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12/07/2024

The Euro 2024 final is almost here and the excitement is through the roof! 🏆

Wednesday's semi-final match, England vs Netherlands, became the most-watched live sporting event ever on STV Player with 618k streams. It also hit a match time audience of 1.2 million on our channel - our second most watched match of the tournament.

Now, the ultimate showdown is set: Spain vs England. Will England bring football home and make history? Or will La Roja unleash the fury and claim victory for a record fourth time.

Tune in this Sunday at 6:30pm on STV and STV Player ⚽️

Source: Adobe Analytics & FreeWheel, 10th July 2024. Barb, Scotland, individuals, 10th July, overnight match-time figures, average audience.

04/07/2024

Animal 999: Sponsored by Tesco Bank Pet Insurance 🐱🐶

We’re so excited for the premiere of our partner, Tesco Bank's, fantastic new sponsorship bumpers created by STV Creative.

Catch them on screen during Animal 999 and follow the incredible work of SSPCA’s animal rescue and care teams - Tonight at 8:30pm on STV and STV Player. 📺

You’d be barking mad to miss it! 🐾

28/06/2024

We’re delighted to share brilliant new creatives launching this week for our partner Scottish Citylink and sponsors of STV’s weekly showbiz and entertainment programme, What’s on Scotland, presented by Laura Boyd.

The partnership spot and sponsorship bumpers from STV Creative showcase a ‘motley queue’ of travellers that represent the diversity and variety of both Citylink travellers and STV viewers. There’s a seat for everyone, whether that’s on a Citylink coach or in front of the telly catching up on your favourite STV programmes.

Carat UK

04/06/2024

The Euros officially kicks off next week ⚽️

To celebrate, we’ve gathered messages of support from businesses across Scotland cheering on our national team - C'mon Scotland! 💪 🏴󠁧󠁢󠁳󠁣󠁴󠁿

📺 Tune in to STV & STV Player for the opening game on the 14th June: Scotland vs. Germany at 8pm

14/05/2024

Just 1 month to go until Euro 2024 ⚽

14 group stage matches are exclusively being shown on STV and STV Player, including the Scotland vs Germany opener. Be part of the action and bond with your friends, family and colleagues over the beautiful game with our STV Sweepstake Kit.

📲 Download yours here: https://bit.ly/4ajEAVG

Don’t forget, we still have some brilliant Euro 2024 advertising packages available on STV and STV Player. Drop us an email to find out more: [email protected] 📧

22/04/2024

Happy 2024! 🌎

Did you know, we have a fund dedicated to making STV advertising more accessible to businesses who are doing their bit to become greener? 🌱

Check out the video below to hear how our Green Fund has helped Richard F MacKay grow whilst sharing its green story on STV. 📺

Find out more about the STV Green fund: https://www.stvcommercial.tv/stv-green-fund/

18/04/2024

Get ready for a fantastic line-up of programming coming up the remainder of this month and into May on STV and STV Player:

🎤 Britain’s Got Talent – Saturdays from 20th April
👀 Red Eye - 12th May
🏨 The Fortune Hotel – 13th May
🏆 FA Cup Final - 25th May

Don't miss these marvellous moments on STV. Get in touch to find out more about our latest advertising opportunities:

📧 : [email protected]
📞 : 0141 300 3333

08/04/2024

🌟 Advertiser Spotlight: Blueberry Hill Meals 🍛

Check out this fantastic new advert by STV Creative for Blueberry Hill Meals, airing now on STV.

New to STV advertising, Blueberry Hill Meals offer luxury meals delivered straight to the doors of those who need help with independent living or simply need a break from cooking.

The ad is currently being showcased during our popular daytime programming in the Dundee region to increase brand awareness and reach new clients within this area.

Drop us an email to receive a quote for your bespoke STV campaign: [email protected] ✉️

03/04/2024

Did you know, STV reaches more 16-34-year-old Scots than any other commercial TV channel!

Those who fall under this age group are more likely to tune in to our programming in the company of others (72% of 16-34s co-view whilst watching TV). This not only gives your business the ability to speak to multiple audiences at once, but it also increases the chance of your advert being remembered. 🤔

From entertainment to drama, we have a variety of genres to reach key audiences this spring/summer. Drop us an email at [email protected] to find out about our upcoming advertising opportunities. 📺

15/03/2024

🌟 Advertiser Spotlight: Edinburgh Zoo 🐨

Take a walk on the wild side and check out this fantastic advert from STV advertiser, Edinburgh Zoo, airing on STV and STV Player from today just in time for the easter break.

Looking to get your business on the big screen at a key time of year? Get in touch to find out about our latest advertising opportunities. 📺

✉️ [email protected]
💻 stvcommercial.tv/
📞 0141 300 3333

14/03/2024

Euro 2024 kicks off on STV and STV Player in June – and it’s the perfect opportunity to score with Scottish consumers! ⚽️

Across the last two major international football tournaments shown on STV, we reached an average of 627,000 16-34 year olds and 864,000 ABC1 men, with these harder to reach audiences predicted to tune into our Euro 2024 action.

For more information on our advertising opportunities around Euro 2024 and our sizzling summer schedule, including Love Island, the 1% Club and more, drop us an email at [email protected]. ✉️

Source: Barb, ITV Scotland all channels, June 11th 23 – July 11th 23, 3+ minutes continuous. Barb, ITV Scotland all channels, November 20th 22 – December 18th 22, 3+ minutes continuous reach.

01/03/2024

From the red carpet to the rugby field, we have a magical line-up of programming coming up this month on STV and STV Player, including...

✨ The Brit Awards 2024 - 2nd March
👁️ Celebrity Big Brother - 4th March
🎭 The Oscars - 10th March
🏉 Six Nations Ireland vs Scotland - 16th March

Our Spring/Summer schedule is packed with endless opportunities to dazzle your consumers. Get in touch to find out more about our upcoming shows.

📧: [email protected]
📞: 0141 300 3333

20/02/2024

🌟 Advertiser Spotlight: Caley Cruisers 🚢

Last week, we welcomed aboard new advertiser Caley Cruisers to set sail on their STV advertising journey. Account Manager, Susannah and the STV Creative team have been working closely with the team at Caley Cruisers to craft this fantastic advert which is currently being showcased on STV Player. Check it out below!

Looking to start your STV advertising journey? Drop us an email at [email protected] to find out about our match funding opportunities. 📺

16/02/2024

Have you heard about all the drama on STV Player?!

Three recent drama titles have already surpassed over a massive 1 million streams this year:

🌊 After The Flood
✉️ Mr Bates Vs The Post Office
💥 Trigger Point

And your business can be at the heart of the action with our STV Player advertising opportunities.

Drop us a message for more info and head over to https://player.stv.tv/ to stream now.

Source: Adobe Analytics/FreeWheel, 1st Jan – 16th Feb 2024.

05/02/2024

Brand new Market Voices consumer research is here!

Our latest report delves into Scots’ disposable income and top spending priorities across the year, revealing key findings including:

➡️ 3 in 5 Scots are planning to spend the same or more on non-essentials in 2024 than they did last year, up from 49% in 2023.
➡️ Holidays are the main thing Scots are saving towards after general savings.
➡️ 69% of Scots have savings, up from 61% in January 2023.

And much more 🧐

Visit https://www.stvcommercial.tv/market-voices/ to download your free report today.

Source: ScotPulse ‘STV Market Voices’, December 2023.

11/01/2024

Latest drama, Mr Bates vs The Post Office, has already reached over 1 million streams on STV Player.

It’s STV’s biggest drama since 2021 and one of our top five dramas of the past five years.

The show has been airing on STV this week and it’s certainly got the nation talking. Based on the 1999 Post Office Horizon scandal, it has sparked public debate and political change, showing the power of TV for spreading awareness, telling stories and shaping behaviours.

Stream all episodes now on STV Player: https://player.stv.tv/

Source: Barb, individuals; Adobe Analytics, FreeWheel; data correct as of 11th Jan 2024.

20/12/2023

It’s (almost) time to wrap up 2023!

We'd like to take a merry moment to thank you for your collaboration, innovation and partnership throughout this year.

Wishing you a wonderful Christmas and a happy New Year. We look forward to working with you and achieving even more success together in 2024. 🎄

12/12/2023

Big news! ⚽️

Euro 2024 is coming to STV and STV Player, including exclusive coverage of the highly anticipated Scotland v Germany opener! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇩🇪

Football is the perfect way to score with a variety of audiences, with 3.3 million Scots (including 1.5 million women) tuning into the FIFA World Cup on STV last year.

Don't miss the chance to advertise your business around the biggest sporting event of 2024. Drop us an email at [email protected] for more info. 📧

Source: Barb Nov-Dec 2022, 3+ min continuous reach. Barb 20th Nov – 18th Dec 2022, women, 3+ mins continuous reach.

01/12/2023

The 1st of December has arrived and excitement draws near… 🎄

Mark your calendars, set your alarms, Catchphrase Christmas is almost here!

This year, we’re bringing you a bespoke version of one of our favourite game shows direct to your email inbox between the 4th – 15th of December.

And as ‘Tis the season of giving, we’re offering you the chance to WIN prizes each day of the competition.

To be part of the festive fun sign up to our mailing list at https://www.stvcommercial.tv/ or scan the QR code below.

30/11/2023

A classic. Made with love and made with OXO. Make at home and share the love this St Andrew’s Day.

23/11/2023

The iconic game show, Deal or No Deal, is back with new host Stephen Mulhern!

The new series launched on STV this week, with the first episode delivering an overnight audience of 266,000 Scots. It's also winning its time slot, up by 42% on the slot average over the past six weeks. 📺

Catch it on STV weekdays at 4pm, or stream now on STV Player: https://player.stv.tv/

Source: Barb, individuals, 20th November 2023 (overnights)

10/11/2023

It's STV Appeal day! 🎉

Join in the celebration and tune in to the STV Children's Appeal Show, tonight at 9pm on STV or STV Player featuring some surprise special guests... 👀

The show celebrates another year of incredible fundraising efforts from ambassadors, community heroes and businesses to support children affected by poverty across Scotland.

Visit https://stvappeal.tv/ to donate now. 💛

02/11/2023

The Rugby World Cup has come to an end, with South Africa crowned the 2023 champions! 🏆🇿🇦

Here's a look at some of the top STV highlights from across the tournament:

🏉 2.5 million Scots tuned into the action on STV

🏉 7.2 million hours were viewed on STV Player in October - its best month ever!

🏉 Ireland v Scotland was the top game of the tournament, delivering an avg. audience of 547,000

Stay tuned for even more sporting action on STV and STV Player in the coming months.

Source: Barb 8th Sept – 29th Oct, individuals, consolidated, 3+ min continuous reach. Adobe Analytics, FreeWheel.

23/10/2023

Get ready to escape to the jungle with a brand-new series of I'm A Celebrity...Get Me Out of Here! 🌴🦘🕷️

Last year's series was a hit, reaching 2.2 million Scots on STV.

Stay tuned for even more celebrities, creepy crawlies and bushtucker trails coming to screen next month. 👀 📺

Source: BARB 2022, individuals, 3+ continuous reach.

20/10/2023

We recently caught up with Sonja Mitchell to hear the story of how she 'jumped ship' from her day job to start her own voyage, Jump Ship Brewing, a Scottish alcohol-free beer. ⛵️

From the initial inspiration for her brand to stocking her beer in bars and restaurants, Sonja takes us through her incredible business journey so far.

Hear Sonja’s story now on the STV Growth Academy Hub: https://www.stvcommercial.tv/growth-academy/

10/10/2023

This World Mental Health Day, STV and Britain Get Talking are taking a different approach to help shine a light on mental health.

With the decline in mental health among school children, this new campaign encourages people to start conversations and tackle one of the hardest subjects head on.

It's time to do your homework, get talking and join us in making a difference this World Mental Health Day. 📚

Visit https://stv.campaignformentalwellness.com/ to download your homework task.

12/09/2023

Are you currently planning your Christmas marketing?

If so, we've got the perfect gift all wrapped up just for you. 🎁

Commissioned by ScotPulse, our brand-new Market Voices reveals Scots top spending priorities and what matters most to consumers this Christmas, unwrapping key findings such as:

🎄When Scots plan to start their Christmas shopping.
🎄How Scots plan to shop for Christmas food and gifts.
🎄Scots plans for shopping on Black Friday and Cyber Monday.
🎄Scots spending plans for January sales.

Visit stvcommercial.tv/market-voices-christmas-in-2023 to access your report!

30/08/2023

Lead Scotland will be held in partnership with STV and The Marketing Society. The event will bring together 200 senior leaders across advertising, marketing and political landscapes with a unique focus on Scotland’s advertising industry and its role in the wider economy; tackling themes including public trust in advertising, economic growth and sustainability, the power of Scottish culture on the world stage and more.

The event will include an exclusive keynote by The Rt.Hon Gordon Brown and a preview of the latest wave of the Advertising Association's research on public trust, including a panel discussion from our Chief Executive, Simon Pitts.

Book your ticket today:
https://adassoc.org.uk/events/lead-scotland-2023

25/08/2023

Did you know, 7 in 10 Scots get information about climate change and sustainability from TV?

This week was STV’s first ever Sustainable Scotland Week, a week dedicated to raising awareness of climate change through the power of our programming and advertising. We are proud to partner with SSE Energy Solutions, sponsors of STV this Sustainable Scotland Week. 🌱

So far 1.1 million Scots have tuned in, with more sustainability-focused programming still to come, including tonight’s episode of What’s On Scotland.

Tune in, and stream our content now via STV Player’s Green Hub: https://player.stv.tv/

Source: ScotPulse, Jul 2023, 1,131 adult responses, results weighted to reflect the Scottish population. BARB 21st - 25th Aug (partly consolidated) individuals, reach of programmes (3+ min cont.) & promos.

18/08/2023

STV’s coverage so far of the FIFA Women’s World Cup has reached 964k Scots ⚽️

Tune in to STV this Sunday at 9.25am to find out who our 2023 winner is 🏆

Source: BARB 20th June - 17th Aug 2023, individuals, 3+ mins continuous reach.

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Videos

Animal 999, sponsored by Tesco Bank Pet Insurance

Animal 999: Sponsored by Tesco Bank Pet Insurance 🐱🐶 We’re so excited for the premiere of our partner, Tesco Bank's, fantastic new sponsorship bumpers created by STV Creative. Catch them on screen during Animal 999 and follow the incredible work of SSPCA’s animal rescue and care teams - Tonight at 8:30pm on STV and STV Player. 📺 You’d be barking mad to miss it! 🐾

Citylink Sponsorship on STV

We’re delighted to share brilliant new creatives launching this week for our partner Scottish Citylink and sponsors of STV’s weekly showbiz and entertainment programme, What’s on Scotland, presented by Laura Boyd. The partnership spot and sponsorship bumpers from STV Creative showcase a ‘motley queue’ of travellers that represent the diversity and variety of both Citylink travellers and STV viewers. There’s a seat for everyone, whether that’s on a Citylink coach or in front of the telly catching up on your favourite STV programmes. Carat UK

Cmon Scotland STV Advert

The Euros officially kicks off next week ⚽️ To celebrate, we’ve gathered messages of support from businesses across Scotland cheering on our national team - C'mon Scotland! 💪 🏴󠁧󠁢󠁳󠁣󠁴󠁿 📺 Tune in to STV & STV Player for the opening game on the 14th June: Scotland vs. Germany at 8pm #Euro2024 #CmonScotland #STV #STVPlayer

Richard F MacKay STV Testimonial

Happy #EarthDay 2024! 🌎 Did you know, we have a fund dedicated to making STV advertising more accessible to businesses who are doing their bit to become greener? 🌱 Check out the video below to hear how our Green Fund has helped Richard F MacKay grow whilst sharing its green story on STV. 📺 Find out more about the STV Green fund: https://www.stvcommercial.tv/stv-green-fund/

Blueberry Hill Meals

🌟 Advertiser Spotlight: Blueberry Hill Meals 🍛 Check out this fantastic new advert by STV Creative for Blueberry Hill Meals, airing now on STV. New to STV advertising, Blueberry Hill Meals offer luxury meals delivered straight to the doors of those who need help with independent living or simply need a break from cooking. The ad is currently being showcased during our popular daytime programming in the Dundee region to increase brand awareness and reach new clients within this area. Drop us an email to receive a quote for your bespoke STV campaign: [email protected] ✉️

Edinburgh Zoo STV Advert

🌟 Advertiser Spotlight: Edinburgh Zoo 🐨 Take a walk on the wild side and check out this fantastic advert from STV advertiser, Edinburgh Zoo, airing on STV and STV Player from today just in time for the easter break. Looking to get your business on the big screen at a key time of year? Get in touch to find out about our latest advertising opportunities. 📺 ✉️ [email protected] 💻 stvcommercial.tv/ 📞 0141 300 3333

Caley Cruisers STV Advert

🌟 Advertiser Spotlight: Caley Cruisers 🚢 Last week, we welcomed aboard new advertiser Caley Cruisers to set sail on their STV advertising journey. Account Manager, Susannah and the STV Creative team have been working closely with the team at Caley Cruisers to craft this fantastic advert which is currently being showcased on STV Player. Check it out below! Looking to start your STV advertising journey? Drop us an email at [email protected] to find out about our match funding opportunities. 📺

OXO STV Advert

A classic. Made with love and made with OXO. Make at home and share the love this St Andrew’s Day. #ADOXO

STV Children's Appeal Show 2023

It's STV Appeal day! 🎉 Join in the celebration and tune in to the STV Children's Appeal Show, tonight at 9pm on STV or STV Player featuring some surprise special guests... 👀 The show celebrates another year of incredible fundraising efforts from ambassadors, community heroes and businesses to support children affected by poverty across Scotland. Visit https://stvappeal.tv/ to donate now. 💛

I'm A Celebrity...Get Me Out of Here! 2023

Get ready to escape to the jungle with a brand-new series of I'm A Celebrity...Get Me Out of Here! 🌴🦘🕷️ Last year's series was a hit, reaching 2.2 million Scots on STV. Stay tuned for even more celebrities, creepy crawlies and bushtucker trails coming to screen next month. 👀 📺 #ImACeleb #OneToWatch Source: BARB 2022, individuals, 3+ continuous reach.

This World Mental Health Day, STV and Britain Get Talking are taking a different approach to help shine a light on mental health. With the decline in mental health among school children, this new campaign encourages people to start conversations and tackle one of the hardest subjects head on. It's time to do your homework, get talking and join us in making a difference this World Mental Health Day. 📚 Visit https://stv.campaignformentalwellness.com/ to download your homework task. #WorldMentalHealthDay #MentalHealthAwareness #BritainGetTalking

STV Growth Academy Hub

Did you know, we have an online hub dedicated to helping the business community thrive? 🧐 The STV Growth Academy Hub is packed with free resources, tools and tips for entrepreneurs and business owners. From our inspiring chats with Scottish business owners to access to events like our upcoming STV Growth Academy: Maximise your festive marketing, the STV Growth Academy Hub is where you can find it all. To catch up on our latest sessions, and to book your space at our next Growth Academy event, visit the STV Growth Academy Hub via the link below. https://www.stvcommercial.tv/growth-academy/

STV subtitles sponsored by Specsavers

We're excited to announce that Specsavers Audiology is the first sponsor of subtitles on STV Player! Did you know, 1 in 5 people in the UK are affected by hearing loss, and 72% of adults feel ads should be subtitled? Ensuring our content is accessible to all audiences is extremely important. Our partnership with Specsavers places accessibility at its heart by promoting our subtitles on STV Player whilst raising awareness of Specsavers Audiology. Check out the sponsorship bumper below, produced by STV Creative, to shine a spotlight on the partnership. Source: Clearcast: Subtitling ads: can more be done? | Clearcast, 2021; ScotPulse, November 2021, sample: 926; *STV (0930-2400)

Exciting news! We're delighted to be working with VisitScotland to celebrate the #ThistleAwards through their brand new STV advert. The ad, airing on STV this week, shines a light on recent Thistle Awards winners whilst bringing to life the very best of responsible Scottish tourism. Check it out below and catch it live on STV tonight at 5:30pm during The Chase. 📺 Read more on the campaign and the Thistle Awards at: https://www.visitscotland.org/news/2023/thistles-stv-adverts

“STV has been a key cornerstone on our brand journey. It’s the one channel that can give us the geographic spread across Scotland.”󠁳󠁣󠁴󠁿 📺 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Paula Middleton, Marketing Manager at SPAR Scotland, has seen significant brand growth since starting advertising on STV five years ago. Not only is STV helping Spar to drive footfall and product sales, but it's also helping to strengthen other marketing channels that they use by adding prominence and impact to Spar's key message. Check out Spar’s STV story, and visit stvgrowthfund.tv for more info on our advertising support.

Ocean Plastic Pot's Sustainability Story

“I thought, why don’t we take this negative to the environment and make something positive, like a plant pot.” 🪴 Ally Mitchell shares how his passion and determination to turn the tide on ocean waste plastic inspired the idea for his business, Ocean Plastic Pots. 🌊 Check out the preview below and catch the full session on our STV Growth Academy Hub - it's one you won’t want to miss! www.stvcommercial.tv/growth-academy/

LeaseLoco's Business Story

Introducing our next business story... Leaseloco 🚗 It all started when John identified a problem in the car leasing market and decided to create a solution to that problem. Here’s the story of LeaseLoco, and how this powerful brand is disrupting the marketplace with help from Luis the Llama Piñata. 🦙 Check out the sneak preview below and visit our Growth Academy Hub to hear some top business tips from John ➡️ https://www.stvcommercial.tv/growth-academy/ We’re proudly helping to support LeaseLoco through our on-air STV business Spot campaign. Did you see it on STV last week? 📺

STV Growth Academy Session - Dear Green

We’re proud to support Scottish businesses like Dear Green Coffee Roasters. ☕️ Lisa Lawson, Founder of Dear Green Coffee Roasters based in Glasgow, shares how she has turned her passion for great coffee into a successful, sustainable business. Visit our STV Growth Academy Hub to hear Lisa’s inspiring story ➡️ https://www.stvcommercial.tv/growth-academy/ Dear Green is also the next business to feature in our on-air STV Business Spot campaign, launching tonight on STV during What’s on Scotland. 📺

Would you say it?

If you wouldn’t say it, don’t send it. 💬 STV has joined forces with The Cybersmile Foundation to call for an end to online trolling. This powerful new on-air campaign launched earlier this week to encourage people to think before they post. 📺 Social media has become a platform for bullying dressed up as banter, with 93% of adults agreeing that people say things online they would never say in real life. 📱 #WouldYouSayIt Source: Response from 1,009 adults aged 16+, YouGov/ITV tracker Feb 2023.

Thistle Help STV Testimonial

“Our business has increased fourfold since starting advertising in 2014.” Have you seen our new testimonial from Thistle Help on STV? George, Owner, and Laura, Director, started working with STV nine years ago and have seen significant growth in their business. George is even regularly approached by people on the street who've spotted his advert on STV. 👀 Find out more about how our Growth Fund can support you at: stvgrowthfund.tv

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We are open for Scottish Business.

STV is Scotland’s leading digital media brand, 4.5 million people in Scotland watched STV last year and 2.2 million used the STV Player. We are proud to be part of the business community in Scotland and are committed to helping you grow with us.

We are open and here for you.

Our solutions are bespoke, just like your objectives. We work with you to deliver effective campaigns, return on investment and growth for your business.

Interested in finding out more about advertising funding? Learn how you can join the STV Growth Fund.