Swim Week Calendar

07/08/2024

Photo by Arthur Elgort circa 1981

05/07/2024

Sure! Here’s a fun and engaging Instagram post celebrating National Bikini Day:

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**🌴👙 National Bikini Day! 👙🌴**

Today, we celebrate the iconic swimwear that revolutionized beach fashion and brought a splash of fun and freedom to summer! 🌞

Whether you’re soaking up the sun, diving into the waves, or just lounging with friends, bikinis have become a symbol of confidence and joy. Let’s take a moment to appreciate the styles, colors, and the empowering spirit of bikinis! 🌊✨

25/06/2024

🌊 Oysho launches new Surf Collection! 🌊

On June 21, 2024, launched a capsule collection crafted to offer maximum support and comfort for surfing and other water sports.

Discover top-quality fabrics ensuring flexibility and durability:

**Rib fabric**: Slightly ribbed texture for great elasticity and optimal comfort.

**Scuba fabric**: High-resistance polyamide, denser than traditional fabrics, guaranteeing a better fit and greater comfort.

Designed to meet the needs of water sports enthusiasts:

**Halter collars**: Optimum fit and comfort during aquatic movements.

**Sport bikinis**: Higher shorts combining sporty style with extra comfort.

**Bikini tops**: No snaps or straps for reduced chafing.

**Open backs**: Free shoulders and shoulder blades for total movement freedom.

**Long-sleeved models**: Extra protection and security.

Oysho combines quality, comfort, and style, catering to the most demanding sportswomen and fashion enthusiasts alike.

24/06/2024

Surprise cameo alert! Sabrina Carpenter stuns in retro swimwear at Vogue World 2024 in Paris. 🌟

Vogue World 2024 in Paris was a star-studded affair! The show featured sports like cycling, gymnastics, tennis, and fencing, each paired with a different decade of French fashion, from the 1920s onwards. One highlight? Sabrina Carpenter’s cameo during the 1940s aquatic sports segment. She rocked the runway in Act II wearing a red-and-white striped, beach-ready look by Jacquemus, styled by Carine Roitfeld. The ensemble, inspired by Brigitte Bardot’s beachy style, featured nautical stripes and an Old Hollywood-style headscarf. This look, reminiscent of her retro swimwear in the “Espresso” music video, shows Sabrina knows her poolside fashion. On the Vogue World catwalk, she reminded us she’s set to dominate summer with her music and style!

28/05/2024

This month, paired with and .magazines industry-leading publisher of intimate apparel and swim magazines to create an amazing trend story about the buzziest swimwear you’ll see from the most interesting brands as we showcase Cruise 2025. Check out the issue here: https://intimagroup.dids.fr/?zid=BOS
🌴👙

20/05/2024

Mindy Kaling x Andie Swimwear Collaboration

🌊👙 Exciting News! Mindy Kaling has teamed up with Andie Swim to create the ultimate swimwear collection that promises comfort, style, and a splash of fun!

Mindy, known for her vibrant and confident style, brings her unique flair to Andie’s acclaimed swimwear line. Designed to celebrate all body types, this collaboration is all about empowering women to feel fabulous at the beach or by the pool.

📸 From sleek one-pieces to chic bikinis, each piece reflects Mindy’s personality and Andie’s commitment to fit and comfort. Get ready to own your summer with these must-have styles!

Summer Camp

20/05/2024

Burberry’s Summer Splash

🌞✨ Ready for a stylish summer? Burberry introduces Burberry Summer, your new go-to for sunny days! 🏖️👙

Set against the vibrant backdrop of sunny Jamaica, the new line features Burberry’s iconic checks and the historic equestrian knight design. Dive into summer with their fresh-off-the-runway swimwear, breezy T-shirts, chic dresses, essential bags, and plush beach towels—all adorned with Burberry’s timeless prints.

📸 Shot by the renowned Tyrone Lebon and featuring style icons like Karen Elson and Sang Woo Kim, the Summer 2024 campaign is all about sun, style, and smiles.



🌟 Dive into the season with Burberry and make every moment count! 🌟

20/05/2024

🚨 END OF AN ERA 🚨
Mara Hoffman Announces Closure of Her Namesake Brand

🌿 After a groundbreaking journey in sustainable fashion, Mara Hoffman will be closing her namesake brand later this year. This shocking news comes shortly after her 2023 win for the CFDA Environmental Sustainability Award, as revealed in a Vogue profile by Alyssa Hardy.

Since launching her label in 2004, Mara has dressed celebrities like Beyoncé, the Kardashians, Miranda Kerr, and Paris Hilton. Her Spring 2024 collection will be her last, but she plans to continue influencing the fashion world through future collaborations.

Mara shares, “I am deeply humbled to have been given the gift to create beauty and impact lives in meaningful ways. It has been an honor to promote change in the industry, showcasing the potential for systems that are more loving, Earth-centered, and kinder.”

🌍💚 Mara promises to remain an advocate for sustainability and the brilliant minds fighting for a better tomorrow.



✨ Thank you, Mara, for 20 years of beauty and inspiration. Here’s to the next chapter in your journey! ✨

18/04/2024

Opportunity for Feature in Best of Swim Magazine – Submit Your Photos!

Exciting news from Swim Week Calendar! We’ve been commissioned to curate a 20-page trend story for the upcoming edition of Best of Swim Magazine. This is a fantastic opportunity to showcase the latest and most innovative designs in swimwear.

We are currently accepting editorial submissions and would be thrilled to consider featuring images from your upcoming collections. This exposure could be a significant highlight for your brand, providing visibility among top industry leaders and buyers.

Given the tight timeline, with trade shows around the corner, we ask that you submit your high-resolution images by Wednesday, April 24th at the latest. This will ensure that we have ample time to produce a compelling and visually stunning spread.

Please send your submissions to [email protected] and do not hesitate to get in touch if you have any questions or need further details.

We look forward to potentially featuring your designs and celebrating the best in swimwear together!

16/04/2024

launches a new swim collection! 🌟 Kim K brings the heat with bold Ruby reds & striking snakeskin prints! Shop the exclusive drop on April 17 at skims.com. 🔥👙

10/04/2024

will be debuting their newest collection in London on April 20th! Congratulations!

02/04/2024

Oceanus Swimwear is taking customization to luxurious new depths! 🌟 Known for their rich, multicolored palette and exquisite hand-embroidery reminiscent of ‘80s grandeur, Oceanus now offers an exclusive bespoke service. Transform your swimwear and clothing into pieces that tell your unique story, with artwork you choose embroidered directly onto your Oceanus favorites. Dive into personalization like never before.

01/04/2024

Sabrina Carpenter dazzles as the freshest face of .

Ahead of her highly anticipated Coachella debut, Sabrina is captured through Jack Bridgland’s creative eye, bringing ‘90s vibes alive in a whimsically colored bedroom scene.Dressed in the latest from SKIMS - the Fits Everybody and Stretch Lace collections, Sabrina’s portrayal in pastel pinks and greens is nothing short of dreamy, setting the stage for the full collection reveal on April 3 at SKIMS.com 💖Kim K herself has spilled the tea: “Sabrina isn’t just a phenomenal talent in music; she embodies fashion and carries an ‘it’ factor that captivates the new age. As she gears up for Coachella, her presence in the SKIMS campaign infuses it with vibrant, playful energy that’s absolutely magnetic!” 🎶👗Stay tuned, and get ready to let Sabrina Carpenter, in her signature playful style, guide you through the latest SKIMS collection. It’s all about fun vibes and nostalgic flair with this collaboration! 🌟

29/03/2024

Dive into Summer with Lizzo’s Yitty Swimwear: Bold, Inclusive, Revolutionary!

This Monday, get ready to redefine summer style with Lizzo’s groundbreaking swimwear collection from Yitty, designed for every body from 6X to XS.

It’s not just swimwear; it’s a celebration of diversity, inclusivity, and confidence.

Featuring seven unique silhouettes in vibrant colors and a standout print, each piece is crafted with Yitty’s signature shaping technology. Expect swimwear that smooths, shapes, and slays, all while being sustainably made from recycled materials. Adjustable straps and double-layered compression zones ensure a flawless fit for every body.

Lizzo’s message is clear: “It’s about damn time for swimwear that makes everyone feel amazing.” This launch marks a milestone in fashion, breaking barriers and setting new standards for beauty and comfort.

Get ready to make a splash with Yitty’s swimwear this summer. Because every body deserves to shine.

👙

20/03/2024

Meet our latest obsession: Reformation’s newest sustainable swimwear line! 🌺 Known for winning over hearts with their eco-friendly fashion, Reformation is diving deeper into the swim scene with something truly remarkable. 🏖️

Remember their 2019 splash with swimwear made from regenerated nylon, ECONYL? They’ve outdone themselves this time around. Their fresh collection features a blend of ECONYL leftovers and a revolutionary, non-synthetic fabric named EVO by Fulgar, made from 100% renewable plants. 🌱 Not only is this new fabric kinder to our planet, but it’s also ultra-soft to the touch. Feeling good while looking fabulous? Yes, please! 🙌

Reformation says it best: “Our new swimwear is engineered for those who dare to bare, while caring deeply for our planet. Crafted from renewable, plant-based materials and nylon regenerated from waste, it’s about feeling almost naked, without leaving a trace.” 🍃👌

Ready to make a splash this summer without splashing harm on our beautiful earth? This stunning, sustainable collection , ranges from $68 to $168, and is available in sizes XS to XL. Dive into your summer adventures with swimwear that feels as good as it looks. 🏊‍♂️💖

05/02/2024

https://www.swimweekcalendar.com/news/a-deep-dive-into-the-vision-pros-revolution-in-luxury-shopping

A Deep Dive into the Vision Pro's Revolution in Luxury Shopping

02/02/2024

https://www.swimweekcalendar.com/news/4-tips-to-get-more-attention-for-your-fashion-collection

4 Tips to Get More Attention for Your Fashion Collection

02/02/2024

https://www.swimweekcalendar.com/news/the-sustainable-swimwear-revolution-how-eco-friendly-fabrics-and-wearable-tech-are-changing-beach-fashion

The Sustainable Swimwear Revolution: How Eco-Friendly Fabrics and Wearable Tech Are Changing Beach Fashion