👻 We Hope Everyone Has A Hauntingly Ghoulish Halloween 🎃
👻 We Hope Everyone Has A Hauntingly Ghoulish Halloween 🎃
We've been playing around with generative AI fill tools in our workflows, and it's super useful to expand the possibilities of what we can create for our clients. What might have taken hours of collecting images and compositing can now be done in half th
We've been playing around with generative AI fill tools in our workflows, and it's super useful to expand the possibilities of what we can create for our clients. What might have taken hours of collecting images and compositing can now be done in half the time.
With GenAI evolving so quickly, we don't know how it's going to impact our industry in the long term. For now, it's our job to keep experimenting with it, understand its limitations, and be cautiously optimistic about all the things it can help us create.
A future where AI helps save time on menial tasks to free up more time for human creativity is one that we can all hope for.
Missed our Creating for Connection event last week? It was a jam-packed evening filled with thought-provoking panels and insightful conversations around the future of content. And of course, a big thank you to all of our amazing panelists: • Jen Apy, Pa
Missed our Creating for Connection event last week? It was a jam-packed evening filled with thought-provoking panels and insightful conversations around the future of content.
And of course, a big thank you to all of our amazing panelists:
• Jen Apy, Partner and CMO at Chief Outsiders
• Shveta Berry, Content Marketing Leader
• Mandy Sprinkel, Senior Creative Producer, Formerly at Upworthy, Discovery, and Intel
• Cristina Pandol Sotomayor, Executive Creative Director at the Golden State Warriors
Catch up on all the full sessions at the link below!
Don't miss our event on Oct. 2: Creating for Connection, from 6:00 - 9:00 p.m. Our two panels are not to be missed. ➡️ Panel 1 •Data vs. Art: Marketing has always been driven by data, while content traditionally captures the brand's heart. Recently,
Don't miss our event on Oct. 2: Creating for Connection, from 6:00 - 9:00 p.m. Our two panels are not to be missed.
➡️ Panel 1 •Data vs. Art: Marketing has always been driven by data, while content traditionally captures the brand's heart. Recently, however, viewership and audience engagement have become a science, creating an inflection point where engagement optimization drives storytelling. This panel will unpack this conflict and explore its implications for the future of content.
➡️ Panel 2 • Speed to Market with Content: With limited resources, brands must keep up with an increasingly unmanageable pace of content production. Most brands have divided their efforts between short-form, lightweight content, and long-form brand storytelling. In this session, we’ll discuss how content teams can better ensure brand coherence, consistency, and speed to market across these different verticals.
Register now at the link in the comments!
Curious about how video content trends are shaping the future of storytelling? Join us at our event in San Francisco! • October 2, 2024 • 6:00 - 9:00 p.m. • 981 Mission Street - San Francisco, CA Panels will unpack the duality of Data vs. Art, fe
Curious about how video content trends are shaping the future of storytelling? Join us at our event in San Francisco!
• October 2, 2024
• 6:00 - 9:00 p.m.
• 981 Mission Street - San Francisco, CA
Panels will unpack the duality of Data vs. Art, featuring @Shveta Berry and @Jennifer Apy. And, we'll unpack how teams can optimize to stay ahead of the pace of content with @Mandy Sprinkel and @Cristina Pandol Sotomayor.
Get your tickets now at the link in the comments!
Looking for production support in India? Casual has you covered. Our team is dedicated to bringing your creative visions to life, no matter the scale or style. From documentary-style videos that capture authentic moments with lightweight crews to visuall
Looking for production support in India? Casual has you covered. Our team is dedicated to bringing your creative visions to life, no matter the scale or style.
From documentary-style videos that capture authentic moments with lightweight crews to visually striking, stylized narrative shoots that tell compelling stories, we have the expertise and resources to meet your production needs.
Whether we're shooting in bustling urban centers or the serene landscapes of the Indian countryside, our APAC team is equipped to handle projects in the furthest corners of the Indian subcontinent. With our extensive local knowledge, we bring you global production with a local touch.
Check out some of our work 🇮🇳✨
Casual was recently selected to share our story as part of Hong Kong Chief Executive John Lee Chiu’s Annual Policy Address. Alongside other leading Hong Kong-based companies, Executive Producer Thomas Elliott spoke about why Casual chose to establish it
Casual was recently selected to share our story as part of Hong Kong Chief Executive John Lee Chiu’s Annual Policy Address. Alongside other leading Hong Kong-based companies, Executive Producer Thomas Elliott spoke about why Casual chose to establish its Asia presence here in Hong Kong and why the region is ripe with opportunities for creative businesses such as ours. Check out Thomas at the 2:32 minute mark!
Since opening our doors in New York in 2011, Casual has had an incredible journey establishing its presence in the US. Our NY team today is a powerhouse that services top clients like Hilton, TIME Magazine, Sol de Janeiro, Fortune and more. We’ve moved
Since opening our doors in New York in 2011, Casual has had an incredible journey establishing its presence in the US. Our NY team today is a powerhouse that services top clients like Hilton, TIME Magazine, Sol de Janeiro, Fortune and more.
We’ve moved across four different offices: from a tiny co-working space on Varick St. to the warehouse on West St., to our office in Greenpoint, to our current digs in the Brooklyn Navy Yard. We’ve fed our souls with sweet treats from Peter Pan donuts, called ‘quiet on set’ only for a seaplane to bear down on us over head, and made many, many great memories with our team and clients over the last decade and a half.
To commemorate the journey, Senior Animator Rich Clements designed a beautiful mural for our office. Peppering those memorable easter eggs throughout the design, Rich (with the help of Sophie Sieckmann’s painting skills) created a piece of art that now lives forever in our office.
Check out the BTS of the project below -- and a big thank you to Sophie and Rich for pulling off this exceptional feat!
We made something fun and berrylicious with the team at Sanitarium. Weet-Bix is an Aussie breakfast classic that’s been around for decades. Last year, the team launched a new flavour in their gluten-free range: Berry Flavour Crunch. They needed an engag
We made something fun and berrylicious with the team at Sanitarium.
Weet-Bix is an Aussie breakfast classic that’s been around for decades. Last year, the team launched a new flavour in their gluten-free range: Berry Flavour Crunch.
They needed an engaging, eye-catching, and informative video for the launch. With a carefully orchestrated shoot in studio, we animated a set of real-world elements to bring to life the delicious, berry-filled flavours of Weet-Bix. Check it out!
Our work for Sol de Janeiro was featured at Tottenham Court Road station in London! This pop up was at the tube station to give travelers a moment at the beach for the weekend. So great to see our work featured on so
Our work for Sol de Janeiro was featured at Tottenham Court Road station in London! This pop up was at the tube station to give travelers a moment at the beach for the weekend. So great to see our work featured on some of the largest screens in town. Congrats to our New York team for all their great work on this project! 🏖️☀️
Check out our recent collaboration with BBC StoryWorks for Cunard! This new campaign is now live on BBC and UKTV. Casual supported the team’s
Check out our recent collaboration with BBC StoryWorks for Cunard! This new campaign is now live on BBC and UKTV.
Casual supported the team’s ‘Mastery at Sea’ campaign to create a short film which was shot on board Queen Elizabeth over two days in Sydney Harbour. The film highlights the level of mastery and attention to detail that goes into crafting the Cunard experience, featuring interviews with Captain Stephen Howarth and Hotel General Manager James Charles Cusick. Check it out below.
Go behind the scenes of the brand video we made for Genius Sports and The Frameworks! From pre-production to post, there's a lot of teamwork, attention to detail, and care that goes into every project we make for our clients. Get a glimpse into how penci
Go behind the scenes of the brand video we made for Genius Sports and The Frameworks!
From pre-production to post, there's a lot of teamwork, attention to detail, and care that goes into every project we make for our clients. Get a glimpse into how pencil sketches from our animator Chris Dudley turn into cinematic shots on set, and turn into a glossy final product.
Check out this brand video we produced for Genius Sports with the team at The Frameworks. Led by a pounding script, the video centres on capturing the blood, sweat, and tears of being a sports fan while outlining the
Check out this brand video we produced for Genius Sports with the team at The Frameworks.
Led by a pounding script, the video centres on capturing the blood, sweat, and tears of being a sports fan while outlining the breadth of data Genius Sports' innovative technology captures.
We shot on a dark set to forefront dramatic lighting and data overlays and used slow motion to hone in on each significant moment in time. Although abstract, the end result is believable and authentic, recreating the feeling and energy of watching gripping moments in sports.
Casual brought to life a graphic approach that aligned with the broader campaign idea and vision: to be everywhere in sports, redefining experiences through technology. Congrats to the whole team that worked on this!
Executive Producer: Emily Lay
Head of Creative: Raych Campbell
Head of Post, EMEA: Dan Hankinson
Senior Producer: Jane Rosales-McCabe
Production Coordinator: Kushal Gupta
Director: Chris Karageorgiou
DoP: Daniel Miles
1st AC: Richard Wisby
Choreography: Sport & Motion
Animators: Chris Dudley & Neil Kainth
✨ New Work Alert ✨ Research in Finance approached us to create a film that explained their offering in a fun and engaging way. We wove their story into an eye-catching animation that used their brand assets and felt energetic, fresh and exciting, and
✨ New Work Alert ✨
Research in Finance approached us to create a film that explained their offering in a fun and engaging way. We wove their story into an eye-catching animation that used their brand assets and felt energetic, fresh and exciting, and helped communicate what they do in a clear and succinct way.
Produced by Jack Wallis, voiced by our very own Jake Joynson, scripted by Pete Woods, animated by David Cowell and sound design by Andy Vourkou.
Thanks so much to the Research in Finance team, we loved collaborating with you on this one!
It's cold in Aus, but production is heating up! ️🔥 Our Aussie team have been working coast to coast on some exciting projects. Check it out ⬇️
It's cold in Aus, but production is heating up! ️🔥 Our Aussie team have been working coast to coast on some exciting projects. Check it out ⬇️
