Explore the art with our "Choose Kind" Art Showcase.
We engaged local schools and talented youth in an art competition challenging their interpretation of the concept of kindness.
From creating the campaign concept, our team worked endlessly enlisting school participation, setup of a pop-up gallery, gathering retailer deals, customer voting through to planning the award ceremony.
This campaign brought together stakeholders from local council, faculty staff, property management and owner representatives. This initiative had a positive impact on retailer sales and additional footfall to the centre.
Congratulations to our talented artist from Chester Hill High School.
A special thank you to Holdmark Property Group for your contribution and continued support within the Chester Hill community.
Thank you to Rachelle Harika, Ian Cross, Nerissa Moodley and Julie-Anne Hale for participating on the day.
It was a pleasure working with the Colliers team.
#vclamedia
Barn Yard Buddies
Step into the farm-tastic world of Barnyard Buddies at HomeHQ Artarmon, where the fun was "baa-rilliant"!
Our team pulled out all the stops to create an immersive experience for the Artarmon community, aimed at sparking joy and Easter spirit. Featuring cuddly farm animals, fun face painting, a delightful meet-and-greet with the Easter Bunny, and an engaging AR animal finding game. It was a joy to see parents and children alike having an absolute blast!
From concept to execution, our team thrives on turning ideas into impactful events that drive footfall and profitable outcomes.
Lunar New Year 2024
Celebrating the Lunar New Year of the Dragon Burwood Plaza with a crowd!
This year our team delivered a campaign mixed with an activation of traditional entertainment from lion and folk dancing to showcasing the centre's retail offerings.
Cultural celebrations are such a great way to connect a community and share colourful diversity. We hope this year brings power, fortune and strength to all.
#vclamedia
Watch how sea-riously fun the Under The Sea campaign for HomeHQ Artarmon was!
From strong visual concepts to the engaging activities planned, our team developed a summer school holiday campaign that was a splash with parents and children.
Spanning across a week, workshops included crafting their own sea globes, creating sand art sea creatures and decorating a scaly fish sculpture. With roving entertainment from a 'real life' pirate and mermaid, children also indulged in colourful hair braid extensions and tattoos - the glitter airbrush kind of course.
We love how the ideas from our desks come to life and bring so much joy for our client's customers. With the summer sea-son almost over we have a lot more in store this year... watch this space!
HomeHQ Artarmon #vclamedia
MetCentre Black Friday
Taking a look back at our recent Black Friday campaign at MetCentre Sydney 🖤
The Spend, Vend WIN activation was a hit! With $10K in prizes given away throughout the week positively impacting footfall and retailer sales with up to 30% revenue growth.
Our team worked together on all facets from concept to what you see here ✌️
Embracing the traditions of local community with a cultural celebration at Stanhope Village last weekend for Diwali, the Festival of Lights. Our goal was to bring colour, craft and dance for customers to enjoy and the result was a day filled of activity that transformed the centre into a hub of festivity. From colour palette to capture, our team develop each concept and all the details in between to bring these moments to life 🪔
November isn’t over yet with Black Friday campaigns on the pass, and then the countdown to Christmas begins!
In 2022 we developed the campaign ‘Dash&Grab’. The concept was designed to promote our client’s Christmas stores.
Shoppers get 60 seconds to run through the store and grab as much as they can.
Due to the success of last year, we are bringing it back - bigger and better, with 4 participating stores and 12 dashers to be selected.
With over 1000 entries in less than 24hrs, this concept is a winner to drive engagement, awareness and sales to our client’s stores.
Introducing Reptile Rascals 🐍 Our activation concept was a slithering success!
The corridors were filled with the most fierce and phenomenal creatures, from prehistoric predators to giant snakes and tiny lizards. 😲 Shoppers got the chance to get up close and personal with some of nature’s most curious creatures and interact with life-sized dinosaurs 🦖
Also, we are happy to announce that T-Rex did not eat any humans and has committed to a strict vegetarian diet. This is true on most occasions 🙈
Introducing Supa Fun Fest A day of celebration for all to enjoy, including free family activities, a wide selection of food, performances and entertainment.
The day brings people together from all walks of life and our goal is to strengthen the bond between them. A special thank you to Retail Projex and Homemaker Prospect for all their support. It was a pleasure seeing all the hard work come to life.
Celebrating longevity, peace and prosperity in the Year of the Rabbit 2023.
We were proud to work together with our client partners to engage their customers and retailers with these exciting cultural activations.
We believe in creating memorable experiences that bring people together, celebrating diverse communities and delivering positive marketing outcomes for retailers, property management and owners.
Here are some highlights across our portfolio, showcasing our design concepts, event management, graphic design and video production.
It’s been a busy and exciting Christmas within our retail portfolio.
At Auburn Megamall we had over 1000 registrations for our LEGO Workshop! Kids and parents got hands-on, showcasing their creativity and building skills. The day could not be complete without a visit from LEGO Santa and free treats for all to enjoy. We hope everyone had a wonderful Christmas and enjoyed the festivities as we gear up for the New Year.
A cultural experience full of dance and colour for Diwali at Caddens Corner.
It was a beautiful sight to see the whole community come together and celebrate 🪔
This was such a fun pop-up event to plan... with Christmas around the corner our team are in full festive gear and we cannot wait to share what we have in store 🤩
Pirates, Minions, Princesses and more! 🧚🦸🏻♂️ Our team had such a blast producing this Roni's Home Depot campaign for this year's 'Book Week: Dreaming with Eyes Open'. We were able to bring a fun and energetic creative idea to life, from concept through to the final product. We have also implemented a digital ad strategy with a store-voucher incentive to increase foot-traffic and sales in-store leading up to Book Week at the end of the month.
#vclamedia #ronishomedepot #bookweek2022
Here's a look behind the scenes of a shoot we did for Crave Nutrition at Forestway Shopping Centre We made a bit of a mess, but the end result came out clean! 👌🫧
#vclamedia #cravenutrition #forestwayshoppingcentre
Earlier this month we celebrated the official launch of the Artarmon HomeHQ's 'myHQ Rewards’ mobile app!
For the launch, we took HomeHQ customers on a journey to ‘Explore The Senses’ through our activation concept. Spread throughout the multi-level centre, shoppers were able to see, feel, hear, smell and taste through various exciting installations. We had a giant colouring wall, a reptile zoo encounter, a silent disco, centre-branded candles as a gift-with-purchase, as well as, a donut decorating workshop and branded cookies.
Through this activation we achieved a high volume of app downloads. We are looking forward to working closely with retailers to promote new offers through the app and increase foot traffic in centre.
#vclamedia #homehq #explorethesenses
Stage 1 Upgrade of Forestway Shopping Centre, Frenchs Forest NSW is now complete.
Forestway customers can now completely enjoy this newly styled space when dining at Crave Nutrition, selecting a bunch for that special someone from Flower Hut or picking up their favourite wine at recently opened Vintage Cellars.
The centre’s new look and feel takes direction from the natural landscape; quality timber finishes, higher ceilings and living wall to bring the outside in and create a light, open and airy presence.
Congratulations to REVELOP for the successful completion of this first stage, and we look forward to showcasing the next stage of development .
#vclamedia #revelop #forestwayshoppingcentre #shoppingcentrenews #retailnews
On Saturday 11th June, Crossroads Homemaker Centre celebrated the Grand Opening of their new Dining Precinct, featuring Durk's Café, Burger Head and Choice Sushi (opening soon). The new precinct boasts alfresco dining surrounded by a new play area for the kids to enjoy with brand new amenities and a 5-star parents' room. Kitchen Connection will also join the centre and begin trade later in July.
Our launch strategy included a variety of entertainment; Peppa Pig meet & greets, face painting, fairy floss, a DJ, plus giveaways including centre-branded fidget balls and teddy bears. We also created a pre-launch database acquisition campaign to encourage extra traffic and sales to the centre by giving away $20 Dining Vouchers.
It was a pleasure partnering with Retail Projex on this successful campaign.
#vclamedia #retailprojex #crossroadshomemakercentre #sydney
We're thrilled to have been a part of Lachlan's Square Village's first ever market day!
We worked alongside the REVELOP team on the campaign concept and digital marketing strategy, with the aim of giving small businesses and producers the opportunity to be discovered by the local community. These markets are a proven way to bring the community together and increase foot traffic to support existing retailers.
The markets will now be held regularly each month at Lachlan's Square Village!
#VCLAMedia #lachlanssquarevillage #sydney Lachlan's Square Village
We enjoyed being part of the creative process for the new Urban Property Group website. Our video header represents their founding philosophy where we captured a story from construction to reshaping the way people live, work and relax. “The way living should be".
Cinco de Mayo at Tramsheds
Supporting our client's retailers in unique ways, we celebrated Bodega 1904's menu and brought in a crowd at Tramsheds to experience the festivities of Cinco de Mayo. This day has historical significance that runs deep within our multicultural community and continues to serve as a vehicle conveying Mexican customs, pride and values.
