Did someone say GIVEAWAY?! We've done a few of these along the years and as the algorithm changes quicker than you spell it, so as content concepts change based on trends, it all comes down to 3 things...
Have we got the audience's attention for them to:
👉 want the prize
👉 read how to enter
👉 actually enter
📽️ Christmas Giveaway reel for our client that highlights retailers, prizes, as well as places to shop - the result growing their Instagram followers by over 15%
"it all begins at home" ... Or should we say it all begins with an idea, a concept, an opportunity and then giving it all we got. Here's to 2025 truly and well underway with a lot of new and exciting projects on the horizon🙌
📽️ This centre highlight video is part of our client's campaign to reignite the location as the destination for all things home and recreation, featuring newly launched cafe & brewery, showcasing key retailers and presents the calm clean centre aesthetic. It featured on various media channels including advertising on social media and television, resulting in positive increase in centre footfall. Video production is just one of our many services 🖤
🖤 Back to Black by popular demand! Our client loved last year’s Spend Vend Win Black Friday campaign so much, they asked us to run another 'shop to win' activation to support retailers throughout the sale period. The challenge was to deliver a same same but different experience this year. 💡 Challenge accepted!
We levelled up with a skill tester for a new spin for a game of chance, went simple & sleek with the graphics and ran the activation for an entire week. The result? A Playday Payday experience that kept customers excited, engaged and coming back to score back their spend and more!
Did you know we are 2 day's out from celebrating our Moon Festival activation at Burwood Plaza.
Our team have been crafting a campaign that honours heritage and tradition while driving engagement.
From designing graphics and creating a landing page to organising food giveaways, kids' entertainment, and live dance performances with a grand Lion Dance finale; we’ve planned an exciting weekend event for this Saturday.
#vclamedia
🎥 anniesbucketlist
School Holiday campaigns are always a fun opportunity to activate the retail space but also a challenge we enjoy to engage marketing deliverables. Delivering the tried and true concept of 'dinosaurs' in a fresh and exciting way was our team's objective in addition to increasing centre foot traffic and customer interaction on centre platforms.
Reptile Rascals is a VCLA Media event concept combining the activation of real life reptiles and bringing pre-historic dinosaurs to life. From the unique campaign branding applied to all digital components and centre signage to the styled spaces that included both audio and visual (think croaking frogs and nostalgic J.Park film score) the scene was set for a roaring good time.
Dinosaur Puppet Workshops, pre-advertised were booked out within days of advertising, social media content reached an audience over 40K. In centre foot traffic increased by up to 16% in comparison to a regular sales day and the myHQ QR discovery expedition was more popular than ever with parents downloading the rewards app to complete the hunt and win their child a free plush toy.
Reptiles zoos and roving entertainment are no new concept, however it's all in the details as we produce a holistic approach to a campaign that creates a memorable experience that further solidifies positive consumer relationships with our client.
P.S We're undecided if it was the parents or the kids who had more fun at this one...
Explore the art with our "Choose Kind" Art Showcase.
We engaged local schools and talented youth in an art competition challenging their interpretation of the concept of kindness.
From creating the campaign concept, our team worked endlessly enlisting school participation, setup of a pop-up gallery, gathering retailer deals, customer voting through to planning the award ceremony.
This campaign brought together stakeholders from local council, faculty staff, property management and owner representatives. This initiative had a positive impact on retailer sales and additional footfall to the centre.
Congratulations to our talented artist from Chester Hill High School.
A special thank you to Holdmark Property Group for your contribution and continued support within the Chester Hill community.
Thank you to Rachelle Harika, Ian Cross, Nerissa Moodley and Julie-Anne Hale for participating on the day.
It was a pleasure working with the Colliers team.
#vclamedia
Barn Yard Buddies
Step into the farm-tastic world of Barnyard Buddies at HomeHQ Artarmon, where the fun was "baa-rilliant"!
Our team pulled out all the stops to create an immersive experience for the Artarmon community, aimed at sparking joy and Easter spirit. Featuring cuddly farm animals, fun face painting, a delightful meet-and-greet with the Easter Bunny, and an engaging AR animal finding game. It was a joy to see parents and children alike having an absolute blast!
From concept to execution, our team thrives on turning ideas into impactful events that drive footfall and profitable outcomes.
Lunar New Year 2024
Celebrating the Lunar New Year of the Dragon Burwood Plaza with a crowd!
This year our team delivered a campaign mixed with an activation of traditional entertainment from lion and folk dancing to showcasing the centre's retail offerings.
Cultural celebrations are such a great way to connect a community and share colourful diversity. We hope this year brings power, fortune and strength to all.
#vclamedia
VCLA Media is a digital marketing and creative agency. We advertise global brands and partner with ambitious businesses looking to increase their market share.
