The X 104.9 FM transmits at 1,000 Watts from our Old Town Studio on Fleming Street under the FCC license of WXKW and broadcasting 24/7 non stop in Key West for the past 9 years.
We are heard up the Keys as far as Baby's Coffee at mile marker 12.5, and as far South as the Dry Tortugas.
We are not only heard in the Mid to Upper Florida Keys online, but we have also had global response from listeners in Miami, Tampa, St. Augustine, Jacksonville, Orlando, Tallahassee, New Orleans, Fayetteville AK, Chicago, Ohio, New Jersey, New York, Arizona, New Mexico, Colorado, Los Angeles, Catalina Island, Hawaii, the Philippines, US Virgin Islands, Britain, France, Sweden, and Norway, as well as South America.
Our listening audience seems be men, woman, both gay and straight, short and tall, rich and poor, and of all races, ranging between 14 years of age and 80, people over the age of 80... apparently don't listen to the radio.
With a wide variety of listeners being professionals, as well as working class such as bartenders, chefs, shop workers, cab drivers, and waitresses.
We are also big all across the Key West Mooring Field 'affordable' housing "Boat" people.
We estimate our listeners in Key West of representing approximately 10% of the 25,000 people who live here, roughly an average of 2,500 listeners. We are also a favorite with business owners because of the type of music we play -
Adult Alternative, Classic Rock, Blues, Reggae, Trop Rock, as well as featuring local music, local weather and news.
We "Go Live' with our Studio Hosts,
Featuring Local Celebrities such as:
The Bucky Show - with Bucky Montgomery every Monday, Tuesday, Thursday and Saturday Nights starting at 9pm - Playing what ever the "Hell" he wants......
The X News Hour - with J.D. Adler and Lisa Booker, every Sunday Mornings starting at 10am with World and Local News you won't hear anywhere else...
Key West Show Rocks at Night - with Reverend Gweko
aka (The Soundman From Hell)
appearing every Wednesday, Friday, and Sunday Nights starting at 8pm
Featuring - Great Eccentric Music from the Soundman From Hell's Music Vaults
As Well as Local Interviews with Political and Community Leaders and Musicians !
- Plus our series of random Live Event Remotes from all over Key West !
Some of the businesses in Key West that we know listen to us are:
United States Post Office - back room
Salvation Army
the La Co**ha - pool
The Galleon Tiki Bar
Conch Pearl
Key West bait and tackle shop
Sister Seasons Noodle House
Salute' on the Beach - kitchen
Don's place
B.O.'s Fish Wagon
the Key West Bight and Garrison Bight dock-master's offices
Blue Ice Sailing Charters
Key West Eco Tours
Key West Legal Rum Distillery
Petes Meats
and Sweeney's Weenies
Unfortunately there are no Nielsen reports, or Arbitron polls to confirm any listeners in the radio business in Key West. I believe the last one was in 2002, based from Miami asking how many people listened to Florida Keys stations, and the answer was none.
"Key West’s population is estimated to be 26,990, which shows some growth since the 2010 population of 24,649 people. The city’s total area is over 7 square miles and has a population density of over 4,819 people per square mile.
Almost 85% of the population is white, over 9% is black, over 1% is Asian and over 16% are Hispanic or Latino. Residents that are 25 to 44 make up the largest age group, accounting for over 37% of the population. Sixteen percent of residents are under 18, while 11.7% are at least 65 years old. There are more males than females, with 122.3 men for every 100 women. Just over 10% of the population lives below the federal poverty line. Over three-quarters of the population speak English, while over 17% speak Spanish. Other languages spoken in Key West include French, German and Italian."
~ Gary W. Ek
Chief Operating Engineer for The X 104.9
WXKW Key West
Southernmost Media
