your patience as shipping was delayed due to my ...
06/11/2023

Great news ✨ The 2024 Sheltie Calendars have shipped!

Thank you all for your patience as shipping was delayed due to my continued Verizon issues. My phone would be out without me knowing so there were so many orders that could have been lost... I did not want anyone missing out so extended the printing to make sure we got every order in that we could. As of last week Verizon came out (not once but twice in one day) and replaced everything again and knock on wood things seem to be back on track!

We have a select number of remaining calendars, so if you have not ordered I suggest you do so ASAP! If you have any questions do not hesitate to give me a call while the phones are working ;-)

Order Here: https://www.sheltieannual.com/calendar

22/09/2023

:: 2024 Sheltie Calendar Update ::

Hi Everyone! Just a quick note to let you know I have been fighting with Verizon for a few months due to my terrible service (my phone and internet have been out daily for weeks on end... and the other companies available are not any better), so I am currently having all calls forwarded to my cell phone until I have some new things in place. Due to this, I did not want anyone to miss their order, so I sent the calendar order off to the printer later so everyone was ensured their copy. ☺️ Thank you for understanding! If you were a club needing to distribute your copies soon, please message me privately!

I have to admit.. I cannot WAIT for you to see this version of the calendar - it is our best one yet! Thank you to the amazing photographers for their submissions - you outdid yourselves! ✨

We are in full swing with orders for the 2024 Sheltie calendar. This is what our mailbox looks like daily - you are keep...
10/08/2023

We are in full swing with orders for the 2024 Sheltie calendar. This is what our mailbox looks like daily - you are keeping me busy! 😉

Photo submissions and pre-orders are due August 15. So order now: https://www.sheltieannual.com/calendar

04/05/2023

Hi everyone! I wanted to let you know that I’ve been fighting pneumonia since I got back from the Sheltie National without realizing it so thank you for your patience as I just have not had the energy to respond to people! As a lot of you know, most of the magazines were damaged in transit to ASSA so I got a second shipment sent out pronto but it arrived at the very tail end of the show. I was scrambling to get them to people but was unable to meet up with everyone. We halted the regular mailing as I wanted to be sure those magazines were perfect before being sent out. I am such a stickler for quality and only want you all to have the BEST that meets my high standards (which is next to impossible). The magazines are arriving now and once I feel like myself again I will get the remaining magazines and photoshoots out to everyone. Thank you all so much for your patience and understanding! ❤️

I am SUPER excited to share an online version of the 2023 Annual! We plan to do this every year leading up to the Nation...
07/04/2023

I am SUPER excited to share an online version of the 2023 Annual! We plan to do this every year leading up to the National - but just remember it will expire on Futurity day!

As an added bonus to our advertisers your websites are all linked at the bottom of your ads (if you have one). If you rather it be removed, or if you have something else you rather link please let me know.

Thank you to everyone for making this the best issue yet! 😁 I will have a limited number of copies available at ASSA, so be sure to order one now before they sell out! They will be mailing early next week.

Read 2023 Sheltie Annual by showtimedesign on Issuu and browse thousands of other publications on our platform. Start here!

It's time to sign up to pick up your 2023 Sheltie Annual at the National this year. This is one of our biggest issues to...
24/03/2023

It's time to sign up to pick up your 2023 Sheltie Annual at the National this year. This is one of our biggest issues to date - now in the larger format! Deadline for pickup is March 29th and I will be there for performance events as well 😁

https://form.jotform.com/230826030729150

My assistant extraordinaire, Lindsey David, is going through subscription updates, so have patience as we sort that all out.. if you are unsure of your subscription, you can always sign up now and pay there!

I am so looking forward to seeing you all in St. Louis! Once this is to press, I will start working on promotional items like stud cards, banners, and all else😉So, if you ordered them, stay tuned!

Please click the link to complete this form.

I have kept this bottled up, but I am SO excited to share that I am going to keep the Sheltie Annual magazine GOING! As ...
03/02/2023

I have kept this bottled up, but I am SO excited to share that I am going to keep the Sheltie Annual magazine GOING!

As all of you know, I am tenacious with the things that I am passionate about and researched for months on how we can evolve with the times and provide an even better resource than before. I am thankful as it has allowed me to think outside the box and talk to many of you about what is essential. Thank you to my tribe, as always, for being the best focus group I could ask for!

Here is what The Annual will be going forward:

- One issue a year (bigger size: 8.5 X 11) that comes out before the National.

- I want this to be utilized as a YEARBOOK of the past year - what has the breed accomplished? What have you and your dogs accomplished? We hope to have this grow each year with specialty critiques, statistics, National wins, the latest health research, etc.

- There will be a National winners section and a performance spotlight section on top of the usual ads and articles. The cover will be given priority to BOB from the previous National.

- All full-page ads will include a free issue AND hard copy (physical print) that I will bring to the National for you to display at your setups! This way, your ads are multi-dimensional: Post them on FB, see them in print, and display them in St. Louis!

- *NEW* Performance Ads: half-page New Title ads AND Full-page custom collage ads. Celebrate those new achievements and receive a hard copy you can frame at home as a beautiful keepsake!

- Showtime ads will receive a 20% discount if you had me photograph your dogs in the past year. I want to always thank my clients for supporting me! 💗

- Don’t forget; this gets sent to all breeder-judges, so your dogs get SEEN!

I have been SO incredibly touched by the outpouring of support from all of you. I just ask that you help support me in keeping a publication in our breed for years to come! 🥰

https://www.sheltieannual.com/advertise

Today is the deadline for the National Review and I want to be fully transparent as that is where the magic happens for ...
10/10/2022

Today is the deadline for the National Review and I want to be fully transparent as that is where the magic happens for so many things in life. I do not have to convince you all what a passion project this magazine has been for me. I have poured my heart and soul into it, and have loved every second, but unfortunately support has been dwindling. The percentage of ads for this issue is lower than it has ever been, and with the cost of printing and postage going up I am reaching a crossroads. I have kept my rates lower than any other magazine out there, as I never did this for the money... to me, it was my way of giving back to the breed. That was always my goal - to capture history, empower breeders, and see what is out there to propel the breed forward. But it takes a village to create a resource like this, and I cannot do it alone.

Thank you all from the bottom of my heart for supporting it, and continuing to support it. I will take it as far as I can, but wanted everyone to know that the future is uncertain. I will not do something half-way as the breed deserves better, but as of right now we do not have enough support to go to print at this time. I am extending the deadline for an additional week to give everyone some extra time, but if we do not get enough support by then, I will make an announcement and will cross that bridge when we get to it. Thank you all for understanding, this was not an easy decision to make, believe me ❤️

It's time to celebrate your wins and include your dogs in the  2022 National Review! ✨Don't have any good photos to use?...
13/09/2022

It's time to celebrate your wins and include your dogs in the 2022 National Review! ✨

Don't have any good photos to use? Jen will now be offering traveling photography again - so if you can get a group of friends or club members together, she is happy to fly out and do sittings for you to submit to the magazine and/or the ASSA handbook! Contact her for more information.

NATIONAL REVIEW DEADLINE :: OCTOBER 10th

Submit your dogs here: https://www.sheltieannual.com/submit-national

Subscribe here: https://www.sheltieannual.com/subscribe

✨ CALENDAR UPDATE ✨ Just a quick note to let everyone know the calendars are in production! The cover material was back ...
24/08/2022

✨ CALENDAR UPDATE ✨ Just a quick note to let everyone know the calendars are in production! The cover material was back ordered and as soon as I have a ship date from the printer I will make an announcement 😊

'Tis the season to preorder your 2023 Sheltie Calendars! This is only TWO days' worth of mail orders 📬💥They are back to ...
17/05/2022

'Tis the season to preorder your 2023 Sheltie Calendars! This is only TWO days' worth of mail orders 📬💥

They are back to their regular printing schedule and will ship out at the end of the summer. If your Sheltie club is on the fence about ordering, do NOT hesitate to reach out as we will be providing you with even more perks moving forward!

Photo submissions and preorders are due by June 15th, so don't delay: https://www.sheltieannual.com/calendar

With the National a few weeks away, I wanted to allow everyone the chance to pick up both of your magazine issues at the...
25/02/2022

With the National a few weeks away, I wanted to allow everyone the chance to pick up both of your magazine issues at the show. This way, you receive them in pristine condition (not to mention they bypass getting lost in the mail), plus you can have them on display at your setup! I ask that you please fill out the form below so I can have your magazines waiting for you.

We will also have the Top Producers issue for sale and encourage you to reserve your copy today in case they sell out.

Not sure if you need to renew your subscription? Email [email protected], and our subscription manager will let you know!

Thank you all and see you soon! ☺️

https://form.jotform.com/220547822791157

02/02/2022

As you all know, I am a stickler for quality and want to provide you with the best products that I can. The last year has been a valuable teacher in many aspects of the business, and unfortunately, no one can escape price increases right now. I have avoided it for as long as possible, but we have increased pricing on subscriptions as of today. Please know we don’t take this lightly. If you are a current subscriber, please check your email!

SHIPPING CHANGES: I have now added a priority shipping option during checkout so you can track your products. This has been especially helpful due to the overburdened USPS losing items. I am sorry to announce I can no longer offer free shipping to Canadian subscribers due to the postage increase. You all know how much I appreciate you and will try to make up for it in other ways! However, this will not affect the free advertiser’s issue you will receive.

IN PRODUCTION: Lastly, both issues are full speed ahead right now. While things may seem “late,” to give you some insight - paper quality and amounts need to be reserved far in advance as availability is much lower than usual. I rather it is done right or not done at all. To counteract this, I plan to set up an option to pick up your magazines at the National to avoid late arrival in the mail. That way, you can still showcase your dogs in the magazine at your setups and receive your issue in pristine condition. We have a great turnout of ads this year.

Thank you all so very much for your understanding and continued support! 😊✨

It's time to look ahead to the 2022 National! All stud dog spreads include a FREE page in our online directory. PLUS, we...
07/01/2022

It's time to look ahead to the 2022 National! All stud dog spreads include a FREE page in our online directory. PLUS, we now offer the option to turn these ads into beautiful stud cards to hand out. Please let us know if you need an extension.

https://www.sheltieannual.com/annual-submit

Wishing all of you a very Merry Christmas! ✨🎄
24/12/2021

Wishing all of you a very Merry Christmas! ✨🎄

We've been busy sending out calendars and magazines all over the world! ✨ Let us add the finishing touches and mail dire...
15/12/2021

We've been busy sending out calendars and magazines all over the world! ✨ Let us add the finishing touches and mail directly to your Sheltie friends. It is not too late to order for the holidays! 🎄

https://www.sheltieannual.com/calendar

We are celebrating Small Business Saturday by rewarding our customers ✨ Buy some of our new calendars as gifts or to inc...
27/11/2021

We are celebrating Small Business Saturday by rewarding our customers ✨ Buy some of our new calendars as gifts or to include in your puppy packs and save! Purchase 10 or more calendars and receive 40% OFF! ANY purchase automatically enters you to win a 💰$75 Showtime Design gift card!💰

Don't need any gifts? No problem - Join our mailing list at the bottom of the calendar page to enter!

Visit our website: https://www.sheltieannual.com/calendar

Giveaway details: https://www.sheltieannual.com/giveaway

The National Review deadline is TOMORROW! This issue ALWAYS sells out and is a wonderful reference when looking for stud...
19/11/2021

The National Review deadline is TOMORROW! This issue ALWAYS sells out and is a wonderful reference when looking for stud dogs. All submissions include pedigrees and judges critiques when available and class placements are only $60. This reaches an audience FAR beyond a Facebook post and is sent to all breeder-judges across the US and Canada. There is no better place to be seen ✨

Include your dog here: https://www.sheltieannual.com/submit-national

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The Annual

The Sheltie Annual is a gorgeous publication devoted to providing breed fanciers with in-depth information that spans the test of time. So please join us in creating a magazine that makes you drop everything to read again!