viiv.tv is a new-media platform serving the $20 trillion “Female Economy.” (The “Male Economy” in comparison, drives $8 trillion, annually across the globe). viiv.tv aims to close the gap between women’s enormous economic might and their actual influence in business, politics, the media and beyond. A core part of our platform (beta-launching in 2015) is to champion brands that champion women - vii
v.tv exclusively promotes brands offering women-friendly policies and initiatives such as equal pay, flex-time, on-site childcare and C-suite representation. We passionately believe all consumers deserve to know which of their favorite brands truly support women so they, in turn, can support those brands right back — with their attention, their loyalty and their dollars. Our live events include:
Popcorn Screenings: Showcasing game-changing media by female filmmakers from around the world. (http://popcornscreening.viiv.tv/)
The Living Room: Salon style think tanks covering big, messy topics of global impact. (http://thelivingroom.viiv.tv/)
