For The Love of Good

28/02/2023

Tune in on Wednesday 3/1 @ 10:30am PST/ 1:30pm EST for the first episode of “Missed Opportunities for Good” with and - link in bio!

The research is clear. Brands have the potential to have a huge impact.

Employees want to work for a company that is having a positive impact on the world. Consumers purchasing decisions are impacted by a brand's values and ethical corporate practices. Employees and consumers believe businesses are not doing enough to show they care about having a positive impact.

Interested in learning ways your company can expand & amplify its campaigns?

Join Steph & Alana on Wednesday, March 1st for their new series "Missed Opportunities for Good" where we'll discuss why it's important for a company to do good, what that looks like, and missed opportunities that can be capitalized on to have maximum social impact.

11/12/2022

"...if I'm the people's champ, I don't need a trophy for championing people." - Lizzo

Lizzo IS the People's Champion. No other celebrity has ever done this when accepting an award and we can only hope this is the new standard:

"I'm here tonight because to be an icon is about how long you have had your platform. Being an icon is what you do with that platform."

When Lizzo accepted her People's Choice Awards last week, she reminded us of why she is the greatest musician, activist, and humanitarian. Lizzo has and will always use her platform to amplify marginalized voices. If you haven't seen the clip yet, please watch as Lizzo uses her platform for GOOD and shares the spotlight to showcase the people doing the hard and heart work:
https://www.youtube.com/watch?v=XlTGa61eDAk

Here are the people and their very worthy People's Champ causes:
- Mari Copeny, "Little Miss Flint" who is championing for clean, safe drinking water in Flint, MI and nationwide. She is 15 YEARS OLD.
- Shirley Raines, Founder of Beauty2TheStreetz: https://www.beauty2thestreetz.org/
- Yasmine Aker, an Iranian-American grassroots organizer
- Emiliana Guereca, Founder of Women's March LA Foundation
- Esther Young Lim, author of "How To Report A Hate Crime" fighting hate crimes targeted at the Asian-American and Pacific Islander community https://www.hatecrimebook.com/
- Felicia "Fe" Montes, Chicana indigenous artist and director of Mujeres de Maiz https://www.mujeresdemaiz.com/
- Jayla Rose, making space for transgender and non-binary performers in the dance community. Jayla is also one of Lizzo's big girls which is just delightful
- Kara Roselle Smith, a writer, model, and member of the Chappaquiddick Wampanoag tribe, seeking justice for Black and Indigenous communities fighting for land and reparations
- Maggie Mireles and her sister Eva Mireles, Eva lost her life protecting her students during the tragic Uvalde school shooting and Maggie continues her legacy as she fights against gun violence and for better gun laws
- Amelia Bonow, co-founder of Shout Your Abortion https://shoutyourabortion.com/
- Odilia Romero, advocate and translator for the Indigenous people from Mexico and Central America https://mycielo.org/
- *Rabbi Tarlan Rabizadeh, VP of Jewish Engagement at American Jewish University is committed to building a bridge between Jewish people of all colors and backgrounds and as an Iranian-American she is fighting to amplify the plight of the Iranian people
- Sahar Pirzada, fighting for reproductive rights for Muslim women in the US, she explores the intersections of islamophobia and gender-based violence and supports survivors of sexual violence in the Muslim community
- Chandi Moore, community health educator at Children's Hospital Los Angeles, giving trans and gender non-conforming youth the tools and support they need
- Crystal Echo Hawk, a member of the Pawnee nation of Oklahoma and founder of Illuminative https://illuminative.org/
- Reshma Saujani, founder of Marshall Plan for Moms fighting for paid family leave and equal pay for all
- Tamika Palmer, fighting in memory of her daughter SAY HER NAME Breonna Taylor Foundation, Inc. to seek justice for Breonna and other victims of police brutality

A round of applause for these folx and for Lizzo, who is 100% that bitch and 1000% the People's Champion.

Lizzo accepts her award as The People’s Champion live at the 2022 People’s Choice Awards.» Subscribe for More: http://bit.ly/NBCSubNBC ON SOCIAL:YouTube: htt...

08/11/2022

And our heart, too. We are so excited and honored to be working with the brilliantly talented Samara Bay on her book launch in partnership with DemocraShe, a free leadership program that trains future leaders to use their voice for good. Link in our bio to learn more about the book, , and how you can help change what power sounds like for generations to come:

“Grab some swag and change the story!! 'Cuz here's what's up: Girls and women, q***r folks, anyone with an accent that codes for race or class or not-from-around-here—too many of us wish we sounded more powerful, or that we didn’t have to try so hard to get taken seriously.

It’s BEYOND time to change the story and bust that shame.

For us, for our friends, for the rising leaders dreaming of a better world.

So I’m thrilled and honored to partner with the brilliant and hope-fueled org DemocraShe throughout the Permission to Speak launch.

Scroll down to learn more about DemocraShe, see the super exciting merch we're releasing, and check out the latest tour dates!

The book is out February 7, 2023. More coming soon...” -

24/08/2022

A message from our friends at Color Of Change:

"After the tragic killing of George Floyd, General Motors and Ford Motor Company were amongst the FIRST corporations to issue statements of support for and the fight for racial justice. But since 2016, GM and Ford have spent almost $444k on driving a Jim Crow–style voter suppression effort in Michigan, making it harder for Black and working-class voters to cast their ballots and have a say in their democracy.

Join Color Of Change, Community Change Action, and the Michigan Defend Black Voters Coalition in demanding that these corporations put their money where their mouths are and stop funding voter suppression! SIGN THE PETITION: https://act.colorofchange.org/sign/defendblackvoters/?sp_ref=779605108.176.223203.e.0.2&referring_akid=53469.14621577.AdPIK2&source=em_sp

and committed to the fight against racial injustice, yet continue to bankroll politicians suppressing the Black vote in Michigan.

05/08/2022

We love seeing these sweet candy brands giving back, and using creative packaging to support a cause. These are home runs for us, especially since the message so clearly aligns with the nonprofits each brand supports. A strong, clear, transparent call-to-action makes all the difference.

🌈 The rainbow never tasted SO GOOD. Skittles pulled off a delicious partnership for Pride, where for every LGBTQIA+ artist designed pack of candy purchased, $1 was donated by Mars Wrigley to glaad. “We’re giving up our rainbow to celebrate the one that matters.”

🎶 Kit Kat, Target and Memphis Music Initiative partnered to elevate Black voices and the next generation of Memphis musicians in a new campaign called “The Beat of the Future.” MMI received an undisclosed amount of a grant from Hershey’s to help continue its mission to cultivate a thriving arts and culture ecosystem in Memphis.

🦸🏾‍♀️“There is no Hershey’s without SHE.” What started as a Women’s History Month promotion has now become a celebration of women and their contributions and giving a leg up to young women and girls. The company donated $150,000 to Girls on the Run and $100,000 UN’s Girl Up initiative.

27/07/2022

A most delicious activation:
Buy a Blizzard and DQ will donate $1 (or more) to CMNH! This Thursday (7/28) is at DQ!

Here’s the breakdown in Love of Good world.

🍦Talent /Ambassador: Vanessa Lachey
🍦 Brand: Dairy Queen
🍦 Nonprofit: Your local Children’s Miracle Network Hospitals (nationwide)
🍦 Call to Action: Buy a Blizzard on 7/28 and DQ will give back on their customers’ behalf.

Who wants ice cream?! 🍧 Bravo, DQ.

Posted • Everyone say hi to our ambassador: ! For every BLIZZARD Treat sold at participating locations on July 28, $1 or more will be donated to benefit kids treated by Children’s Miracle Network Hospitals! Remember, July 28!

16/07/2022

Love this piece by Gary Baseman- creators for a cause unite!! Proceeds of t-shorts & posters go to Highland Park Community Foundation.

Repost• TOGETHER AND TOGETHER AGAIN!
This NEW art piece was created to raise funds for the Highland Park Community Foundation!
T-shirts and poster (autographed option available) with 100% of the net proceeds from sales of these items will be donated directly to those impacted by the mass shooting in Highland Park directly to the July 4th Highland Park Shooting Response Fund.


Don’t miss out on the live concert July 27th, 2022 at 8pm CST via The Smashing Pumpkins YouTube Channel. Link in bio.

22/04/2022

It’s too GOOD we just had to share! Thanks to for this awesome collab for the planet. And be sure to check out the orgs below!

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Posted • We are excited to celebrate this with and creators like to explore this Non-Fungible Planet we call home!🌎 Check out youtube.com/earthday to explore awe-inspiring locations across the globe and ways you can support sustainability orgs!

Here are a few orgs that are doing great things to protect our planet:

22/04/2022

Happy Earth Day! Exciting to see how companies like are stepping up their sustainability game. With Nike’s new ‘One Box,’ the company is one step closer to “Move to Zero” the company’s ambitious zero carbon, zero waste goal. This box eliminates an additional shipping box, while taking into consideration understated exterior design to keep shoes safe from potential theft, tape-free returns, and even reducing water usage for printing. We all have a part to play to save the planet and while the One Box won’t replace all existing shoe boxes (yet), it’s a GREAT start. Other Nike sustainability initiatives include:

🌎 Reuse-A-Shoe: Help reduce waste by cleaning & donating or recycling worn athletic shoes
🌎 Refurbished: purchase gently used shoes at a lower price
🌎 Other 2025 targets:
👟 70% decrease in greenhouse gas emissions through 100% renewable energy
👟 100% waste diverted from landfill in extended supply chain
👟 13 Billion liters of water restored

And in the meantime, maybe Nike could offset their current shipping usage by donating to an environmental organization or planting trees. Which nonprofit would you like to see Nike donate to?

04/04/2022

A powerful Global Citizen activation tonight during the to honor Ukraine 🇺🇦 President Volodymyr Zelenskyy introduced the John Legend led Ukraine tribute performance at 2022 Grammys.

Legend sang his new song “Free” with Ukrainian singer Mika Newton - who’s sister is fighting in the Ukrainian army- and poet Lyuba Yakimchuk, who fled Ukraine only days ago. The call-to-action: StandUpForUkraine.org to participate in Global Citizen’s largest digital rally:

“On 8th April, ahead of the global humanitarian pledging summit, we're hosting the world’s largest digital rally with artists, athletes, actors, to show that we Stand For Ukraine. Join us to help ensure billions of dollars are delivered at the summit.”

25/01/2022

Kudos to Walk Free, Every Woman Every Child - an initiative of the UN Secretary-General, and Leo Burnett AU for this stirring and powerful campaign. Even though was a 2020 campaign, the message unfortunately is evergreen. This is one of 3 videos that perfectly juxtapose popular genres of: makeup tutorials, DIY crafts, and house tours, with the all too real realities of modern slavery that are often hidden in plain sight: forced marriage, child labor, and domestic servitude. Watch them all at: WalkFree.org/campaigns/subscribed-to-slavery. Story via Carol Cone Purposeful Connections.

25/01/2022

The most sustainable piece of branded content you’ll ever hear. For good. Stream it everywhere you can and help offset your streaming services by making a donation to Eden Reforestation Project. This is pure green genius. We just wish we’d thought of it first! Well played, Matt Gordon. And thank you! Learn more at ThisSongPlantsTrees.com story via 🌳

08/06/2021

So excited to see Mayim Bialik supporting NAMI once again! We loved working with her and her team on our first digital fundraiser back when she dominated as digital Team Captain for NAMIWalks in 2016! Now in 2021 it's so fun to watch Mayim not only hosting Jeopardy! (what?!), she's already raised close to $100K!!! Get it girl. And congrats 🥳

https://www.facebook.com/Jeopardy/posts/4358748604176022

$98,752 raised for National Alliance on Mental Illness during Mayim Bialik’s first week as guest host! NAMI

06/05/2021

How Under Armour and Stephen Curry team up on giving back through supporting youth sports https://www.cbssports.com/nba/news/stephen-curry-under-armour-launch-curry-brand-with-emphasis-on-giving-back-through-youth-sports/

"By 2025, Curry Brand has goals such as 'creating at least 20 safe places to play, supporting 125 programs that impact young athletes, and delivering opportunities to train more than 15,000 coaches -- making an overall impact on more than 100,000 youth.'"

via CBS Sports

Curry has been signed with Under Armour since 2013