The Social Status Co

06/09/2024

NYFW is here! Let the placements begin!

Join the Runway of Dreams Foundation’s 10th anniversary runway show, FASHION REVOLUTION, featuring Adaptive and Universal Designed clothing and footwear, at Powerhouse Arts in Brooklyn, NY, next Monday, September 9th!

05/04/2024

How we see our team 🤍📷⚡️

06/02/2024

Last week, the Senate held judiciary committee hearings with the biggest players in tech and social media aka Meta, Snap, X, Discord, and TikTok, to discuss growing concerns of children’s safety on social platforms. The Kids Online Safety Act, or KOSA, is a bipartisan bill presented by Sens. Richard Blumenthal (D-Conn.) and Marsha Blackburn (R-Tenn.) that was introduced in 2023 after we saw a rise in states introducing their own child safety protections.

These hearings were emotional. Families of alleged victims were very vocal and shared stories of sexual blackmailing minors, overdoses from purchasing drugs off of social platforms, and being incessantly fed pro-ED content to the point of fatality. TikTok was questioned for its parent company, Bytedance, and its ties to the CCP. Meta was slammed for an internal memo that estimated the lifetime value of a teen user as $270. While they did not say “kids lives are only worth $270” the placement of a value on their time on the platform sparked some outrage.

Meanwhile, opposition to this bill say it's a threat to free speech, would result in the collection of more sensitive data from kids and adults alike, and become a way for these companies and the government to get more data and have more control over speech. Several LGBT+ orgs have also gone against this bill after Senator Blackburn, who is backing the bill, suggested the bill could be a way to protect minors from transgender influence.

Here are our key takeaways as a social agency:
-Assume children are viewing your content. Though parents are restricting their kids' access, teens rule the internet and slip away from their watchful eyes. If your content is adult, keep track of who follows you. Kids and teens might want find interest in your content, but if it’s not appropriate you can and should block them or remove them as followers. Your adult followers care about your brand’s values.

-Privacy, safety, and free speech are hot topics and they’re not going away. If you’re a social-first brand, start asking yourself where you stand on these issues.

25/01/2024

Founder and CEO Marnie Nathanson breaks down The Generation Ahead and what's fueling our push for the Alphas!

Video Description: Marnie, a woman, 38, is sitting at the desk in The Social Status Co. HQ. She has long brown hair and is wearing a chunky oatmeal colored sweater.

05/12/2023

It's official! RIZZ - you either got it or you don't. Anyone else surprised SWIFTIE didn't take the cake?

Read more from The New York Times / Oxford Dictionary

https://www.nytimes.com/2023/12/03/arts/rizz-oxford-word-year.html?smid=nytcore-ios-share&referringSource=articleShare

Sorry, Swifties. The Gen Z slang term — derived from “charisma” — went viral this year after the actor Tom Holland claimed to have none.

14/11/2023

Check out our new website for The Generation Ahead!

Premier social-first marketing agency focused on the next wave of consumers. We're already generations ahead.

24/07/2023

Who’s in?

People are redefining the 9-to-5 and that’s a good thing.

01/07/2023

The power of AI when in the wrong hands.

Consumer advocates are sounding the alarm about a growing scam involving artificial intelligence that has already left a trail of terrified parents across the country.

03/06/2023

Runway of Dreams

https://youtu.be/KlJ3sE8K2oE

The Runway of Dreams Foundation launches 'The Campaign for Inclusion', presented by . This inaugural campaign entitled ‘It’s Time to Adapt’ is the fi...

18/05/2023

Happy Strong Healthy offers shockingly satisfying pairings for Yahoo https://www.yahoo.com/lifestyle/9-weird-food-pairings-shockingly-161225872.html

Welcome to Flavor Town.

10/04/2023

Well behaved women seldom make history

Bud Light vice president Alissa Heinerscheid spoke recently on a podcast about how she overhauled the "out of touch" perception of Bud Light among the American public.

05/04/2023

The short answer? We get sh*t done. 👏

If you're feeling fed up or overwhelmed with your brand's social media presence, look no further. Our team is here to act as your in-house social team. We have systems in place to streamline your social media efforts and help you achieve your goals.

DM us to learn more.

09/03/2023

Strong messaging, creative output, killer results. https://www.fastcompany.com/90862573/bryan-cranston-ford-motor-co-truck-commercial-women-inventors

For International Women's Day, Ford Motor Co. paid tribute to the contributions women inventors have made to the cars we drive every day.

26/01/2023

We are so honored to be a “safe place” for our friends, neighbors, and those visiting our town. Thank you Scotch Plains Police Department for thinking of us.

Three Scotch Plains businesses have been designated as "safe places" for victims of hate crimes, such as bullying, under the new initiative.

26/12/2022

Do you know what else badass bi***es do? They make their social media . 👏

Millions of people around the world have visual or hearing loss / impairment. That's a lot of people who could be missing out on your content.

Aside from being a generally smart strategic decision (inclusion is cool!), making your social media content accessible makes a world of difference for someone using a screen reader, assistive tech or simply trying to surf social media with the sound off.

Here's how you can make your content accessible. ⤵️

✅ Add image descriptions to your posts.
✅ Add captions to your videos.
✅ When using hashtags be sure to capitalize
✅ Use high-contrast colors for graphics

Image Description: A red hashtag plastic light sits atop a white table. Next to it is a black framed poster, with black writing on a white poster that says "Bad Ass Bi***es Clap for Bad Ass Bi***es."

23/12/2022

All we want for the holidays is... notification-free vacation. 😍

Swipe to check out what's on our holiday wish list this year. What would you add to the list?

16/11/2022

Love this placement for Miss Grass - not just because she’s a Jersey girl, but because the brand 🔥 is 🔥 fire 🔥. Thanks to NJBIZ for covering. https://njbiz.com/nj-natives-cannabis-brand-launches-at-garden-state-dispensaries/

Miss Grass, a cannabis brand co-founded by New Jersey native Kate Miller, can now be found at dispen...

12/11/2022

We’re teaming up with StrixMedia to give back to our community.

This year, our sights are set on creating the largest toy drive we can, but we need your help!

We started a GoFundMe with a goal to raise at least $5,000 dollars.

Every penny raised goes toward purchasing toys for the kids at Goryeb Children's Hospital.

With your help and the help of our amazing partners, we’ll bring the magic of the holiday season to Goryeb Children’s Hospital.

Participate in the holiday cheer, and put smiles on as many children’s faces as possible!!

Donate Now! 🎁🎁

https://bit.ly/strixtoydrive

Our Partners:

Gatsby Salon
The Salad House of Morristown

Morristownnj.com
Beenie's Ice Cream

10/11/2022

New client alert! 🥳 Meet Miss Grass!

🍃 for the times: fast times, quiet times, all times, half times, and everything in between!

We've signed on for a project-based PR stint to help spread the word about Co-Founder Kate Miller returning to her homestate of NJ for an exclusive drop of their sustainably grown and terpene rich product.

Available in California, Nevada, Massachusetts, Illinois, and New Jersey.

NOTHING FOR SALE

Photo: Photographer Yasmina Hilal with model Iris Katrina

09/11/2022

Like Olive Garden, you're family here. Our team acts as your in-house Marketing team. We love working with teams at-large for creative input and ex*****on.
Contact us today to find out how we can work together ⤵️

28/10/2022

Inclusion matters.

This month we celebrate National Disability Employment Awareness Month. Client Gamut Management is committed to employing People With Disabilities as part of their inclusive pillar. They continue to be leaders in this space and we are here for it. 👏👏

25/10/2022

The Social Status Co supports the girls!
Stop by our office on Park Avenue in Scotch Plains to help us collect for the organization I Support The Girls which provides bras and period packs to women experiencing homelessness.

Learn more aboout them here:

About ISTG Our Mission: Through an international network of Affiliates, I Support the Girls collects and distributes essential items, including bras, underwear, and menstrual hygiene products, allowing women and folx experiencing homelessness, impoverishment, or distress to stand tall with dignity.....

21/10/2022

Support our clients by watching highlights from the Runway of Dreams NYFW show on
Access Hollywood TONIGHT at 7:30pm!

Click the link to watch!

Access Hollywood - Watch video on NBC.com and the NBC App. The Access Hollywood team covers the hottest stories in entertainment.

17/10/2022

Social media managers, event planners, talent agents, publicists, photographers... unicorns. 🦄

The Social Status Co. provides a 360-degree approach to your digital marketing strategy, which means we look at things from every angle. Our services include PR, social media management, content creation, influencer marketing, and more.

Visit thesocialstatusco.com to check us out. 😉

04/10/2022

It's National Taco Day! 🌮

Celebrate by heading straight to our new client BarBacoa and exploring their mouthwatering menu! 🤤

Drop a 🌮 if you’re ordering tacos for lunch ⤵️

03/10/2022

Meet Hayley! 👏

Hayley recently joined The Social Status Co. team as a Social Media Coordinator! She comes with a background in marketing and social media marketing and is highly attentive to detail. Hayley strives for accuracy and consistency in both her personal and professional development. In her free time, she enjoys hanging out with friends, family, and (guilty pleasure) watching reality tv.

We're so excited to have her on our team! 🥳

30/09/2022

A friendly reminder for your Friday scroll. ✨

29/09/2022

We support the girls! ❤️

We’re collecting bras and period products from now through the end of October for I Support the Girls, an organization that collects and distributes essential items to women experiencing homelessness or distress.

Here’s where you come in. ⤵️

Drop off new or used bras in good condition and period products to 417 Park Ave in Scotch Plains, NJ from now until the end of October, 9:30-2pm M-F.

28/09/2022

Smells like fall at Chambers Center for Well-Being. 🍂

What's your fav fall scent?

26/09/2022

Self-care isn't selfish ✨

We all need a day once in a while to just take a step back, refresh and recharge. Here are some common signs you need to unplug. ⤵️

You can't focus.
You aren't sleeping well.
You're always getting sick.
You're irritable, sad or angry.
You feel overwhelmed.

Send to someone who needs to see this, or save for a future reminder. 💌