Rethink Your Drink is campaign designed for educational purposes only to meet the following objectives,
1)To create awareness in people about what actually soft or carbonated drinks or beverages
are.
2)Awareness at large, about the hard facts and damaging effects of consumption of these
drinks.
3)To control increasing trends of consumption of drinks in our target audience particularly
among tee
ns and children.
4)A development program to inform people about risks of health hazards like soda intake
and obesity, different diseases and problems due to drinks.
5)The main objective is to discourage the consumption of soda (sweetened as well as
unsweetened) and encourage them towards a balanced, healthy diet.
6)Main focus shall be children, to guide them to replace their soft drinks with healthy and fresh juices for better dental health and strong bones.
7)For children to tell them importance to avoid such harmful drinks for better height, weight and Body Mass Index (BMI) and to reduce obesity rates.
8)Informing people how these drinks can make them ugly by altering their facial bone structure.
9)Educating our audience about chemicals like caffeine, a extremely addictive and psychoactive drug.
10) Truth about how Soft drink companies misguide to claim their products as harmless.
11)Telling them the importance to have healthy drinks and diet.
12)Guiding them towards Simple steps to re-balance the mineral content of their body.
