Thinking about your video content for 2025? The best way to plan your content calendar is to ensure you're leveraging the industry's top trends. And who better to turn to than Casual's Managing Directors? Taking the learnings from over 700+ projects prod
Thinking about your video content for 2025? The best way to plan your content calendar is to ensure you're leveraging the industry's top trends. And who better to turn to than Casual's Managing Directors?
Taking the learnings from over 700+ projects produced in 2024, Oliver Atkinson shares the key trends in video strategy for the EMEA region.
Don’t get left behind in 2025: your content needs to work harder, reach further, and connect with your audience better than ever before. Over the next few weeks, our Managing Directors are recapping the 2024 insights that will take your content to the n
Don’t get left behind in 2025: your content needs to work harder, reach further, and connect with your audience better than ever before.
Over the next few weeks, our Managing Directors are recapping the 2024 insights that will take your content to the next level. ⬇️
Every month, our team dives into the AI rabbit hole to uncover the latest trends, tools, and developments that could shake up our work. Our Executive Producer, Emily Lay, is on the case, exploring cool tools like Ai-Da, Google Notebook LM, Runway, and mo
Every month, our team dives into the AI rabbit hole to uncover the latest trends, tools, and developments that could shake up our work.
Our Executive Producer, Emily Lay, is on the case, exploring cool tools like Ai-Da, Google Notebook LM, Runway, and more.
Check it out ⬇️
Check out this emotive piece we created with the Union for International Cancer Control. They approached us to create a piece to launch the campaign for World Cancer Day 2025. Leaning into their campaign theme of people-centered care, we created this emo
Check out this emotive piece we created with the Union for International Cancer Control.
They approached us to create a piece to launch the campaign for World Cancer Day 2025. Leaning into their campaign theme of people-centered care, we created this emotional, photo-driven piece.
Click the link in the comments to learn more about UICC and how you can support the mission.
👻 We Hope Everyone Has A Hauntingly Ghoulish Halloween 🎃
👻 We Hope Everyone Has A Hauntingly Ghoulish Halloween 🎃
We've been playing around with generative AI fill tools in our workflows, and it's super useful to expand the possibilities of what we can create for our clients. What might have taken hours of collecting images and compositing can now be done in half th
We've been playing around with generative AI fill tools in our workflows, and it's super useful to expand the possibilities of what we can create for our clients. What might have taken hours of collecting images and compositing can now be done in half the time.
With GenAI evolving so quickly, we don't know how it's going to impact our industry in the long term. For now, it's our job to keep experimenting with it, understand its limitations, and be cautiously optimistic about all the things it can help us create.
A future where AI helps save time on menial tasks to free up more time for human creativity is one that we can all hope for.
Missed our Creating for Connection event last week? It was a jam-packed evening filled with thought-provoking panels and insightful conversations around the future of content. And of course, a big thank you to all of our amazing panelists: • Jen Apy, Pa
Missed our Creating for Connection event last week? It was a jam-packed evening filled with thought-provoking panels and insightful conversations around the future of content.
And of course, a big thank you to all of our amazing panelists:
• Jen Apy, Partner and CMO at Chief Outsiders
• Shveta Berry, Content Marketing Leader
• Mandy Sprinkel, Senior Creative Producer, Formerly at Upworthy, Discovery, and Intel
• Cristina Pandol Sotomayor, Executive Creative Director at the Golden State Warriors
Catch up on all the full sessions at the link below!
Don't miss our event on Oct. 2: Creating for Connection, from 6:00 - 9:00 p.m. Our two panels are not to be missed. ➡️ Panel 1 •Data vs. Art: Marketing has always been driven by data, while content traditionally captures the brand's heart. Recently,
Don't miss our event on Oct. 2: Creating for Connection, from 6:00 - 9:00 p.m. Our two panels are not to be missed.
➡️ Panel 1 •Data vs. Art: Marketing has always been driven by data, while content traditionally captures the brand's heart. Recently, however, viewership and audience engagement have become a science, creating an inflection point where engagement optimization drives storytelling. This panel will unpack this conflict and explore its implications for the future of content.
➡️ Panel 2 • Speed to Market with Content: With limited resources, brands must keep up with an increasingly unmanageable pace of content production. Most brands have divided their efforts between short-form, lightweight content, and long-form brand storytelling. In this session, we’ll discuss how content teams can better ensure brand coherence, consistency, and speed to market across these different verticals.
Register now at the link in the comments!
Curious about how video content trends are shaping the future of storytelling? Join us at our event in San Francisco! • October 2, 2024 • 6:00 - 9:00 p.m. • 981 Mission Street - San Francisco, CA Panels will unpack the duality of Data vs. Art, fe
Curious about how video content trends are shaping the future of storytelling? Join us at our event in San Francisco!
• October 2, 2024
• 6:00 - 9:00 p.m.
• 981 Mission Street - San Francisco, CA
Panels will unpack the duality of Data vs. Art, featuring @Shveta Berry and @Jennifer Apy. And, we'll unpack how teams can optimize to stay ahead of the pace of content with @Mandy Sprinkel and @Cristina Pandol Sotomayor.
Get your tickets now at the link in the comments!
Looking for production support in India? Casual has you covered. Our team is dedicated to bringing your creative visions to life, no matter the scale or style. From documentary-style videos that capture authentic moments with lightweight crews to visuall
Looking for production support in India? Casual has you covered. Our team is dedicated to bringing your creative visions to life, no matter the scale or style.
From documentary-style videos that capture authentic moments with lightweight crews to visually striking, stylized narrative shoots that tell compelling stories, we have the expertise and resources to meet your production needs.
Whether we're shooting in bustling urban centers or the serene landscapes of the Indian countryside, our APAC team is equipped to handle projects in the furthest corners of the Indian subcontinent. With our extensive local knowledge, we bring you global production with a local touch.
Check out some of our work 🇮🇳✨
Casual was recently selected to share our story as part of Hong Kong Chief Executive John Lee Chiu’s Annual Policy Address. Alongside other leading Hong Kong-based companies, Executive Producer Thomas Elliott spoke about why Casual chose to establish it
Casual was recently selected to share our story as part of Hong Kong Chief Executive John Lee Chiu’s Annual Policy Address. Alongside other leading Hong Kong-based companies, Executive Producer Thomas Elliott spoke about why Casual chose to establish its Asia presence here in Hong Kong and why the region is ripe with opportunities for creative businesses such as ours. Check out Thomas at the 2:32 minute mark!
